Best Indian Food Bloggers
- 21st May 2020
- Posted by: Avinash Chandra
- Category: Digital Marketing
Are you a food lover? Do your taste buds keep craving for something new? It’s time for you to head towards your kitchen. But, wondering where to find new lip-smacking recipes to cook? Well, the best Indian Food Bloggers are ready with their menu!
Indian cuisine has been widely recognized and celebrated by foodies across the globe. Thanks to the Indian connoisseurs of food and their unwavering passion for it. They took the road less travelled and got into the food blogging scene long before it was popular. Also, they have been keeping their traditional culinary skills up to date with evolving trends. And today, these food bloggers are taking the world by storm.
But, before we dive deeper into the stories of some of the top food bloggers in India, let’s know what the term ‘food blogger’ means.
Food Blogger Meaning
A food blogger is a food enthusiast who posts and shares his/ her knowledge of food in various aspects. This may range from recipes and the techniques to creative garnishing and reviews. A food blogger does not necessarily have to be an expert in the area. But a little passion for food might be enough in motivating someone to blog about food. After all, food is the basic necessity and first love for almost everybody. Many successful food bloggers use various means of expressing their ideas about food. Usually, they do it by sharing pictures of delicious dishes and trying unique combinations. But the idea is still plain and simple – blogging about food.
There are different types of food blogging:
- Recipes: In this type of blogging, one cooks and posts the recipes by the means of storytelling. These blogs feature authentic recipes or experimental food.
- Food/ Restaurant Review: These bloggers are like critics who we can rely on to know about the quality, and prices of a restaurant. These blogs mostly focus on the details and the stories of food and the place. These act as a guide for foodies.
- Food and Travel: Food and travel is a particularly compelling type of food blogging. This is because it involves the engagement of different cultures. These bloggers travel around the globe in their quest for unique flavours. Simultaneously, they document their experience along with a lot of research, shooting, editing, etc.
- Food Photography: Food photography aims towards showcasing food. Food bloggers post visually appealing photographs of luscious dishes to draw the interest of the audience.
How to become a food blogger in India?
So, do you want to become a food blogger out of a passion for food? Or do you want to make a full-time lucrative career out of it? Well, there is no rule to be one. A blog is a way of expressing and sharing your ideas on social media. Starting your own food blog is not as challenging as it may appear initially. Even if you’re not a tech-savvy, you can get yourself your very own food blog easily. Just follow these four easy steps and you could be one of the best Indian food bloggers in the future.
- Buy a blog domain name: Choose an easy and catchy name for your blog. Also, buy a matching domain name (address of your website) through a web host.
- Find a reliable web host: A web host is a web-hosting service provider, which allows you to save your website on its server. Hence, look for leading hosting companies such as GoDaddy, Hostinger, HostGator or Bluehost to pick the right web host for you.
- Install WordPress: WordPress is the most commonly used blogging and content management system today. It is easy to use and powerful in terms of creativity. Now, once you have installed WordPress, choose a theme and install plugins to enhance the look, feel and functionality of your blog.
- Start Blogging!
Some Tips to be a successful food blogger
- Be authentic and original.
- Do the research and read other blogs too.
- Focus on your passion and interest.
- Post consistently and stay connected.
- Feature recipes and photos.
Food blogging is a powerful online marketing tool to show your culinary skills. It also helps you make your home cooking extra-ordinary. With food blogging, you can admire and promote the toothsome delicacies of street food. Further, it also helps you share flavourful traditional Indian food recipes to your global audience. However, it won’t happen overnight. But gradually, with dedication, you’ll get there.
Need some inspiration? Take a look at the journey of these best Indian Food Bloggers.
Best Indian Food Bloggers
1. Nisha Madhulika: Best Indian food bloggers on YouTube
An Indian chef, and a restaurant consultant, Nisha Madhulikar is one of the most successful Youtuber from India. She started her Youtube channel in 2011 and has not looked back since. She was 52 then. But with her passion and commitment, she proved that age isn’t a barrier to living your dreams.
Nisha owes her success to her audience who cook with her and give her feedback. It motivates her to do better. Known for her delicious and healthy Indian vegetarian food, she is one of the top 5 Youtube stars in Asia. Her recipes are dedicated to working-class who keep looking for “maa ke hath ka khana”. She has shared 1,115 videos of non-garlic and non-onion recipes till date.
Besides, her passion for cooking has got her many awards including the YouTube Top Chef (2014), Top YouTube Cooking (2017). Moreover, she has been featured as a face of YouTube’s #seesomethingnew drive in 2016. In the same year, EconomicTimes named her among “India’s top 10 YouTube superstars.
