B2C & B2B Lead Generation Service that
Multiply Sales, Grow Market Share and Build Market Leadership.
We are the Only Lead Generation Agency in India that can Identify Customers Contextually when they are in the advanced stages of a purchase funnel. With our Lead Generation Process Flow, identify, connect and convert leads faster than your competition. Our process makes us one of the best Lead Generation Companies in India.
The BrandLoom team is professional, efficient, & helpful. They are prompt with their work & meet deadlines. The whole team is accessible at any point in time. They were very patient- to listening & understanding my needs & then making necessary changes. They are the best in the market to work with.
Why Lead Generation with BrandLoom?
Take advantage of our expertise. Grow your Business with the best way to reach out to right customers at right time and right place! Boost Your Sales & Profits with our affordable Lead Generation Services for Your Business
- 100+ Years of Business Experience at Leadership level.
- Lead Generation Strategies driven by application of Data.
- Lead Generation Strategy Built on Consumer Insights.
OUR LEAD GENERATION SERVICES
Inbound Lead Generation Services
In order to get your target audiences to connect with your brand, you will need to generate leads both ways. Inbound lead generation is about positioning yourself in the market in such a way that your target audience comes to you.
Inbound marketing is popular and successful because most customers prefer to “discover” products and services they want and need via research.
Outbound Lead Generation Services
Outbound lead generation happens when you reach out to your audience.
However, conventional sales lead generation services- like cold calling, telemarketing and spamming inboxes- don’t always succeed today.
Customers today are not likely to respond to brands or marketing campaigns that do not sound genuine and sound impersonal.
Ourbound marketing, when executed with precision and authenticity, can produce good results.
Online Lead Generation Services
With good search engine optimization practices, we make sure that your website becomes a prominent presence on the internet.
By optimizing your website content and auditing your website, BrandLoom helps you feature at the top of the search engine results for keywords related to the products and services you offer.
Optimized landing pages also help you convert your visitors into purchasers. BrandLoom can help you with that, so that your visitors can be guided to make the correct purchase decision.
BrandLoom can also help you generate leads from guest posting, content marketing and effective social media marketing. We make sure that your brand is positioned across the board in a way that it appears attractive and relevant to your target audience, thereby convincing them to enquire and engage with your brand in a positive way.
Similarly, we can help your brand get leads from relevant websites and platforms that are likely to be frequented by the audience of your choice. Via social media campaigns and influencer marketing, we can help your brand get the exposure it deserves, and thereby generate high quality and organic leads.
B2B Lead Generation Services
We can also help businesses network better and form strategic partnerships with relevant entities. BrandLoom can help you design effective B2B leads so that you have strong ties within the industry that help your brand grow and foster mutually beneficial relations.
B2B marketing is a crucial part of any business process. While a brand needs to connect to customers, it also needs to need to connect with suppliers and business clients. It helps businesses find prospects, ink bulk supply deals, sign contracts and network with partners.
BrandLoom can help you connect with prospective business partners, and expand your circle of influence by generating leads through customized processes.
This is especially important for small businesses, who may benefit from connecting with partners who are geographically far away from them. Similarly, brands can source high quality products or niche offerings from sources who they may not be crossing paths with in their day to day life.
Apart from the above, BrandLoom can help you generate leads via referral marketing with strategic partners. Be it word-of-mouth or via link building or content marketing, we can help you reach out to audiences who may not be directly reached via conventional means. This applies to both B2B and direct marketing situations. Our transparent process makes us one of the top B2B Lead Generation companies in India.
Why BrandLoom as your Lead Generation Agency?
BrandLoom focuses on an integrated approach so that your brand messaging stays true and unified across all platform. We make sure that your brand reaches out to the intended audience and is visible to them when they search for goods and services that they are looking for.
BrandLoom ensures that your brand utilizes all possible channels to get maximum number of high quality and consistent leads. What is more, we also help you position your brand as a viable entity that creates a good impression on the customers with the right approach. Maintaining a good market reputation is the key to get consistent leads and ensure customer loyalty.
