Digital Marketing is becoming increasingly important for brands and startups alike, as more and more companies are tapping the Internet and social media platforms to help their businesses grow.
At BrandLoom Consulting, we regularly interact with clients who have never used Digital Marketing as a Tool or have burned their hands trying it.
We have also seen them wondering “How to Choose Best Digital Marketing Agency for their Business”.
The role of Digital Marketing agencies has been instrumental in the journey of an organisation in the world of Digital Marketing.
Suppose you are a Brand or a Startup looking for a Digital Marketing Agency. In that case, you will surely find a similarly titled article (How to Choose Best Digital Marketing Agency for your Business) in sufficient numbers on the internet.
As a marketing professional with 22 years of experience, I have worked with several consumer goods MNCs and grappled with similar questions.
Therefore, I am sharing my input on the subject and believe it will help you find the best Digital Marketing Company for your Business.
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What is Digital Marketing
Digital Marketing is advertising messages delivered through online channels such as websites, mobile apps, search engines, social media and emails.
It helps a brand generate interest in its products among its consumers. (source) Like any other marketing strategy, the objective of Digital marketing is to:
- Promote Brands
- Build preference for your Brands
- Increase sales
Key Digital Marketing activities are search engine optimisation (SEO), search engine marketing (SEM), content marketing, influencer marketing, Social Media Optimisation, social media marketing, email marketing, display advertising, ebooks, optical disks and games, and many other forms of digital media.
It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ringtones.
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What you must pay attention to
Please note that as per the definition above, Digital Marketing is:
- Targeted, measurable, and interactive
- Marketing of products or services
- Using Digital Tools
From the above, it is clear that when you look for a Digital Marketing Agency for your Business, you must look for an agency which understands the following:
- Your Consumer
- Your Business Model
- Marketing Strategy
- Your Brand Strategy
- Your Business Success measures
- Digital Tools and their importance.
During my 22 years career, I came across several leading Advertising and PR agencies with a separate arm for digital tactics (I will not use marketing words here as their teams use it only as tactics with little or no connection with Brand strategy).
If you come across an agency like this, stay away. Such agencies find it difficult to coordinate work among themselves. You will end up spending time making them coordinate with each other.
Digital World is a perfect example of an Ecosystem.
In an ecosystem, each organism has its role to play. Wikipedia defines an ecosystem as a community of living organisms in conjunction with the nonliving components of their environment (air, water and mineral soil), interacting as a system.
These biotic and abiotic components are linked through nutrient cycles and energy flows. Ecosystems are controlled both by external and internal factors.
External factors such as climate, the parent material that forms the soil, and topography control the overall structure of an ecosystem and how things work within it but are not themselves influenced by the ecosystem.
Ecosystems are controlled both by external and internal factors. External factors such as climate, the parent material that forms the soil, and topography control the overall structure of an ecosystem and how things work within it but are not themselves influenced by the ecosystem.
In the digital world, several elements, such as your website, and your social media profile, are the niche you play. Your competition is the element which competes for the energy available in the ecosystem. Companies like Google, and Facebook are the external factor which affects the digital ecosystem, and you may not be able to do much about it except adjust yourself to it.
Digital Ecosystem supports brands, which play an active role by playing their role by using elements available and supports the growth of the ecosystem.
Therefore your Digital Marketing agency must have versatile capabilities, from website and mobile app designing to SEO, SMO, SEM, SMM, PPC and display advertising.
You will be in very good hands if you pay attention to the above two points.
To simplify, I will illustrate some of the key things you must look into while looking for the best Digital marketing agency for your brand.
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How to Choose Best Digital Marketing Agency
Digital Marketing Agency could be the one between your success and failure in a marketplace.
Therefore it is very important to have a good digital marketing agency.
Please pay attention to the following when looking for a digital marketing agency:
1 Does your Digital Marketing Agency Understand your Business
As a Brand, your focus is on your business, your competitor, and achieving your business objective.
Therefore you are delegating your digital marketing work to an external agency.
However, as the objective of engaging a digital marketing agency is to achieve your business objective,
It is a must that your Digital Marketing Agency and its key personnel understand your business, competition, industry and on top of strategy.
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2 Who will service your Account
Ask your agency who will service your account, her qualification, business experience and level in the Digital Marketing Agency.
A seasoned Client Servicing personnel with a good understanding of the digital ecosystem will be quite handy once you explore possible avenues to build your brand.
Another benefit of having a seasoned client servicing personnel is that she is your direct representative within the
Another benefit of having a seasoned client servicing personnel is that she is your direct representative within the Agency; if she is senior enough, you will get your work done faster and better.
You would not like to play Chinese whispers with your client servicing team and never achieve your objectives.
3 Integrated Services Agency
There are many pure-play digital agencies across the country, full of techies with excellent technical understanding.
