You hear all these digital marketers talk about backlinks, but you’re still unclear what they are, What is a backlink, and why is it even important?

We’ll explain here what backlinks are, and why they might be one of the most effective ways to boost your digital marketing ROI.

When talking about search engine optimization (SEO), it is important to look at all the factors that make up a successful strategy.

One of the essential facets is backlinks.

They represent a “Trust vote for search engines”. In essence, backlinks to your website are a signal to search engines that other sites vouch for your content.

And if you are not sure how high-quality backlinking would give you an edge over other competitor brands then talk to BrandLoom-India’s leading ROI-generating marketing agency with the best SEO Services is here to help you with your conundrum.

A backlink is created when one website links to another one.

Backlinks are often called “inbound links” or “incoming links.”

Backlinks are crucial for SEO because they provide evidence of your content’s authenticity and credibility.

Considering Google’s algorithms, link building remains an important part of any off-page SEO strategy.

However, it is important to understand how to build links for your specific website and niche.

Getting backlinks from high-authority websites positions your site as an authority.

A quality link from an authority site should be the #1 goal of link building.

In order to grow your business, you must make sure you are focusing on quality rather than quantity.

You should close the link gap between your site and your competitor’s site.

If they are earning backlinks from high authority sites without linking to you, you are missing out on some quality traffic.

Having backlinks to your site is very important in SEO since it shows how other sites regard your content.

Backlinks are a sign to search engines that other websites have verified your content.

The inclusion of links to the same web page or website may be regarded by search engines as relevant content and will result in your blog appearing on the search engine result page (SERPs).

Gaining these backlinks can positively impact site ranking or search visibility.

In a Nutshell, here is what happens

Contextually relevant Website with good domain authority value + backlink with your keyphrase as anchor text= improvised SEO


As stated earlier, backlinks are an important facet when it comes to SEO.

One needs to make sure your backlinks seem naturally linked.

Do not ask web admins to link you back to your pages with a specific anchor text, as this may result in a pattern that can be recognized by search engines and result in a linking penalty, a la Penguin.

Also, do not do anything shady or unnatural to create backlinks, such as asking the site to include a link at the bottom of every page on their site.

NEVER offer to pay someone for links!

If you are trying to build backlinks by pressing sponsored content, it should clearly state “Sponsored.” That is the rule of the FCC.

Usually, publishers will mark these backlinks as “nofollow,” but these still have a link value and can drive traffic to your site.

At one point, references like DMOZ were a good place to add lists and get backlinks. However, these large web directories are no longer working.

However, if you find links to industry or niche communities online, you may need to build relationships with web admins to get backlinks from this type of site.

.GOV domains are very important as not anyone can start them. So naturally, they have extra domain authority value.

Producing backlinks today is not the same as it was five years ago.

You need to find links to quality sites to see differences in your company ratings.

Spam links in your blog will not help you, and the links may be inappropriate for your website.

To help potential marketers and Off Page SEO professionals, here are seven ways to create backlinks to your site.


1. Write In-depth guides and Longer form Content that are linkable

Want to find links to your blog?

According to research, long-form content is more likely to earn quality backlinks, which contribute significantly to search engine rankings.

Try to create in-depth guidelines.

Bloggers and journalists are always looking for good content to include in their content.

Related links can help you find article credibility.

If you can always create relevant link-long content, you will get backlinks.

Deep writing means focusing on as much content as possible on the topic—nothing about word count. The goal is to access the right content for the user to solve the problem.

Also, don’t forget to promote content in all communities so that all journalists and bloggers can find it.

Blogger outreach is a very difficult approach to get backlinks to your site.

But the links produced through this approach are usually of the highest quality.

Holding access to blogs is the process of reaching out to bloggers to gain networking opportunities.

Let’s see how you reach out to bloggers –

  • The first step is to create a content piece with a history that has received a lot of links. One can use a tool like Ahrefs or SemRush and do a quick search to find it. Make sure you do enough research to draft the topic better than others.
  • Once the content is published, the next step is to look for opportunities. These are the people who were previously associated with this topic.
  • You should contact them by email and let them know about your content. Do not make it look like spam or use online templates.
  • You can use Lemalist, Ninja Outreach, etc., to create your automatic access.

