#26 – 💃🕺BrandLoom Wins Prestigious e4m Award!

We have some exciting news to start the day with!

We won the Best Website Award for the cutting-edge website we made for one of our ecommerce clients, at the prestigious e4m Maverick Awards on 21st July 2023! 🌿💻

Our client is into food supplements and their new eCommerce website now boasts of a record 7.03% ecommerce conversion rate.💼💫

When we filed for the award category we were really nervous as there were enterprise players like Hersheys, amazon mini tv and even celebrity led brands such as HRX by Hritik Roshan.

Imagine my excitement when we won the award for this difficult category!
I would like to thank my talented team at BrandLoom Consulting for always giving their best by being creative and hardworking. We’re excited about the future as we continue to create remarkable brand journeys!💡💪

🏆🏆🏆

Note: We Can Transform Your Brand & Multiply Your Revenue! Book a free call : https://team.brandloom.com/book-a-meeting

‍🧳✈️  #BelongAnywhere – Airbnb’s Disruptive Marketing Strategy 

A few years ago Airbnb launched the #BelongAnywhere campaign to promote its brand message of belonging and connection between guests and hosts. 🏠🌍

Approximately 89% of hosts claimed that hosting on Airbnb made them feel more connected to the local community. 🤝🏘️

Another survey found that the #BelongAnywhere message resonated with 75% of the respondents. This helped them shape their perspective of Airbnb as an authentic, community-driven brand. 🌟👥

So, what did Airbnb do so differently? 🤔

Well, the answer lies in DISRUPTIVE MARKETING. 💥🚀

Disruptive marketing refers to marketing campaigns that challenge the status quo and conventional ways of thinking. Disruptive marketing campaigns are innovative and bold, and help brands stand out from the competition.🎯🌌

At its core, “Belong Anywhere” encapsulates the essence of Airbnb’s mission – to create a world where anyone can feel at home, no matter where they are. The campaign has revolutionized how we think about travel, shifting our focus from mere accommodation to immersing ourselves in the local culture and community.🌍🏠

Airbnb has successfully disrupted the traditional hospitality industry by offering unique and authentic experiences that go the conventional hotel stay. The campaign has opened doors to hidden gems by connecting travelers with local hosts, allowing us to experience destinations like true locals.✨🌴

The campaign continues today as Airbnb’s overarching brand message. Airbnb aims to create a sense of belonging between all members of its community – hosts, guests, and locals.🤝🌟

3 Takeaways from the #BelongAnywhere Campaign:📝

1. Authentic storytelling is key to building trust and loyalty. 📖🤝
2. Use purpose-driven messages to motivate and inspire audiences to push their limits and achieve their goals.🎯🏆
3. Vulnerability and transparency can strengthen brand relationships.💔💪

Note: Build a brand like never before!

https://www.brandloom.com/strategic-branding

🚀3 Unconventional Digital Marketing Strategies 

You Shouldn’t Miss Out!

In 2023, it is estimated that there are over 5 billion Internet users worldwide. 🌐📈

Moreover, businesses that employ digital marketing will likely receive 2.8x higher revenue growth expectancy. 💼💰

Digital marketing also has a 3x better close rate than conventional marketing strategies. 🎯📈

That’s why it is important to implement an effective digital marketing strategy to receive 2x ROI. 💡💵

Today, I shall share some unconventional digital marketing strategies that can grow your business by 2x: 🚀

1. Voice Search Optimization: 
Voice search optimization is the process of modifying your digital content to improve its visibility for voice-activated searches. With the rise of smart speakers and voice assistants like Amazon’s Alexa, Google Assistant, and Apple’s Siri, voice search is becoming an increasingly important aspect of SEO strategies.🗣️🔍

Example:
One key strategy for voice search optimization is using long-tail keywords. Voice searches are typically more conversational and longer than text searches.

