#55 – 6 Must-Try Strategies to Enhance Your Brand Awareness

1. Run Facebook & Instagram Ads
Even if your brand has an established social media presence, targeted Facebook and Instagram ads can take your brand awareness to the next level. Leverage features like lookalike audiences to reach people similar to your most loyal customers. These ads blend into users’ feeds, creating seamless, non-disruptive experiences that make it easier for potential customers to discover your brand.

2. Partner with Influencers
Tap into the power of influencer marketing to build trust within niche communities. Influencers have earned the loyalty of their followers, making them valuable allies in spreading the word about your brand. Partner with influencers to review your products and give followers a custom discount link to drive brand awareness and sales.

3. Incentivize Customer Reviews
Showcasing authentic customer reviews can help potential buyers understand the value of your brand. Use follow-up emails to encourage recent buyers to leave reviews by offering incentives, such as discounts on future purchases. Highlight these testimonials on landing pages and ads to give new customers the confidence they need to purchase.

4. Engage Directly with Followers
Boost engagement and brand affinity by actively interacting with your followers on social media. Personalized responses, Q&A sessions, and interactive contests help keep your audience engaged. Direct engagement humanizes your brand and can make a big difference in a crowded marketplace.

5. Implement Remarketing Campaigns
With remarketing, you can reengage users who have already shown interest in your content. By targeting those who clicked on previous ads, you’ll be reaching an audience that’s more likely to convert, maximizing the efficiency and impact of your campaigns.

6. Leverage Native Advertising
Native advertising offers one of the most intuitive ways to increase brand awareness. Native ads match the look and feel of users’ content, resulting in higher engagement. With platforms like Taboola, you can launch ads across a vast network of premium sites. Case in point: a global fast-food brand saw a 58% video completion rate using native video ads with Taboola, outperforming other platforms.

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That’s it for today, thanks for reading.

Yours Sincerely,