If you are on social media, you will notice that there are certain persons on the platform who have a large number of followers. Even you might be a follower or know someone who is one. Social media influencers are people who exercise a significant amount of influence on social media or marketing platforms. They are particularly well known in the beauty and lifestyle sectors.
Influencers represent aspirations for their followers. If they post about a product or a service provider whose work has helped them achieve something, or enhanced their lives in some way, their followers are likely to check the same out and even spend money on the same. Influencers post branded content on their profiles, or promote certain brands or products, and thanks to the number of people who follow them, the brands gain access to a larger audience.
A social media influencer campaign is like a publicity or marketing campaign, but it takes a different approach. Social influencers act as celebrity endorsers for products on social media. Via branded content, sponsored posts and blogs, an influencer campaign promotes a brand product in a way that reaches their respective followers, and lays down the grounds for direct engagement with the target audience.
Top influencers on social media come with a dedicated and sizeable follower-base, so when companies use influencer marketing campaigns, they already have a ready (and vast) audience to talk to. Studies show that with genuine and engaged content, social media influencer marketing campaigns are highly effective and drive good sales numbers.