Shukti Sarma

Shukti Sarma is the Content Lead at BrandLoom and a seasoned content strategist with deep experience in creating search-focused, brand-building content. She specialises in developing data-driven content frameworks, SEO-aligned narratives, and high-quality editorial systems that help brands strengthen visibility and authority online. With years of hands-on work in content creation, optimisation, and digital storytelling, Shukti has led multiple content transformation initiatives for clients across diverse industries. Her expertise lies in understanding search intent, building topical depth, and crafting content that performs strongly on search engines while maintaining clarity and brand voice. She is known for her ability to simplify complex ideas, lead high-performing content teams, and deliver consistent, scalable content strategies grounded in real user behaviour. Her leadership at BrandLoom has contributed to significant improvements in content quality, SEO outcomes, and brand communication frameworks. Outside of work, Shukti enjoys reading, writing, exploring the evolving digital landscape, and spending time with her cat, who remains her favourite source of inspiration.