Our methods are completely ethical, and our lead generation strategy is designed keeping long term goals in mind. We do not resort to black hat tactics that damage your brand or destroy your market reputation. With BrandLoom, you can be sure that you are getting authentic, organic leads.
We understand how important it is for businesses to meet their revenue goals. Not only does BrandLoom help you generate leads, we also make sure that you have a high conversion rate. We optimize your landing pages and ensure that the customer has a pleasant experience exploring your website and online store. We guide them smoothly through the buying process and ensure that they enjoy a seamless brand experience, which increases customer satisfaction. And as you know, a happy customer is a loyal customer.
Transparency is our motto, and we treat your brand as our own. We understand your vision, and help you design a strategy that fulfils your goals. Our clients are with us every step of the way, and can see the processes shape up for themselves. We ensure timely delivery, and see that your brand gets the attention and customer participation it deserves.
Our team has many years of experience, and our approaches are customer-oriented and results-driven. We have worked with a number of domestic and international clients, and had a chance to experience and grow with the best brands in the market.
Lead Generation Can help you Grow your Business
At BrandLoom, we take an integrated approach which makes sure that your brand reaches out to your target audience across all platforms, devices and locations.
We ensure that your brands values are reflected in our lead generation practices and that your approach contributes to your company reputation.
We help you build long term brand equity via effective and ethical lead generation practices, and also ensure that you meet your revenue goals.
BrandLoom understands the value of money, so we ensure that you get your desired return on investment. We offer customized solutions for each of our clients at affordable rates, so that you get maximum opportunities to grow your brand. We have deployed our lead generation techniques in real estate, IT
Frequently Asked Questions
Q1. What is Lead Generation?
Ans: Any brand needs to reach out to its target audience and attract new customers. In other words, without generating good leads, you business cannot survive. Wouldn’t it be great if potential customers came to you?
It does not take a rocket scientist to decide that it is vital to have a digital presence in today’s world. When customers want to avail some products or services, the first thing they do is do an internet search to check which companies provide what they need.
However, if you don’t have a website or online store that is visible on the first page of the search results, or your brand fails to communicate to the customers that they have what they are looking for, you will end up losing your customers to competitors and eventually experience revenue shortage.
BrandLoom is one of India’s leading digital branding and marketing companies. Headquartered in the Mumbai, we offer tailor made services for clients across various sectors. Our rates are affordable, and our track speaks for itself. If you are looking for a good lead generation company to help you figure out your lead generation strategy, you are in the right place.
Q2. Who needs lead generation?
Ans: In one word- everyone. No business survives without drawing in customers. It must be kept in mind that any brand must not remain static- it must continue to evolve, expand and keep itself fresh and dynamic. No matter how big a company is, their customer base needs to be updated with new ones to stay relevant and keep them afloat.
This is where lead generation services come in. Today, when every customer has a smartphone and data access, it is crucial to reach out to your target audience online. BrandLoom helps you generate qualified leads via ethical means, so that you have a steady flow of customers and can optimize your conversion rates accordingly.
Generating leads is at the crux of any brand’s marketing policy. Leads can be generated via various means- marketing campaigns, social media campaigns, social media marketing tools, online advertising, search engine advertising, search engine optimization, email marketing, influencer marketing and mobile marketing- to name a few. BrandLoom can help you generate high quality, consistent leads by designing a strategy which ensures that customers connect with your brand positively.
Q3. Why do you need Lead Generation?
Ans: How you market your brand determines how the customer will respond to it. All of us are pestered by cold calls by marketing executives every day, and our mailboxes are bursting with promotional mails from various services. And almost none of us ever respond to them, or even develop any interest to know about the business they are talking about.
Lead generation practices like these is the result of flawed marketing automation, which only looks at contacting the customers, but pays no attention to what happens after that. You need good inbound lead generation practices, that ensure that your brand connects with your intended audience in such a way that it catches their attention, gets your brand messaging across, creates a favourable impression, and convinces them to visit your website or check out your company on the internet.
The end goal of lead generation is to increase your conversion rates. This means to convert your visitor into your customer. This means avoiding sketchy methods and spamming the target audience. Methods like this might be cheaper, they end up damaging your brand in the long run. Your website either drowns in bad leads, becomes unreadable for search engines, gets abandoned by your customers or may even attract harmful cyber agents. In the end, it may incur a Google penalty and be ultimately shut down.