To follow, visit: https://www.youtube.com/user/NishaMadhulika.
2. Tarla Dalal
Padma Shree Tarla Dalal was an Indian Food Writer, a renowned host of cooking shows, and a chef. Tarla wrote her first book, The Pleasures of Vegetarian Cooking in 1974, which made her an overnight sensation. The book has sold over 1,500,000 copies. Thereafter, she became India’s No.1 Cookery Author with over 150 cooking books under her name.
She also hosted two popular cookery shows, The Tarla Dalal Show and Cook It Up With Tarla Dalal. Although Tarla specialised in cooking Indian cuisine, particularly Gujarati, she is known to introduce and popularise foreign cuisines to people.
Though she passed away in 2013, her food blog is still topping the charts with over 2.8 million visitors per month. Her YouTube channel is still buzzing and has a repository of over 1000+ videos. Moreover, her mobile app, is a best-seller on Apple’s app store.
Tarla was honoured as the “Woman of the Year” by the Indian Merchant Chamber in 2007. For her contributions in the field of cooking, she was awarded “Padma Shree Award” in 2007. Tarla was the first Indian woman to have been awarded a National award in this category.
To follow, visit: https://www.youtube.com/user/TarlaDalalsKitchen
3. Uma Raghuraman
Uma Raghuraman aka Masterchefmom is a passionate chef and a multiple award-winning food blogger. She is also a food Instagrammer and a mother of two. Uma shares her experiences and amazing recipes through her blog, Master Chef Mom. With over 1.5 million views and 1000+ vegetarian recipes, she is one of the finest Indian food bloggers. The stunning and tempting photos of appetizing dishes she shares can make you drool.
Masterchefmom has been critically acclaimed as one of the “top food bloggers in the world”, “top chef blogs in the world”, “top Indian food blogger”, “best food Instagram” by Saveur Magazine. Besides, Masterchefmom has also been featured in HT Brunch Magazine as “India’s best food blogs”. Moreover, her collaboration with many multinational brands in the food industry has got her recognition in both International and Indian cuisine.
To follow, visit: https://www.youtube.com/channel/UCMBuhLCDDmxfwa01TuuvTgA
4. Nandita Iyer
Nandita Iyer is one of the pioneers in Indian food blogging. She started her blog “Saffron Trail” long before blogging was a widespread term. It is one of the most followed food blogging websites. Her love for cooking and expertise in healthy food recipes plus her efforts made her quit her job and become a speciality cook and a full-time blogger.
With an unprecedented mix of art and science, her pure vegetarian food recipes are a perfect blend of health and taste. Her food blogs have been widely mentioned across many news platforms, television industry and social media.
To follow, visit: https://www.youtube.com/user/saffrontrail
5. Archana Doshi
Archana Doshi started her blog “Archana’s Kitchen” in November 2007 and is now one of the most popular cooking websites in the world. Started as a way of keeping a track of her family’s recipes, her website now aims at helping and improving home cooking. She tries to make home cooking simple and flavoursome for food lovers all over the world.
Besides, Archana’s website also empowers people to cook tasty food rich in nutrients. It has a variety of content like meal plans, special diets, diabetic meal ideas, dinner ideas, lunch box ideas, party menus, festival recipes, and live cooking classes. After winning the hearts of millions of foodies for over a decade, she is still empowering people with her credible solutions for easy everyday cooking.
To follow, visit: https://www.youtube.com/user/archanaskitchen
6. Deeba Rajpal
Deeba Rajpal is a food stylist, food photographer and a traveller. Her food blog, Passionate About Baking is incredible and world-renowned. As the name of her blogging website suggests, she is a passionate baker with a sweet tooth. Her passion is developing and cooking recipes using fruit, mainly in desserts.
She also bakes mouth-watering breads and cakes using alternate grains like oats. The success of her blogging website can be easily seen by looking at those amazing photographs. Moreover, the exceptional beauty of food styling with her signature rustic styles such as Indian rustic, Western rustic, minimalist styling and moody hues are world-known. Deeba’s blog is a must for those who want to know how to implement creative ideas to appeal to the audience.
To follow, visit: https://www.youtube.com/channel/UC4bDlNpUJiHviwj8gJB29Pw
7. Ankiet Gulabani
Belly Over Mind is more of a personal journal of Ankiet Gulabani. Known as a food enthusiast at heart, he is also one of the best Indian food bloggers today. He started it as a website for recipes and soon became a top-rated cooking website. His blogs now focus on the millennials who look for easy to cook food.
