Who does not want to feel their best selves every day? One of the most frequented websites for a netizen is beauty blogs- where you can get tips on everything from picking the right shade of lipstick for your dress or the best face pack you can make at home. Thankfully, many Indian beauty bloggers are there to help us out. Want to know about some of the best beauty bloggers in India who write about fashion and beauty? Keep reading.

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Top beauty bloggers in India

So, without further ado, let’s look at the best Indian beauty bloggers and their beauty blogs India:

1. Dendiva:

best beauty bloggers in india dendiva

Dendiva’s blog, “My Beauty Junction,” is a great place to look for makeup tutorials. In this blog, you also come across tutorials and tips about the detailed process of makeup looks that will help you achieve the look you wish. Be it basic stuff like getting the perfect cat eye or fabulous contouring. You will also develop a deep understanding of your skin tone and which makeup best matches it. 

You can also check out her great lookbooks if you are undecided about how to style your outfits. 

The name behind DenDiva is Madhu, a US-based Indian blogger and YouTuber. Her blog touches on makeup, beauty treatments, nail art, fashion, and even mouth-watering recipes. This is because Madhu believes that beauty comes from within and won’t come unless you feel good in your body and mind.

Madhu is a California-based techie who started blogging on beauty, fashion, and makeup while on maternity leave. Her philosophy is that every woman has a diva within, and everyone should pamper that diva by living their best life.

Website:- dendiva.com

2. The Indian Beauty Blog: Best Indian beauty bloggers

If you also love to know more about your grandmom’s beauty tips and other life hacks, then you will love The Indian Beauty Blog.  

This is one of the best beauty blogs. It has everything from makeup to skincare, product reviews, and great desi beauty lookbooks. The best thing about this blog is that, of course, the desi spotlight. Facial tutorials and recommendations are often written with fair skin tones in mind. This blog considers the average Indian wheatish skin tones and builds looks that favor it.

Most bloggers also favor Western looks over Indian ones. The Indian Beauty Blog is uniquely Indian and especially helpful for young women who want to learn about basic desi styles which they can wear with ease.

Blogger Ritu Rajput is especially well known for her “saree stories”. Ritu is a well-known face in the Indian fashion and beauty scene; she has worked with many national and international brands. She also served as “Lux ambassador for India” from 2016-2018. 

Website –http://www.theindianbeauty.com/

3. Sherry Shroff

beauty influencers in india sherry shroff

Sherry Shroff is a well-known YouTube beauty blogger. Women who love quirky styles and don’t favor overtly feminine styles flock to her channel because she has a unique personality that resonates with it.

Sherry posts videos every Monday and Friday; her videos are informative and humorous. You can learn about various aspects of beauty- from basic skincare hacks to advanced tutorials for hair, skin, and makeup.  

Sherry is also an enthusiastic traveler, and there are many travel vlogs that you can spot on her channel. What’s more, she also gives you advice on travel style- how to switch up your look based on where you go. She is also a DIY expert and has emerged as a well-known beauty influencer

YouTube https://www.youtube.com/user/scherezadeshroff

4. Gia Says That 

indian beauty bloggers gia kashyap

Gia Kashyap’s blog, “Gia Says That,” is immensely popular. While she is more widely known as a fashion blogger, she is versatile and talks about beauty, travel, and lifestyle. Her style is natural, urban, and understated, and if you are looking for timeless, classic looks- she is the girl for you. 

She is known for keeping a keen eye on quality-oriented makeup essentials and regularly suggesting her valuable readers with generous reviews.  Not just that, she also provides skincare tips and features special preps and tutorials for festive and wedding seasons. 

Gia believes that a person cannot feel beautiful unless she is happy, so her blog takes a holistic approach- she also talks about the importance of self-care and de-stressing. She is a hit among women in their 20s and young professionals because her advice is always practical and wearable. 

Website- http://giasaysthat.com/

5. Corallista

beauty bloggers mumbai corallista

If your style is feminine, Corallista is the blog for you. Corallista is fronted by Ankita, who has been blogging since 2011. She also has an Instagram account and a YouTube channel, but the blog remains her main draw. This is one of those desi beauty blogs you simply cannot ignore if you are looking for styling tips.

Ankita covers makeup and skincare extensively. From product reviews to color cosmetics tests to featuring skincare routines or every season and time of the day- Corallista has it. She’s a great makeup artist; you can easily follow her makeup tips if you have a fair skin tone.