For instance, instead of typing “best pizza in New York,” a user might ask their voice assistant, “Where can I find the best pizza in New York?” Incorporating these longer, more conversational phrases into your content can improve your visibility in voice search results.🍕🗽

Takeaway: 
As voice search technology evolves, businesses must adapt their SEO strategies accordingly. This includes understanding the conversational nature of voice searches and incorporating long-tail, conversational keywords into their content.📱💬

2. Launching a Native Advertising Campaign:
Launching a native advertising campaign involves creating and promoting content that seamlessly integrates with the user experience of a particular platform or website. The goal is to provide valuable and relevant information to the target audience while maintaining a non-disruptive and organic feel.🚀📰

Example:
One real example of a native advertising campaign comes from Airbnb. They collaborated with the New York Times to create a series called “One House, Many Hearts.”

This campaign featured heartwarming stories of people from different backgrounds coming together to share their homes and experiences through Airbnb.

The content blended seamlessly with the Times’ editorial style, resonating with readers and promoting Airbnb’s brand values. 💕

Takeaway:
Native advertising campaigns can be highly effective in capturing the target audience’s attention by seamlessly integrating with the platform or website they are using. By providing valuable and personalized content, brands can create a positive and engaging user experience, increasing brand awareness and customer engagement.🎯💼

3. Getting Traffic from Quora:
Quora is a popular question-and-answer platform where users can ask questions and receive answers from the community. It can be a valuable traffic source for businesses and individuals looking to drive targeted traffic to their websites or gain exposure for their expertise.🚦👉🌐

Example: 
If you’re a digital marketing expert, and someone asks about effective social media strategies, you can provide a detailed answer and include a link to a blog post on your website that dives deeper into the topic. 👨‍💻📝

Takeaway:
Quora can be a valuable platform for driving targeted traffic to your website and establishing yourself as an authority in your field. You can attract genuinely interested users in your expertise or business by consistently providing helpful and informative answers to relevant questions. 💡🤝

Note: Receive 2X organic traffic in just 3 months. Get in touch with our experts.  https://www.brandloom.com/digital-marketing-services

 🚫 3 Website Design Mistakes 

You Should Avoid In The Next 5 Years

According to Google, 53% of mobile users abandon a website if it takes longer than 3 seconds to load. 😮

Moreover, 61% of users are less likely to return to a site if they have trouble accessing it. In fact, 40% of online users would prefer to visit the competitor’s site if they are more responsive and user-friendly. 😱

Similarly, websites with a clear CTA can increase conversation rates by 121%. 💼

That’s why avoiding website design mistakes is crucial for retaining your user base and improving engagement.

Here are 3 website design mistakes you should avoid:

1. Not Prioritizing Accessibility:
When a website neglects accessibility, it excludes users with disabilities from accessing and navigating their content effectively. This can lead to a loss of potential customers and genuine implications. 🚫

Prioritizing accessibility ensures inclusivity and improves the overall user experience for all visitors.

Solution:
Website designers should follow accessibility guidelines like the Web Content Accessibility Guidelines (WCAG). This includes providing alternative text for images, ensuring proper color contrast, using semantic HTML, providing keyboard navigation options, and ensuring the website is compatible with assistive technologies. ♿

2. Forgetting The Importance Of Responsive Design:
With the increasing use of mobile devices, it is essential to ensure that websites are optimized for different screen sizes and resolutions. Neglecting responsive design can lead to a poor user experience, high bounce rates, and lost conversions. 📱

Solution:
Prioritize responsive design during the website development process. This involves using responsive frameworks, designing flexible layouts, and implementing media queries to adapt the website’s appearance and functionality to different devices.

Regular testing across various devices and screen sizes ensures a seamless user experience and maximizes platform engagement. 📊

3. Compromising UX For Aesthetics:
Compromising UX for aesthetics is a common website design mistake that occurs when the focus is primarily on creating visually appealing designs at the expense of user experience (UX). While aesthetics are important, prioritizing them over usability can frustrate users and decrease engagement. 🎨

Solution:
It’s crucial to strike a balance between aesthetics and UX. Designers should consider factors like intuitive navigation, clear information hierarchy, fast loading times, and mobile responsiveness. Conducting user testing and gathering feedback can help identify pain points and make necessary improvements. 💡

Note: Want to create an outstanding and engaging website? Let’s Talk
https://www.brandloom.com/web-development-services 

That’s it for today, thanks for reading.
Yours Sincerely,

Avinash Chandra
Founder,BrandLoom
☎︎ +91-7669647020
✉️ care@brandloom.com

Note: If you want to discuss strategy, just hit reply on this mail.