#31 – 🌈 You can steal these Viral Business Strategies of Tata, Amul & Reliance!

Do you know what makes companies like Tata, Amul, and Reliance so successful?

Well, all these top brands use DISTINCTIVE brand strategies that make them SHINE BRIGHT.

Over the last several years, we have partnered with numerous Indian companies and assisted them in achieving their branding goals through diverse methods.

Other businesses, like yours, can also consider these branding strategies inspired by India’s giants:

1. Keep Them Guessing – The Art of Strategic Secrecy
Brands employ this strategy to generate anticipation and curiosity among their audience. By withholding information or previewing forthcoming products, brands generate chatter and maintain interest. This strategy helps generate enthusiasm, improves brand perception, and can result in increased engagement and revenue.

Example: 
Tata Motors demonstrates how keeping product launches and innovations under wraps can create a buzz. Other businesses can adopt this by strategically revealing information, ensuring that their audience is always eager for more.

Key Takeaway: Use secrecy as a tool to generate interest.

2. Stay Current – The Power of Real-Time Engagement
Brands can show they care about their consumers, are honest, and understand them better if they interact with them in real-time. This tactic helps companies maintain their brands’ prominence in consumers’ minds, encourages substantial dialogue, and creates devoted followers. It also lets companies take advantage of the moment and adjust their marketing messages appropriately.

Example:
Amul, a well-known company, uses this marketing technique. They are adept at appealing to their audience by creating their take on popular subjects, while embedding their brand mascot in the story.

This helps Amul connect with its target demographic, stay current, and solidify client loyalty.

Key Takeaway: Ride the popular trends to connect with your target audience.

3. Dare to Disrupt – Bold Moves Make Big Waves
Brands may stand out, get people talking about them, and make an impression if they are bold. Companies can cut through the clutter, win over new clients, and set the pace for innovation in their field.

Example:
An excellent illustration of disruptive innovation is Reliance’s Jio launch. Jio has shaken up the Indian telecom business by providing cheap data plans and fast internet, posing a threat to long-standing companies.

Key Takeaway: Don’t be afraid to challenge the status quo. Bold decisions can lead to significant market attention and growth.

Remember that the significance of an organization’s tactics often trumps its size.

Need To Build a Strong Brand that Stands Out? Let’s talk
https://www.brandloom.com/strategic-branding/consultants

👁️ 3 Digital Strategies That Cost LESS Than TV Ads

TV ads are still the fastest and the most expensive way to recognition for a new brand. But now there are some strategic alternatives that can bring similar exposure.

Over the years, I have worked with several clients and helped them succeed with these economical strategies.

Here are 3 digital marketing strategies that will cost you less than TV ads:

1. Implement Virtual Reality:
Brands are turning to virtual reality (VR) as an engaging and immersive approach to engage their audience in a world where conventional TV advertisements are losing their power.

Brands can establish a stronger connection with customers and make a lasting impression by developing virtual experiences that let customers engage with their goods or services.

Example:
The IKEA Place app revolutionizes the shopping experience and boosts engagement and sales by allowing users to put furniture products in their homes using augmented reality virtually.

Takeaway: Embrace the power of VR to create unforgettable brand experiences that go beyond traditional advertising.

2. Harnessing the Power of User-Generated Content:
User-generated content (UGC) has become a powerful tool for brands to promote themselves authentically. By encouraging customers to share their experiences, testimonials, and creative content related to your brand, you can tap into the trust and influence of peer recommendations.

Example:
GoPro encourages users to use its cameras to record and share their exhilarating experiences. They select and display the finest user-generated material to create a community of ardent brand supporters.

Takeaway: Empower your customers to become brand advocates and leverage their content to amplify your message.

3. Embracing the Unexpected:
Guerrilla marketing is an innovative and out-of-the-box method of brand promotion that surprises people and makes an impact. Brands may create attention and a viral phenomenon by going outside the box and performing surprising marketing stunts or installations.

