Hey there ,

In Today’s Email:

🗝️ If Your Conversions Have Dropped 😡: Do This!⤵︎
🏎️ Take-Over The Competition! : SEO Strategies To Dominate Search Rankings
👩🏻 How Netflix Nailed Wednesday’s Popularity! 👋

Wednesday Netflix Viral Strategy

🗝️ If Your Conversions Have Dropped 🤬  :  Do This!⤵︎

If your sales or leads have DROPPED, I have a solution that works –

Get a website make-over!! 👨‍💻

A high-performing website needs to be updated regularly. A well-designed website establishes the legitimacy and trust of your company, resulting in more people buying from you or leaving more inquiries on your website. 🤩

The BrandLoom website is updated continuously. About 5% of our 400+ page website (approx. 20 pages) content & design are updated each month to keep our web content fresh!✨

Here are some powerful content & design principles we follow to stand out from the crowd and leave a lasting impression.

1. Make it Responsive 
The first thing I do is ensure that all pages of my website are fully responsive. This means that it adapts smoothly to different screen sizes and devices. By having a responsive design, the website provides a consistent and user-friendly experience across desktops, tablets, and mobile devices to all visitors. 😁

To achieve this, you need to utilize a responsive framework or hire us to do it for you.

2. Simplify the Navigation 
Next, I would simplify the navigation menu & focus on keeping things clean and intuitive. I would carefully review the menu items and remove any unnecessary ones. ↗️

Creating a streamlined structure ensures visitors easily find what they want. I would use dropdown menus with the popular hamburger menu icon for mobile devices to save space and improve usability.👩🏽‍💻

3. Choose a New Color Palette 
Colors play a significant role in the visual appeal of a website. To give any website a modern makeover, I would select a fresh and updated color palette that reflects the brand and resonates with the target audience. 🎨

I’d probably use vibrant accent colors to add excitement and draw attention to important elements like CTA’s.

4. Optimize the Images 
Using High-quality custom images can give your website visitors a premium & successful feel. I would invest in professional, well-thought images that convey my message. By optimizing the image sizes and formats, you can also ensure that they load quickly without sacrificing quality.🖼️

Steer clear of free stock images.

5. Typography & Readability
Choose easily readable fonts while aligning with my brand identity. To create visual contrast and hierarchy, I would combine different font styles, such as a bold and attention-grabbing heading and a clean and readable body font.

Adjusting font sizes and spacing will contribute to better readability. 👀

6. Embrace White Space 
Believe in the power of white space. White space allows content to breathe, improves readability, and enables important elements like your CTA’s to stand out. It also creates a sense of elegance and sophistication.✨

7. Use Videos
Videos can dramatically improve website engagement & conversion. 📹

If you generate leads via your website, put – 👨‍💻

a. Introductory/promise/award-received/how-we work video on your homepage,
b. Testimonial videos on home page, service pages, landing pages
c. Brand story/ mission & vision video on About Us page
d. Enhance your blogs with embedded videos
e. Add a lead nurturing video to thank you pages showing gratitude or suggesting next course of action.

If you sell products via your online store, put – 🏬

a. Shoppable videos/ celeb endorsement/ influencer video on your homepage
b. Product showcase or demo videos on product page
c. Image & video testimonials on your product page
d. Brand story/ mission & vision video on About Us page
e. Add a thankyou video to your thank you pages suggesting the next course of action or a how-to instructional video about the sold product.

Getting all the above done is hard work! But once done, you will see your business & revenue scale! 💹

Talk to us, to join hundreds of businesses that became successful.

🏎️ Take-Over The Competition! : SEO Strategies To Dominate Search Rankings

By getting ahead of your competition with an in-depth SEO strategy, you can enhance your search engine rankings, increase visitors as well as conversions by optimizing your site.💰

Here is my very personal list of SEO strategies listed by popularity, effectiveness & ease of implementation that you can choose from to hit the road running!