This is why you need the guidance of experts. BrandLoom will treat your brand as your own, and help you generate quality leads with a high closure rate, assure increased ROI and strengthen your online presence altogether. Our ultimate goal is to establish your brand as a reputed and responsible company, and we help you reach out to more customers and increase your reach online.
Q4. How to Generate Leads in sales with Outbound Marketing?
Ans: Outbound marketing practices have been abused by agencies who have little understanding of customer behaviour, and as a result, such practices have earned a bad name.
But with BrandLoom, you can be sure that no such maligned practices are followed. We value customer experience, and the campaigns we design are clean, attractive and customer oriented.
BrandLoom can help you generate quality outbound leads via effective mobile and email marketing, which will help you manage your sales more effectively, and so that your sales team can focus on the important thing- serving the customers better.
We make sure that the your outbound lead generation materials do not appear like spam, and have a personal touch to them.
With effective promotional offers that appeal to your customers, you can be sure that they get their attention and engage with them in a positive way. We also offer customized campaigns that can help you generate exclusive leads.
Q5. What is lead generation meaning in Hindi?
Ans: किसी भी ब्रांड को अपने लक्षित ग्राहकों तक पहुंचने और नए ग्राहकों को आकर्षित करने की आवश्यकता होती है। दूसरे शब्दों में, अगर आप व्यवसाय करना चाहते है या उसे बढ़ाना चाहते है तो आपको नए नए ग्राहक धूड़ने होंगे।
नए ग्राहक जो आपके products को ख़रीदना चाहे। इन नए ग्राहकों को धूड़ने को lead generation process कहा जाता है। बिना अच्छी leads के आप अपना business बढ़ा नहीं सकते।
Online marketing process मैं नए ग्राहकों को धूड्ने की कला को lead generation कहा जाता है।
Q6. How to generate sales leads through Linkedin?
Ans: As per reports almost 50% to 75% B2B leads are generated on Linkedin. So if you want to leverage the power of Linkedin here is how to generate sales leads through linked in.
1. Complete and optimize your profile on Linkedin. Ensure that it establishes you as an authority in your niche.
2. Build deep understanding of the purchasing process to identify Decision makers.
3. Build your Lead list and be ready to follow up atleast 5-7 times to identify a qualified lead.
4. Generate quality content to attract identified decision makers on their own.
5. Reachout to your target decision makers with a suitable Inmail asking for a connect. Explain how you can add value to their business.
6. Join groups where ideal prospects hangout.
7. At the end you will start receiving interest from prospective audience.
Q7. How to Generate Leads on Facebook?
Ans: Remember, lead generation is not a stand-alone activity. Your brand should have a supporting digital ecosystem to engage your audience to later turn into leads. The first step towards generating leads via Facebook is creating a dedicated page for your brand and posting social media content for free regularly.
If you want to generate leads on Facebook, you must use suitable options when running your ads. Using the “Get More Leads” option, you can create ads that request the viewer’s contact details. With the contacts that you receive, you can chase the leads. You can talk or email or send them specific business/sales proposals. You can even sign up these prospects for your newsletters.
While the mechanics are there for deploying lead ads, remember, your ads have to be eye-catching and functional as well. Moreover, deploying these ads and collating all the user information you get via them is a complex job. It is best to offload these responsibilities to an excellent digital marketing agency- like BrandLoom. Your focus should be on following up with the prospects.
Q8. How to Generate Leads from Facebook for Real Estate?
Ans: Facebook ads work for all industries. If you have a real estate business, you should start by creating a business page for your company. Keep posting free social media content regularly. Remember, your social media feed and actions are not just for engaging your audience- they can also act as your CV. Companies that are social-media savvy often outdo their competition.
On social media posts and ads for real estate offerings, you can post high-quality pictures and videos that showcase the projects, the view they offer, and the amenities in a good way. You can also share testimonials and stories of satisfied customers. However, it is better for your regular social media feed that you don’t try to “sell.” The primary focus should be on engaging your audience.
