15 ways to make a video go Viral
- 4th January 2019
- Posted by: Amrita Singh
- Category: Digital Marketing
Our world is full of choices. Today we have access to several cheap, mass produced, crappy or below average options, Therefore everyone lives by their preset or predetermined rules. Today it is not enough to have a TVC to connect and communicate your brand story to your audience. TV Communication has become overly expensive and at times does not generate desired results. With the evolution of Internet, marketers are looking for ways to connect with their consumers effectively and efficiently with Viral videos. However, what most forget is that Brand message do not mostly go Viral unless it is worthy of it. In this article, we will share 15 ways to make a video go viral.
15 ways to make a video go Viral
1 Good Plan is half Done:
A Good marketing idea is all that takes a video go viral. Are you surprised? Have you always thought no one could make a video go viral? You must be thinking how can a video go viral with a marketing strategy, after all, what goes Viral, can not be predicted. Well, think of what all you can do to make people share your video. If you plan, your dependence on luck will be much lesser. Have not you heard “Fortune favours the Bold”? It is better to try and fail instead of leaving it to chance.
2 Choose your audience wisely:
You cannot be everything to everybody. It is better to be something to someone. Be clear, whom you want to invoke in your video and work accordingly. Target social media channels, communities, groups where your target audience frequent. You must reach out to your audience to be able to connect with them.
3 Write an Appropriate – Searchable Title:
Your title should communicate to people, what to expect in the video. So, if somebody is looking for what you got, you will make their life easier, and they will reward you for it.
4 Do not do product pimping:
Please be clear what you want. Do you want a viral video or a promotional video? Several marketers want that their advertisement or a promotional video go viral. However, it is not so easy as nobody intends to see an ad, let alone make it viral (by sharing it) if it is full of logos, product features, etc. If you want your video to go viral, stop product pimping. If you hard sell, no one will share your video, and it will never go viral.
5 Don’t be Shy, go out there and shout aloud:
Making a Video go Viral starts simply with you. If you believe in what you have, don’t be Shy, Go out there and shout aloud:
- Post it on Facebook, personally ask your friends, colleagues to like it, share it and comment on it.
- Share it in relevant Facebook groups.
- Post it on Twitter.
- Tweet it to relevant audiences directly and ask for feedback.
- Submit it to Reddit (on appropriate Subreddits) and watch out for action on it. Try several subreddits to be sure about its success.
- Reach out to bloggers, who might be interested in your video or have covered similar ones.
- Write blogs and publish it on LinkedIn, Medium, Blogger and even on Facebook.
- Issue a press release, here are some resources that you can consider 1, 2.
6 Reach out to people when their stakes are small:
Most of the people do not want to spend time seeing videos in their own time. What it simply means is that they engage in such activities when they are at work. Monday’s, they come back after a weekend and spend time connecting with others and catching up on email. Therefore, Tuesday is the best time, which gives you four clear days to showcase what you got.
7 Search for stakeholders who could support you:
Every Brand is trying to pass on a message to their audience. What if you can join the forces and go as a team. Reach out to companies who share your passion and request them to share your video with their followers.
8 Connect with your target audience emotionally:
Connection happens when you connect emotionally with your audience. Your Video must connect emotionally with your audience. Identify the strongest emotions your target audience reacts to and work around.
9 Share a Story:
We all grew up listening to stories. Same goes on the internet as well. Your Video should communicate a story, and as long as it is there, you will have success with it.
10 Leverage your Celebrity to the Fullest:
If you got a celebrity (of any stature) either in the video or otherwise, ask for a favour and request him/her to share your video. You will be surprised to see the engagement rate and the reach your video will get overnight.
11 Create Remarkable content for a niche audience:
Marketing guru Seth Godin spells out why, he says that “when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones”.
12 Short and Sweet:
Time is a rare commodity, which is always in short supply. Therefore, communicate your story in a jiffy. One another thing you must pay attention to is the fact that it does not make sense to have a 1 minute or 2-minute video if your audience is going to spend only 10 seconds on it.
13 Talk to your audience:
You want your video to go Viral. Therefore the onus rests with you. Speak to your audience directly and ask them if they have seen, what you have got. “Hey did you see the Video of ……………………….” or “Hey do you want to see …………………”
14 Do not be afraid, stay responsive:
You cannot please all, therefore don’t be afraid and Be responsive best. Criticism is good for Viral Videos.
15 Ask people to share:
It is something everyone forgets. Therefore do not be shy, go ahead and ask people to share your Video and you will be surprised to see, how many do so.