Make sure you follow your expectations to get the best ROI for the campaign.

Your Blogger access plan is based on your expectations.

If you get it right, you will attract quality links. However, do not expect high exchange rates.

First things first, what is link collection?

Collecting links lists the top topics selected by bloggers on a specific topic weekly, monthly, or annually.

The submission process usually allows people to submit a link before the deadline.

Here’s how to put it all together for use with your new website.

  • The first one is to find the right roundup in your niche.
  • The second step is to create a quality article. See the collections for an idea of ​​the types and quality of articles generally accepted.
  • Once you know what kind of post is acceptable, you will want to post your article. Depending on the delivery process, you may have to wait until the collection is published.
  • You will find your post included in the roundup if you are lucky. The goal is to present your article in as many rounds as possible to get the best results.

Many links can be made by using free tools. Let me illustrate this with an example.

If your blog is a mortgage niche, create a mortgage calculator.

Giving a value proposition can help you create the right links.

But making a tool is not easy. Usually, you need an engineer to do the job well and to put it on the page.

Remember that your tools are supposed to be user-friendly and easy to use. And a simple tool like an embed code generator can help you create links.

Siegemedia, a leading content marketing site, has created an infographic-embedded code generator to attract links to their domains. Similarly, HubSpot uses the “free email signature template creator” to find links.

5. Report.

Many links are often found in data reports/studies. There may be additional links for obvious reasons. Most of these reports contain special data which you will not find elsewhere.

You must have a large user domain to provide these reports. However, you can still use social media or advertising to promote a survey that will help you get data and information. When you start, do not worry about the size of the audience. As long as it does not change, what you are saying is true.

Be sure to publicize the report to make the most of your opportunities. Try using Google Forms, SurveyMonkey, or Typeform to collect data.

6. Provide guest posts.

One of the most effective approaches to creating links to your blog is to work with other blogs in your niche.

Even after posting, “Guest posts are dead,” guest blogging or guest posting is still a compelling way to create links to your blog.

Here are some tips you may not know about guest posts –

  • First, go to official sites. It may be tricky, but one link is worth more than a dozen links to low-quality sites.
  • If you have trouble finding sites in your niche, look for a niche. For example, a health blog contributes to a fitness blog and vice versa.
  • Make sure you do quality research before contacting people. Get three to four blog ideas before you put them right. Once you get the answers – you can respond quickly by sending them a complete survey or post.
  • If the blog does not have a “Write to us” page, do not hesitate to access the blog. The chances of them getting a guest post are many.
  • Focus on giving value to what is expected. Throwing something different or a lesson will increase your chances of empowerment. You have to stand out.

7. Post your blog in the list of resources.

Depending on the niche, many sites keep a list of blogs and websites. These can be independent references or bloggers. You can submit your site directly or contact them with your request via email.

You can use tools like Dropmylink dot com to find such blogs. Make sure you follow the top links first.

Remember, when it comes to link building, quality always comes first.

  • Gaining backlinks is an important aspect of off-site SEO. Finding these links is known as link earning or link building.
  • Following up on backlinks from reputable, reliable, and high authority sites are considered the most profitable method of building backlinks. A mention in a high-quality website can be sufficient to make your products more noticeable than backlinks from low-authority site, potentially spammy sites.
  • Just as some of the backlinks you earn are more important than others, the links you create on other sites also vary in value. When linking to an external site, the decisions you make about the page you link to (page authority, content, search engine access, etc.), the anchor text you use, whether you choose to follow or not follow the link, and any other meta tags associated with the link page strongly impact the value proposition.
  • Another important point while checking backlinks is Getting Good Backlinks and ditching the bad ones.

A good backlink is a good outgoing link to a trusted, authoritative site.

Generally, a site is considered reliable if it has a solid number of backlinks pointing to it.

Google views these backlinks as one way to ensure that your site contains useful, quality content.


Now, let’s break down the key features of a good backlink.

