India’s Top Programmatic Advertising Agency Built for
Real ROI, Measurable Growth, More Outcomes
BrandLoom helps brands plan, execute, and optimize programmatic campaigns with the discipline of performance marketing and the sensibility of brand building. We fine-tune audiences, automate bidding intelligently, and connect campaigns to what matters—pipeline, sales, CAC, and ROAS.
We’re happy to have chosen BrandLoom as our online marketing partner. The team is excellent and works very transparently, so even if there is any challenge, we can sort it out by having open dialogs. Their experts have in-depth knowledge and have been very helpful. If you’re looking for a good digital marketing partner, I highly recommend BrandLoom.
Lee Washington,
Director
Ashley Stewart.
Featured In
Programmatic Advertising for Growth
Automated media buying – guided by strategy, not autopilot
Programmatic advertising is the use of technology to buy, place, and optimize digital ads in real time across websites, apps, video, and connected platforms. But automation alone doesn’t guarantee results. At BrandLoom, we treat programmatic advertising as a controlled performance engine—where data, AI, and human judgment work together to drive efficiency and outcomes. Instead of manually negotiating placements, programmatic platforms evaluate millions of signals and make bidding decisions in milliseconds. The difference lies in how well the system is set up, governed, and optimized.
What do we do at BrandLoom as Your Programmatic Advertising Agency?
Programmatic advertising is simply media buying powered by data + automation. But automation alone doesn’t create results. The brands that win are the ones that combine smart bidding with clear strategy, clean tracking, and strong creative.
At BrandLoom, we run programmatic as a performance system – not a channel. That means we don’t just place ads; we connect campaigns to business outcomes like qualified traffic, leads, sales, CAC, and ROAS. What BrandLoom typically manages end-to-end:
- Audience & targeting: High-intent segments using first-party and intent signals
- Media buying: Execute on DV360 / The Trade Desk with the right setup
- Optimization: Bids, placements, frequency, and creative refreshed in real time
- Cross-channel: Display, video/OTT, mobile, native, and social as needed
- Measurement: Clean tracking and dashboards to show what’s working and what’s not
- Scale: Grow spend and reach without losing performance or brand control
Want to explore if programmatic is right for your business goals? Share your objective (awareness, leads, e-commerce sales), and we’ll recommend the right approach.
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Programmatic Advertising Process at BrandLoom
We don’t treat programmatic as “media buying.” We treat it as a performance system. Here’s how we run programmatic campaigns to build awareness and drive measurable business outcomes:
Reach The Right Audience
Programmatic only works when targeting is precise. BrandLoom maps your ideal customer segments and places your ads across high-quality sites, apps, and inventory where your audience already spends time. Goal: quality reach, not random impressions.
01Drive Engagement That Feels Relevant
Once visibility is built, messaging has to earn attention. We design and test creatives and formats that match user intent—display, rich media, video, native—so your ads don’t just get seen, they get action. Goal: clicks, visits, and qualified interest.
Measurement That You Can Trust
Before scaling spend, we ensure tracking is clean and decision-ready. BrandLoom sets up the right measurement framework—events, conversions, and attribution signals—so you know what’s working and why. Goal: clarity on performance, not vanity reporting.
Optimization in Real Time
This is where most agencies claim “optimization.” We actually do it—daily. Budgets shift, audiences refine, frequency caps adjust, placements prune, and creatives evolve based on live performance signals. Goal: higher efficiency, lower waste, better ROI.
04Retargeting That Converts
BrandLoom retargets intelligently—based on behavior, intent stage, and recency—not by spamming people for 30 days. We bring high-intent users back with the right offer and message at the right time. Goal: conversions, improved CAC, and better ROAS.
05Ready to run smarter ads that actually work?
Ready to run smarter ads that actually work?
Benefits of Programmatic Advertising with BrandLoom
Smarter targeting. Faster optimization. Better outcomes – at scale.
Programmatic isn’t just “automated media buying.” At BrandLoom, we use programmatic to build a measurable growth engine across Display, Video, Native, OTT/CTV, and Mobile – with clear controls on audience quality, frequency, and cost. When done right, programmatic helps Indian brands reduce waste, reach the right cohorts, and improve conversion efficiency – without relying on guesswork.
Better Targeting That Improves Conversion Quality
We use data signals (intent, affinity, behavior, contextual, and first-party audiences) to reach people who are more likely to buy – not just browse. Result: fewer irrelevant impressions, stronger engagement, better conversion rates.
Access to Premium Inventory Across Screens
Programmatic gives you reach beyond social—across high-quality publishers, apps, and video inventory, with automated bidding and placement controls. Result: wider reach + better brand presence, without sacrificing targeting.
