If you are running a start-up and have still not opted for video marketing, you may be passing up many business opportunities. Don’t worry; it’s not too late to get started. Take one step ahead to boost your business with video marketing.

While the power of traditional marketing is diminishing, the popularity of digital marketing is skyrocketing. Today, video marketing is considered a must-follow trend for brand promotions. But for it to be effective, you must be aware of some best practices and common pitfalls. In today’s world, video content is the most influential means for companies to connect with their audience.

When it comes to enhancing your start-up, there is no better option than a video marketing strategy.

So what are the many benefits of video marketing strategies, how can you use them even if you have limited budgets, and how can it help you grow your business? Read this article to find the answers.

Video marketing strategy is the most effective brand promotion strategy

Video marketing has several advantages. It can showcase the people behind the entire business, offer more information about the product, and explain things in a better way.

According to the statistics, it has been found that 96% of people have increased their online video consumption. Around 54% of people love to watch videos every day. A survey by YouTube found that more than 1 billion hours of views are registered every day.

According to Cisco, by 2022, online video will engage more than 82% of the internet traffic.

The above numbers are a clear indication of the popularity of videos. Are you ready to accept the opportunity of video marketing strategy? Here are the top recommended tips to help you overcome the challenges you are likely to face in the market.

Do you love watching or listening to videos? Just like you, many other people do. Video is a great way to share stories. Video marketing thus can have a significant effect on the success of the brand promotion and help you achieve your desired marketing goals.

Here are the tips you need to follow:

1 Try to make a simple video SEO strategy for the video

If you think SEO is only for optimizing written content and websites, then you are wrong. Just like Google, YouTube has become the second largest search engine. People search for specific videos to get information. To make your video SEO optimized, try these tips:

  • Use a catchy title that will grab the attention of the viewers. Try to keep the first character around 60 or less. Don’t forget to use the keyword in the title. For searching the keyword, you can use the YouTube keywords tools.
  • Try to use an engaging video description along with the keywords. Hyperlink the website with the keywords.
  • Along with the title, the thumbnails of the video need to be interesting. It should be high-quality, branded, and colorful.

2 Focus on quality rather than quantity

This is one of the essential tips you should not forget while using a video marketing strategy for brand promotions. Whether it is a product or just information, customers always prefer quality over quantity.

While making a video for a promotional campaign, keep your focus on the content of the video. Making bad-quality videos is no good – no one will watch it. The video will not have the desired impact if the content of the product is not up to the mark.

3 Grab the audience attention within three seconds

You might be astonished by hearing that around 65% of people watch a marketing video and decide within three seconds whether they want to watch the video or not. If they don’t like the video in the first three seconds, you may have lost them.

But if you manage to pack a punch in the first three seconds, there is a high probability that they will watch the rest of the video.

You have to ensure that the top-notch quality content you are making has the power to educate the audience.

4 Maximize the impact and reach of the videos

Once you are done with the video campaign, you have to maximize the video’s reach. But how will you do it? The answer is to try to engage with your viewer by asking their opinion about the video. You can also pay an influencer to promote your video or use advertising tools to reach your audience.

5 Analyze your video performance regularly

If you are releasing many videos, you will have to measure your investment in the video marketing campaign.

You also need to make sure you don’t compromise on quality.

You can use different Google analytics tools to measure the performance of your videos.

This analytics tool will help you keep a performance record and assist you in gaining more knowledge about the traffic source, views, and total watch time.

Believe it or not, the best method of implementing a successful strategy is to maintain a clear measurement method.

6 Try out Live videos

Whether it be a small or a large business, their basic needs are brand recognition, customer loyalty, and growth to reach the next level of success. There are many other video marketing tips, but the most effective tip to attract customers is conducting live video interactions.

Conclusion

Video marketing strategy has proved to be the most effective way of building brand awareness. You have to invest time and effort to make a compelling video because quality matters more than quantity. However, if you have the right video content plan, you can attract more customers and generate more business. Now that you have the most recommended tips, you can start working on your strategy.

Author Avinash Chandra

Branding, Integrated & Digital Marketing Wizard and Founder of BrandLoom Consulting (A $1m startup). I help companies generate more revenue through digital marketing. I have successfully led Business and Marketing operations of several Large & Small; American, European, Chinese & Indian Brands and Startups. In totality, I have worked with over 100 Brands during my 21 years of professional career with a proven track record of Building Sustainable & Profitable Businesses.

Write A Comment