It comes from an Authorized Site

We have mentioned before that the backlink must be linked to an approved site, but what does that mean? The official site provides reliable, well-documented content that is regularly updated. And is considered an expert in a particular field. For example, readers interested in sustainable construction needs may read many online blogs or articles. Still, they can refer to the Environmental Protection Agency,, to verify this information and treat it as the most authoritative source.

Not all quality backlinks should come from a reputable source like the EPA, but keep track of similar features when searching for authorized sites.

Anchor Text Specified

Linking a page with a clear, specific anchor text is a big win for both the user and the search engines. A comprise anchor text will give users an idea of ​​where this link will lead them if they choose to click on it, while search engines will use keyword tags to find the page title it lives in.

Backlinks are not just about being there and acting as SEO metrics — they should improve the reader’s experience. The backlinks need to match the existing content and provide additional information. Think about it from a reader’s point of view — backlinks will not add any value if they bring readers to completely unrelated sites.

Google aims to provide users with useful, rich content that answers the question. Unrelated, disruptive backlinks just get in the way of that. Google considers relevant backlinks more important than backlinks from a random, unrelated site. A dermatology clinic site linked to a used vehicle Q&A forum may send a red flag to Google (and confuse readers browsing the site).

Don’t let anyone tell you that any backlinks association is a good backlink; it is simply not true. Google focuses on quality over quantity. It tracks and evaluates backlinks to flag potential spam behavior.

Here are a few clues that backlinks can be tarnishing and unreliable.

They come from the same site.

The popular phrase that “variety is the spice of life” may not refer to backlinks, but it is a mantra we can use here.

If a site has multiple backlinks, but almost all are from the same site, this will look like spam on Google.

You need to master the strategies to build strong backlinks from the ranks of important sites.

Hidden or Paid

Yes, the hidden backlink is basically- not visible to users and Google.

Hidden backlinks — either by manipulating the text and background colors or hiding a link to the punctuation mark — are SEO “black hat” strategies that violate Google’s best practices.

Paid backlinks or buying backlinks are grey because some paid linking methods are considered legitimate.

Just because a link is produced does not automatically mean it is bad. Since this place is grey, you should be selective in the paid methods.

If site content is related to your industry, you will not be penalized for advertising space. The paid listing business is also good, as long as it has a good reputation.

Found in blog comments on the Spammy forum

This has to do with the importance that backlinks are relevant and useful to readers.

Linking back to your site from non-topic forums just for the backlink will look suspicious.

Like most things in SEO, the purpose of posting links to media may have been authentic in the first place, but it can easily turn from trust to spam.

When a web page links to a different page or site, it is called a backlink, as stated at the start of this blog.

Backlinks are powerful, well-proven ways to increase web traffic and are integral to any SEO strategy. And is one of the best ways to make your website more popular.

But if you do not recognize your backlinks, you will never know what works and what does not.

Fortunately, we are here to help you. Continue reading, and our blog will guide you through a simple guide on how to monitor backlinks.

Several features will help Google determine where to place your site among search results rankings.

Some of these features include Site and page speed, Mobile-friendliness, Relevancy, title and header tags, Meta description, image alt text, etc.

Another key feature is backlinks. If you have backlinks from other sites, especially those that are authorized and receive high traffic, you may be able to increase your rankings.

There are three main reasons it is important to monitor backlinks to your site.

  • First, you will know which of your strategies work best and which ones do not.
  • Second, you will be able to provide better reports to your customers. And lastly, you will be able to add more social media evidence to your site quickly.
  • If you monitor your backlinks regularly, you will see where you are successful, and you can share that information with your customers.
  • You can then repeat those tricks and build their structure to make your backlinks and overall marketing strategy even stronger.

Here is how to monitor and find bad backlinks. Here are steps to track on your site’s bad links and disengage your site from foul practices!

First things first: you need to fix if any bad backlinks are impacting your website. Fortunately, you can find a Google backlink checker that can start the search process for you.