Real-Time Optimization, Not Monthly Hindsight
Campaigns are optimized continuously—bids, audiences, creatives, placements—based on live performance signals. Result: better efficiency, lower wasted spend, faster learning cycles.
Transparent, Controlled Spending
BrandLoom sets up clear reporting and governance—so you know what’s working, what’s not, and where the money is going. Result: clarity on performance drivers, smarter decisions, fewer surprises.
Less Manual Work. More Scalable Growth
Once the foundation is set (tracking, audiences, creatives, and conversion events), programmatic scales without adding operational chaos. Result: growth that scales systematically, not manually.
Top Programmatic Advertising Channels We Activate Strategically
Not every channel is meant to do everything. At BrandLoom, we design a programmatic media mix based on your funnel, audience maturity, and business objective—not on what’s trending. Here’s how we use each channel, and why it matters.
Display Advertising
Display ads are the foundation of most programmatic strategies—but only when used with intent. We use display to build awareness at scale, reinforce brand recall, and re-engage high-intent users across premium websites and apps. Our focus isn’t on flooding impressions. It’s on controlled reach, frequency management, and precision retargeting that supports downstream conversions. Display advertising is Best used for Upper & mid-funnel visibility, Retargeting site visitors & cart abandoners and Supporting launches and always-on presence.
Video & Audio Ads
Programmatic video and audio allow brands to tell their story in seconds—across YouTube, OTT platforms, apps, and premium publishers. At BrandLoom, we design video and audio campaigns to capture attention early and reinforce intent later. We focus on Short, performance-friendly formats, Completion rates & attention metrics and Sequenced messaging across the funnel. Audio, in particular, works well for recall and frequency building in low-attention environments like commuting or multitasking. These are best used for Brand storytelling at scale, Product education and launches and Reinforcing recall among high-value audiences.
Social Programmatic
Platforms like Meta, Instagram, and LinkedIn offer deep audience signals. When combined with programmatic thinking, social becomes a powerful engine for precision targeting and efficient scale. BrandLoom aligns social placements with Funnel stage (awareness vs. conversion), Creative testing frameworks and Performance benchmarks like CAC and ROAS. We don’t run social ads in isolation – we integrate them into a larger programmatic ecosystem so messaging stays consistent and measurable. Best used for High-intent audience targeting, B2C & B2B lead generation, Conversion-focused campaigns with strong creatives.
Native Ads
Native ads blend into editorial environments, making them ideal for content-led campaigns. When done right, they reduce resistance and improve engagement. At BrandLoom, we use native advertising to Drive qualified traffic to content & landing pages, Support education-first & trust-building strategies, Improve click-through rates without compromising brand tone. Native works best when the message adds value—not when it tries to disguise a hard sell. Best used for Thought leadership & content distribution, Mid-funnel engagement and Education-driven conversion paths.
How BrandLoom Chooses the Right Mix
We don’t believe in fixed channel packages. Your programmatic mix is designed based on your business goal (awareness, leads, sales), Audience behavior and buying cycle, Budget efficiency and ROI thresholds and What your data tells us – not assumptions. The result: fewer wasted impressions, better engagement, and measurable growth.
How Our Programmatic Advertising Can Help Your Business
Let’s be honest. Running ads the old way is slow, messy, and expensive. That’s where programmatic advertising steps in.
Scalable and Flexible Spending
You don’t need a massive budget to get started. Programmatic lets you scale up or down at any time. Whether you’re testing or expanding, it adjusts to your needs. Our team will guide your budget to where it performs best.
Transparency
No more guessing where your ads show up. Programmatic offers full visibility on placements, performance, and spend. You know exactly what you’re paying for. That’s why programmatic advertising services in India are gaining so much trust among brands.
Targeting
Programmatic isn’t just about reach. It’s about precision. You can target by location, behavior, time, and more. With expert programmatic buying services, you stop wasting impressions and start speaking to the right audience.
Large Reach
Want to reach users across websites, apps, and devices? Programmatic makes it easy. You can serve ads across platforms without juggling multiple tools. That’s the power of programmatic marketing services: reach more people, all in one place.
Efficiency
It’s fast and automatic. No delays, no back-and-forth. You launch, monitor, and optimize all in one system. A smart programmatic buying agency helps you do more with fewer resources, saving both time and money.
Real-Time Data
You don’t wait for reports. You see what’s working, as it happens. Real-time insights help you tweak campaigns on the fly. That’s why top programmatic companies rely on data, not assumptions, to drive results.
Smart Programmatic Performance Advertising by BrandLoom
Built for Reach. Engineered for Results.
Programmatic advertising isn’t about running ads everywhere. It’s about showing up in the right places, at the right moment, with a message that converts. At BrandLoom, we approach programmatic as a performance system—not a media-buying exercise. Every decision is guided by data, funnel clarity, and business outcomes, not guesswork.
