Marketing is not a task. Marketing is not a department. Marketing is not a job. Marketing happens every time you engage (or not) with your past, present, and potential customers.
Take advantage of our Digital Marketing services for targeted, measurable and result oriented deployment of interactive tools to market your products or services. At BrandLoom Consulting we approach digital marketing to promote brands, build preference and increase sales through various consumer touchpoints.
At BrandLoom Consulting we believe it is all about meaningful and contextual engagement of consumers with brand when they want and where they want. At BrandLoom Consulting our Digital marketing Services include technologies and platforms to build your brand franchise so that you can become an AnyWhere Brand.
Our Digital Marketing services are a complete bouquet of targeted, measurable, and interactive tools to market products or services of Startups and Brands. Our digital marketing services include Internet marketing techniques, such as search engine optimization (SEO), search engine marketing (SEM) & link building, Social media optimisation (SMO), social media marketing (SMM), display advertising, email marketing, e–books and many other forms of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (both SMS and MMS), callback and on-hold mobile ring tones.
How we will help you
Our Digital Marketing Services professionals will help you connect with your prospective consumers by both paid and non-paid methods:
Paid Digital Marketing Services:
PPC Campaign: Search engines are very effective in connecting consumers with what they want through their algorithm. Marketers take advantage of this point of time in consumer buying cycle by presenting their solution to prospective consumers whom they can serve with their products or service.
We use Google Adwords, which is the largest search network for Pay per click (PPC) campaigns. PPC campaign is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked. This is where PPC (Pay per click, paid search campaign) campaigns are very effective. Needless to say when it comes to advertising online, the most effective way of delivering paid traffic to your site is with a successful paid search campaign. However this is easier said then done as it is very difficult to make a paid search campaign work for you. This is where expert at BrandLoom Consulting can help you achieve your business objective.
Display Advertising (CPM) Campaign: Display advertising is very helpful to communicate Brand communication and information to consumers in a visual, rich and entertaining way. We work with Google to manage display advertising campaigns to build your brand. Google Display Network includes several sites such as Google Finance, Gmail, Blogger, YouTube, Google partner sites, and mobile sites and apps that show AdWords ads matched to the content on a given page.
The Display Network can help advertisers do the following:
- Use appealing ad formats to reach a wide range of customers with broad interests
- Build brand awareness and customer loyalty
- Increase engagement with customers
- Choose more specifically where their ads can appear, and to what type of audience
Remarketing: Remarketing is a powerful way to stay engaged with your target audience. This powerful technique lets you show ads to users who’ve previously visited your website as they browse the web anywhere on Google display network. At BrandLoom Consulting we will present your consumer with highly relevant ads and offers across the Web, thereby making sure your brand is on top of their mind when they’re ready to buy. This technique can improve your ROI significantly.
Social Media Marketing: Brands are increasingly using social media to connect with consumers, search / track / analyze conversation about themselves and identify topics of interest of their consumers. Brands with varying degree of success are using these insight in PR, Branding & campaign tracking to measure ROI, Competitor tracking and consumer engagement.
At BrandLoom Consulting, our Social Media Experts on the basis of your brands objective, will develop Social Media Strategy and under BOT (Build – Operate – Transfer) model execute the same. Our team of qualified Brand Strategists will help you build your Brand franchise on leading social media channels. We have successfully used Social Media platforms such as Facebook, Twitter, Linkedin, Google+ etc. to help brands connect with their consumers.
Non-Paid Digital Marketing Services
SEO (Search Engine Optimisation): SEO is a technique which helps search engines find and rank a site higher than the other sites in response to a search query. Our SEO Experts will work with you to identify appropriate keywords basis your product or service offering and will help you optimise your site by developing appropriate unique content. Our experts know how search engines work and what people search for, they will identify the actual search terms or keywords typed into search engines. They will also optimise your site beyond keywords/content by looking into and editing your HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. We will also promote your site to increase the number of backlinks, or inbound links to improve its search ranking.
SMO (Social Media Optimisation): SMO is the use of a number of social media tools and communities to generate publicity to increase the awareness of a product, brand or event.In a generic sense social media optimization refers to optimizing a website and its content by sharing it across social media and networking sites.