Digital Storytelling that really Inspires
Modern Brands are looking for ways to connect with their audience through user generated content. At times brands enable them to share their stories as some of these stories are inspiring and communicates the persona of the brand. Digital Storytelling, which is a new practice of sharing a story with digital tools, has been gaining popularity among Brands. We will keep adding new stories in this blog to bring the best example of Digital Storytelling for you.
What is Digital Storytelling:
Digital Storytelling is nothing but a modern, technologically evolved version of the ancient art of storytelling. Initially, storytelling used to be verbal, and then it transformed into picture followed by videos. Today Brands are using digital tools to create the digitised version of stories relevant to its audience. To add drama to the story Brands use scanned images, videos and sound to bring alive past and create a compelling story.
Story of Joy with Ultimate Driving Machine
BMW is an Ultimate Driving Machine, not because it is an ultimate car, but because Ultimate people drive it. Here is a Digital Story of Helmut Schlosser from Germany, who bought a trashed car from a street side vendor, who claimed that it was a BMW. The seller, who sold him this car did not even know the model of the car. He just knew that it was a BMW. For some strange reason, Helmut bought it and brought back home to the utter dismay of his wife and rest is an inspiring story.