Brand Strategy…….

To build Relevant & Differentiated Value Proposition.
That Deliver Business results.

 

 

 

Full Service Branding Agency in India that builds, strengthen and nurture Brands.

UI UX design studio Recognised as the 20 Most Promising UX : UI Solutions Providers 2016
Creative Design Studio recognised as the Most Innovative Digital Marketing Companies 2017
Creative Design Studio recognised as the Best Marketing & Research Startups in India

Wondering, how to develop a Brand Strategy?
Here is how the Integrated Brand Strategy Process works at BrandLoom?

Our brand strategy process begins with a thorough analysis of your consumer, competitor and your organisational capabilities. We amalgamate the three to identify Brand value proposition that helps you be relevant and differentiated in the marketplace. Post that we help you build and communicate your Brand Story. Take advantage of one of the best branding companies in India.

What makes BrandLoom one of the top branding companies in India.

  • 100+ Years of Business Experience at Leadership level.
  • Marketing Strategy Built on Consumer Insights.
  • Creative Designs driven by Brand & Business strategy.
  • Our Understanding of the Power of Branding.
  • Experienced team with knowledge of digital trends.
  • Full-service creative design studio to manage content need of digital age.

Brand Building Strategy by BrandLoom: Full Service Branding Agency in India

At BrandLoom, we don’t just design; we create stories. With the help of our experienced Brand Consultants, we can help you with the breadth and depth of branding strategy for your business.

We aspire to be your “ROI Driven” & “Accountable” Branding, Marketing Technology, eCommerce Partner and Digital Marketing Agency in India. At BrandLoom we believe in strategies that lead to measurable and desired results. We will work closely with you to Enhance your Brand Equity & Business Value in the digital world.

BrandLoom Consulting is a 3-year-old digital marketing company founded by Avinash Chandra. & established in 2015. It is one of the largest & fastest growing digital marketing companies in India. Avinash is an MDI Gurgaon Alumni & has worked with over 100 International & Indian brands during his 17 years of professional career.

Brandloom has helped companies generate more revenue through digital marketing. Brandloom, since its inception in 2015, has helped Business and Marketing operations of several large & small; American, European, Chinese & Indian Brands and Startups. We have our offices in Gurgaon, Delhi, Mumbai, Pune, Bangalore, Newyork and Toronto. BrandLoom fulfils the burgeoning desire of startups & brands to reach out to consumers affordably and consistently.

Here is what we do as your Full Service Branding Agency in India:

Integrated branding agencies in mumbai

INTEGRATED BRAND STRATEGY

The digital world is in a state of constant flux. In this volatile space, you must build a strong and steady brand image which also remains fresh and dynamic. BrandLoom as your branding agency starts by understanding the market and your customers and takes a holistic approach towards building your brand. Our marketing plans are cohesive, transparent and effective.

Building up brand equity is a long-term process, and requires careful planning. We understand your vision and lay out a blueprint for achieving it. Every decision and action you undertake must be integral to your core objectives. BrandLoom knows that a well-defined brand strategy is the key to the growth of your company, and will affect all aspects of it. Our team will work closely with you so that we figure out the right ways to engage with your customers that will not only help you achieve your goals but also guarantee customer satisfaction. This is what makes BrandLoom one of the top branding companies in India.

BRAND POSITIONING STRATEGY

Where do you exactly stand in any space? It must be remembered that not everybody can appeal to everyone at all time. In this competitive landscape, the key to success is defining your brand in such a way that it distinguishes itself from the clutter. A brand positioning strategy is at the very heart of your comprehensive brand strategy. BrandLoom as your branding agency can help you identify demand areas and find your niche. If you want to stand out, you must establish your unique brand culture.

While it is essential that you are known for what you do- it is how you do it that sets you apart from the rest. BrandLoom understands that and makes sure that your strengths are highlighted in the best possible way and that your brand appeals to your target audience in the right direction. We not only make you different, but we also make sure you are memorable that is what makes us one of the top branding companies in India.

Brand Positioning Strategy by branding agency in delhi
Brand Positioning Strategy by branding agency in delhi

BRAND POSITIONING STRATEGY

Where do you exactly stand in any space? It must be remembered that not everybody can appeal to everyone at all time. In this competitive landscape, the key to success is defining your brand in such a way that it distinguishes itself from the clutter. A brand positioning strategy is at the very heart of your comprehensive brand strategy. BrandLoom as your branding agency can help you identify demand areas and find your niche. If you want to stand out, you must establish your unique brand culture.

While it is essential that you are known for what you do- it is how you do it that sets you apart from the rest. BrandLoom understands that and makes sure that your strengths are highlighted in the best possible way and that your brand appeals to your target audience in the right direction. We not only make you different, but we also make sure you are memorable that is what makes us one of the top branding companies in India.

brand development strategies by top branding agency in bangalore

BRAND DEVELOPMENT STRATEGY

We make sure your brand stays fresh and relevant. To strengthen your brand, you must continuously develop it as per a consistent brand strategy and innovate it. After getting your branding strategy in place, BrandLoom as your branding agency makes sure that you have the right tools for interacting with the market. This includes everything from your logo to your website and brand identity tools like taglines and mottos.