She also writes about food and travel occasionally- but the main strength of her blog is her product reviews. You can find almost every skincare and makeup product featured on her blog- and she is also prompt at reviewing new arrivals. Like this one, there are several other popular skin care blogs in India.

Website- https://www.corallista.com/

6. Peaches and Blush

best beauty bloggers on instagram mehak sagar

If you are a wedding enthusiast, this blog is a one-stop solution. The Bridal section is well-known among beauty enthusiasts because the blog covers every possible wedding/bridal look. So if you are looking outside the typical traditional wedding looks, Peaches and Blush is a great pick. 

What’s more, the bridal section is dedicated to providing information about bridal shopping, makeup, and vendors. The Indian makeup blog complements the startup WedMeGood, where you can find almost every piece of wedding information you need. 

But that is not all that the blog is about. Mehak Sagar and her team cover beauty, fashion, and travel. She also features many reviews and skincare routines from famous beauty bloggers and influencers.

Website- http://www.peachesandblush.com/

7. Deepica Mutyala’s Blog

beauty bloggers in bangalore deepica mutyala

The blogger behind this blog is Deepica Mutyala, who comes among the best Indian bloggers. You may remember her from that viral YouTube video in which she covered up her dark circles using red lipstick. Since then, she has been featured on Dr. Oz Show and The Today Show.

Suppose you need to learn about some amazing makeup tricks. In that case, this blog is perfect for you- with her outstanding videography skills, Deepica gives you some great quality video blogs that make understanding makeup application techniques seem like a piece of cake.  

The best thing about Deepika’s blog is that her tutorials are perfect for dusky skin tones. She focuses on makeup suited to Indian skin tones and revels in playing up Bollywood styles. 

Website- http://deepica.com/

8. WiseShe: Freelance Beauty Blogger in India

influential beauty bloggers anamika sureka

WiseShe’s Anamika calls herself a “shameless shopaholic”. Good for us because since the blog started in 2010, it has got five popular domains and has emerged as the most widely known website for women in India. 

Moreover, she has launched her beauty and makeup line on Amazon. Her team has also grown, and now the website has a solid presence on social media and YouTube. So check her blog regularly to know about sales and discounts of her line of products.

You can find articles on baby care, makeup, beauty, skincare, fitness, travel, and fashion on WiseShe.  Here, you can also find DIY home remedies for common problems related to hair and skincare. Also, she features “best dressed” lists for important red carpet galas. 


List of Best Makeup Bloggers in India on Instagram

If we are talking about beauty bloggers, it is imperative to mention Instagram beauty bloggers. They are tremendously influential and have become the preferred go-to for young women and teenagers.

So, here are some of the most well-known and best beauty bloggers on Instagram:

1. @vasudha.rai

best beauty bloggers on instagram vasudha rai

Vasudha Rai is the former beauty director of Harper’s Bazaar India. Presently, she is a columnist with Vogue Indian and The Hindu. Whether you want to know about the present skincare treatments or select the right lipstick per your skin tone, you can take help from her. 

Her Instagram handle is great for product reviews. You will find several beauty products that may not be well known, and she is always balanced with her views. But she also reviews drugstore products- but her forte is looking for natural skincare and beauty products.

2. @ispeakwhatyoulove

top 50 beauty bloggers naina ruhail

Naina Ruhail is the person behind this handle. Based in Delhi, Naina is very good at creating splendid bridal looks. But that’s not the only thing she is good at. Naina is a versatile beauty blogger who is as proficient with wedding makeup as she is with classic feminine, sporty, and adventurous looks. She is one of the popular beauty influencers in India.

She founded Vanity Wagon, focusing on “clean beauty”. If you are a mother, you will love her style because she manages to be chic and age-appropriate and always highlights looks that are wearable in real life.

3. @shreyajain26

freelance beauty blogger shreya jain

Shreya is a Delhi-based YouTuber who is becoming one of the most popular names in the Insta beauty world. For some daily beauty inspiration, you can check her different beauty looks on her Instagram page. 

Apart from giving detailed descriptions for each product she uses to create her looks, Shreya is also a great fashion blogger. In beauty, she prefers bold, striking looks. Her Instagram is a great place to find products that suit Indian wheatish skin tones.

4. @kaushal

best beauty bloggers instagram kausal

Kausal, a UK-based Indian Youtuber, has taken Instagram by storm. She is one of the best makeup artists, providing basic techniques to create breathtaking, complicated lewks. Her videos are addictive, and she loves to highlight her desi feminine side. 

