Employer Branding Services
Position yourself as a great employer in your industry, and leave your competition far behind by building up a dedicated team.
At BrandLoom, we understand that a company is nothing without its people. By building up your brand as an employer of choice, you can attract the best talent and build up a team of highly motivated employees who act as your greatest champions.
Go beyond Employee Value Proposition and be THE employee destination in your field. The employer branding experts at BrandLoom are here to help you resonate with your employees and hires, so that you can make your dream team a reality.
BrandLoom- One Of The Best Employer Branding Companies In India
We provide employer branding service to companies who want to be known as the standard bearers in their field. By lending our marketing expertise to your domain expertise- we can mould and establish your company as one of the best working destinations for the talent that is the right fit for you.
Transform the perception of your company among jobseekers- and create a positive impression on your existing employees so that you can recruit, hone and retain people who can help you flourish.
We offer custom strategies that are suited to YOU, and ensure that implementing them gives you the best ROI. We will work with your Human Resources Management team and transform your company’s image positively in a way that it inspires your existing employees and appeals to potential hires whose values align with you.
So- don’t hesitate. Start building up your reputation for good and become a standard bearer for the industry.
What Is Employer Branding In HRM & How Does It Help You?
Employer branding refers to a set a practices and methods that help build your reputation as an employer and establish your company as a coveted place to work in among job seekers. By communicating right and motivating your employees, you can position yourself as an employer of choice and attract the best kind of talent in the industry.
Here is how companies with great employer branding have an edge over others:
Lower Recruitment Costs
Studies show that the best way to ensure ROI for recruitment drives is via employee referrals. If you can turn your employees into your brand ambassadors, you can significantly save on costs.
Attract Top Talent
When you can position yourself as a great place to work, you can attract quality talent. Moreover, with effective communication, you can resonate with the people who are RIGHT for you.
Improve Retention
Nobody wants to leave a prestigious employer- and if you can establish yourself as a great workplace, your retention rates will improve. Amplify your best practices and motivate your employees to stay with you for the longer term.
Improve Productivity
If you can motivate your employees- you can get more out of them. Studies show that motivated employees are less likely to be absent and are more productive. If your values resonate with your team, they will contribute more and help you grow with them.
By establishing yourself as an employer worth working with and improving your reputation, you can benefit immensely. So, trust yourself to our care and let our team build up your brand as an employer of repute. We will amplify your best practices so that you can yield the benefits- while you can concentrate on what is important: helping your team find fulfilment.
Hire India’s Leading Employer Branding Consultants & Transform Your Company Culture
Our experts know that the significance of an employer brand goes beyond recruitment drives. We take the foundations of the employer brand, combine them with the best practices related to people strategies and create a powerful brand that resonates with the right kind of people.
We don’t just help you attract quality talent- we help you transform your image so that you can build your reputation as one of the best companies to work in. Not only can you take your pick among the talent pool, but also motivate your workforce to do more.
With dedicated people having your back- you can go from strength to strength and grow your business. Studies show that motivated employees are more productive and contribute more to the company’s growth. We help you unlock their potential by inspiring them with the right words, and making them aware of the best company practices.
Employer Branding Services From BrandLoom
Here is what you get when you avail our services:
Assessment Of Your Employer Brand
The starting point of it all is in understanding- objectively- what impression you leave on your employees and prospects as an employer. We help you understand your strengths as an employer brand, and identify the points of communication that can help your brand resonate with the talent pool. With the help proper communication strategies- we ensure that your existing and future employees gain a sense of what you offer as an employer.
Develop Your Purpose & Vision
What should be the philosophy that drives your employer brand? We help you find and develop your brand vision and purpose so that you can foster a culture of excellence. Find the right way to resonate with your employees and offer them the right dream to work for. BrandLoom will help you find the right note to define your brand to- so that it sets you apart from your competitors and helps you transform into a benchmark organization.
Effective Communication For Your Brand
You need the right message to resonate with your audiences- and we are here to craft the same. With a world-class team, we help your brand get the right kind of attention. Our capabilities with strategizing, designing and content creating can help you take your message to your audience in a way that creates an impression on them. We help you engage with your audience in the best possible way- so that you can reap the benefits of the association in the best way possible.
Online Recruitment Marketing Campaigns
We can help you craft, deploy and track effective recruitment marketing campaigns. Reach out to jobseekers- and attract them organically. Our methods ensure that you get the best ROI- and cast a wide net online. BrandLoom doesn’t just help you reach out to jobseekers- we help you resonate with the people who are RIGHT for you.
Facilitating a Culture Of Sharing
When you can tell your stories in the most effective way- you can connect with the people you wish to have on your team. We help you develop the blueprint about how you can share more about yourself; and what kind of stories you can tell.
