#30 – EveryOne Gets ⛵Paperboat’s Marketing Strategy Wrong!

Founded in 2013, Paperboat is one of the top beverage brands in the country.

Hector foods, the parent company of Paperboat, built their campaign around their brand name’s recognition & recall.

They got into their customers’ heads and singled out a memory they wanted to be associated with. They created an association between the “paperboat” brand & our very personal childhood memories of playing in the water with paper boats. At a mass level.

Effectively, “paperboat” = innocence & fun.
Notice how they avoided the “healthy & convenient” routine altogether, generally followed by other competitors in their niche.
But it’s not all just marketing.
In a world dominated by artificial ingredients and mass-produced beverages, Paperboat took an entirely different route to quality & flavour.

By reintroducing age-old flavors like Aamras (mango pulp), Jaljeera (a tangy Indian drink), and Kokum (a tropical fruit), they struck a chord with consumers who craved the taste of their childhood.
Beyond their memorable “Paperboat” campaign,  the other 3 reasons paperboat stood out in the minds of people was –

1. Authenticity & Tradition :
While the brand uses nostalgia as a touchpoint, the deeper narrative is about authenticity, tradition, and bringing forgotten Indian beverages to the forefront.

2. Quality :
Beyond just packaging, Paperboat emphasizes quality. They ensure traditional recipes are maintained, without preservatives. This focus on authenticity & health makes them different.

3. Vivid Packaging :
Though their packaging is distinctive and colorful, each package tells a story – of childhood games, rainy days, and grandma’s tales – that creates the emotional connection.

However, Paperboat’s main success was based on how they influenced the consumer’s mind through their psychological marketing campaigns.
Do you also remember your childhood when you see their juice pack? Hit the reply button and tell us.

– Leave an impression like never before! Lets Talk –
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🚀 This Is the Easiest Way To Outrank Your Competition

You work so hard.

You put in the time and effort to choose your topics, select your keywords and publish your content regularly.

Of course your effort should be rewarded instantly!

But is it? . . .

Instead, your competitor is climbing the ranking ladder, while you continue to languish somewhere near the bottom.

Today I am sharing my 3 quickest SEO hacks that can be implemented in less than a day with the help of your developer. Get them done right away & ensure your website jumps the ranks and stays ahead of the competition.

Here are my 3 hacks:

1. Improve Page Speed –
Slow-loading pages are damaging your website’s success. To rank higher, you must optimize the performance of every page on your site by doing the following:

• Code minimization.
• Making use of browser caching methods.
• Image optimization.
• Video optimization, among other things.

2. Rectify Server Errors –
Check, if server-related issues prevent your web pages from properly indexing, address them as soon as possible so that nothing is lost in translation with crawlers.

Google Search Console supplies you with the information to help you address and rectify server-related issues.

3. Make use of Technical SEO – 
Technical SEO is improving your online presence and server architecture so that search engine spiders may more efficiently crawl and index your site.

By emphasizing technical SEO, website owners can seek to increase their organic search ranking by making their sites more readily and accurately recognized by search engines like Google or Bing.

– Improve Your Google Ranking In Just 12 Weeks! Let’s talk –https://www.brandloom.com/seo-services

 👉 Nudge Marketing : 3 Quick Ways To Influence Customer Decisions

Here is something you may not have noticed:
Most top eCommerce brands use subtle psychological nudges to influence their customers’ decisions!

Nudge marketing is a strategy that subtly influences consumer behavior by guiding their decision-making process.
It leverages techniques like personalized recommendations and social proof to nudge customers toward desired actions.

It aims to improve conversion rates, enhance customer engagement, and create a positive shopping experience.

Here are 3 stellar examples of how to use nudge marketing:

1. Smart Product Labeling like IKEA:
IKEA has implemented smart product labeling strategies to tap into the psychology of its potential customers. By labeling certain products as ‘IKEA Family Price’, they appeal to deal-hungry family shoppers. Additionally, labeling products as ‘new’ targets customers who seek novelty.

They also highlight highly rated products with star markings, appealing to customers who value the opinions of others. For example, highlighting the best-rated products can influence purchasing decisions.

Takeaway: Smart product labeling can leverage psychological triggers to attract specific customer segments and increase sales.

2. Offer Guest Checkouts like Mango:
Mango’s fashion e-commerce site employs many subtle nudge marketing strategies that enhance the customer experience. For example, by avoiding mandatory registration and offering guest checkouts, they eliminate barriers to purchase.

Takeaway: By understanding customer behavior and preferences, businesses can optimize their e-commerce platforms to create a seamless and enjoyable shopping journey.

3. Using social proof like Airbnb :
Highlighting the popularity of a product with social proof is a powerful marketing technique. You create a sense of trust by showcasing indicators like the number of views, trending status, and customer reviews.
Airbnb leverages social proof to build trust and credibility among travelers by showcasing reviews and ratings from previous guests.

Takeaway: Leveraging social proof can provide that final push needed to convert potential customers into buyers, instilling confidence and creating a sense of trust that drives action.

– 5X Your eCommerce Sales. Let’s talk – 
https://www.brandloom.com/ecommerce-services

 📈 3x Conversions :   On Your Home Page

Your homepage is your digital first impression and a conversion driver.
Have you curated your home page, to become a starting point – of your visitors’ romance with your brand?

I really hope so, because in this fast-paced world, where attention spans are fleeting, the importance of a well-crafted home page can make or break your online presence!

According to a survey, a good home page has an average conversion rate of 8-9%. So, give attention to your homepage.

Here are 5 essential elements you need to create a homepage that leads to high conversions:

1. Compelling Value Proposition:
Your value proposition is your promise to the customer. It’s the primary reason a prospect buys from you.

By clearly articulating what makes you different or better than competitors, you resonate more deeply with your target audience, making them more likely to choose you.

2. Strong Call to Action (CTA):
Your homepage is an invitation for the visitor to act. A CTA is your nudge – your “do-this-next” sign.

Whether it’s “Buy Now”, “Sign Up”, or “Learn More”, a distinct and compelling CTA is essential to guide users to the desired action.

3. High-Quality Visuals:
High-quality images and videos beautify your homepage and also help in sharing complex ideas quickly, demonstrating products, capturing visitor attention, displaying social proof and making your message memorable.

4. Simplify Navigation:
Without a user-friendly & efficient navigation your visitors will be lost.

Simplified navigation means removing barriers and making the user’s journey seamless, enabling them to find the information they’re seeking quickly, enhancing their overall experience.

5. Engaging Content:
While design catches the eye, it’s the content that holds attention. Well-crafted content speaks directly to the visitor’s needs and desires, & increases their time on page and the likelihood of them taking a desired action.

– Triple Conversions With Just Your Homepage. Let’s talk – 
www.brandloom.com

That’s it for today, thanks for reading.
Yours Sincerely,

Avinash Chandra
Founder,BrandLoom
☎︎ +91-7669647020
✉️ care@brandloom.com
💻 – https://team.brandloom.com/book-a-meeting

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