When you run campaigns, try to go for carousel ads. Craft eye-catching ads and go for targeted marketing. Use analytics to identify and nurture prospects.
When running ads or campaigns, you can target specific audiences with your offerings. However, this is a time-taking task that needs careful strategizing. To ensure that you have a good strategy in place- and execute it efficiently, talk to an excellent digital marketing agency like BrandLoom. We can help you with regular posting, as well as running ads and campaigns.
Q9. How to Generate Leads on LinkedIn?
Ans: LinkedIn is a great place to generate leads- especially for B2B prospects. However, you have to give your business page a makeover. You have to have an eye-catching banner image that can act as a lead magnet, and you must keep changing it regularly depending on your changing needs.
Likewise, use your company description to persuade your visitors to take some desired action. Your recent posts should also specifically speak to the target audience, supporting your message for the desired action. Use the “showcase” to feature pictures that will sync with your campaign.
To do targeted advertising, you have to use advanced filters. However, from designing good images to writing persuasive copy and then deploying the necessary filters- you need an expert. Hence, the best thing for you is to hire a digital marketing expert like BrandLoom. While we manage your campaigns, you can focus on serving your customers better.
Q10. How to Generate Leads for Your Business?
Ans: If you want to generate leads, you should up your online marketing game. Take a holistic approach and use all possible tools and platforms to net your leads. Pay attention to both inbound and outbound lead generation channels.
You can get inbound leads through optimizing your website or SEO, online ads, guest posting, and social media marketing. Outbound lead generation involves actively reaching out to your target audience and prospects- which is more complicated. As we all know, spamming someone’s mailbox or cold-calling them is not likely to convert them. The chances are that your prospects will get irritated and mark you as spam.
What you need is the guidance of experts. For inbound marketing techniques, a good digital marketing agency like BrandLoom can help you design the perfect landing pads for your prospects. We can develop suitable online ads, social media campaigns, landing pages and optimize your website to optimize your sales funnel. We can also help you with consulting services to polish your outbound techniques.
Q11. How to Generate More Leads from Your Website?
Ans: Your website is your most important online asset- it is your virtual spokesperson and office. If you want to get more leads for your website, you have to optimize it accordingly. You can either create different landing pages for specific campaigns or optimize an existing page for a drive.
Either way, your page should have persuasive content, and both your website content and structure should be optimized so that it can draw traffic for relevant keywords. Secondly, you must constantly monitor your page/site’s performance. Look at analytics, and understand what the data is saying. See what is working for you and what is not. Accordingly, tweak your approach.
This work requires expertise. Hence, it is best to give the responsibility to a good digital marketing company like BrandLoom.
Q12. How to Generate Leads for Free?
Ans: You can generate leads for free, but you have to put in your best efforts. You can get good tips by optimizing your website, creating good social media content, and posting good videos. You have to have good content that will act as a lead magnet.
For this, you have to update your website regularly and write persuasive content. The same applies to your social media handles- you should post regularly, and your social content should be such that it persuades your readers to visit your website or directly buy from you on your social pages. Your videos on YouTube, too, should be exciting and engaging, which prompts your visitors to take the desired action.
You can also utilize platforms like Quora to get leads or generate brand awareness.
Q13. How to Generate Leads from Google?
Ans: If you want to generate leads from Google- you have to ensure that your brand is visible on the first page of search results. For this, you can optimize your website so that your web pages start ranking for relevant keywords. SEO is the right tool to achieve this.
Otherwise, you can go for Google ads. Paid search ads are another way to top search results. People tend to click on the first items or links they see on a page. So, create suitable ads and use the proper URLs to direct traffic to relevant pages.
For small businesses, you can also optimize your website to top local SEO results. Submit your website to listing directories, and also go for “Google your Business.” Keep your information updated so that clients can get in contact with you if they have interested.
It is best to get good marketing companies like BrandLoom to help you generate leads for your business. We will work with your brand to ensure that your website or business has its funnel optimized so that you can attract quality leads.
Q14. What is Meant by Lead Generation?
