Digital Marketing is becoming increasingly important for brands and startups alike, as more and more companies are tapping the Internet and social media platforms to help their businesses grow. That’s why knowing how to select and get the best digital marketing agency for your business is essential.
At BrandLoom Consulting, we regularly interact with clients who have never used Digital Marketing as a Tool or have burned their hands trying it.
We have also seen them wondering “How to Choose Best Digital Marketing Agency for their Business”.
The role of Digital Marketing agencies has been instrumental in the journey of an organisation in the world of Digital Marketing.
Suppose you are a Brand or a Startup looking for a Digital Marketing Agency. In that case, you will surely find a similarly titled article (How to Choose Best Digital Marketing Agency for your Business) in sufficient numbers on the internet.
As a marketing professional with 22 years of experience, I have worked with several consumer goods MNCs and grappled with similar questions.
Therefore, I am sharing my input on the subject and believe it will help you find the best Digital Marketing Company for your Business.
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What is Digital Marketing
Digital Marketing is advertising messages delivered through online channels such as websites, mobile apps, search engines, social media, and emails.
It helps a brand generate interest in its products among its consumers. (source) Like any other marketing strategy, the objective of Digital marketing is to:
- Promote Brands
- Build preference for your Brands
- Increase sales
Key Digital Marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, Social Media Optimisation, social media marketing, email marketing, display advertising, ebooks, optical disks and games, and many other forms of digital media.
It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ringtones.
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What you must pay attention to in Digital Marketing
Please note that as per the definition above, Digital Marketing is:
- Targeted, measurable, and interactive
- Marketing of products or services
- Using Digital Tools
From the above, it is clear that when you look for a Digital Marketing Agency for your Business, you must look for an agency that understands the following:
- Your Consumer
- Your Business Model
- Marketing Strategy
- Your Brand Strategy
- Your Business Success measures
- Digital Tools and their Importance.
During my 22 years career, I came across several leading Advertising and PR agencies with a separate arm for digital tactics (I will not use marketing words here as their teams use it only as tactics with little or no connection with Brand strategy).
If you come across an agency like this, stay away. Such agencies find it difficult to coordinate work among themselves. You will end up spending time making them coordinate with each other.
What is a Digital Ecosystem
Digital World is a perfect example of an Ecosystem.
In an ecosystem, each organism has its role to play. Wikipedia defines an ecosystem as a community of living organisms in conjunction with the nonliving components of their environment (air, water and mineral soil), interacting as a system.
These biotic and abiotic components are linked through nutrient cycles and energy flows. Ecosystems are controlled both by external and internal factors.
Internal and external variables both influence ecosystems. External factors such as climate, the parent material that forms the soil, and topography control the overall structure of an ecosystem and how things work within it but are not themselves influenced by the ecosystem.
In the digital world, several elements, such as your website and social media profile, are your niche. Your competition is the element that competes for the energy available in the ecosystem. Companies like Google and Facebook are the external factors affecting the digital ecosystem, and you may not be able to do much about it except adjust yourself to it.
Digital Ecosystem supports brands, which play an active role by playing their role by using elements available and supports the growth of the ecosystem.
Therefore your Digital Marketing agency must have versatile capabilities, from website and mobile app designing to SEO, SMO, SEM, SMM, PPC, and display advertising.
You will be in very good hands if you pay attention to the above two points.
To simplify, I will illustrate some of the key things you must look into while looking for the best Digital marketing agency for your brand.
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How to Choose Best Digital Marketing Agency
Digital Marketing Agency could be the one between your success and failure in a marketplace.
Therefore it is very important to have a good digital marketing agency.
Please pay attention to the following when looking for a digital marketing agency:
1 Does your Digital Marketing Agency Understand your Business
As a Brand, your focus is on your business, your competitor, and achieving your business objective.
Therefore you are delegating your digital marketing work to an external agency.
However, as the objective of engaging a digital marketing agency is to achieve your business objective,
It is a must that your Digital Marketing Agency and its key personnel understand your business, competition, industry and on top of strategy.
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2 Who will service your Account
Ask your agency who will service your account, her qualification, business experience and level in the Digital Marketing Agency.
A seasoned Client Servicing personnel with a good understanding of the digital ecosystem will be quite handy once you explore possible avenues to build your brand.
Another benefit of having a seasoned client servicing personnel is that she is your direct representative within the
Another benefit of having a seasoned client servicing personnel is that she is your direct representative within the Agency; if she is senior enough, you will get your work done faster and better.
You would not like to play Chinese whispers with your client servicing team and never achieve your objectives.
3 Integrated Services Agency
There are many pure-play digital agencies across the country, full of techies with excellent technical understanding.
