Hi there,
Remember the ideas we discussed on getting your website on top of Google?
How do you rate the ideas I shared last time? I would love to know the answer!
Now, continuing with our discussion from last time- let’s talk about the organic way of improving website visibility.
SEO can be overwhelming, right?
But here’s the thing –
SEO, when done right, can increase traffic, improve rankings, and help you reach more customers organically.
I have witnessed businesses that invest in SEO see 53% of their traffic come from organic search, outperforming paid ads!
On the other hand, I have seen brands fizzle out fast because they couldn’t be SEEN by their audiences when needed.
So, I would like to share some important SEO mistakes- which, when rectified, can powered our clients to the top of search rankings.
10 SEO Sins You Need to Avoid For YOUR Website
Sin #1 – Skipping Mobile Optimization
We’ve worked with many brands that overlooked mobile users. Not optimizing for mobile led to poor user experience and lost traffic.
After optimizing their sites for mobile, we saw a traffic surge of 40%.
Sin #2: Ignoring Local SEO
One of our clients focused only on general SEO. This caused missed opportunities to connect with a local audience.
We optimized their site for local SEO, helping them grow by 30% in online visibility, and they achieved 2x more local inquiries.
Sin #3: Underestimating Website Content
Some brands we worked with had duplicate content on their websites. This led to reduced credibility and search rankings.
We helped them fix this by creating original, valuable content. After that, these clients saw a 20% increase in rankings and 3x better user retention.
Sin #4: Keyword Stuffing
One of our client’s website content was overloaded with keywords. As keyword stuffing is a bad SEO practice, this didn’t yield results for SEO efforts.
We simplified it, removed non-relevant keywords, and made the website user-friendly, which led to a 35% rise in search rankings.
Sin #5: Buying Links and Joining Link Farms
Some businesses relied on paid links and link farms, harming their SEO rankings.
After switching to genuine backlinks with our help, their domain authority improved by 15%, and they experienced a 2.5x increase in referral traffic.
Sin #6: Cloaking Content
Cloaking involves creating two different versions of content—one for users and one for search engines.
It’s done by hiding text with small fonts, matching the background color, or placing it behind images. This misleads users and search engines, leading to penalties
We never encourage such a practice as it goes against the principle of offering genuine, valuable content.
Sin #7: Not Focussing on Speed and Optimization
We prioritize optimizing websites for speed loading. When pages load slowly, visitors often leave before engaging.
Slow-loading pages also lead to high bounce rates and lost engagement. Optimizing site speed helped our clients reduce bounce rates by 20% and increase conversions by 2x.
Sin #8: Using Misleading Anchor Text
Misleading anchor text confuses users and hurts SEO.
We ensure anchor text clearly describes the linked content.
This helps both search engines and readers understand what to expect.
Sin #9: Keeping Outdated Content
We know regular updates are key to SEO success.
Outdated content loses relevance, rankings, and value to readers over time.
That’s why we always focus on keeping content fresh, reliable, and valuable.
Sin #10: Overlinking
We understand the value of linking, but too many links can backfire.
Flooding content with links frustrates readers, especially on mobile devices, where accidental clicks are common.
We focus on using relevant, strategic links that improve user experience.
By avoiding common SEO pitfalls and adopting best practices, you can set your website on the path to success.
If you’re making any of these mistakes, take note and correct the course now because getting your strategy right makes all the difference.
We promise you won’t regret it.
Our data-driven approach and proven tactics have helped countless clients improve their rankings and achieve their goals.
Take action today, and let us help you turn things around for lasting results!
Call us today to schedule your free consultation!
Avinash Chandra
Founder, BrandLoom Consulting
🌐 https://www.brandloom.com/
☎︎ +91-7669647020
📩 care@brandloom.com
💻 https://team.brandloom.com/book-a-meeting
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2. Fun Fact: 82% of BrandLoom clients see an uptick of at least 20% in their revenue after the implementation of BrandLoom’s strategies.
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