Hi, I am
Experienced Brand Consultant and Founder of BrandLoom Consulting.
I help companies to grow their revenues profitably with my branding and digital marketing strategies.
Having led Business and Marketing operations of several large & small international brands over my 18 years long international career, I understand the challenges you might be facing.
In business, sometimes we are so caught up in execution that it’s hard to see the big picture. Growth and innovation are important, but big picture thinking can be tough in the ever-connected world, especially when you’re busy with day-to-day transactions.
But could business be great, and not just good? Well, I think so. So let us build Sustainable & Profitable Businesses.
I BELIEVE IN CONSUMER CENTRIC, connected, profitable & sustainable BRANDS.
I believe in Brands and startups that Truly Help consumers. Yes! A Brand is out there to make profit. However, unless you connect and truly help a consumer, your chances of survival are zero in this digital world. It is no longer about attacking or defending, but about finding what you can do profitably.
I don’t believe that established businesses can’t be agile and connected like the upcoming digital startups. Instead I believe that they can play from their point of strength which is their brand, data, and consumer base to make sure that all of their strengths are leveraged and used equally well in the digital world.
I don’t believe that a startup just needs to be an aggressive attacker and use discounting (with investors money) as a strategy to build their business. Instead I believe that by finding their niche and connecting with their prospective consumer at the right point of time, a startup can find their MOJO.
Reimagine the Results.
That our Brand Consultant can Drive for your Business.
An American automotive brand was struggling to increase its market share due to an low brand awareness and an imposing incumbent. The company challenged BrandLoom to help them build awareness among savvy audience and remove brand rejection at retail.
With celebrity cricket star as the Brand ambassador coupled with continuous campaign on YouTube, Facebook and PR led to significant increase in brand awareness and significant reduction in brand rejection at retail.
An American automotive brand was struggling to build its visibility among its target audience. Brand wanted to drive its visibility in media, however the cost was a major concern. The company challenged BrandLoom to help them build awareness among savvy audience through media.
With celebrity cricket star as the Brand ambassador coupled with online and mainstream PR campaign, BrandLoom launched campaign in several target cities.
Looking for a Brand Consultant
What our Brand Consultants will do for you?
Our team of brand strategists combine business, marketing, communications, and design thinking to develop meaningful, differentiated, and authentic brands for companies big and small, start-ups or stalwarts.
We don’t just come up with what’s cool; we craft the message your customers want to hear and one that you can deliver on. We’ve seen first-hand:
- How the power of a brand can elevate a company from a commodity to a valued partner.
- How it can rescue business from the trenches of an impossible-to-win price war.
- Finally, how it can motivate employees and customers alike to become full-fledged fans.
What makes BrandLoom one of the Top Brand Consulting Firms in India
At BrandLoom our solutions don’t come out of a box ready to plug and play. We pride ourselves on identifying your challenges quickly and designing strategies to address them, always keeping top of mind your business’s need for minimal disruption.
As BrandLoom, we’ve been helping businesses for years. However, our core management team members have been transforming business within their organization for much longer. Our management team has a combined total working experience of over 100 years with best of the MNC’s.
Our mission is to:
To apply Branding, Digital + eCommerce and Design capabilities to enable Startups & Brands to meet Consumers needs and develop world-class skills & capabilities.
Our strategy is focused on helping clients improve their operational performance, deliver their products & services more effectively & efficiently and grow their businesses in existing & new markets.
Each of our consultants has an advanced degree in their field, and at least ten years of experience actually working in that field. This marriage of theory and practice is critical to our strategic approach.
Combined, our core management consultants have over 100 years of hands-on problem- solving expertise behind them. That’s a lot of problems, and even more solutions. Our approach makes us the best brand consulting firms in India.
Our Brand Strategy Consulting Approach
The first stage of our Brand strategy consulting involves our team getting to know your brand, business, industry, competition, customers and your business objectives. During this process, we will connect with your team, conduct online research, interview your employees /consumers/channel partners to learn more about the status quo. We will also like to ascertain how people see you now and how they want to see you move ahead.
Brand Strategy Formulation
Once we have conducted the initial audit, our team will develop a brand strategy that is relevant to your consumers and differentiates you from your competition.
Visual Identity Guidelines
Once we’ve developed your brand strategy, we will seek your feedback. Post that our Brand designers will move into interpreting your brand characteristics more visually.
Our Brand Management Consulting Services
Our marketing and branding consultant will help you design an all-around brand strategy that will project your brand identity in the best way to your target audience. We provide you with a blueprint for overall brand development to cement the reputation as a responsible player in the market.
Brand Consulting Services we offer:
Our corporate branding consultant will ensure that your brand always stays relevant and safe, and is positioned to stay on top of market trends. Our methods ensure that your brand image reflects your brand values and help you carve out a niche identity that distinguishes you from your competitors.