BrandLoom will help you with your brand development strategy. We take care of everything- from brand messaging and web designing to content marketing and social media branding. Not only do we make your brand more visible to the world, but we also make sure there is enough to talk about it. We track your development, and when the situation calls for it, we also help you make changes so that your progress remains unhindered. This is what makes BrandLoom one of the top branding companies in India.

BRAND ARCHITECTURE STRATEGY

Have multiple products to offer? Variety is great indeed, but are they positioned cohesively within your overall brand imagery? Or your brands all over the place- and ultimately cannibalizing each other? It is important that you organize all your brands systematically so that they relate to each other and your overall brand image in a meaningful way. As your full service branding agency BrandLoom helps you clarify your Brand portfolio strategy.

With BrandLoom’s brand architecture strategy; your sub-brands, products and services will be sorted out and positioned as they need to be. We help them grow individually but ensure they are all connected together so that they strengthen the core values of your company. We make sure that every part shines on its own, but fits in perfectly within the mosaic of your company to make a complete picture. Well this is what makes BrandLoom one of the best branding companies in India.

Brand Architecture Strategy by branding agencies in pune
Brand Architecture Strategy by branding agencies in pune

BRAND ARCHITECTURE STRATEGY

Have multiple products to offer? Variety is great indeed, but are they positioned cohesively within your overall brand imagery? Or your brands all over the place- and ultimately cannibalizing each other? It is important that you organize all your brands systematically so that they relate to each other and your overall brand image in a meaningful way. As your full service branding agency BrandLoom helps you clarify your Brand portfolio strategy.

With BrandLoom’s brand architecture strategy; your sub-brands, products and services will be sorted out and positioned as they need to be. We help them grow individually but ensure they are all connected together so that they strengthen the core values of your company. We make sure that every part shines on its own, but fits in perfectly within the mosaic of your company to make a complete picture. Well this is what makes BrandLoom one of the best branding companies in India.

Brand Extension Strategy by one of the best branding companies in delhi

BRAND EXTENSION STRATEGY

Brand extension is an essential way of leveraging brand equity. When your brand equity is strong, you can use it to increase your presence in other areas. With BrandLoom as your branding agency, you can conceptualise spin-offs and get a clear idea about how much expansion is viable for you.

Creating a cohesive brand portfolio with brand extension is an integral part of your overall brand strategy. We make sure that every sub-brands tell their own stories and maintain its customer base. We ensure that each of them has their unique way of interacting with the customers.

Any brand extension strategy should take into account the popularity and strength of the brand. BrandLoom will help you with a realistic and frills-free market and consumer insights. A successful brand is that who knows when to seize opportunities and when to cut loose.

BRAND LUNCH STRATEGY

Small businesses and start-ups need an excellent springboard to make a splash and enter the pool. If you are a startup, take advantage of BrandLoom’s Small Business Launchpad. Our Small business launchpad will help you with startup branding strategy.

We can help you by outlining different ways to monetise your brand, the right way to build P2P relationship building and strategy to pre-sell your products even before launch. This is what makes BrandLoom one of the best branding companies for small business.

Brand Launch Strategy by best branding agency in hyderabad
Brand Launch Strategy by best branding agency in hyderabad

BRAND LUNCH STRATEGY

Small businesses and start-ups need an excellent springboard to make a splash and enter the pool. If you are a startup, take advantage of BrandLoom’s Small Business Launchpad. Our Small business launchpad will help you with startup branding strategy.

We can help you by outlining different ways to monetise your brand, the right way to build P2P relationship building and strategy to pre-sell your products even before launch. This is what makes BrandLoom one of the best branding companies for small business.

digital media branding strategy by best digital branding agency India

DIGITAL MEDIA BRANDING STRATEGY

The digital world is in a state of constant flux. In this volatile space, you must build a strong and steady brand image which also remains fresh and dynamic. BrandLoom as your digital branding agency starts by understanding the market and your customers and takes a holistic approach towards building your brand. Our digital marketing strategy and marketing plans are cohesive, transparent and effective.

Building up brand equity in the digital world is a long-term process, and requires careful planning. You need to consider the digital world as an ecosystem. We understand your vision and lay out a blueprint for achieving it with a digital branding strategy. Our digital marketing consultants will help you choose the digital media vehicles with the best return on investment. Every decision and action you undertake must be integral to your core objectives. BrandLoom knows that a clear digital branding strategy is the key to the growth of your company, and will affect all aspects of it. This is what makes BrandLoom one of the top digital branding company in India.

VISUAL BRAND IDENTITY DEVELOPMENT

A strong brand needs to register with its customers in a way that it leaves an impact. Designing Visual Brand Identity is crucial because it is the visual manifestation of your brand. It should reflect your message, values, strengths and culture. Advertising agencies may flood channels with ads, but that will not register until it leaves the viewers with something to remember you by. This is what BrandLoom does as your branding agency.