And that is just one part of it. BrandLoom also helps you tap into your existing employees and reinvent them as brand ambassadors. With them as your champions, you can
- Effectively position yourself as an employer of choice in your field
- Harness employee referrals for faster recruitment
- Cut down on recruitment costs
- Improve retention rates
Why Employer Branding Services From BrandLoom?
Because we are the best in this area. One of the few agencies in India who offer employer branding services- BrandLoom can help you with specialized tools and services that can help you build up your reputation as a sought-after employer in the market.
Content Marketing
Communicate right with the right content. BrandLoom helps you disburse important information and create engaging content that draws your audience in with industry-leading content marketing services. Whether it is telling stories or making announcements that are important for your company, educating your audience or building up thought leadership– our team has you covered.By utilizing data-driven approaches, we aid your organization with evaluating its brand strength, identifying opportunities for employee and candidate experience improvement, and determining your priority platforms, business goals, and the mix of tactics necessary to drive talent conversion in key segments.
SEO
Be discovered by the right people by optimizing your site and content. With effective SEO practices, we can make you more discoverable by job seekers and industry peers, so that you can connect with those who matter. With our SEO strategies- you can kick back and relax, and let your audience find you. BrandLoom provides metrics to measure awareness, preference, loyalty, and experience of your Employer Brand. We combine internal and external metrics to deliver actionable insights. We make sure your EVP is felt at all touchpoints of your organization, ensuring its sustainability and authenticity.
SEO
Be discovered by the right people by optimizing your site and content. With effective SEO practices, we can make you more discoverable by job seekers and industry peers, so that you can connect with those who matter. With our SEO strategies- you can kick back and relax, and let your audience find you. BrandLoom provides metrics to measure awareness, preference, loyalty, and experience of your Employer Brand. We combine internal and external metrics to deliver actionable insights. We make sure your EVP is felt at all touchpoints of your organization, ensuring its sustainability and authenticity.
Social Media Marketing
When it comes to effective engaging with job seekers- social media is a powerful tool to harness. We help you create the right stories to share- so that you can engage with the right people, and amplify your employees’ voices. Increase your online influence and facilitate a culture of positive sharing with our social media marketing services.You can count on BrandLoom to provide you with marketing support no matter what channels you are targeting. We identify brand ambassadors within your organization, mobilize them on social media, take creative initiatives tied to your employee value proposition, and measure their effectiveness.
Web Development
Your website is your 24×7 representative to the world. Studies show that 75% jobseekers look up a company’s website where they wish to apply- and can abandon a prospective employer if they are not impressed. BrandLoom can design and develop fast, functional and easy-to-navigate websites that can communicate your Employee Value Proposition effectively. We present your company as an ideal place of work, and create a positive impression on your visitors.We present your company as an ideal place of work, and create a positive impression on your visitors. With the current competitive job market, attracting, retaining, and engaging top talent is more challenging than ever. Our creative services can help you develop the ideas that encompass your voice. We create visuals and write-ups that surprise, delight, and engage your audience in a way that is true to you!
Web Development
Your website is your 24×7 representative to the world. Studies show that 75% jobseekers look up a company’s website where they wish to apply- and can abandon a prospective employer if they are not impressed. BrandLoom can design and develop fast, functional and easy-to-navigate websites that can communicate your Employee Value Proposition effectively. We present your company as an ideal place of work, and create a positive impression on your visitors.We present your company as an ideal place of work, and create a positive impression on your visitors. With the current competitive job market, attracting, retaining, and engaging top talent is more challenging than ever. Our creative services can help you develop the ideas that encompass your voice. We create visuals and write-ups that surprise, delight, and engage your audience in a way that is true to you!
Branding Strategy
: Your talent acquisition processes might become stagnant if you fail to attract and engage with the finest talent you aspire to hire. Traditional methods to attract the best candidates erode and become less effective as time passes. In this candidate-driven market, you have to add value by the way you communicate with them. We can help you plan the employer branding strategy that is perfect for YOU. We believe no two brands are alike, so we develop custom strategies that will provide you with the best results while ensuring the best ROI. BrandLoom takes data-backed decisions to formulate blueprints that helps you deploy the tools necessary for creating a good employer brand. The strategies we offer also help you build up your brand in the long run via organic means- so that you can ensure long-term growth.. A compelling employer value proposition, a strong employer brand, and a positive candidate experience are your secret weapons to finding and keeping the best market talent.
Frequently Asked Questions
Q1. What Is Employer Branding?
Ans: In plain words, employer branding is a process by which a company brands itself as THE employer of choice for the kind of people it wants to hire- as well as its existing employees.
To paraphrase- it is how a company markets itself as a good employer to both its existing and potential employees.
Remember, a company’s brand as an employer is separate from its reputation as a service provider or manufacturer.
Your company may be known for producing or making great products- but that is different than your company’s brand as an employer.
