Gauri Dhore is a Performance Marketing Lead with a strong academic foundation in Information Technology and hands-on experience in improving website rankings, search visibility, and organic traffic growth. Along with her SEO expertise, she also works on performance marketing initiatives, where she supports paid advertising campaigns across Google and social platforms to enhance reach, lead quality, and overall marketing efficiency. She has worked on multiple end-to-end SEO and paid media projects that include keyword research, on-page optimisation, technical SEO implementation, campaign optimisation, and content strategies tailored to competitive industries. Her expertise includes understanding search intent, analysing SERP behaviour, and using data to strengthen both organic and paid performance. Gauri actively monitors Google algorithm updates, paid media trends, and platform insights to implement strategies that maintain long-term marketing stability. She focuses on ethical, evidence-based practices that deliver measurable results across both SEO and performance channels. As a contributor to marketing blogs, campaign frameworks, and SEO-focused content, she ensures that every piece is accurate, actionable, and aligned with industry best practices. Her practical experience, analytical mindset, and commitment to transparent marketing make her a reliable and knowledgeable voice in the digital space. Outside of work, Gauri enjoys reading, exploring nature, travelling, and documenting her experiences through photography.