Omnichannel Programmatic Execution
Your customers don’t move in straight lines—and neither should your advertising. BrandLoom designs omnichannel programmatic strategies that keep your brand visible across apps, websites, video platforms, and social environments through a unified buying and optimization layer.
Data-Led Audience Targeting
Reach without relevance is wasted spend. At BrandLoom, we build precision-driven audience segments using real behavioral, interest, contextual, and location-based signals. Instead of chasing volume, BrandLoom focuses on intent, timing, and responsiveness, helping your ads reach users who are more likely to engage—and convert.
Continuous Campaign Optimization
Programmatic success is built in the middle, not at launch. Once campaigns go live, our team actively monitors performance signals and optimizes in real time – adjusting bids, audiences, creatives, and placements to improve CTR, conversion rate, and cost efficiency. Optimization isn’t periodic. It’s continuous.
Transparent Measurement & Performance Reporting
If it can’t be measured, it can’t be improved. BrandLoom provides clear, outcome-focused reporting—tracking impressions, clicks, conversions, engagement quality, and ROI. More importantly, we don’t just report numbers; we interpret them to explain what’s working, what isn’t, and what to do next.
Ad Operations & Technical Foundations
Programmatic performance depends on what happens behind the scenes. From tracking tags and pixels to integrations and data flow, BrandLoom manages the entire ad operations layer to ensure campaigns run smoothly and data remains accurate. A clean setup means fewer blind spots, better optimization, and more reliable decisions.
Audience & Market Intelligence
Programmatic advertising isn’t just a media channel—it’s a learning engine. We help you understand how your audience actually behaves: what they engage with, when they respond, and what drives action. These insights feed back into creative strategy, targeting logic, and future campaigns, making each cycle smarter than the last.
Why BrandLoom for Programmatic Advertising?
Because we don’t treat programmatic as a black box. We combine strategy, performance thinking, and disciplined execution to help brands reduce wasted spend, improve conversion quality, and scale reach without losing control. If you’re looking for programmatic advertising that’s accountable, measurable, and aligned to business growth – not just impressions – BrandLoom is built for that.
Why Choose Our Programmatic Advertising Services?
Stop wasting your ad budget on guesswork. We don’t just run ads. We build strategies that reduce spend, improve targeting, and deliver clear results.
Here’s what sets us apart:
Advanced tools find and convert your exact audience.
Track performance with clear, actionable campaign reports.
Spend shifts to channels delivering the best results.
Consistent ads across display, video, mobile, and social.
Ads adjust instantly based on live performance data.
From awareness to conversion, we guide everything smartly.
Why Use Programmatic Advertising in India?
Reach the right audience, reduce wasted spend, and grow faster with data-driven, real-time ads across India’s top digital platforms.
01.
Single View of Users and Consolidated Reports
Imagine having a bird’s-eye view of all your users, with every detail neatly consolidated in one place. That’s what you get when you partner with programmatic advertising companies. This comprehensive perspective makes tracking and reporting a breeze.
02.
Widen Your Audience Pool
Picture this: your ads reaching far and wide, gaining the attention of a diverse and extensive audience. That’s the power of programmatic marketing companies. They utilise the latest algorithms and data insights to pinpoint and engage potential customers across a vast network.
03.
Utilize Rich Media Creatives
Say goodbye to boring ads and hello to captivating, interactive experiences. With a programmatic ad agency by your side, you can create rich media creatives that genuinely connect with your audience.
04.
Ad Fraud Control
Tired of ad fraud draining your budget? Programmatic agencies in India have got you covered. They employ state-of-the-art tools and techniques to detect and prevent fraudulent activities, ensuring your ad spend is used wisely and effectively.
05.
Comprehensive Targeting and Improved Tracking
Ever wished you could reach your ideal audience with pinpoint accuracy? Programmatic ad tech companies make it possible. They offer advanced targeting options based on demographics, interests, behavior, and more.
06.
YouTube TrueView via DV360
Ready to make a splash with your video ads? Tap into the power of YouTube advertising with the help of programmatic agencies. YouTube TrueView ads let viewers skip after a few seconds, meaning you only pay for engaged viewers.
WHAT MAKES BRANDLOOM UNIQUE?
Take advantage of our digital marketing services in Delhi NCR. Build your Brand Equity and Business online. Take your Marketing & Business ideas live & turn it into a profitable and growing business with the best digital marketing company in Delhi NCR!
- 100+ Years of Business Experience at Leadership level.
- Application of Best in Class Technology Stack.
- Business Strategy driven by application of Data.
- Our Understanding of the Power of Branding.
- Marketing Strategy Built on Consumer Insights.
- Our Fully Managed eCommerce Capabilities.