Belly over Mind features great storytelling, which even a newbie in cooking can relate to. Further, Ankiet believes that he learned a lot from his early days, which were full of mistakes. As time went by, he took a more intelligent approach in connecting with his audience and delivering rich and full-flavoured recipes. And today, he is a successful freelance food blogger.
To follow, visit: https://www.instagram.com/ankietgulabani/?hl=en
Sharmilee Jayaprakash, a south Indian fell in love with food blogging while looking for a recipe. And this is how she started her food blog, Sharmis Passion in 2009. She believed that this was the turning point in her life. She quit her job due to her newborn and dedicated all of herself to the food blogging. For her, it became a means of providing healthy food to her child.
Since she was not an expert in cooking, a lot of practice helped her improve her cooking skills. She honed her skills in South Indian cuisine, initially. Also, the idea of cooking, clicking and sharing pictures of her recipes was inspiring enough for the former IT manager to make a transition to food blogging. After a lot of practice and her love for food, she started trying out different cuisines.
Most of the recipes shared in her blog have been passed on by her mother and some from cookbooks and her friends. Sharmis Passions includes a vast range of Indian and different cuisines.
To follow, visit: https://www.youtube.com/user/vsharmilee
9. Padhu Sankar
Padhu is a chef, a photographer, recipe developer and web designer. He is also the founder of Padhu’s Kitchen food blog. The popular food blog is a place where you can get simple Indian vegetarian recipes, kids’ friendly recipes, Indian festival recipes, traditional South Indian Vegetarian recipes, cooking basics and more.
What inspired Padhu to create this blog was to inspire other potential cooks to cook. If you’re a pure vegetarian and wish to learn and polish your skills, this food blog is for you. It features Indian Vegetarian recipes of all kinds with tempting pictures. Besides, it also serves as a gateway to share many wonderful recipes passed on from one generation to another. You will also find many posts for beginners with step-by-step pictures and cooking instructions.
To follow, visit: https://www.instagram.com/padhuskitchen/?hl=en
Sailus Food is a one-stop Indian food blog with enticing Indian food recipes for all kinds of tastes. Specialized in Andhra recipes, Sailus has recipes for everyone. She holds expertise in traditional North Indian to South Indian and Indo-Chinese cuisine. Sailu is a passionate food blogger and photographer who also shares a deep interest in organic gardening and encourages her followers to do the same. This blog also features a dedicated festival section with great recipes, which will make you lick your fingers and ask for more.
To follow, visit: https://www.instagram.com/sailusfood/?hl=en
11. Mallika Basu
Mallika is a corporate lady, an Indian cook and a food writer. She is also the author of two books – Miss Masala: Real Indian Cooking for Busy Living (2010), and Masala: Indian Cooking for Modern Living (2018). Mallika didn’t ever think of becoming an International cook until she went to England for her UG degree.
She had never entered a kitchen until her Masters. All she had was the recipe for one chicken curry and one dal. And today she is one of the best Indian good bloggers with 2 cookery books under her name. She owns the popular food blog Quick Indian Cooking. She shares delicious Indian recipes with a hilarious combination of her life experiences. Her blog is a true food bible for food lovers.
In addition, Mallika has also been featured on Madhur Jaffrey’s Curry Nation TV comeback programme, and even on Jamie Oliver’s online cookery channel, FoodTube.
To follow, visit: https://www.youtube.com/user/quickindian
12. Richa Hingle
Richa is an award-winning recipe developer, blogger, and photographer. She is the face behind the popular food blog, VeganRicha. Through her recipes and blogs, Richa encourages people to adopt healthy eating habits. She shares gourmet food recipes that are 100% vegan. Richa uses organic ingredients to cook delicious and healthy recipes.
Her instructions are easy to follow which she presents with beautiful photos. Richa is popular for her Indian vegan and other cuisines. She is also the author of Vegan Richa’s Indian Kitchen, which is #1 Best Seller on Amazon. Her second book Vegan Richa’s Everyday Kitchen is also out now.
To follow, visit: https://www.youtube.com/channel/UCZoHGo5fFAVhYAEJmAIAobQ
What can be more refreshing to the human body and mind than delicious food, mesmerising photos with unforgettable memories and wonderful storytelling? Sounds like a party!
If you are in the food-related business and looking for an influencer to endorse your brand, we can help. Or if you are a food blogger and want to reach out to food businesses for their brand promotion, we can still help. Get complete information about our influencer marketing services at BrandLoom.
Frequently Asked Questions
- Who are some top food bloggers in Delhi?
