Ans: Social media is a powerful tool for building up your employer brand. You can use dedicated social media handles to provide information about your company, its values, achievements, and milestones. You can also share messages from leaders and talk about company events, policies, and exciting developments.
But, a big part of your social media content should feature your people. Leverage your existing employees and encourage them to share their stories about life in the company. Moreover- talk about your employees. Show how well you know them and of their lives beyond office hours.

Your social media handles should portray your company’s environment for your employees, so that prospective employees know what to expect.

Via social media, you can showcase that people can find what they are looking for in their careers if they work with you.

Ans: There are many advantages to employer branding. If you can build up your employer brand, people will flock to your doorstep to work with YOU over your competitors. Employer branding not only helps you with recruitment, but it also helps you attract the people who are RIGHT FOR YOU.

Studies show that employee referrals are the most cost-effective and fastest way to attract talent. If you can build up a powerful brand that your existing employees are proud of- they can become your best sources for recruitment.

When you have a strong employer brand, you can find talent willing to work for you with a lower salary hike. Dedicated employees work more and help you grow faster and are more productive. With a strong employer brand- you will also be able to retain talent better.
Remember, a company is all about the people. So, if you can create an impression on your people, you will have a dedicated set of employees who will stay with you and help you grow.

Ans: Employer branding is the process of developing an employer brand. In other words, it is about building up a company or firm’s reputation as an employer. Think of brands like Tata, Google, DHL, and Salesforce. Apart from making great products, they are also companies that people proactively want to work for. Employer branding is about reaching out to your prospective and current employees in a way that highlights your best practices and showcases the positive side of being a part of your organization.

Ans: If you want to improve your employer brand- you must undertake an employer branding exercise. That starts by first assessing how you are viewed as an employer in the market, including your present, past, and future employees. Then, you have to have a clear vision of what kind of employer you want to be seen as and lay down the strategy accordingly.

While the process is different for each company- there are some universal pointers:

1. Create a culture of sharing
2. Encourage your employees to share their stories about their experience with you as their employer
3. Highlight your best practices, achievements, and milestones.
4. Communicate your values as an organization and employer
5. Craft and communicate a solid employee value proposition that goes beyond salary
6. Recruitment marketing

Ans: Like any brand, how successful an employer brand is will depend on several factors. They are:

1. The brand ambassadors: Who advocates your brand? The best advocates here should be your employees. If your existing employees share positive stories about their experience- it will benefit you. Second to them comes the key leaders- who embody your vision and values. Messages from them have a powerful impact on your brand.

2. The website career page: This is a no-brainer. Surveys show that candidates look up an employer on the net when they apply for a job there. If you can communicate your Employer Value Proposition, your values, and the job environment in your company well on your website- you will create a good impression on them.

3. Media coverage: If you are in the news for something good- people have a favorable opinion of you as an employer. This is why it is essential to engage with the media proactively to share your stories and relevant views and get featured on “best places to work for” lists.

4. Social media: Use your social media to highlight your best practices, values, EVP, achievements, and your employees. Use it to showcase life for employees who work with you and how well you know them. Show that you are invested in their wellbeing, and encourage them to share stories about their experiences.

5. Brand consistency: When you want to build up your employer brand, you should be consistent in your messaging across all platforms. It is also a matter of constant communication- you have to ensure regular communication to build up a long-term brand.

Ans: Studies show that companies with a good employer reputation often get people to join them at lower salary hikes. Moreover, strong employer brands can attract top talent in the field. If you can build up your employer brand, you can attract the people who are a suitable match for your company- and retain them better.

Strong employer brands can considerably cut down recruitment costs. They can leverage employee referrals to get better ROI and save time in recruitment drives.

Ans: No company can grow without good people holding it up, and employer branding effectively attracts, motivates, and retains those people. If you can highlight your best practices, your EVP, and your company values effectively- you can find the people who are right for you. These will be the people whose values resonate with yours- and they make for highly motivated employees who stay for long.

A strong employer brand also motivates its existing employees and can inspire them to be more productive. Studies show that solid employer brands benefit from employee referrals and can lower recruitment costs substantially.

Moreover, if you can build up your reputation as an employer, you can even get employees to work for you for lesser salaries.

Remember- if you get the right people to be with you, they will bring their 100% to the table and help you grow.

