Think about the most recent time you purchased something. Was it thanks to a polished advertisement or because someone you trust shared their real experience? More than anything else, it’s that off-the-cuff post, that whirlwind review, that snap candid photo whose processing required a swipe up and nothing more. It is user-generated content (UGC), and it is quietly … Continue reading User-Generated Content: Harnessing Authenticity for Brand Growth