If you want to experiment with bold colors, Kaushal is the beauty blogger to follow. She often creates dramatic, eye-catching, trendy looks without going over the top. So if you want to find the perfect glittering, purple eyeliner, check out her product suggestions. Her Insta handle is also a great travel diary.

5. @deepikamakeup

best beauty bloggers in the world deepika

If you are tired of seeing only the lip colors that look good on white women, follow Deepika’s Instagram handle today. She is a US-based Indian beauty blogger who gives amazing tips on lipstick shades that look perfect on Indian skin. She gives amazing tutorials about the makeup that every desi girl can wear. 

Moreover, her Instagram is a great place to find simple, everyday looks. If you are one of those who prefer simple, fresh, wearable looks- Deepika is the person to follow. She is also a saree enthusiast; you can check out some amazing looks on her handle.

If you are looking for makeup and fashion that prioritizes comfort and is suitable for real-life situations, this is the place to be.

6. @farahdhukai

best beauty bloggers on instagram india farah dhukai

If you are an ardent Instagram beauty junkie, you must have seen Farah’s beauty and makeup videos. If you want great skin and hair care tips, Farah is the girl to go to. She is the best guide in hair care- check out her lustrous locks, and her tips will convince you.

Farah’s Instagram is a great place to start if you love dewy, fresh looks. Her makeup is always natural but glowing, and she is a master at contouring and nude makeup looks. 

7. @anchalmua

natural beauty bloggers instagram anchal

This is the place to be for the bold, the beautiful, the not-so-faint-of heart and definitely-not-wallflowers. If you love to go extra, you have to follow Anchal’s Instagram. Be it a bold Indian wedding look or rocking red eyeliner or green lipstick- Anchal is here to try out all that is bold and beautiful in the world of beauty and makeup.

 Anchal is a UK-based Indian makeup artist who gives amazing tutorials on different beauty looks. She updates her Instagram regularly with all the new products she tries out, and if you spot a new product – you will surely find its review on Anchal’s handle.

She also regularly reviews skincare products she tries on herself, and her makeup looks are a great point of reference for women with wheatish skin.

8. @ttlmakeupjunkie

beauty bloggers to follow eshani patel

If you are looking for a makeup artist who can help you rock every shade of lipstick and eyeshadow you can dream of, Eshani is the lady for you. In all her tutorials, she makes use of contemporary beauty tools as well as palettes. 

Her fun personality shines through, and the looks she goes for are also fun and carefree. She exudes a chilled-out, urban aesthetic, which is well-suited for those who do not like to fuss around too much with their looks. Moreover, the products she uses are a great fit for dusky-skinned girls.

You can also find some pretty good makeup lines on her Insta posts that may fly under the radar otherwise.

9. @natasshapatel

beauty bloggers youtube natasha patel

The senior beauty editor at the popular website Miss Malini, Natasha is the person to follow to get even-toned, flawless skin. She is a skincare enthusiast passionate about nail art and favors feminine looks.

Natasha’s Instagram will give you some great ideas if you want to go the classic feminine route. It is also filled with great product reviews- mixing high-end ones with drugstore brands.

10. @magali_c: Best Beauty Bloggers Mumbai

best beauty blogger in india magali vaz

Magali Vaz is a beauty blogger whose style is relaxed and urban with a hint of grunge.  She is Mumbai-based and provides amazing beauty advice on all the basic and exotic makeup looks.

You can follow her Instagram profile to know the product reviews about different makeup products, such as nail paints and brushes. Her reviews are honest, and you will know what products to avoid if you follow her. 

Magali goes for clean, fresh, urban looks- and is great for young working women and college students looking for inspiration. Moreover, her style recommendations will not blow a hole in your pocket.

As the name says, this is the Instagram handle for those who LOVE to rock the classic red lip- those who favor timeless, feminine looks. Urvashi has a great sense of style and favors feminine looks that bring to mind that of the movie stars of yesteryear.

She also posts product reviews and recommends great products regularly. Urvashi’s Instagram will be a great beauty inspiration if you have medium-toned skin.


So, as you can see, many beauty bloggers can help you find the right look. If you are passionate about beauty and makeup, you can take inspiration from them and start your blog!


Q1: How to become a beauty blogger?