I can classify these, at best, as digital agencies as they lack an understanding of strategic Branding.
A Good Digital Marketing Agency should be able to combine the two.
Play more emphasis on branding capability as it is difficult to come by.
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4 Versatile Capability
As pointed out above, the Digital world is an ecosystem; you should always consider when looking for the best digital marketing agencies to work for you the nature and variety of services they offer.
A good agency should offer as many services as possible under one roof.
This will save you the trouble of finding another company for services, as you can easily delegate all your digital marketing needs to your Digital Marketing Agency.
A full serviced digital marketing agency typically offers:
- Web design and development
- Mobile App Design & Development
- Content Strategy & Marketing
- Search engine optimisation and marketing
- Mobile Marketing
- Email marketing
- Social media optimisation
- Social media marketing
- Online advertisement
- Online reputation management
- Influencer Management
- Web Analytics
- Social Media Analytics
Check out the visibility of your Digital Marketing Agency online. Do they have a website? Is it responsive? Do they have a blog?
These three are most important in the digital world today. A Digital Marketing Agency vying for your business should have active social media pages and a blog.
They have created these to connect with their existing or prospective customers.
If they are not showing respect to their customers by being active, what chances are there that they will be respectful to you after you have handed over your account to them?
A Good digital marketing agency will share on a regular basis, and this is the way to show respect to consumers in the digital world.
Can you Connect with them
How easy is it to connect with them on their website? Can you talk to them over the phone? How long does it take for them to respond? Call them up and talk to them. Find out how knowledgeable their team is.
How to Choose Best Digital Marketing Agency is a common question, and it could be a daunting task for a Marketing team. However, if you keep the above in mind, I am sure you will find the best Digital Marketing agency for your business.
Frequently Asked Questions
- How much do digital marketing agencies charge in India?
Many factors affect the cost of digital marketing services budget. It depends on competitive intensity, customer readiness, and your business objectives (in terms of sales, market share, and profitability). Therefore the cost of digital marketing in India can not be given just like that.
BrandLoom supports clients from large corporations (paying us Lakhs of rupees every month) to startups paying us as low as 25k/month for digital marketing services. However, both are not equal. While our large corporate clients expect hundreds of crores of business every month, a startup client of BrandLoom may be looking to generate 100 leads every month.
A corporate client might be looking for advanced, performance-oriented SEO, content marketing, Influencer marketing, performance marketing, and marketing automation services. In contrast, a startup client might use Google search ads. Therefore, the budget depends on the digital marketing services you want to deploy to reach your goals and the platforms you choose to reach your audience.
Please also note that there are several free and paid methods to reach your goals- which will be best suggested by an established digital marketing agency in Delhi, such as BrandLoom. Consult our digital marketing experts if you are confused and want to determine if your budget is enough to help you achieve your business objective.
- Which agency is best for digital marketing?
BrandLoom is consistently considered among India's top digital marketing agencies due to our commitment to delivering exceptional results and our innovative approach to marketing. Here are some key reasons why BrandLoom is considered a top digital marketing agency in India:
– Comprehensive services: BrandLoom offers a comprehensive suite of digital marketing services, including search engine optimization, social media marketing, content marketing, influencer marketing, and more. This allows us to meet your business objectives effectively.
– Results-driven approach: BrandLoom is focused on delivering measurable results, focusing on increasing sales, conversions, and overall ROI. We use data and analytics to build strategies and optimize your campaigns for maximum impact.
– Innovative and creative approach: BrandLoom is known for our innovative and creative approach to marketing, using cutting-edge technologies and tactics to engage with your target audience and drive results. We have a reputation for developing creative, impactful campaigns that stand out in the crowded digital landscape.
– Strong industry reputation: BrandLoom has built a strong reputation in the industry, with a growing list of satisfied clients and a track record of delivering exceptional results. This has helped us to establish ourselves as a top player in the Indian digital marketing space.
– Experienced and skilled team: BrandLoom comprises a team of experienced and skilled digital marketing experts who bring a wealth of knowledge and expertise to the table. This allows us to provide you with the highest level of service and support and deliver exceptional results for your business.
- Who is the No 1 digital marketing company in India?
BrandLoom is considered one of India's top digital marketing companies due to our commitment to delivering exceptional results for our clients. Several factors contribute to our reputation as a leading digital marketing company in India, including:
– Comprehensive Marketing Services: BrandLoom offers a wide range of digital marketing services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and more. This comprehensive approach ensures you can get everything you need in one place.
– Results-Driven Approach: BrandLoom takes a results-driven approach to digital marketing, using data and analytics to measure the success of our strategies and make adjustments as needed. This approach helps ensure you can see real, tangible results from our digital marketing efforts.