Example:
Felix Baumgartner’s record-breaking freefall from the edge of space was sponsored by Red Bull, providing a memorable and significant occasion in line with their brand’s radical and daring image.

Takeaway: Embrace the element of surprise and create unique, shareable moments that spark conversations and drive brand awareness.

Get 3X more revenue with our digital marketing strategies.
https://www.brandloom.com/digital-marketing-services 

🧨 3 EASY Ways To Build Backlinks:
4X Your Traffic In 6 Months Or Less 

Having quality backlinks from reputable and recognized sources can IMPROVE your search ranking by 3X and drive 4X more organic traffic to your website. 📈

However, building backlinks can be quite challenging. In fact it is one of the hardest things to do.

Here are 3 ways through which you can start building links like a pro:

1. Create Resources Worth Linking To:
Create in-depth, worthwhile materials that others in your field will want to connect to organically. This can include writing in-depth manuals, whitepapers, research papers, or market analyses.

For instance, if you own a website, you may write a thorough guide on the most recent SEO techniques. By providing insightful information and practical advice, you increase the likelihood that other websites and trade magazines will mention and link to your resource, increasing the number of backlinks it receives. 💡

2. Offer Expert Interviews or Case Studies:
Approach prominent figures in your field or prosperous companies in your specialized market and offer to interview them or use their triumphs as case studies on your website or blog.

Notify the interviewee or company and provide them a link to the article after the interview or case study has been published.

The piece may then be shared on their channels or linked to from their website, creating beneficial backlinks and raising awareness of your company.

3. Make use of Broken Link Building:
Find websites in your business that have broken links, which are links that go to pages with obsolete or nonexistent content. Inform the website administrators or owners of the broken links you’ve discovered.

Offer them a high-quality, relevant article from your website to replace the broken link. This win-win strategy allows you to get an important backlink while assisting the website owner in fixing their broken links.

Do This & More, Systematically at Scale! Let’s Talk –
https://www.brandloom.com/seo-services

🦄 Harness The Power Of LIKING :   How Apple Does It!

Have you ever wondered why Apple hires a slew of celebrity endorsers like micro-influencers and influencers to promote their products or services?

The answer is simple – Because consumers tend to purchase popular products.

The secret to this strategy is the “liking” psychological principle.

According to the “liking principle”, we are more likely to be persuaded by people we like and those we want to be like.

One such brand that uses this principle to the best of its ability is Apple. ✨

Here are three ways through which Apple makes its products more likable:

1. User Experience: 
Apple’s products, with their sleek and minimalist design, are viewed as the gold standard in the tech industry. The meticulous attention to detail and high-quality materials used in their construction exude luxury and sophistication.

The design appeals to the user’s sense of beauty and reinforces the idea that apple is a premium, top-of-the-line product.

Takeaway: Focus on user experience to boost your target customer’s liking and satisfaction.

2. Brand Persona: Apple has developed a unique persona appealing to its target market. Apple presents itself as inventive, creative, and forward-thinking in its marketing initiatives. Customers who share these values are drawn to this company because of its appealing and aspirational identity, which helps to establish.

Takeaway: Innovative and creative brand image can create a likable and aspirational identity for customers.

3. Innovation and Performance:
Apple is considered to be at the forefront of technological innovation. Whether it’s the iPhone revolutionizing the smartphone industry or the MacBook setting standards in laptop design and performance, Apple products are often regarded as the best in their respective categories.

Takeaway: Users trust that when they purchase an Apple product, they are getting cutting-edge technology and unparalleled performance. This trust and assurance further enhance the brand’s likability. 

Let’s Rebuild Your Marketing Strategy –
https://www.brandloom.com/strategic-branding/consultants

That’s it for today, thanks for reading.
Yours Sincerely,

Avinash Chandra
Founder,BrandLoom
☎︎ +91-7669647020
✉️ care@brandloom.com
💻 – https://team.brandloom.com/book-a-meeting

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