Hi there,
If you’re feeling anxious about the future of your Search and Social Media campaigns, you’re not alone.
Many marketers thrive on these platforms today but wonder: What happens when the tap runs dry?
Here’s the truth: Search and Social Media are potent tools, but over-reliance on them can be risky.
The well can dry up. So, how do you keep the momentum going and avoid plateauing?
The answer: DIVERSIFY!
Expanding your marketing efforts beyond the walled gardens of Search and Social is key to unlocking new customers and boosting conversions.
Below, I’ll share three ways you can leverage native advertising to keep your marketing fresh, reach untapped audiences, and avoid stagnation.
Worried Your Search & Social Campaigns Will Dry Up?
Here’s How to Diversify and Stay Ahead
1. Optimize for Conversions—Not Just Clicks
Native platforms, much like Search and Social, can operate on a CPC (cost per click) basis. However, with features like maximizing conversions, you can remove the guesswork from bidding and focus on scaling conversions predictably. Our clients have seen a 15% reduction in CPA—without sacrificing results.
2. Repurpose Your Best Social Creatives
Not sure where to start with native ads? Repurpose your high-performing Social Media assets! Many native campaigns mimic the look and feel of social ads, making it an easy transition.
With the help of various AI tools, creating new, tailored creatives for native advertising is easier than ever, using the power of Generative AI to customize ads to fit your brand.
3. Reach Your Audience Beyond the Usual Platforms
It’s tempting to stay within the comfort zone of Google and Meta. But native advertising allows you to engage consumers in brand-safe environments—while they’re reading or watching content they trust. You can place ads on premium sites like Yahoo, Business Insider, and more, boosting your reach outside the usual suspects.
Ready to Diversify?
Flexibility is the key to long-term marketing success. By diversifying your platforms, you’ll ensure your campaigns don’t just survive—they thrive.
If this sounds like what your brand needs, let’s chat! We can help you step outside the walled gardens and connect with your audience in fresh, impactful ways.
https://www.brandloom.com/advertising
That’s it for today, thanks for reading.
Yours Sincerely,
Avinash Chandra
Founder, BrandLoom Consulting
🌐 https://www.brandloom.com/
☎︎ +91-7669647020
📩 care@brandloom.com
💻 https://team.brandloom.com/book-a-meeting
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