Employer branding is about establishing your company as a great employer. The aim is to attract quality talent and retain them. An employer branding strategy defines what makes YOUR BRAND a good employer, how it differentiates itself from other companies, and what opportunities, rewards and intangible benefits it provides. It also refers to the action plan you deploy to make your company stand out as a great workplace and communicate your unique offerings as an employer to the world. If you want to build up your image as a great employer- talk to the experts at BrandLoom.

You may know that some companies- like Tata, Unilever, and Salesforce, are where everyone wants to work. That image is created via employer branding. It is the art of creating an employer brand and a long-term process. In other words, it is about showing the world how a company is a great employer and figuring out what unique value proposition it has for its employees. Of course, building the perception and communicating its offerings in a way it impresses its existing and prospective employees lies at the heart of it. If you want the world to take notice of your company as a great employer- get in touch with the branding experts at BrandLoom.

Who says employer branding is only for big enterprises? Small businesses can build up their reputation, too! Here are some excellent employer branding ideas for small businesses:

Leverage your social media: The best way to impress your target audiences is via social media. Talk about why people should choose YOU as an employer, and what unique benefits they can get here.

Involve your employees in telling your story: Who better to vouch for you than your present employees? Feature them prominently in your communication. Use their testimonials, give them the space to talk about their lives in your organization, and also highlight them to show your appreciation for them to the world. Be an organization that celebrates its people.

Showcase the life beyond work in your organization: Good companies are built when they can make their people look forward to coming to work every day. And that can only happen when there’s a great work environment. Show the world how amazing life is beyond work, focusing on how people enjoy themselves and their camaraderie there.

Talk about the work you’re doing: On your website and social media- tell the world about what great work you do and how it impacts lives. People want to work for organizations that are doing great things and changing the world. This also includes any CSR work or community initiatives your company is involved in.

There are many great ways small businesses can build their reputation as an employer. Our experts have a lot of ideas for employer branding- get in touch with them!

Regarding HR, employer branding is about building your reputation as a good employer. While marketers may look at external-facing communication to do that, it is the HR department’s job to set the foundation for it and engage their employees internally. If marketing is all about creating the PERCEPTION of the company as a great place to work, the HR department must formulate the policies and enforce internal practices that indeed MAKE the company a great employer.

It goes without saying that HR and marketing teams should work together to establish the company’s reputation in the market, as well as inform the existing employees about what the company is doing to increase their sense of satisfaction and keep them engaged.

Employer branding can help you attract quality talent and retain them. To understand how to go about it, talk to us.

Social media plays a critical role in building your employer brand. But you must have a solid strategy by which you keep communicating the best practices your company follows to impress prospective employees.

To establish your employer brand via social media, here are a few pointers:

Choose your channels: A lot of people think that LinkedIn is the only place for building an employer brand- and they can’t be more wrong. While LinkedIn may be the MAIN social handle, don’t neglect other platforms like YouTube and Instagram. Remember, your employees are on these platforms as well, so why not reach out to them there too?

Create a content calendar: Now, decide what you want to post at least a month in advance. Take note of special days, company milestones and events, international/national observances, planned team activities, important employee updates, etc.- and create a calendar that plans out all posts for the month in advance.

Run campaigns: Time to time, run special campaigns on social media with dedicated hashtags. These can be based on company milestones, special observances, and other vital developments.

Use your employees as brand representatives: Feature your employees prominently in your social media content. Posts on employee appreciation, milestones, testimonials, awards, and thought leadership can do a lot to elevate your brand, pique the interest of potential candidates, and engage your existing employees.

There are many more ways you can use social media to forward your employer brand- BrandLoom can help you with that.

It really depends on the goals that you set for yourself. If you are doing a recruitment drive- you can measure the ROI of the exercise by looking at how much costs you saved in talent acquisition. For this, you must look at your costs for sourcing, advertising, and interviewing candidates, the number of new employees you have after the drive, and the quality of their talent.

Similarly, you can check how much time and expenses you incurred to acquire the talent you were looking for, whether your employee referrals have increased, and whether the retention rates have improved. If your attrition or turnover rates remain high- then your employer branding initiative needs improvement.

Again, if you want to improve your engagement and visibility on LinkedIn, you can look at the respective metrics and see how effective your efforts have been. If you have been proactively looking for press coverage, you can check whether you were able to score good press or be featured in prominent publications.

If you want to know more about how you can achieve your goals for employer branding- we can help you out.