Ans: “Leads” mean prospects who may have an interest in doing business with a company or brand. “Lead Generation” refers to the activities companies engage in to attract people who may be interested in what they have to offer.
To generate leads, businesses first have to identify their target audiences and have to find out where the audiences tend to congregate. Then, the company has to craft good content that piques their target audience’s interest in something specific. The audiences who then express their interest in the brand qualify as “leads.”
Then, through persuasive content and techniques, these audiences have to be directed on a journey that gives them a positive brand experience.
The aim is to direct their journey in a way that they take the desired action. This action can be buying something, clicking on some links, signing up for a newsletter/website/service, or some other activity.
Q15. What Is Lead Generation Services?
Ans: Lead generation services are ways for a business to find and attract people who might be interested in its goods or services. Moreover, it aims to get people or businesses who could purchase goods or services in that business and what it offers.
Ways to create leads include social media, SEO, email campaigns, and content marketing. Most of the time, the services involve making and sharing content that is meant to attract potential customers and get them to give their contact details or do something else that shows they are interested in the business.
After a business gets a lead, it can use different marketing and sales techniques to turn that lead into a paid customer. This could mean giving the lead more information or offers, making individualized advertisements or merchandise demos, and following up with that lead to convincing them to buy.
Q16. Why Lead Generation Service?
Ans: There are numerous reasons why lead generation services are essential for businesses.
2.1. Increased Sales:
Increasing sales is the primary objective of lead generation services. A business can reach potential consumers interested in its products or services by generating leads and converting them into paying customers.
Lead generation services can be an economical means of generating new business. Contrary to traditional advertising methods such as television and print ads, lead generation services are typically more cost effective and can generate a greater return on investment.
2.3. Targeted Marketing:
Lead generation services enable companies to target specific groups of potential consumers based on demographics, interests, and other variables. This allows businesses to construct marketing campaigns that are more likely to connect with their target audience because they are more targeted.
2.4. Raising Brand Awareness:
By creating and distributing valuable content, lead generation services can assist businesses in building brand awareness and establishing themselves as an industry thought leaders.
2.5. Data Insights:
Lead generation services can also provide valuable data insights regarding prospective customers’ preferences, interests, and behaviors. This information can be used to enhance future marketing and sales efforts.
Q17. What Is B2B Lead Generation?
Ans: B2B lead generation is the procedure of finding and capturing prospective clients or customers for an organization that sells to other businesses. Moreover, B2B lead generation can be harder than B2C lead generation since businesses typically have a lengthier, more intricate buying cycle, and decisions are frequently centralized.
Typically, B2B lead generation involves finding potential businesses that might be interested in a company’s products or services and then employing different marketing techniques to attract and generate leads from those businesses. The methods used for marketing could involve search engine optimization (SEO), content promotion, social media marketing, email promotion, and other digital marketing techniques.
In the context of B2B, lead generation frequently entails fostering connections with prospective consumers as time passes by providing them with useful content and information to assist them in making educated buying choices. Sales teams can also participate by providing tailored sales pitches or product demonstrations to help convert leads into paying customers.
Q18. What Are The Types Of Lead Generation?
Ans: Businesses can employ a variety of lead-generating tactics to attract new clients. Here are some examples of common lead-generation methods:
Inbound Lead Generation: Inbound lead generation is the practice of developing and sharing useful data and assets that draw prospective clients to your web page or social networking channels. Blog articles, videos, eBooks, webinars, and social media posts are all instances of inbound lead creation.
Outbound Lead Generation: Outbound lead generation refers to the process of continuously reaching out to potential customers through cold calling, email campaigns, direct mail, and promotion.
Referral marketing: Referral marketing entails getting current customers to suggest others who are close to them to your business. Because they originate from a reliable source, referrals can be an effective lead generation form.
Event marketing: Event marketing is the organizing or attendance of activities such as trade exhibitions, conferences, or seminars to produce leads and create connections with potential clients.
Paid Lead Generation: Paid lead generation entails generating leads through paid advertising tactics such as pay-per-click (PPC) commercials or social media advertising.
Affiliate Marketing: Affiliate marketing entails collaborating with other companies or people to market your goods or services in return for a commission on any resultant purchases.
