Creating excellent content is no small feat. You spent time and effort creating compelling blog posts, optimizing them for search engines, and sharing them on social platforms.
Yet many marketers and business owners still struggle to get targeted traffic and engagement.
This is where content syndication emerges as a cost-effective solution. When done right, it expands your reach and drives growth.
Unlock the secret to getting your content seen by millions—discover how content syndication can skyrocket your reach with the best free and paid platforms available!
To fully utilize the potential of content marketing, one must understand best practices. A full-service content marketing agency like BrandLoom can help you create compelling content ready for syndication.
What is Content Syndication?
The content syndication definition is simple: It is the process of republishing the same content across different websites, whether it’s an article, video, infographic, or other format. This practice is popular with publications, both big and small, because it allows them to deliver fresh information to their readers.
For original authors, syndication is a great way to introduce their brand to new audiences.
Content syndication can significantly boost your reach, but the real trick lies in picking the right platforms. Various platforms connect you with an audience ready to take action or make a purchase.
That’s where content syndication turns into marketing your content.
Content syndication platforms use several ways to syndicate your content:
- They might republish the entire piece.
- They could edit it down to a shorter version.
- They might just post a small excerpt.
The original publishing site mostly gets credit, but syndication is a win for both parties. The platform gets fresh content, and your business gets exposure to a new audience of potential customers.
How Does Content Syndication Works?
Most companies offering paid content syndication work on a Cost Per Lead (CPL) basis.
They tailor targeting for each campaign to ensure content reaches the best audience. The more specific the targeting, the higher the CPL usually is.
Start with a small budget to test any partner’s capabilities, then evaluate and optimize. The best partners help you minimize risk and maximize returns using their experience.
Many syndication platforms don’t offer service support, but the industry is changing. Growth from content syndication may go beyond just publishing.
Using intent marketing and account-based marketing approaches, you can leverage content syndication to target prospects ready to buy or working within specific businesses.
Major content syndication approaches include:
1. Earned Syndication
Some blogs and news sites use syndicated content for their editorial content. Just reach out and see if they’re interested in republishing your content.
2. Social Syndication
The two companies agree to promote each other’s content on their social media channels. It’s simple and effective, as sharing on social media takes little effort, and most businesses have partners or peers willing to cross-promote.
3. Co-Marketing
Two or more companies work together on a joint promotional effort. They create and promote content together and share any leads generated from the co-marketing effort.
The Major Benefits of Content Syndication
If you have great content but aren’t reaching a large audience, it’s time to improve your reach. In addition to getting more eyes on your content, syndication offers good business perks.
1. Boost referral traffic
Most sites that republish your content will link back to the original source. If readers like what they see, they’ll often click through to your website for more. This strategy helps business owners drive a lot of referral traffic to their sites by syndicating their content on other websites.
2. Grow your email list
Content syndication can get you, new subscribers, by republishing your article on platforms that enable syndication. She made sure the editor included a link to her course in her bio. This kind of strategic linking can help you grow your email list significantly.
3. Increased Reach and Visibility
Syndicating your content helps you reach a larger audience, making your content more visible and valuable.
4. Establish Thought Leadership
Syndicating content on various platforms helps establish your brand as a thought leader in your industry. The best strategies will generate leads and grow your bottom line through meaningful marketing approaches.
5. Build Domain Authority
Publishing on reputable sites reflects high-quality content, which can boost your domain authority. This, in turn, helps improve your organic search rankings.
6. Enhanced Brand Recognition
Consistent, quality content publication across multiple platforms increases your online presence and brand recognition. It becomes easier to connect with industry experts for further opportunities to distribute or promote your content.
7. Performance Alignment
When aligned with performance metrics, content syndication platforms become a powerful tool for driving targeted traffic, engaging with your audience, and increasing leads and sales.
Where to Syndicate Content?
Success in content syndication, like any marketing strategy, depends on the strategies you employ.
