Lead Generation Services
Any brand needs to reach out to its target audience and attract new customers. In other words, without generating good leads, you business cannot survive. Wouldn’t it be great if potential customers came to you?
It does not take a rocket scientist to decide that it is vital to have a digital presence in today’s world. When customers want to avail some products or services, the first thing they do is do an internet search to check which companies provide what they need. However, if you don’t have a website or online store that is visible on the first page of the search results, or your brand fails to communicate to the customers that they have what they are looking for, you will end up losing your customers to competitors and eventually experience revenue shortage.
BrandLoom is one of India’s leading digital branding and marketing companies. Headquartered in the Guragaon, Delhi, we offer tailor made services for clients across various sectors. Our rates are affordable, and our track speaks for itself. If you are looking for a good lead generation company to help you figure out your lead generation strategy, you are in the right place.
Who needs lead generation?
In one word- everyone. No business survives without drawing in customers. It must be kept in mind that any brand must not remain static- it must continue to evolve, expand and keep itself fresh and dynamic. No matter how big a company is, their customer base needs to be updated with new ones to stay relevant and keep them afloat.
This is where lead generation services come in. Today, when every customer has a smartphone and data access, it is crucial to reach out to your target audience online. BrandLoom helps you generate qualified leads via ethical means, so that you have a steady flow of customers and can optimize your conversion rates accordingly.
Generating leads is at the crux of any brand’s marketing policy. Leads can be generated via various means- marketing campaigns, social media campaigns, social media marketing tools, online advertising, search engine advertising, search engine optimization, email marketing, influencer marketing and mobile marketing- to name a few. BrandLoom can help you generate high quality, consistent leads by designing a strategy which ensures that customers connect with your brand positively.
What is lead generation?
How you market your brand determines how the customer will respond to it. All of us are pestered by cold calls by marketing executives every day, and our mailboxes are bursting with promotional mails from various services. And almost none of us ever respond to them, or even develop any interest to know about the business they are talking about.
Lead generation practices like these is the result of flawed marketing automation, which only looks at contacting the customers, but pays no attention to what happens after that. You need good inbound lead generation practices, that ensure that your brand connects with your intended audience in such a way that it catches their attention, gets your brand messaging across, creates a favourable impression, and convinces them to visit your website or check out your company on the internet.
The end goal of lead generation is to increase your conversion rates. This means to convert your visitor into your customer. This means avoiding sketchy methods and spamming the target audience. Methods like this might be cheaper, they end up damaging your brand in the long run. Your website either drowns in bad leads, becomes unreadable for search engines, gets abandoned by your customers or may even attract harmful cyber agents. In the end, it may incur a Google penalty and be ultimately shut down.
This is why you need the guidance of experts. BrandLoom will treat your brand as your own, and help you generate quality leads with a high closure rate, assure increased ROI and strengthen your online presence altogether. Our ultimate goal is to establish your brand as a reputed and responsible company, and we help you reach out to more customers and increase your reach online.
Inbound lead generation
In order to get your target audiences to connect with your brand, you will need generate leads both ways. Inbound lead generation is about positioning yourself in the market in such a way that your target audience comes to you. Inbound marketing is popular and successful because most customers prefer to “discover” products and services they want and need via research.
BrandLoom can help you generate inbound leads with effective SEO, online advertising, link building and social media marketing practices.
With good search engine optimization practices, we make sure that your website becomes a prominent presence on the internet. By optimizing your website content and auditing your website, BrandLoom helps you feature at the top of the search engine results for keywords related to the products and services you offer.
Optimized landing pages also help you convert your visitors into purchasers. BrandLoom can help you with that, so that your visitors can be guided to make the correct purchase decision.
BrandLoom can also help you generate leads from guest posting, content marketing and effective social media marketing. We make sure that your brand is positioned across the board in a way that it appears attractive and relevant to your target audience, thereby convincing them to enquire and engage with your brand in a positive way.
Similarly, we can help your brand get leads from relevant websites and platforms that are likely to be frequented by the audience of your choice. Via social media campaigns and influencer marketing, we can help your brand get the exposure it deserves, and thereby generate high quality and organic leads.