Q19. What Are Lead Generation Examples?
Ans: Some strategies for generating sales leads that companies employ are described below:
1. Making and sharing useful articles or blog entries that draw in readers and prompt them to exchange their email addresses for exclusive material or other benefits.
2. Free product or service trials are a great way to get potential clients interested and get their contact details.
3. Sharing interesting information, holding contests or promotions, and interacting with potential customers using social media networks.
4. Webinars and other online events can be used to promote knowledge sharing and product awareness within an industry and reach a wider audience.
5. Giving away free whitepapers, eBooks, or studies in exchange for email addresses is an example of gated content.
6. Customers who have shown interest in your product or have been identified as possible customers should be contacted by cold phone or email.
7. Optimizing your website for search engines (SEO) helps more people find it when they search for the items or services you offer.
8. Pay-per-click (PPC) ads and other forms of paid placement in search engines are used to increase brand awareness and drive traffic to a website.
9. Making and sending out email marketing campaigns that advertise limited-time deals, report on company happenings, or otherwise add value to recipients’ lives.
Q20. Who Needs Lead Generation Services?
Ans: Businesses of all sizes and in all sectors can benefit from using lead generation services. Lead-generating services are useful for every company that wants to find new consumers.
Some common types of companies that could benefit from lead generation services are:
6.1 B2B Companies
B2B (business-to-business) sales cycles are often lengthier and more involved than those at B2C (consumer-facing) companies. These businesses can benefit from lead generation services because they can find new customers and keep the ones they already have happy.
6.2 Small Business
Marketers and salespeople for small organizations typically have fewer resources at their disposal. Investing in lead-generating services might be a cost-effective approach to finding new clients.
Startups: New businesses often have novel offerings but few resources to get the word out. Using a service that generates leads is a great way for new businesses to get their names out there and start making sales.
6.4 E-Commerce Companies
Companies engaged in electronic commerce (E-commerce) derive most of their income from online transactions. They can benefit from lead generation services because they help them find customers through various online channels.
6.5 Healthcare Providers
Clinics and hospitals can employ lead-generating services to spread the word about their practice and connect with potential new patients.
Q21. Is Lead Generation A SEO?
Ans: While search engine optimization (SEO) can be a part of a lead generation strategy, it is not the same thing.
Increasing a website’s visibility and position in search engine results pages (SERPs) is the goal of search engine optimization (SEO). By ranking higher in search results for target keywords and phrases, SEO aims to increase a website’s organic traffic volume.
In contrast, lead generation refers to the marketing process of recruiting potential clients and converting them into leads. There are a variety of lead generation strategies that businesses can employ, including search engine optimization (SEO). These strategies can be used to attract new clients by increasing a website’s exposure in search engine results.
Lead creation strategies may include email campaigns, event marketing, paid advertisement, social media marketing, and content promotion.
Q22. What Is Lead Generation KPI?
Ans: Key performance indicators (KPIs) for lead generation are measurements businesses use to evaluate the efficacy of their lead generation initiatives. These key performance indicators (KPIs) help businesses evaluate the success of their lead-generation efforts and pinpoint places for growth.
Some typical key performance indicators for lead generation are as follows for businesses:
8.1 Number Of Leads
This key performance indicator quantifies a company’s ability to generate leads.
8.2 Conversion Rates
The conversion rate is a key performance indicator that tracks how many prospective buyers become actual ones.
8.3 Cost Per Lead
This key performance indicator assesses how much it costs to generate one new lead on average. It can aid companies in identifying the best channels and tactics for generating leads at the lowest possible cost.
8.4 Lead Quality
This KPI evaluates how qualified a company’s leads are in terms of demographics, behavior, and engagement.
8.5 Conversion Time
This key performance indicator tracks how long it takes for a lead to become a paying customer. This way may uncover opportunities to shorten the sale process and increase customer retention.
This key performance indicator (KPI) assesses the financial success of a company’s lead-generating campaigns. It considers both the money spent on lead generation and the money made due to those leads.
Monitoring KPIs can improve lead generation and inform data-driven decisions for better sales and marketing performance.