Start by choosing the source of your content, likely your original material, but don’t ignore content from places like a corporate blog or an executive’s LinkedIn page.
Search Engine Journal, for instance, permits guest bloggers to syndicate their posts after a two-week wait post-publication.
Partner with specialized content syndication experts who can help you achieve the best results.
You can utilize a variety of tools like Ahrefs, and SEMRush, to find content syndication partners. Any website’s most recent backlinks might be examined for chances for content syndication.
When choosing publications, aim for those that:
- Have authority equal to or greater than your blog.
- Attract readers who match your target audience.
- Provide canonical links to your original articles.
On the other side, try to avoid publications that could damage your brand and SEO efforts:
- Low-authority sites.
- Sites with spammy outbound links.
- Publications that lack clear editorial guidelines.
How is Content Syndication different from Repurposing, Guest Blogging, and Ghost Writing?
Content Repurposing
Content repurposing means giving your old content a new life. For example, you can turn a blog post into a video or vice versa. This way, you reach different audiences with the same core message. It’s a smart way to make the most of your content.
Guest Blogging
Guest blogging is when you write a completely new piece of content for another site.
Unlike content syndication, where you republish existing content on different platforms, guest blogging involves creating fresh, original material specifically for the host site.
Ghostwriting
Ghostwriting is when you write content for someone else, and they publish it under their name.
Unlike guest blogging, where you get credit for your work, ghostwriting does not involve your name being attached to the content.
Here’s a simple table highlighting the differences between content syndication, ghostwriting, guest posting, and content repurposing:
| Aspect | Content Syndication | Ghostwriting | Guest Posting | Content Repurposing |
| Content Source | Republished existing content | New content created for someone else | New content created for a specific site | Existing content adapted for new formats |
| Authorship Credit | Original author may or may not be credited | No credit given to the writer | Author gets credit | Original author credited |
| Purpose | Increase reach, brand awareness | Help others build their brand | Build own brand on different platforms | Maximize use of existing content |
| Publication Site | Multiple websites, blogs, or platforms | Published under someone else’s name | Specific target site | Various formats (e.g., video to blog post) |
Top Categories of Content Syndication Platforms
1. Multi-Author Publications – Best Content Syndication Platforms
Multi-author publications welcome syndicated content, allowing you to republish entire articles or parts of them. Business2Community and Social Media Today are popular sites for business topics.
2. Blogging Websites – Top Content Syndication Sites
These platforms let users create blogs on their sites. They’re excellent for syndicating content since they have built-in audiences, and you can control how often you publish.
3. Syndication Networking Platforms – Best Content Syndication Platforms
These networks distribute your content by placing recommendation links across their network of blogs and news sites. They often partner with top websites to get your content seen by a large audience.
4. Social Networks – Best Content Syndication Sites
Top social media platforms like Facebook and LinkedIn allow you to publish content directly on their sites. This helps you reach their large user bases quickly and easily.
Free Content Syndication Platforms
Free content syndication is the practice of republishing content on other websites without any cost.
The major strategies to adopt for free syndication are discussed below:
1. Republish Your Best Content on Bigger Websites
When you republish your top content on larger, more authoritative websites, you expand your reach significantly. However, since readers can consume the entire piece directly on the third-party site, only a small percentage will visit your website. Still, if your primary goal is to boost brand awareness, syndicating on major publications is the way to go.
2. Syndicate Old Content on Similar Websites
If you aim to target a niche audience, syndicating old content to websites with similar readership and authority as yours is a good strategy. These smaller publications may allow more contextual links, referencing back to your blog. This approach helps their readers discover more of your content and can generate new leads.
3. Guest Post on Bigger Publications, Then Syndicate
Publishing on a major site first can be beneficial as they often seek fresh, original content. This exposes your thought leadership to a larger audience. Later, you can republish that piece on your website, Medium, or LinkedIn. This way, you maximize the impact of your content.
