Brand Archetypes And Its Application in the World of Branding

Doesn’t your mind scream “hero” every time you think of Superman? Don’t you expect to be blown away by the wizarding world of Harry Potter? As humans, we relate to certain types of people because we identify with their values. Well, the same thing happens to brands too- people take a shine to brands they … Continue reading Brand Archetypes And Its Application in the World of Branding