BrandLoom, as your Visual Brand Identity Agency, equips you with all the required tools that help you create a unique brand experience. We make sure you project an image of competence, efficiency and professionalism. BrandLoom makes sure that that the visual and aesthetic elements associated with your company reflect the core values and strengths of your brand. This is what makes Brandloom one of the best brand management companies in India.

Visual Brand Identity Design by Best Brand Design Agency
Visual Brand Identity Design by Best Brand Design Agency

VISUAL BRAND IDENTITY DEVELOPMENT

A strong brand needs to register with its customers in a way that it leaves an impact. Designing Visual Brand Identity is crucial because it is the visual manifestation of your brand. It should reflect your message, values, strengths and culture. Advertising agencies may flood channels with ads, but that will not register until it leaves the viewers with something to remember you by. This is what BrandLoom does as your branding agency.

BrandLoom, as your Visual Brand Identity Agency, equips you with all the required tools that help you create a unique brand experience. We make sure you project an image of competence, efficiency and professionalism. BrandLoom makes sure that that the visual and aesthetic elements associated with your company reflect the core values and strengths of your brand. This is what makes Brandloom one of the best brand management companies in India.

Are you a Startup? Take Advantage
of Brandloom’s Small Business Launchpad!

Marketing Services for startups and solo entrepreneurs, who want to change the world. We provide everything that you need to take your business idea live & turn it into a profitable and growing online business!

  • The Different Ways to Monetize Your Brand.
  • The Importance of ‘P2P’ Relationship Building.
  • How to Avoid Entrepreneurial Burnout.
  • How to be ‘Seen To Sell’ to Grow Influence.
  • The Power of Pre-Selling Your Products.
  • Plus, much, much more!

Why do you need Brand Strategy?

Since beginning of the civilized world, a 100 years or so, branding has never been as important as it is now.

What is branding?

Branding is psychology & science bought together.

Products have life cycles. But brands outlive products. Its a no-brainer that if you have products you must invest in branding.

Brands convey a uniform quality, credibility and experience.

Brands are valuable.

Many companies put the value of their brand on their balance sheet.

When Tata Motors of India bought Jaguar and Range Rover from Ford, what did they buy? Factories? Raw Materials? Employees?

No.

Goldman Sachs and Morgan Stanley helped Ford sell the brands to Tata for $2.56 billion, & the brands were worth more than all other things combined.

Likewise, when Kraft bought Cadbury for $19.5 Billion what did they buy? The chocolate? The factories? The recipes? The candy makers?

No! They bought the brands.

Branding is fundamental. Branding is basic. Branding is essential. Building brands builds incredible value for companies and corporations.

If you are still not convinced, let me give you another example.

The Dollar – An example of a world brand

Dollar - A world brand
Dollar – A world brand

The dollar is an example of an international brand. In essence it is simply a piece of paper, but branding has made it valuable.

It is a piece of paper that commands immense trust & respect.

All the tools of marketing and brand building have been used to create its value. On the front you will find the owner of the brand: the Federal Reserve. There is a testimonial from the first President of the United States, George Washington. There is a simple users guide: “This note is legal tender for debts public and private.” And if you’re still not convinced, the owner has added the all important emotional message: “In God We Trust”. The dollar is a world brand. It confers a uniform value globally. But as I said it’s really just a piece of paper. Branding has made it worth something.

Why branding is important.

There are a few reasons for this. Firstly, the world has come online and there are many new markets and a growing middle class. Secondly creating new brands is tough. Creating a new vibrant brand is a challenge which requires a sophisticated strategy. It is not just about a product and a name, it’s about a lot more.

Why branding is tougher but cheaper.

The sophisticated strategy I talked about earlier is a cultural movement strategy. I believe that building brands now requires a cultural movement strategy as opposed to simply a brand building strategy. A cultural movement strategy can accelerate your brand’s rise to dominance. Once you have cultural movement, you can do anything in a fragmenting media environment, maximizing the power of social media and technology. The world has changed. We are now living in the age of uprisings and movements.

Now building brands has become a lot less expensive and smart brands can take advantage of new tools and rocket up there globally, very fast.

In the face of the current economic challenges, it’s worth noting that brands do better in tough times compared to unbranded products. Brands outlive product cycles. And in these challenging times, there are still great brands being built. Brand owners still recognise opportunity and their brands will thrive in the years ahead. Brands such as H&M of Sweden, or Tesla a great new car brand, as well as new names such as Tom’s Shoes, Honest Tea etc.

No branding, no differentiation. No differentiation, no long-term profitability. People don’t have relationships with products, they are loyal to brands.

In a movement strategy, brands have a purpose that people can get behind. Brands can inspire millions of people to join a community. Brands can rally people for or against something. Products are one dimensional in a social media enabled world, brands are Russian dolls, with many layers, tenets and beliefs that can create great followings of people who find them relevant. Brands can activate a passionate group of people to do something like changing the world. Products can’t really do that.

In today’s world, branding is more important than ever. But you can’t simply build a brand like they did in the old days. You need a cultural movement strategy to achieve kinetic growth for your brand. With that, the sky’s the limit.

So if you want to build your brand and looking for a full service branding agency in India, connect with us now!