4. Get Picked Up by Syndication-Friendly Websites
Some websites naturally pick up and syndicate content. If you search for the title of a recent article from a major publication on Google, you’ll see it shared by many smaller sites. These often publish an excerpt and link back to the original source, providing additional exposure.
Top Platforms for Free Content Syndication List
1. Medium: Top Content Syndication Site
Medium allows you to republish content. It even has an import tool that automatically sets the canonical link to the original post, preventing SEO issues.
2. LinkedIn: Top Content Syndication Site
LinkedIn’s Publishing Platform allows you to republish content. You can post articles directly to your profile, gaining exposure to your professional network.
3. Tumblr: Top Content Syndication Site
Tumblr allows you to repost content. You can share your blog posts and other content on your Tumblr account easily.
4. Quora: Best Content Syndication Site
Quora is more focused on Q&A. While you can write posts, it’s not designed to republish long-form articles from other sites.
5. SlideShare: Best Content Syndication Site
SlideShare is specifically for sharing presentations, infographics, and documents.
6. Reddit: Top Content Syndication Site
Reddit is a social news aggregation site. While you can share links to your content, it’s not meant for republishing entire articles. Content is often shared in subreddit communities relevant to the topic.
7. Pinterest: Top Content Syndication Site
Pinterest is an image-sharing and social media service. You can pin links to your content, but it’s not designed to republish full articles.
8. Business2Community: Top Content Syndication Site
Business2Community allows content syndication. They accept republished content and often give credit back to the original source.
Each platform offering free content syndication services has strengths and specific use cases. For traditional content syndication vendors, Medium, LinkedIn, Tumblr, and Business2Community are your best options from this list.
Paid Content Syndication Sites
Paid content syndication involves paying to publish and promote your content on various platforms or websites. Traditionally, this strategy was accessible mainly to big brands partnering directly with large publishers to reach a broad audience.
However, tools like Outbrain and Taboola now enable smaller brands with tighter budgets to feature their content as recommended articles on popular sites such as CNN, BBC, or The Guardian.
Paid content syndication operates similarly to PPC campaigns, where you can set a budget, cost-per-click, and audience targeting. Platforms like Outbrain and Taboola display your content as recommended articles with an image, short title, and link to your site.
It’s important to note that these links are considered sponsored content by search engines and readers, lacking SEO authority. Each click incurs a cost determined by audience targeting and campaign settings.
While paid syndication offers a direct route to feature your content on major publications like CNN, it doesn’t provide the SEO and brand awareness benefits of free syndication.
Top Platforms for Paid Content Syndication
1. Outbrain: Top Paid Content Syndication Platform
Outbrain lets you pay to showcase your content as recommended articles on popular websites. You bid based on cost-per-click to have your content displayed alongside editorial articles. It’s used by many big media sites.
2. Taboola: Top Paid Content Syndication Platform
Taboola is one of the best content syndication sites offering paid service. It works similarly to Outbrain, placing your content as native ads on high-traffic websites. You manage campaigns easily, target specific audiences, and track performance with their tools.
3. Zemanta: Top Paid Content Syndication Platform
Zemanta helps businesses promote their content across various publishers. It offers tools for targeting audiences, managing campaigns, and measuring results.
4. Content.ad: Top Paid Content Syndication Platform
Content.ad operates as a native ad exchange, distributing sponsored premium content to maximize conversion rates for advertisers while allowing publishers to earn competitive revenue shares.
5. Rev content: Top Paid Content Syndication Platform
RevContent serves as a monetization and recommendation engine that links advertisers with deeply engaged audiences on top publisher websites across the web.
6. Sharethrough: Top Paid Content Syndication Platform
This platform establishes a sustainable advertising ecosystem for journalists, content creators, and app developers by linking publishers and advertisers through cutting-edge technology innovations that support all omnichannel formats.