Outbound lead generation
Outbound lead generation happens when you reach out to your audience. However, conventional sales lead generation services- like cold calling, telemarketing and spamming inboxes- don’t always succeed today. Customers today are not likely to respond to brands or marketing campaigns that do not sound genuine and sound impersonal.
Ourbound marketing, when executed with precision and authenticity, can produce good results. Unfortunately, these practices have been abused by agencies who have little understanding of customer behaviour, and as a result, such practices have earned a bad name.
But with BrandLoom, you can be sure that no such maligned practices are followed. We value customer experience, and the campaigns we design are clean, attractive and customer oriented. BrandLoom can help you generate quality outbound leads via effective mobile and email marketing, which will help you manage your sales more effectively, and so that your sales team can focus on the important thing- serving the customers better.
We make sure that the your outbound lead generation materials do not appear like spam, and have a personal touch to them. With effective promotional offers that appeal to your customers, you can be sure that they get their attention and engage with them in a positive way. We also offer customized campaigns that can help you generate exclusive leads.
BrandLoom focuses on an integrated approach so that your brand messaging stays true and unified across all platform. We make sure that your brand reaches out to the intended audience and is visible to them when they search for goods and services that they are looking for.
BrandLoom ensures that your brand utilizes all possible channels to get maximum number of high quality and consistent leads. What is more, we also help you position your brand as a viable entity that creates a good impression on the customers with the right approach. Maintaining a good market reputation is the key to get consistent leads and ensure customer loyalty.
Our methods are completely ethical, and our lead generation strategy is designed keeping long term goals in mind. We do not resort to black hat tactics that damage your brand or destroy your market reputation. With BrandLoom, you can be sure that you are getting authentic, organic leads.
We understand how important it is for businesses to meet their revenue goals. Not only does BrandLoom help you generate leads, we also make sure that you have a high conversion rate. We optimize your landing pages and ensure that the customer has a pleasant experience exploring your website and online store. We guide them smoothly through the buying process and ensure that they enjoy a seamless brand experience, which increases customer satisfaction. And as you know, a happy customer is a loyal customer.
Transparency is our motto, and we treat your brand as our own. We understand your vision, and help you design a strategy that fulfils your goals. Our clients are with us every step of the way, and can see the processes shape up for themselves. We ensure timely delivery, and see that your brand gets the attention and customer participation it deserves.
Our team has many years of experience, and our approaches are customer-oriented and results-driven. We have worked with a number of domestic and international clients, and had a chance to experience and grow with the best brands in the market.
B2B lead generation
We can also help businesses network better and form strategic partnerships with relevant entities. BrandLoom can help you design effective B2B leads so that you have strong ties within the industry that help your brand grow and foster mutually beneficial relations.
B2B marketing is a crucial part of any business process. While a brand needs to connect to customers, it also needs to need to connect with suppliers and business clients. It helps businesses find prospects, ink bulk supply deals, sign contracts and network with partners.
BrandLoom can help you connect with prospective business partners, and expand your circle of influence by generating leads through customized processes.
This is especially important for small businesses, who may benefit from connecting with partners who are geographically far away from them. Similarly, brands can source high quality products or niche offerings from sources who they may not be crossing paths with in their day to day life.
Apart from the above, BrandLoom can help you generate leads via referral marketing with strategic partners. Be it word-of-mouth or via link building or content marketing, we can help you reach out to audiences who may not be directly reached via conventional means. This applies to both B2B and direct marketing situations.
At BrandLoom, we take an integrated approach which makes sure that your brand reaches out to your target audience across all platforms, devices and locations. We ensure that your brands values are reflected in our lead generation practices and that your approach contributes to your company reputation. We help you build long term brand equity via effective and ethical lead generation practices, and also ensure that you meet your revenue goals.
BrandLoom understands the value of money, so we ensure that you get your desired return on investment. We offer customized solutions for each of our clients at affordable rates, so that you get maximum opportunities to grow your brand.