To become a beauty blogger:

Choose your beauty niche: Decide on the specific area of beauty you want to focus on, such as makeup, skincare, or haircare.
Start a blog or website: Create a platform to share your content. Use platforms like WordPress or Blogger, or create your website.
Create valuable content: Produce high-quality posts about your chosen beauty niche. Share tutorials, product reviews, tips and tricks, or personal stories.
Be consistent: Establish a regular posting schedule to keep your audience engaged and attract new followers.
Engage with your audience: Interact with your readers through comments, social media, or email. Build a sense of community around your blog.
Collaborate with brands and bloggers: Partner with brands for collaborations, sponsored posts, or product reviews. Collaborate with other bloggers to cross-promote each other’s content.
Utilize social media: Create accounts on platforms like Instagram, YouTube, Facebook, or TikTok to share your content and reach a wider audience.
Stay updated and experiment: Stay on top of the latest beauty trends, products, and techniques. Experiment with different styles and approaches to keep your content fresh and interesting.

Q2: How much do beauty bloggers Earn?

The earnings of beauty bloggers can vary widely. It depends on factors such as the size of their audience, engagement levels, partnerships with brands, and monetization methods. Some successful beauty bloggers can earn substantial income through sponsored content, affiliate marketing, advertising, brand collaborations, and product sales. However, the exact earnings can differ greatly from blogger to blogger.

Q3: Who is the best beauty blogger?

Determining the “best” beauty blogger is subjective and can vary depending on personal preferences. Some popular and influential beauty bloggers with a significant following include:

Shreya Jain (SJlovesjewelry): Known for her makeup tutorials, product reviews, and beauty tips, Shreya Jain has established a strong presence in the Indian beauty community.
Ankita Srivastava (Corallista): Ankita is a well-known beauty blogger who shares her expertise in makeup and skincare through detailed reviews, tutorials, and recommendations.
Komal Pandey: While primarily recognized for her fashion content, Komal Pandey also shares her beauty and skincare routines, makeup looks, and beauty tips with her followers.
Kaushal Beauty (Kaushal M): Kaushal is an Indian-origin beauty blogger in the UK. She creates makeup tutorials, beauty hauls, and skincare routines, catering to a diverse audience.
Debasree Banerjee: Debasree is known for her honest product reviews, makeup tutorials, and skincare tips. She also shares her personal experiences and recommendations in the beauty industry.
These bloggers have amassed large audiences and succeeded in their respective niches.

Q4: What do beauty bloggers blog about?

Beauty bloggers blog about a wide range of topics related to beauty. Here are some common areas they cover:

Product Reviews: Beauty bloggers often share their opinions and experiences with beauty products, such as makeup, skincare, haircare, and tools. They provide insights into these products’ effectiveness, quality, and value.

Tutorials: Beauty bloggers create step-by-step guides and tutorials on various beauty techniques. These can include makeup application tutorials for specific looks or styles, hairstyling tutorials, skincare routines, and nail art tutorials.

Tips and tricks: Bloggers offer valuable advice to help their audience enhance their beauty routines. They share skincare tips, makeup hacks, time-saving techniques, and beauty secrets to improve their readers’ beauty knowledge and skills.

Hauls and favorites: Many beauty bloggers showcase recent purchases and discuss their favorite products. They provide recommendations based on their experiences and explain why these products stand out.

Beauty trends: Bloggers update their audience on the latest beauty trends, industry news, and upcoming launches. They discuss new techniques, innovative products, and popular beauty styles, allowing their readers to stay updated.

Personal stories and experiences: Some bloggers share anecdotes and experiences related to beauty and self-care. They may discuss their skincare journeys, struggles with certain beauty concerns, or inspiring stories that resonate with their audience.

Events and collaborations: Beauty bloggers often attend beauty events and launches and collaborate with brands. They provide insights into these experiences, share behind-the-scenes content, and offer reviews or recommendations based on their interactions with industry professionals.

Lifestyle and selfcare: Besides beauty-specific content, many bloggers incorporate elements of lifestyle and self-care into their blogs. They discuss wellness, mental health, beauty routines for specific occasions, and overall self-care practices.

Avinash Chandra
Author Avinash Chandra

Branding, Integrated & Digital Marketing Wizard and Founder of BrandLoom Consulting (A $1m startup). I help companies generate more revenue through digital marketing. I have successfully led Business and Marketing operations of several Large & Small; American, European, Chinese & Indian Brands and Startups. In totality, I have worked with over 100 Brands during my 21 years of professional career with a proven track record of Building Sustainable & Profitable Businesses.


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