Boosting B2B Marketing with Content Syndication
In the B2B world, utilizing b2b content syndication services is a crucial tactic for generating leads. Here’s how it works:
1. Create Content
B2B companies produce high-quality, valuable content that speaks directly to their target audience. This content is original and insightful, addressing the challenges or pain points their potential customers face.
2. Choose Syndication Partners
They then find reputable syndication networks, industry publications, or other platforms with a large audience that fits their target market. These partners agree to feature the company’s content on their platforms.
3. Distribute Content
The selected content is shared across the syndication network. This might include republishing articles, featuring blog posts, or sharing links to downloadable resources. The content keeps the original company’s attribution, boosting brand visibility.
4. Capture Leads
To turn this visibility into leads, B2B companies often use lead capture mechanisms within the syndicated content. This can be forms, calls-to-action, or links directing readers back to the company’s website or landing pages.
5. Nurture Leads
Once leads are captured, companies use lead nurturing strategies. This means engaging with the leads through targeted email campaigns, providing more valuable content, and guiding them through the sales funnel.
6. Measure Performance
Finally, B2B companies use analytics tools to track key performance indicators (KPIs) like click-through rates, conversion rates, and overall impact on lead generation to see how effective the content syndication strategy is.
How to Measure the Effectiveness of Content Syndication
Measuring the effectiveness of content syndication involves tracking several key metrics:
- Traffic: Monitor the increase in website traffic from syndicated content through referral sources in your analytics tool.
- Backlinks: Track the number of backlinks generated from syndicated content and their impact on your site’s SEO ranking.
- Engagement: Measure engagement metrics like time spent on the page, bounce rate, and social shares from the syndicated content.
- Lead Generation: Assess how many leads or conversions (like sign-ups or inquiries) originate from syndicated content.
- Brand Visibility: Track mentions, impressions, and brand awareness on syndicated platforms.
Together, these metrics provide a comprehensive view of your content syndication’s impact.
Conclusion
Content syndication offers a rapid boost to your content’s impact, even in the initial stages of your content marketing journey. It’s not just about generating revenue and directly influencing your business goals, it also builds lasting impressions by enhancing your brand’s visibility.
Maximize your content marketing investment by reaching out to a leading content marketing agency in India, like Brandloom. We help you add value to your content, ensure its worth, and contribute significantly to your business’s growth.
FREQUENTLY ASKED QUESTIONS
Content syndication doesn’t always work. But if you make it part of your marketing strategy and follow the tips in this blog, you’ll likely see more brand awareness, more site visits, and possibly, more leads.
If your content syndication isn’t working, recheck the strategies. Are you using educational content? Do you know your target audience? Do you understand their pain points? Are your articles addressing these points? Does the publisher attract your target audience? Look at each issue and see if you’re covering them.
If you’re still unsure about your content syndication strategy, get in touch with our team. We’re here to help. Working with a top content marketing agency in India like Brandloom can ensure you’re on the right track and maximize your results.
Paying for content syndication can often yield better results, but it’s not always cheap.
Take a close look at your marketing plan and budget. What are your KPIs for the year? Would content syndication help you hit those targets? If yes, investing in it could be worthwhile. If not, explore free syndication options.
If you choose to pay, make sure your campaign provides actionable data. Do you feel like you need more clarification about your content syndication approach? Reach out to our team for assistance. Partnering with a leading content marketing agency in India can help you align your strategy and achieve best results.
There are options, but not in all cases. If you’ve paid for an advert or sponsored content on a third-party site that links to a form capture, you can track the ROI of those leads directly, as you’ll know exactly who downloaded your content.
If you’re using content syndication organically and letting readers access your content for free, you can’t track your ROI directly. You can check your website stats to see if there’s a spike in visitors after your article goes live on another site, but identifying the individuals who read your content will be tricky.
Collaborating with a top content marketing agency in India like us can help you set up the right tools and strategies to measure your results effectively. We’re here to ensure you get the most out of your investment and can track your success every step of the way.