Of the hundreds, Prerna Kartha (Food-De-Dum), Reeta Skeeter (Delhi Foodie’s Zone), and Neeru Singh (Eatstory) are the top 3 food bloggers in Delhi.
- Who are the best Indian Food Bloggers on Instagram?
These Instagram food bloggers will make you go ga-ga over their scrumptious dishes. They are Richa Hingle (with 276k followers), Deeba Rajpal (with 151k followers), and Harpal Singh Sokhi (with 199.9 K followers).
- How to be a Food Blogger?
To be a food blogger, you need two things: (i) Passion for cooking, and (ii) a food blog. To start your food blog, you must follow these 4 steps:
Research – Choose your niche, topic and your USP (what makes you different).
Setup – Set up a food blog/website. Buy a domain and a hosting plan, setting up WordPress, and customize it.
Content Creation – Create food-based articles, videos, and other forms of content to populate your blog.
Promote – Share your food blog across social media. This way, you could reach your target audience and build a strong following online.
- What are top food blogger hashtags to grow my Instagram Account?
Hashtags play a crucial role when it comes to growing your social media account. If you want to be a food blogger or grow your food blog on Instagram, use these popular Hashtags: #FoodBlogger #FoodBlog #Foodstagram #InstaBlogger #InstagramBlog #Finstagram #FoodIsLife #FoodBlogFeed #EatForTheGram #FoodStyling #InstaFood #FoodIsLife #FoodPhotography
- Who are the 3 most famous food bloggers in the world?
The three most famous food bloggers in the world are:
Alyssa Rivers (The Recipe Critic),
Gina Homolka (Skinnytaste), and
Nikky (Chef in Training).
- What is a food blogger?
A food blogger is somebody who talks about their love for food and shares unique recipes, experiences, and stories with their audience. There are some other food bloggers as well who talk about restaurant reviews, food corners or shares their stories through food photography.
- How to be a successful food blogger?
If you are a big-time food lover, have a passion for cooking and can click good pictures, you can become a food blogger. However, to be a successful food blogger, you must post fresh and engaging content on your social channels consistently, engage and interact with your audience and connect with fellow bloggers on social media.
- How to be a successful food blogger on Instagram?
Apart from creating a food blog on Instagram and sharing amazing content regularly, you should:
• Customize yo ur profile to give it a unique and professional look.
• Follow other trending food bloggers. Like and comment on their posts to increase your online visibility.
• Find your USP (what makes you unique) and stand out from your competitor.
• Promote your profile outside of Instagram on other platforms or your website. This way, you can push your audience to your Insta blog.
• Choose the right hashtags. Use a mix of trending and niche hashtags.
• Engage as more as you can with your followers through live sessions, posting stories, polls, highlights, etc.
• Use the co-promotion marketing strategy by partnering with other popular food bloggers.
- How does a food blogger make money?
There are different means by which food bloggers can make money. These include:
• Collaborating with brands on social media to create content based on their product and promoting it on their own platform. This is called influencer marketing.
• Developing recipes or food-based content for food brands, and restaurants.
• Conducting workshops at a personal and corporate level.
• Affiliate marketing (commission-based marketing) for corporates and food brands.
• Writing E-books, Audio Lessons and Cookbooks and selling them.
• Placing Ads of popular brands on your blog.
- How to become a food blogger on Instagram?
Being a food blogger isn’t just about making delicious dishes, and posting pictures of it on social media. The industry has tremendously evolved in recent years and hence one needs to stand out to make a difference. When it comes to becoming a food blogger, of course, the first thing is to be consistent in sharing your content. Post daily. But it is also important to choose a niche for your food blog on Insta. Determine your strengths and what makes you unique. At the same time, be explorative. Try out new things. Successful bloggers also recommend newbies not to go for food blogging with the aim to be famous or rich. Instead, do it out of passion and give content that is of value to your audience. Most importantly, take interest in your audience’s interest. It will help you plan things out better.
- How to make money as food blogger?
There are many ways to profit from your food blog. You can sell your products like printed mugs, books, t-shirts. By selling memberships on your food website allowing paid members to download your e-books and secret recipes, you can make money. You can also use Google AdSense and display advertisement of brands and corporates on your website. You will be paid by the company/brand when visitors on your site click on those ads. Another way to make money as a food blogger is through influencer marketing. By promoting the products or services of brands on your social media can help you earn a lot of money. Writing cookbooks, recipe books for restaurants can also make you money. Also, by adding links to affiliate products in your blog posts can make you money. Every time someone buys those products by clicking on your link will earn you a commission. Lastly, posting food/recipe videos on YouTube can also help you earn money.
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