I can classify these, at best, as digital agencies as they lack an understanding of strategic Branding.
A Good Digital Marketing Agency should be able to combine the two.
Play more emphasis on branding capability as it is difficult to come by.
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4 Versatile Capability
As pointed out above, the Digital world is an ecosystem; you should always consider when looking for the best digital marketing agencies to work for you the nature and variety of services they offer.
A good agency should offer as many services as possible under one roof.
This will save you the trouble of finding another company for services, as you can easily delegate all your digital marketing needs to your Digital Marketing Agency.
A full-service digital marketing agency typically offers:
- Web design and development
- Mobile App Design & Development
- Content Strategy & Marketing
- Search engine optimisation and marketing
- Mobile Marketing
- Email marketing
- Social media optimisation
- Social media marketing
- Online advertisement
- Online reputation management
- Influencer Management
- Web Analytics
- Social Media Analytics
5 Online Presence of your digital marketing agency
Check out the visibility of your Digital Marketing Agency online. Do they have a website? Is it responsive? Do they have a blog?
These three are most important in the digital world today. A Digital Marketing Agency vying for your business should have active social media pages and a blog.
They have created these to connect with their existing or prospective customers.
If they are not showing respect to their customers by being active, what chances are there that they will be respectful to you after you have handed over your account to them?
A Good digital marketing agency will share regularly, and this is how to show respect to consumers in the digital world.
6 Can you Connect with them
How easy is it to connect with them on their website? Can you talk to them over the phone? How long does it take for them to respond? Call them up and talk to them. Find out how knowledgeable their team is.
Conclusion
How to Choose Best Digital Marketing Agency is a common question, and it could be daunting for a Marketing team. However, if you keep the above in mind, I am sure you will find the best Digital Marketing agency for your business.
Frequently Asked Questions
How much do digital marketing agencies charge in India?
Many factors affect the cost of digital marketing services budget. It depends on competitive intensity, customer readiness, and your business objectives (in terms of sales, market share, and profitability). Therefore the cost of digital marketing in India can not be given just like that.
BrandLoom supports clients from large corporations (paying us Lakhs of rupees every month) to startups paying us as low as 25k/month for digital marketing services. However, both are not equal. While our large corporate clients expect hundreds of crores of business every month, a startup client of BrandLoom may be looking to generate 100 leads every month.
A corporate client might be looking for advanced, performance-oriented SEO, content marketing, Influencer marketing, performance marketing, and marketing automation services. In contrast, a startup client might use Google search ads. Therefore, the budget depends on the digital marketing services you want to deploy to reach your goals and the platforms you choose to reach your audience.
Please also note that several free and paid methods exist to reach your goals- which will be best suggested by an established digital marketing agency in Delhi, such as BrandLoom. Consult our digital marketing experts if you are confused and want to determine if your budget is enough to help you achieve your business objective.Which agency is best for digital marketing?
BrandLoom is consistently considered among India's top digital marketing agencies due to our commitment to delivering exceptional results and our innovative approach to marketing. Here are some key reasons why BrandLoom is considered a top digital marketing agency in India:
– Comprehensive services: BrandLoom offers a comprehensive suite of digital marketing services, including search engine optimization, social media marketing, content marketing, influencer marketing, and more. This allows us to meet your business objectives effectively.
– Results-driven approach: BrandLoom is focused on delivering measurable results, focusing on increasing sales, conversions, and overall ROI. We use data and analytics to build strategies and optimize your campaigns for maximum impact.
– Innovative and creative approach: BrandLoom is known for our innovative and creative approach to marketing, using cutting-edge technologies and tactics to engage with your target audience and drive results. We have a reputation for developing creative, impactful campaigns that stand out in the crowded digital landscape.
– Strong industry reputation: BrandLoom has built a strong reputation in the industry, with a growing list of satisfied clients and a track record of delivering exceptional results. This has helped us to establish ourselves as a top player in the Indian digital marketing space.
– Experienced and skilled team: BrandLoom comprises a team of experienced and skilled digital marketing experts who bring a wealth of knowledge and expertise to the table. This allows us to provide you with the highest level of service and support and deliver exceptional results for your business.Who is the No 1 digital marketing company in India?
BrandLoom is considered one of India's top digital marketing companies due to our commitment to delivering exceptional results for our clients. Several factors contribute to our reputation as a leading digital marketing company in India, including:
– Comprehensive Marketing Services: BrandLoom offers a wide range of digital marketing services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and more. This comprehensive approach ensures you can get everything you need in one place.
