What is Display Advertising in Digital Marketing
- 10th January 2020
- Posted by: Avinash Chandra
- Category: Digital Marketing
A popular proverb goes “Out of sight, out of mind”. Today, when we are connected 24×7, we are always being bombarded with information. In this round the clock churn cycle, if your brand is not visible enough, you will vanish. In a scenario like this display advertising in digital marketing is the most sought after technique to build brands.
With BrandLoom, you can be sure to be seen- and seen in all the right places. We are one of the best branding and digital marketing agency in India, and we are here for all your digital marketing needs. Headquartered in Delhi-NCR, India, we offer you custom made digital advertising and online display advertising services at affordable rates and guarantee that you build up your brand equity ethically.
With our display advertising campaign, you can be seen by the right audiences. We design campaigns that are eye-catching and expertly targeted. We understand who you are, and who your intended customer is, and we design a campaign that presents your brand in the best possible light.
What is Display Advertising in Digital Marketing
Display advertising is an effective way to promote your advertisements and promote your brand.
Display advertising is the most popular advertising channel amongst marketers worldwide who want to form a strong brand presence and increase user awareness with their brand. Most of the marketers face trouble attracting new website visitors, however investing in Display Advertising can help you tackle this challenge easily.
Digital marketers focus on placing display ads on high traffic websites like social media sites like Facebook; newspaper sites like Times of India or NewYork Times; magazine sites like The Economist, Time; dating sites like Tinder; matrimony sites like shaadi.com; healthcare sites like vitsupp.com; music sites like spotify.com; fashion sites like amazon.in; lifestyle sites like mensxp.com and review blogs. These websites offer other businesses to provide banner and side ads. If you go to any popular fashion website, you can see ads in the banner, sides and bottom.
Display advertising is an effective and less costly way to be visible, but it is a risky place to navigate. There are so many targeting and bidding options available, it is very easy to make the wrong choice. By partnering with BrandLoom, you can be sure that you will not lose money and create brand awareness among the right audience. From ad creation to campaign designing and assessing results- BrandLoom has worked with many companies and managed successful display advertising campaigns across Google Display Network, other ad networks and individual sites.
Why use display advertising
The basic objectives behind any digital advertising campaign are to generate leads, drive app installations and boosting ecommerce sales. BrandLoom starts by designing banner and display ads in various eye-catching designs and formats, which hook in your audience. With the use of the latest display advertising tools, we also track calls to ensure retention.
Our team takes care of crucial aspects like site selection, keyword and content based targeting, demographic targeting, search and display remarketing and media buying. We have expertise in URL-tagging and social media marketing. We conduct ad campaigns on various platforms like Facebook, Instagram and LinkedIn, and our methods are ethical and effective.
We understand the value of money, and we make sure that you get the best campaign possible with your assigned budget. At BrandLoom, we optimize your offers and ads to generate leads, which makes your website and app rank at the top of search engine results. We also make sure that your click-through rates are maximized.
Why work with BrandLoom
Unlike other digital marketing agencies, BrandLoom makes sure that your display advertising campaign remains frills-free and effective. We constantly monitor related activities, and keep analyzing metrics. We constantly update the campaign and look at areas that demand improvement. We pause ineffective ads and instead devote more energy towards those that generate more brand awareness and revenues. We also implement URL tracking codes on each display ad, and make sure they are integrated with your marketing automation and sales CRM systems. This translates to increased lead generation and increased visibility on Google results.
Being one of Indias best web design agencies, we also specialize in creating great landing pages, which make your ad campaigns more effective. In order to engage the audience, retain customers and increasing conversion rates, your website must have attractive and dynamic landing pages. Our team makes sure you have landing pages that capture your visitors’ contact information and increase your brand’s relevancy. Our designing team makes sure your landing pages synchronize with your ad and your company’s branding strategies.
BrandLoom values transparency. We do not use unethical means, nor do we promise you impossible results. We will treat your brand as our own and involve your team in every step, so you can see the results for yourself and give the required feedback. We will send you detailed reports and analyses letters and provide regular expert assessments so that you can understand the data and see the results for yourself.
Our team has worked with several leading Indian and international organizations like IBM, Infosys, Satyam, Panasonic, INVISTA LYCRA(R), Tech Mahindra, Philips, Coats, and many more. Our expertise and knowledge of digital marketing traits and trends help us serve you better.
We aspire to serve brands from all sectors, including Education, Fashion & Apparel, FMCG, Consumer Durable, Technology, Retail and Infrastructure.
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