Other free backlink testing tools include:

  • SEMrush Backlink Checker
  • Explorer
  • Neil Patel Backlink Tool
  • Ahrefs Backlink Checker

Most of the tools are easy to use. Just paste in the URL of your website, and let the digital tool help you find out where your backlinks are coming from (and if they are good or bad).

Have you heard of “backlink testing”? This is another way to dig in the dirt and decide if you have any improper links that lead people to or from your website.

By doing research, you can quickly identify your problem areas and find ways to overcome them.

Once you have decided that you are dealing with negative links and that they affect your SEO – it is time to take action.

Step 2: Contact the Website Where Your page is Bad Linked

Unfortunately, no good link removal tool will quickly solve all your problems with bad backlinks. More often than not, you need to grease the elbow and contact other site developers to fix the problem.

For example, suppose you are using a high-quality travel-savings blog, but your most recent blog post is frequently linked to a website about airline fraud and escaping designed travel schemes. You do not want that, but you can not remove the link without the permission of the website administrator.

Do some research and find out how you can contact the webmaster and politely ask that they remove the link to your blog. This may take a while, so be patient and wait at least two weeks for the problem to be resolved.

Ensure your email address comes from the same domain as your website so the webmaster knows you are associated with it. Additionally, be sure to point out the appropriate link so they can easily remove it.

While we wish we could say that all webmasters will respond appropriately and remove the link as you request, this is not always the case. In that case, you will be forced to take another course.

Google’s Disavow Tool is a great help to site owners who have lost track of some of their bad backlinks. While it should never be the first way to deal with a bad backlink, as it is more of a band-aid than a real solution, it comes in handy if you can find a travel link.

Before you open the Google URL removal tool, find out which links are bad and which search engines should be ignored. Make a list of link links, and submit each link to Google.

Keep in mind that Google will allow you to upload all of the disavow listings at once, but it will also replace any list of uploads in the past. Make sure the list is wide and deals with all the bad links you could not remove, new and old.


Step 4: Prepare for the Future

Your work is not done after the bad links are disconnected. Now, it’s time to pay attention to your website and prevent bad links from growing their bad heads again.

Check out the backlink monitor and learn to check your site links to spam, untrustworthy websites regularly.

Think of the quality of your website on Google as its dignity. If you do not want your name to appear on a bad site, do not allow links to your site to appear on those sites in the first place.

Another important aspect of monitoring link building is Broken link building, let’s see what it is about

The concept of broken link building is to use broken pages on the web as link building tactic.

You find a dead page and ask people to link to a valid page on your site instead.

Essentially, they’ll swap the link because they don’t want to send visitors to a broken resource.

Majorly with Broken Link Building campaigns, one looks for broken links that point to a specific page.

The problem is: that finding broken pages in your niche can be a daunting task.

Enters the Broken Content Linking.

With Broken Content Linking, you use some Audit site as a broken link search engine.

Then, go ahead with traditional Broken link building to build links to your site.

We have listed some of the best backlink tools here:

1. Google Search Console

Google Search Console is a free backlink checking tool. You can see advanced metrics, such as the content of your links and index domains.

The downside to this forum is that you can’t compare your site with your competitors. However, a good place to start is to get an idea of ​​the big picture about your site’s performance.

2. Ahrefs

Ahrefs is an SEO tool with many features to help companies improve their websites.

A backlink checker is easily accessible by “Site Explorer” and allows you to submit data for further analysis quickly. You can also access the digging sections on the left side to explore each backlink feature in-depth.

Ahrefs is a paid tool with prices starting at $ 82 / month and up to $ 832 / month with agency-level skills. one can also take advantage of their free seven-day trial for $ 7.

SEMrush is another high-quality SEO technique tool with a backlink tracker available to subscribers.

You can easily compare your report with three competitors at a time and use graphs to visualize data.

SEMrush allows free users to make up to 10 applications a day to get a look at how it works. Although you will only get a limited view of the feature, you can understand ​​how the dashboard works.

To get full access, you must get a subscription. Prices start at $ 99 / month and go around to $ 449.

4. Moz

Moz is considered one of the top backlink tools on the market.

The dashboard makes quick downloads easily accessible to focus on key areas of interest.

