Casestudy
Social Media
For watch connoisseurs in Gurgaon- this multi-retail brand was the ultimate destination. Boasting an enviable collection comprising more than 30 of the world’s most well-known premium brands- our client caters to enthusiasts and collectors alike. Apart from offering a curated selection of stellar timepieces, the brand provides maintenance services such as repair, buffing, and watch servicing- so that their esteemed customers can keep their treasured possessions ship shape.
10X new followers on Facebook in just 6 months: A Social Media Case Study
The Importance of Social Media Marketing for the Brand
Despite its exclusive collection and excellent market reputation, our client shared an ailment common to most legacy community businesses- it had little presence on social media. So, while the established clientele knew about our client, the latter also needed to engage the new-age customers. However, with an almost negligible following on Facebook and Instagram, our client feared fading out. After all, in the internet era, a brand not VISIBLE online was as good as extinct.
Our client had to establish a strong digital footprint to remain competitive and get more people to visit their retail outlets. Of course, social media had to play a significant role in it. Our team was tasked with making the brand relevant to the social media age and simultaneously turning the followers into store visitors.
Our Approach: Crafting an Engaging Digital Strategy
Team BrandLoom started by chalking up a social media engagement strategy to capture the interest of potential customers and create a loyal brand community. Here’s how we did it:
Created Consistent and Engaging Content:
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- We created a content calendar and started posting regularly on Facebook and Instagram. With regular updates, the algorithms began noticing the profiles and pushing them more to interested audiences.
- We crafted non-salesy, interesting content. This engaged both watch connoisseurs and lay people, covering topics such as:
- Watches for different style personalities, professions and occasions.
- The history and craftsmanship of timekeeping.
- Tips on watch maintenance and styling suggestions.
Leveraged Relevant Hashtags:
We carefully researched and incorporated trending and relevant hashtags to improve content discoverability and engagement.
The right mix of niche and trending hashtags helped boost organic reach.
Visually Appealing Content:
Our creative team designed high-quality, eye-catching artworks that lit up the brand’s social media feed.
We ensured every post reflected the brand’s premium image and resonated with luxury watch enthusiasts.
Created Seasonal Campaigns:
We identified the times of the year when customers would be more keen to buy watches- either for gifting or treating themselves. Accordingly, we ran organic seasonal campaigns that maximized engagement.
The Results: A Digital Success Story
Just between July 2023 and November 2023, our efforts started paying off.
- Facebook follower count surged from 511 to 5.7K, a phenomenal 10X increase in six months.
- Instagram profile visits skyrocketed by 1268% (!!!), while overall reach improved by 2328%.
- Instagram Engagement rates soared by 84%.
- Their amplified digital visibility translated into more in-store traffic as more people became aware of the brand and its offerings.
Conclusion
As a result of our planned strategy, our client gained thousands of followers and had their outlets teeming with new customers. With some good planning, you can definitely parlay your online gains into real-life engagement, as we did for this brand.