– Results-Driven Approach: BrandLoom takes a results-driven approach to digital marketing, using data and analytics to measure the success of our strategies and make adjustments as needed. This approach helps ensure you can see real, tangible results from our digital marketing efforts.
– Strong Client Relationships: Our team at BrandLoom, places a strong emphasis on building strong, long-lasting relationships with you. The team works closely with you to understand your unique needs and goals and provides personalized, attentive support throughout the journey.
– Experienced Team: BrandLoom has a team of experienced and knowledgeable digital marketing experts who deeply understand the market and use their expertise to develop customized digital marketing strategies for you.
– Cost-Effective Solutions: BrandLoom offers cost-effective digital marketing solutions that deliver results. The company works closely with you to understand your budget and develop strategies tailored to your specific needs and budget.
While there may be several digital marketing companies in India, BrandLoom stands out due to our commitment to delivering exceptional results and building strong, long-lasting relationships with our clients.Is it worth hiring a digital marketing agency?
Whether or not it is worth hiring a digital marketing agency depends on your business's specific needs and goals.
Generally, hiring a digital marketing agency can benefit your business. When you deploy digital marketing strategies, you grow your online presence and reach your target audience.
Here are some reasons why it may be worth hiring a digital marketing agency for your business:
Expertise and experience: Digital marketing agencies has a pool of experts. These experts have the knowledge, skills, and experience to develop and execute effective digital marketing campaigns. By hiring a digital marketing agency, you can tap into this expertise and gain access to a wealth of knowledge and resources.
Save time and resources: Digital marketing can be time-consuming and requires a significant investment of resources, including time, money, and personnel. By hiring a digital marketing agency, you can save time and resources and focus on their core business operations.
Better results: Digital marketing agencies have the resources and expertise to develop and execute effective campaigns that drive results. By leveraging the latest technologies and tactics, agencies can help you reach your target audience and achieve your marketing goals.
Increased efficiency: Digital marketing agencies have the tools and resources to measure the success of their campaigns and optimize them for maximum results. This allows us to be more efficient and effective in our marketing efforts than businesses trying to handle digital marketing in-house.
Stay ahead of the competition: Digital marketing is essential in today's business world, and companies not leveraging the latest technologies and tactics are likely to fall behind their competitors. Hiring a digital marketing agency can help you stay ahead of the competition and succeed in the rapidly evolving digital landscape.What does a Digital Marketing Agency do?
A digital marketing agency provides various digital marketing services to help businesses reach and engage with their target audience through digital marketing channels. The main goal of a digital marketing company is to help businesses grow their online presence, increase brand awareness, and drive sales.
Some of the services offered by Digital marketing companies in India, like BrandLoom, are SEO, Social Media Marketing, Content Marketing, Email Marketing, Performance Marketing and Influencer Marketing.
A digital marketing company in India will generally start by understanding a client’s target audience, business goals and competition. The company will create a customized digital marketing strategy considering the client’s budget, resources, and marketing goals.
The agency will execute the strategy, monitor results, and adjust as needed to optimize performance.
Going digital is not an option but a necessity today. Traditional marketing agencies can do only so much.
BrandLoom, as a trusted full-service digital marketing agency in India, has the expertise and foresight to position your brand so that you can find your customer base and generate more revenue. The key is to remain relevant in a fast-changing world and stand out; that is what we bring to the table.What is the importance of digital marketing in Today’s world?
Going digital is not an option but a necessity today. Traditional marketing companies can do only so much. A digital marketing company has the expertise and foresight to position your brand so that you can find your customer base and generate more revenue. The key is to remain relevant in a fast-changing world and stand out.
Digital marketing is vital to your brand. With proper marketing, you can beat your competition.
Firstly, digital marketing agencies provide market insights and surveys, which help you understand the demand gaps. They help your brand become more visible and feature at the top of search engine results.
A good digital marketing company ensures your website traffic leads to more revenues via pay-per-click conversions.
Compared to traditional marketing, digital marketing is way cheaper. It is also more targeted, so you do not have to spend above your budget by marketing to everyone. Once you know your intended customer, you can reach them directly.
Digital marketing also gives you the chance to get immediate feedback. With the internet, it is possible to engage customers quickly and more effectively. As a result, you can get inputs fast and gauge customer reactions in real-time.
This way, you can change your approach or innovate your product quickly. Digital marketing lets you judge customer reactions quickly and adapt accordingly.Why choose a digital marketing agency?
Going digital is not an option but a necessity today if you want to develop the best digital marketing company in the world. Traditional marketing companies can do only so much. A digital marketing company has the expertise and foresight to position your brand. As such, it can help you to find your customer base and generate more revenue. The key is to remain relevant in a fast-changing world and stand out.