– Strong Client Relationships: Our team at BrandLoom, places a strong emphasis on building strong, long-lasting relationships with you. The team works closely with you to understand your unique needs and goals and provides personalized, attentive support throughout the journey.
– Experienced Team: BrandLoom has a team of experienced and knowledgeable digital marketing experts who deeply understand the market and use their expertise to develop customized digital marketing strategies for you.
– Cost-Effective Solutions: BrandLoom offers cost-effective digital marketing solutions that deliver results. The company works closely with you to understand your budget and develop strategies tailored to your specific needs and budget.
While there may be several digital marketing companies in India, BrandLoom stands out due to our commitment to delivering exceptional results and building strong, long-lasting relationships with our clients.
- Is it worth hiring a digital marketing agency?
Whether or not it is worth hiring a digital marketing agency depends on your business's specific needs and goals.
Generally, hiring a digital marketing agency can benefit your business. When you deploy digital marketing strategies, you grow your online presence and reach your target audience.
Here are some reasons why it may be worth hiring a digital marketing agency for your business:
Expertise and experience: Digital marketing agencies has a pool of experts. These experts have the knowledge, skills, and experience to develop and execute effective digital marketing campaigns. By hiring a digital marketing agency, you can tap into this expertise and gain access to a wealth of knowledge and resources.
Save time and resources: Digital marketing can be time-consuming and requires a significant investment of resources, including time, money, and personnel. By hiring a digital marketing agency, you can save time and resources and focus on their core business operations.
Better results: Digital marketing agencies have the resources and expertise to develop and execute effective campaigns that drive results. By leveraging the latest technologies and tactics, agencies can help you reach your target audience and achieve your marketing goals.
Increased efficiency: Digital marketing agencies have the tools and resources to measure the success of their campaigns and optimize them for maximum results. This allows us to be more efficient and effective in our marketing efforts than businesses trying to handle digital marketing in-house.
Stay ahead of the competition: Digital marketing is essential in today's business world, and companies not leveraging the latest technologies and tactics are likely to fall behind their competitors. Hiring a digital marketing agency can help you stay ahead of the competition and succeed in the rapidly evolving digital landscape.
- What does a Digital Marketing Agency do?
A digital marketing agency provides various digital marketing services to help businesses reach and engage with their target audience through digital marketing channels. The main goal of a digital marketing company is to help businesses grow their online presence, increase brand awareness, and drive sales.
Some of the services offered by Digital marketing companies in India, like BrandLoom, are SEO, Social Media Marketing, Content Marketing, Email Marketing, Performance Marketing and Influencer Marketing.
A digital marketing company in India will generally start by understanding a client’s target audience, business goals and competition. The company will create a customized digital marketing strategy considering the client’s budget, resources, and marketing goals.
The agency will execute the strategy, monitor results, and adjust as needed to optimize performance.
Going digital is not an option but a necessity today. Traditional marketing agencies can do only so much.
BrandLoom, as a trusted full-service digital marketing agency in India, has the expertise and foresight to position your brand so that you can find your customer base and generate more revenue. The key is to remain relevant in a fast-changing world and stand out; that is what we bring to the table.
- What is the importance of digital marketing in Today’s world?
Going digital is not an option but a necessity today. Traditional marketing companies can do only so much. A digital marketing company has the expertise and foresight to position your brand so that you can find your customer base and generate more revenue. The key is to remain relevant in a fast-changing world and stand out.
Digital marketing is vital to your brand. With proper marketing, you can beat your competition.
Firstly, digital marketing agencies provide market insights and surveys, which help you understand the demand gaps. They help your brand become more visible and feature at the top of search engine results.
A good digital marketing company ensures your website traffic leads to more revenues via pay-per-click conversions.
Compared to traditional marketing, digital marketing is way cheaper. It is also more targeted, so you do not have to spend above your budget by marketing to everyone. Once you know your intended customer, you can reach them directly.
Digital marketing also gives you the chance to get immediate feedback. With the internet, it is possible to engage customers quickly and more effectively. As a result, you can get inputs fast and gauge customer reactions in real-time.
This way, you can change your approach or innovate your product quickly. Digital marketing lets you judge customer reactions quickly and adapt accordingly.
Thank you for sharing the article how to choose the best Digital marketing agencies because business growth depends on implementing good techniques to the business.
Thank you for sharing the article how to choose the best Digital marketing agencies.
Hello, This is a great blog, very informative on Digital Marketing techniques, i am interested to implement these techniques for my business, hoping to succeed by giving Digital marketing services in Hyderabad. Good learning, thank you.
Excellent..I found your blog to be very informative, very helpful for me and everybody who want to know how to choose best digital marketing agency for our business. Thanks for sharing details with us.
By using services of digital marketing, it is possible to add some value to the business.
Its very important to choose the right agency for digital marketing, as our business growth depends on their work.
Thanks for providing the factors to consider while selecting the agency.