Our corporate brand marketing consultants bring years of experience in this field, and we treat your brand as our own when designing a viable, ROI-driven corporate brand strategy that assures long term benefits.
Fashion Brand Consulting
The central question in branding is: who are you appealing to? If you know who your target audience is, you have to find a way to grab their attention and engage them positively. This is crucial in shaping your branding strategy.
BrandLoom is one of the best-known fashion brand consulting firms in India. Based on our insights, we tell you what you should do. With our help, you can carve out your own niche in the market and get an edge over your competitors. Distinguish your brand from others by highlighting your speciality and strengths.
Brand development consultant keeps your brand fresh and relevant. BrandLoom helps you with brand innovation so that your brand reflects the changes with time and does not appear outdated. Your audience is evolving, and so should you, or you will be left behind. BrandLoom helps you figure out the way forward and the path to take to reach your destination.
We make sure you have all the right tools to take your brand forward and also help you plan your development strategy. We provide you with everything to this effect- from insights on technology and visual branding tools, logo designs and social media management.
Remember, change is the game. BrandLoom can help you do just that at the right time.
There is a saying that variety is the spice of life. Having a varied portfolio with multiple brands is a great achievement, but do they all fit in cohesively within your brand identity? Many companies have various products, but without proper management, these either end up cannibalising each other or muddling the central message of the mother brand.
Our brand and innovation consultancy helps you avoid this. We help you sort out your sub-brands and organise them in such a way within your brand umbrella that they fit in perfectly, and strengthen your core image and values instead of taking away from it. At the same time, each of them retains their own identity and reflects its individual nature.
It is only logical to spread your wings if you want to take flight, but in an intensely competitive market, your moves must be calculated. Our Brand building consultants will help you chalk out an expansion strategy so that you can increase your presence in relevant areas but also makes sure that you do not end up wasting capital or brand equity by going all over the place.
Mismanaged expansion can be a crippling blow to any brand, both financially and identity-wise. BrandLoom can help you regulate it and go about it in a logical and precise way, by carefully interpreting market conditions and your strengths and weaknesses. Popularity and power of a brand are the starting point in figuring out an expansion strategy, and BrandLoom gives you precise, realistic and frills-free assessment so that you have a viable plan in place.
India is currently going through a start-up revolution. Scores of entrepreneurs are launching their pet projects, and the customers now have more choices than ever. So if you are an entrepreneur who has a great thing to offer, our Business Branding Consultant can help you launch your project in the best possible way.
Small businesses need a good launch strategy if they want to make their presence known in a populated market. BrandLoom can help them make a splash, and outline a good plan for new players. Be it forming fruitful B2B relationships, executing an effective pre-sell strategy, or monetising your products- we can help you take your first steps.
The digital world is changing rapidly in terms of technology and market trends. Our Digital Brand Consultant can help you find your way in this world and establish your brand as a relevant, fresh and dynamic entity that embodies the spirit of the times. We start by providing market insights and gauging customer trends that form the basis of your branding strategy and help you take it forward.
Image & Brand Consulting
Remember, building up brand equity is a long-term process. It requires more than grabbing your target audience’s attention- you have to engage with them positively and position yourself such that it gives you an edge above your competitors. Our Brand Image Consultant will help you figure out your strategic brand identity and overall brand strategy. We help you do it so that it fits in with your brand values and take a holistic approach towards your branding strategy.
BrandLoom understands your vision and helps you plan a cohesive strategy that enables you to realise it. The aim is to cement your reputation as a respectable player in the market while charting a blueprint that helps you realise your revenue and marketing goals.
Personal Branding Consulting Services
Like it or not, you are a personal brand. You already have an image in the eyes of your family & friends, your business associates, colleagues. It does not matter if you have actively built this perception to help you achieve your life objectives or it is there by default. Our personal branding consultant in India will help you build your desired and strategic personal brand strategy.
Brand Design Consultancy
Whenever you think of a brand, you identify it with the help of certain elements like logo, tagline, emblems, etc. A good brand is one that leaves a lasting impact on its customers. Our brand strategy design consultancy services can help your brand carve out its visual identity with elements that are impactful, aesthetically pleasing and memorable.
Visual branding and identity design is a crucial aspect of branding- the signs, colours, visuals, logos and other design elements that symbolise your brand must be something that reflects your brand’s core values.
At the same time, they must be unique and be distinguishable from the clutter. Visual branding plays a vital role in making your brand stand out from the competition. BrandLoom makes sure that your visual branding sets you apart from the rest, and projects an image of professionalism and efficiency.
Remember, it is more important to know how to do what you do than it is to determine what to do. BrandLoom as branding and consulting firm sets you apart from the crowd and makes sure that your brand appeals to your audience for the right reasons. The idea is to not only be different but also be memorable for good.