Digital marketing is vital to your brand. With proper marketing, you can beat your competition:
Firstly, digital marketing agencies provide market insights and surveys, which help you understand the demand gaps. They help your brand become more visible and feature at the top of search engine results.
A good digital marketing company ensures your website traffic leads to more revenues via pay-per-click conversions.
Compared to traditional marketing, digital marketing is way cheaper. It is also more targeted, so you do not have to spend above your budget by marketing to everyone. Once you know your intended customer, you can reach them directly.
Digital marketing also gives you the chance to get immediate feedback. With the internet, engaging customers quickly and more effectively is possible. As a result, you can get inputs fast and gauge customer reactions in real time.How can you use digital marketing to help grow your business?
Digital marketing may help your company expand in a variety of ways. Here are some things to ponder about before hiring a digital marketing agency:
Increased exposure: Through search engine optimization (SEO), social media marketing, and other online advertising strategies, digital marketing may boost your business's online visibility. This may assist in enhancing brand recognition and attracting more prospective clients to your website.
Targeted advertising: With digital marketing, you may target prospective clients based on their demographics, interests, and habits. This may assist you in reaching the correct audience with the right message, boosting the likelihood of turning them into customers.
Cost-effective: Digital marketing may be less expensive than conventional marketing approaches like print or television advertising. You may reach a broader audience while spending less money, and you can watch your results in real-time, enabling you to alter your plan as required.
Increased engagement: Through social media, email marketing, and other online channels, digital marketing may help you interact with your consumers. This may assist in boosting brand loyalty and customer retention.What can You gain from a digital marketing agency?
When you contact a digital marketing firm, you can anticipate a variety of services and expertise to aid you in meeting your company objectives. A digital marketing firm may provide the following services:
Strategy creation: A digital marketing firm will collaborate with you to create a complete digital marketing plan that is in line with your company's aims and objectives.
Search engine optimization (SEO): An agency can help you improve your website's search engine results and get more organic visitors.
Pay-per-click (PPC) advertising: A digital marketing firm can assist you in developing and
managing PPC campaigns on platforms such as Google Ads and social media to deliver targeted traffic to your website.
Social media marketing: A marketing firm can assist you in developing and implementing social media campaign. These campaigns will boost your brand visibility, engagement, and consumer loyalty.
Content marketing: A content marketing firm may assist you in creating and distributing high-quality material that attracts and engages your target audience.
Email marketing: A marketing firm can assist you in developing and managing email campaigns to nurture prospects and boost client retention.
Analytics and reporting: A digital marketing firm may give you frequent reports and analytics to assist you in tracking your digital marketing success and making data-driven choices.Does the agency value your opinion?
Yes, a competent digital marketing firm will appreciate your input and perspective. A respectable firm will work with you to gain insight into your company's objectives, target audience, and unique value offer. Throughout the process, they should be receptive to your input and recommendations.
A competent firm will also give frequent updates and reports on the status of your digital marketing efforts and be open about their techniques and plans. They should be open to explaining their strategy and answering any queries you may have.
Finally, a digital marketing firm should be a partner in your company's success, working together with you to reach your objectives. If you get the impression that your viewpoint is not respected or that the agency is not listening to your comments, it may be time to look for a new agency that is better aligned with your requirements and objectives.What should you ask a marketing agency before hiring?
Before employing a marketing agency, you can learn a great deal about them by asking the right questions. These are some inquiries to make:
How long have you worked in the particular sector? Choosing a firm that is familiar with your industry and target demographic is vital.
Which services do you provide? Determine if the agency provides the services you need, such as SEO, PPC advertising, social media marketing, content marketing, and email marketing.
How should you create a marketing strategy? The agency should have a defined procedure for creating a thorough marketing plan that supports the aims and objectives of your company.
How would you quantify success? The firm should provide you with quantifiable metrics and insightful analysis to help you gauge the success of your marketing campaigns.
What is the breakdown of your prices? Make sure you comprehend the agency's cost schedule and the services that are covered by it.
Can you provide any case studies or references? Request references or case studies from prior customers to learn more about the agency's track record and success rate.
How do you interact with customers? Verify the agency's communication strategy and responsiveness to your demands and inquiries.
8 Comments
Nice blog! It is important to find a digital marketing agency that aligns with your business goals. Please tell me about the process for calculating the campaign’s necessary budget.
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Thank you for sharing the article how to choose the best Digital marketing agencies.
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By using services of digital marketing, it is possible to add some value to the business.
Its very important to choose the right agency for digital marketing, as our business growth depends on their work.
Thanks for providing the factors to consider while selecting the agency.