Accelerate Growth with India’s Top Performance Marketing Agency Trusted by Brands Nationwide
Frequently Asked Questions
Programmatic advertising includes several types based on how the media is purchased. The main ones are real-time bidding (RTB), private marketplaces (PMP), preferred deals, and programmatic guaranteed. RTB is open to many advertisers and offers the most scale. PMP is more exclusive, offering better inventory. Preferred deals involve set pricing but no guaranteed impressions. Programmatic guaranteed secures both price and placements. Each type supports different media buys based on your goals. Whether you want reach or exclusivity, there’s a model for it. Choosing the right type depends on your brand size, ad goals, and budget.
Native ads match the look and feel of the content around them, while programmatic refers to how ads are bought and placed. Programmatic ads can be display, video, or even native; it’s about the ad platform and automation. Native ads are designed not to interrupt, blending into content. You can even run native ads programmatically. The key difference is that native is an ad format, and programmatic is a way to buy and serve that format.
A programmatic advertising agency helps brands plan, buy, and optimize ads using programmatic tech. Instead of buying ads manually, they use automated platforms to run campaigns across websites, apps, and social channels. These agencies manage targeting, bidding, tracking, and performance, all in one place. They help improve ROI with better planning and data use. Think of them as your tech-driven media partner that helps scale your ad campaigns smarter, faster, and with better control.
The four types of programmatic deals are Open Auction, Private Marketplace (PMP), Preferred Deal, and Programmatic Guaranteed. In an Open Auction, anyone can bid in real time. PMP allows select advertising agencies to access premium inventory. Preferred Deals involve negotiated pricing without guaranteed impressions. Programmatic Guaranteed secures both price and impressions. Each deal type offers different levels of access, pricing, and control. Choosing the right one depends on your goals and market strategies.
Yes, Google Ads supports programmatic ad buying. Google Display Network and DV360 both use programmatic tech to serve ads. With DV360, you can access premium inventory, use real-time bidding, and target based on data. Google Ads automates bidding, placement, and targeting, which are core parts of programmatic. However, DV360 offers more advanced options and integrations for large brands and marketing companies looking for more control and scale.
Let’s say a shoe brand wants to target young adults who’ve browsed sneakers online. They use a DSP to run display ads across sports and fashion websites. The system picks the right placements in real time. The user sees the ad, clicks, and buys the shoes. That’s programmatic in action, automated, fast, and targeted. A good case study would demonstrate how this setup drove conversions at a lower cost per acquisition.
The cost of programmatic ads varies widely. The total cost depends on your targeting, competition, ad format, and platform. Video and rich media will cost more than banners. The real value lies in ROI, as you might spend more, but targeting ensures better results. A smart setup focuses on performance, not just low pricing.
When you run a Facebook Ad, you’re already using programmatic advertising. Facebook’s ad platform is built to automate the entire process—targeting, bidding, and placement. You choose your audience, set your budget, and launch the campaign. From there, Facebook’s algorithm takes over, showing your ad to the people most likely to engage or convert.
Facebook uses a closed programmatic system. You can run ads across Facebook, Instagram, and Audience Network using automation, targeting, and bidding. It’s not open like DV360 but still works through similar principles. You don’t access external sites, but within Facebook’s ecosystem, it behaves programmatically. It’s great for reaching target audiences in real time, using first-party data, and testing multiple creatives.
Yes, Google Display Ads are a form of programmatic campaigns. They use automation to place ads across millions of websites, YouTube, and apps. You can set targeting, budgets, and goals, and the system finds the best placements automatically. The power of Google’s AI makes it a strong option for brand awareness, remarketing, and lead generation. With responsive and dynamic creative, you get flexibility in formats and messaging to suit your goals.
Programmatic advertising helps brands save time, reduce waste, and reach the right people at the right moment. Instead of buying ads manually, brands use software to automate the entire process – from bidding to placement. This means better control, faster decisions, and smarter spending. It also lets you use first-party and third-party data to improve targeting. Whether you want awareness or conversions, programmatic helps you do more with less. It’s especially useful for data-driven brands that want performance with scale across web, apps, and video — all from one place.
It removes the guesswork. You can target users based on real behavior, like clicks, searches, or purchase history. Then, you monitor how your ads perform in real time and adjust instantly. With traditional methods, you’d wait weeks. Programmatic shows what works within hours. It also tests different creatives and messages automatically. With this setup, every rupee works harder. That’s why so many programmatic advertising companies are trusted by fast-growing brands.
Traditional ads involve more manual work — buying media, negotiating rates, and guessing what works. Programmatic changes all that. It’s faster, smarter, and more flexible. You can show different ads to different users at the same time, based on who they are and what they like. It’s not one-size-fits-all anymore. You also get better reporting and control. From video ads to banners, every placement is optimized. No wonder more brands are shifting to programmatic managed services to get better returns.