The “Spam score” feature provides details on how links can damage your SEO efforts and how you can reduce them. Another feature on the site is the “Discovered and Lost” section which shows you the linking domains you have gained and lost during a particular date range.

You can use Moz using the free 30-day trial or sign up for one of their monthly plans, starting at $ 79.

Backlink analysis is an important part of your SEO strategy and will require ongoing refinement. However, it should be an easy procedure once you know what to look for.

And if you are not sure how these AI tools would give you an edge over other competitor brands then BrandLoom India’s leading ROI-generating marketing agency is here to help you with your conundrum.


We’ve talked a bit about this topic, from using a bad backlink scanner to finding links to low-quality websites to dealing with backlink removal.

The biggest piece of advice one can leave is that Google pays attention to your links to other websites, so you should. Do that, and you will successfully monitor and improve your rankings in major search engines. Remember, building a link is not difficult. You will need to develop the right plan and invest enough time in your major effort to see the best results for your site.

Frequently Asked Questions:

  1. Are the backlinks still working?

    Backlinks are important for SEO implementation in 2022 as well because they are the basis of Google’s original PageRank algorithm. Many independent studies in the SEO industry have proven the impact of backlinks on organic search performance.If you are not sure how backlinking would give you an edge over other competitor brands then BrandLoom India’s leading ROI-generating marketing agency is here to help you with your conundrum.

  2. Are YouTube links count as backlinks?

    YouTube background links are not included in your link profile. You need to create quality links by reaching out to newspapers, writers, and bloggers, making friends, and asking them to write an article. Or better yet, give them an idea that writing about something you know will make the blog better.And If you are not sure how Youtube backlinking would give you an edge over other competitor brands then BrandLoom India’s leading ROI-generating marketing agency is here to help you with your conundrum.

  3. What is a backlink in SEO?

    A backlink is a link on another website that goes back to a page on your website. It is sometimes referred to as an inbound link since it represents another site’s traffic coming to your own website. The quality and quantity of your backlinks will affect your ranking in search engines such as Google and Bing.If you are not sure how backlinking would give you an edge over other competitor brands then BrandLoom India’s leading ROI-generating marketing agency is here to help you with your conundrum.

  4. What are backlink analysis tools?

    Backlink Analysis is a complete review of website backlinks to analyze site performance and identify issues that may affect its search engine rankings.7 Best Backlink Tools:- SEMRush: SEMRush is our top recommendation for a backlink checker.- Moz Pro.- Ahrefs.- LinkMiner: LinkMiner is designed specifically to check backlinks.- Ubersuggest: Ubersuggest is a tool by Neil Patel.- BuzzSumo.- OpenLinkProfiler.If you are not sure how backlinking using these AI tools would give you an edge over other competitor brands then BrandLoom India’s leading ROI-generating marketing agency is here to help you with your conundrum.

  5. What are high-quality backlinks?

    So, in a nutshell, a high-quality backlink is an original, highly respected, and valuable resource. While high-quality backlinks exceed the maximum, you can still get good momentum with medium-quality links, and you want to avoid low/spam links at all costs.If you are not sure how high-quality backlinking would give you an edge over other competitor brands then BrandLoom India’s leading ROI-generating marketing agency is here to help you with your conundrum.

Avinash Chandra
Co-Author Avinash Chandra

Branding, Integrated & Digital Marketing Wizard and Founder of BrandLoom Consulting (A $1m startup). I help companies generate more revenue through digital marketing. I have successfully led Business and Marketing operations of several Large & Small; American, European, Chinese & Indian Brands and Startups. In totality, I have worked with over 100 Brands during my 21 years of professional career with a proven track record of Building Sustainable & Profitable Businesses.

Khushboo Rathi
Co-Author Khushboo Rathi

Hi, am Khushboo 😅. Jack of all trades- that's what they call me. Digital Marketer by profession! My favourite part of digital marketing is SEO. I enjoy making webpages rank on Google page 1- as much as I enjoy listening to music and singing. It is the little things in life that matter the most to me. And, if you have read it till here, you are amazing! Have a great day.

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