January 31, 2015

Our Services

Take advantage of our bouquet of Marketing Services in India. At BrandLoom Consulting, we take pride in what we do and how we do it. Our team of passionate marketing consultants always try to look at your business problem like an entrepreneur.

Why BrandLoom Consulting

Basis our experience we have seen several Brands mainly homegrown and many international ones face a typical situation with the evolution of consumer market coupled with the explosive growth of eCommerce. You might be confronted with a similar situation in your business;

would you like to find out if you do?

Let us quickly help you discover in a straightforward and fun way.

Below is an anthem, which illustrates this situation. To figure out if you face this situation, just replace “YOUR PRODUCT” to the product you sell:

“Not too long ago Indian consumers were simple and unexposed
They were contented with what they had in life without a fuss.
The neighbouring Chachajis shop was the end of the world for the best “YOUR PRODUCT.”
And then, foreign brands started to appear in the neighbourhood and malls
Promising International designs and quality with a foreign appeal.
They started to appear in Malls and started making investments in brand stores.
But Chachajis shop continue to sell, what they were earlier leaving consumers high and dry
Chachaji continues to claim that he knows what is right for customers.
Then came Internet shopping with Flipkarts, Amazons and Snapdeals of the world
Making consumers exposed to thousands of patterns, designs, colours and brands.
It is no longer just about making quality “YOUR PRODUCT.”
but also about being visible/available to consumer 24X7.
For young consumers visibility on Internet is a seal of quality and good products.”

If the above has been bothering you of late, it is time to Contact us and check out our online marketing services. BrandLoom Consulting will work with you in your endeavor to become an “Anywhere Brand” with our Strategic Brand Consulting, Web & Mobile Technology, eCommerce, Content Strategy and Social Media and Digital Marketing Services.

Our Marketing ServicesStrategic Branding & Digital marketing Services by BrandLoom Consulting

BrandLoom Consulting: Online Marketing services in India

  • Brand Strategy: We will help you clarify, elaborate & communicate your Brand Identity & Positioning in a credible and differentiated manner to energise your brand, employees and channel partners. This is something which will provide long term thrust to your business and make it future ready.
  • Digital Marketing Services: to connect with consumers & build your brands digital footprint. Our Digital Marketing services include Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social media Optimisation (SMO), Social Media Marketing (SMM), Content Marketing Strategy & Execution, E-Mail Marketing etc.
  • eCommerce Marketing Services: Consumers preference for E-Commerce (Electronic commerce) is on the rise for several reasons beyond cheap prices. Today’s consumer is looking for shortening her buying cycle alongwith convenience, choice and appropriate information. E-Commerce driven by mobiles, computers is driving this desire. BrandLoom Consulting will help you build and operate your E-Commerce Network to help you achieve your Business Objectives. We will Build-Operate-Transfer technology infrastructure and delivery model for your business.
  • Content Marketing Strategy: Internet has significant impact on consumers purchase decision. Consumers are increasingly becoming sophisticated, channel agnostics and expert of AnyWhere Commerce. It has become imperative for brands and retailers keep communication consistent across the channels. Based on your business objectives and market scenario BrandLoom Consulting will help you build content strategy to bring you closer to your consumers. We will enable you to deliver accurate and consistent Consumer Centric Product Content across all distribution channels, be it Internet, Tablet, Mobile or store or any other module.
  • Social Media Marketing Services: Brands are increasingly using social media to connect with consumers to search / track / analyze conversation about themselves and identify topics of their interest. Basis your brands objective, we will develop your Social Media Strategy and under BOT (Build – Operate – Transfer) model execute the same.
  • Technology: The proliferation of technology has enabled Marketers to shed light on consumer buying behaviour through research and analytic’s. At BrandLoom Consulting we apply our understanding of advances in data, modeling, and automated analysis to create refined ways of targeting and measuring the ROI on marketing expenses.

How Our Marketing Services help you Grow your Business

We start with consumer/market Insight to build unique Business Strategy to help you differentiate your offering from your competitors and enable it with technology to build Brand Equity and Business Value in the ever connected world:

  • Insight: We use research, analytics, and creativity to gain a clear and deep understanding of unmet needs and opportunities related to brands, customers or markets, to create value for businesses.
  • Strategy: Brands are living business assets. We build a strategic and creative foundation for the future by clearly defining their purpose, identity, and role. This creates identification, differentiation, loyal customers, and value for businesses.
  • Technology: Through strategic planning, technology platforms, and internal engagement, we bring a brand experience to market and strengthen internal marketing and brand management capabilities.

 

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