Your reputation as an employer depends on what your employees and potential recruits think of you. In real-life scenarios- it is what they will say about you in their social circles.
Q2. How To Use Social Media For Employer Branding?
Ans: Social media is a powerful tool for building up your employer brand. You can use dedicated social media handles to provide information about your company, its values, achievements, and milestones. You can also share messages from leaders and talk about company events, policies, and exciting developments.
But, a big part of your social media content should feature your people. Leverage your existing employees and encourage them to share their stories about life in the company. Moreover- talk about your employees. Show how well you know them and of their lives beyond office hours.
Your social media handles should portray your company’s environment for your employees, so that prospective employees know what to expect.
Via social media, you can showcase that people can find what they are looking for in their careers if they work with you.
Q3. What Are The Advantages & Disadvantages Of Employer Branding?
Ans: There are many advantages to employer branding. If you can build up your employer brand, people will flock to your doorstep to work with YOU over your competitors. Employer branding not only helps you with recruitment, but it also helps you attract the people who are RIGHT FOR YOU.
Studies show that employee referrals are the most cost-effective and fastest way to attract talent. If you can build up a powerful brand that your existing employees are proud of- they can become your best sources for recruitment.
When you have a strong employer brand, you can find talent willing to work for you with a lower salary hike. Dedicated employees work more and help you grow faster and are more productive. With a strong employer brand- you will also be able to retain talent better.
Remember, a company is all about the people. So, if you can create an impression on your people, you will have a dedicated set of employees who will stay with you and help you grow.
Q4. What Is Employer Branding?
Ans: Employer branding is the process of developing an employer brand. In other words, it is about building up a company or firm’s reputation as an employer. Think of brands like Tata, Google, DHL, and Salesforce. Apart from making great products, they are also companies that people proactively want to work for. Employer branding is about reaching out to your prospective and current employees in a way that highlights your best practices and showcases the positive side of being a part of your organization.
Q5. How To Improve Employer Branding?
Ans: If you want to improve your employer brand- you must undertake an employer branding exercise. That starts by first assessing how you are viewed as an employer in the market, including your present, past, and future employees. Then, you have to have a clear vision of what kind of employer you want to be seen as and lay down the strategy accordingly.
While the process is different for each company- there are some universal pointers:
1. Create a culture of sharing
2. Encourage your employees to share their stories about their experience with you as their employer
3. Highlight your best practices, achievements, and milestones.
4. Communicate your values as an organization and employer
5. Craft and communicate a solid employee value proposition that goes beyond salary
6. Recruitment marketing
Q6. What Are key Elements That Affect An Employment Brand?
Ans: Like any brand, how successful an employer brand is will depend on several factors. They are:
1. The brand ambassadors: Who advocates your brand? The best advocates here should be your employees. If your existing employees share positive stories about their experience- it will benefit you. Second to them comes the key leaders- who embody your vision and values. Messages from them have a powerful impact on your brand.
2. The website career page: This is a no-brainer. Surveys show that candidates look up an employer on the net when they apply for a job there. If you can communicate your Employer Value Proposition, your values, and the job environment in your company well on your website- you will create a good impression on them.
3. Media coverage: If you are in the news for something good- people have a favorable opinion of you as an employer. This is why it is essential to engage with the media proactively to share your stories and relevant views and get featured on “best places to work for” lists.
4. Social media: Use your social media to highlight your best practices, values, EVP, achievements, and your employees. Use it to showcase life for employees who work with you and how well you know them. Show that you are invested in their wellbeing, and encourage them to share stories about their experiences.
5. Brand consistency: When you want to build up your employer brand, you should be consistent in your messaging across all platforms. It is also a matter of constant communication- you have to ensure regular communication to build up a long-term brand.
Q7. How Employer Branding Helps In Recruitment?
Ans: Studies show that companies with a good employer reputation often get people to join them at lower salary hikes. Moreover, strong employer brands can attract top talent in the field. If you can build up your employer brand, you can attract the people who are a suitable match for your company- and retain them better.
Strong employer brands can considerably cut down recruitment costs. They can leverage employee referrals to get better ROI and save time in recruitment drives.
Q8. Why Is Employer Branding Important?
Ans: No company can grow without good people holding it up, and employer branding effectively attracts, motivates, and retains those people. If you can highlight your best practices, your EVP, and your company values effectively- you can find the people who are right for you. These will be the people whose values resonate with yours- and they make for highly motivated employees who stay for long.
A strong employer brand also motivates its existing employees and can inspire them to be more productive. Studies show that solid employer brands benefit from employee referrals and can lower recruitment costs substantially.
Moreover, if you can build up your reputation as an employer, you can even get employees to work for you for lesser salaries.
Remember- if you get the right people to be with you, they will bring their 100% to the table and help you grow.