After syndicating your content, you might see different types of results. You could get readers to complete form captures, generating valuable leads for your business. People might read and comment on your articles, promoting engagement and conversation. You could also notice an increase in website visits and a boost in social media likes and follows.
All these results contribute to building your brand’s presence and reaching your target audience more effectively. To maximize these outcomes, it’s crucial to have a well-crafted content syndication strategy.
Join hands with the best content writing services in India to ensure your content hits the spot. Let’s work together to strengthen your reach and achieve your marketing goals.
Content syndication can work well for any audience that reads articles, watches videos, or reads reports to gather information. Whether your audience prefers online content or print, there’s a place for syndication in your strategy.
Talk to some publications to understand their readership. Does their audience match the one you’re aiming for? If so, they’re a great publisher to collaborate with.
You can partner with a top content marketing agency in India like Brandloom that specializes in targeted traffic, brand connections, and engaging your audience. With our vast expertise in handling hundreds of content management and marketing projects, we can boost your leads, sales, and profitability.
Content syndication is like giving your content wings. It’s a digital marketing strategy where your content is republished or distributed on third-party platforms to reach a broader audience. Think of it as a way to amplify your message and get your content in front of people who might never stumble upon your website otherwise.
Content syndication in digital marketing is the practice of republishing your content on third-party platforms to reach a broader audience.
By distributing your articles, videos, or infographics on other websites or blogs, you can increase your brand’s visibility, drive more traffic to your site, and boost your SEO through backlinks.
It’s a strategy that allows your content to be seen by people who might not visit your site directly, helping you expand your reach and engage with new potential customers. Just ensure the platforms align with your brand for the best results.
Measuring the effectiveness of content syndication involves tracking several key metrics:
Traffic: Monitor the increase in website traffic from syndicated content through referral sources in your analytics tool.
Backlinks: Track the number of backlinks generated from syndicated content and their impact on your site’s SEO ranking.
Engagement: Measure engagement metrics like time spent on the page, bounce rate, and social shares from the syndicated content.
Lead Generation: Assess how many leads or conversions (like sign-ups or inquiries) originate from syndicated content.
Brand Visibility: Track mentions, impressions, and brand awareness on syndicated platforms.
Together, these metrics provide a comprehensive view of your content syndication’s impact.
Content syndication is a powerful strategy because it amplifies your content’s reach, allowing you to tap into new audiences that you might not otherwise reach.
By republishing your content on third-party platforms, you increase brand visibility, drive more traffic to your site, and improve your SEO through valuable backlinks.
It also helps establish authority in your industry by positioning your content on reputable sites, enhancing trust with your target audience. In essence, content syndication is an efficient way to maximize the value of your content, increasing its impact without requiring extra content creation.
To effectively syndicate your blog content, you can consider these platforms:
– Medium: A popular platform with a broad audience, where you can republish your blog posts to reach new readers.
– LinkedIn Articles: Ideal for B2B content, LinkedIn allows you to share articles directly with a professional audience.
– Industry-Specific Sites: Identify websites and blogs in your niche that accept syndicated content to reach a targeted audience.
– Content Discovery Networks: Platforms like Outbrain and Taboola distribute your content across various websites, increasing visibility.
– Quora: Repurpose blog content into answers on Quora to attract interest and direct traffic back to your site.
– News Aggregators: Submit to platforms like Flipboard or Feedly to syndicate content to a broad audience.
Content syndication in SEO refers to the process of republishing your content on third-party websites to reach a larger audience while gaining valuable backlinks to your site. This practice helps increase brand visibility and drives more traffic, which can positively impact your search engine rankings.
However, it’s crucial to ensure that the syndicated content includes a canonical link or proper attribution to your original post. This prevents duplicate content issues, ensuring that your site retains the SEO benefits. When done correctly, content syndication can enhance your website’s authority and improve its overall search engine performance.