SEO Strategy Analysis

Table Key :

Popularity Of SEO Strategies
Least Popular – 👍(1)
Very Popular – 👍👍👍👍👍(5)

Effectiveness Of SEO Strategies
Least Effective – 🚀 (1)
Very Effective – 🚀🚀🚀🚀🚀 (5)

Ease Of Implementation
Very Easy – ⚙️(1)
Very Hard – ⚙️⚙️⚙️⚙️⚙️(5)

These strategies, when implemented right will power your SEO game to the top of the search rankings.  Choose by popularity – do what others are doing! Or go for the ones that are the most effective!

Of course, they are hard and need a dedicated team & time to implement. But we have done these repeatedly & successfully for hundreds of small and large brands.

Work with us to get it all done, reliably & error-free!

Just Off-load the work to us and enjoy the results. Talk to us –

Fun Fact About Us

82% of BrandLoom clients see an uptick of at least 20% in their revenue after the implementation of BrandLoom’s strategies.

👩🏻 How Netflix Nailed Wednesday’s Popularity! 👋🔪  

Wednesday has become the third most-watched show on Netflix. With Squid Game & Stranger Things taking the first & second spots, of course. 🤜🏼🕷🔪

While the Addams family saga has always been well-known, Wednesday Addams has recently become a topic of conversation, all thanks to the innovative marketing techniques of Netflix. 🏆

Here is how Netflix took the marketing game of Wednesday to the next level:

1. Wednesday Merch (Posters) GiveAways! 
A few days following the US debut of Wednesday Addams, Netflix held online sweepstakes for fans. It was also revealed that the winning contestants would receive official Wednesday posters autographed by the film’s most well-known actors. 🙆🏻‍♀️🖤

Why did we find this plan so appealing? In general, online contests are an effective method of advertising. They increase interest, boost conversions, and stick in people’s minds. 🏆

Using branded merchandise is a key part of the plan. Pop culture posters, in particular, are among the most treasured forms of branded items. 😎

2. Website of Nevermore Academy
The promotion that Netflix did for Wednesday was completely immersive. They even created the official Nevermore Academy website! The website welcomes you with the movie’s official school logo before taking you through an interactive introduction to the film’s most well-known characters. 👨‍💻

Providing a positive customer experience is an integral part of effective marketing. You can accomplish the same for your company’s brand using creative, out-of-the-box marketing ideas.

Even a simple landing page tailored to your campaign with scintillating copy will serve the  purpose.

3. In New York, When The Thing was Doing Its Thing
Netflix was well-known for its innovative, in-person marketing campaigns. Wednesday needed one, too, of course. In New York, a real-life replica of Thing, the disembodied hand that plays a crucial role in the show, was unveiled as part of the event. 👧🏻✋🏻🖤

Some people were frightened by the Thing on the streets of New York, while others were amused. But all of these responses share one thing:

– Extreme Reactions!

These experiential marketing programs are well-planned and executed to leave a lasting impression on consumers. 😨

They help spread the message via word of mouth and increase brand recognition. Getting consumers and admirers to talk about your brand on social media is the best approach to attracting qualified leads.  📲

For eye-popping branding & marketing campaigns talk to us –  https://www.brandloom.com/strategic-branding/consultants

That’s it for today, thanks for reading.
Yours Sincerely,

Avinash founder of Brandloom

Avinash Chandra
☎︎ +91-7669647020
✉️ care@brandloom.com

NoteIf you want to discuss strategy, just hit reply on this mail. 

Avinash Chandra
Author Avinash Chandra

Branding, Integrated & Digital Marketing Wizard and Founder of BrandLoom Consulting (A $1m startup). I help companies generate more revenue through digital marketing. I have successfully led Business and Marketing operations of several Large & Small; American, European, Chinese & Indian Brands and Startups. In totality, I have worked with over 100 Brands during my 21 years of professional career with a proven track record of Building Sustainable & Profitable Businesses.

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