1500+ buyers, ₹12lakh+ sales during Independence Day weekend for a bootstrapped brand
1548
Buyers
₹12L+
Weekend Sales
122%
YoY Increase
Client
Lok8
Service
Social Media
1500+ buyers, ₹12lakh+ sales during Independence Day weekend for a bootstrapped brand
1548
Buyers
₹12L+
Weekend Sales
122%
YoY Increase
About NATURALTEIN
NATURALTEIN is a rising star in the protein sector, with many of India's top athletes and sportspeople vouching for its products. Specializing in clean protein, the brand has steadily increased its reputation & fanbase online, and the business has been growing steadily.
About NATURALTEIN
NATURALTEIN is a rising star in the protein sector, with many of India's top athletes and sportspeople vouching for its products. Specializing in clean protein, the brand has steadily increased its reputation & fanbase online, and the business has been growing steadily.
Importance of Email Marketing for the brand
Importance of Email Marketing for the brand
For the Independence Day Weekend- from 12th-15th Aug– NATURALTEIN decided to go for a sale on its products. The brand offered 20% off its products with the coupon code “FREEDOM.” They wanted to run an email marketing campaign but did not want to spend much on it.
Team BrandLoom took up the challenge.
For the Independence Day Weekend- from 12th-15th Aug– NATURALTEIN decided to go for a sale on its products. The brand offered 20% off its products with the coupon code “FREEDOM.” They wanted to run an email marketing campaign but did not want to spend much on it.
Team BrandLoom took up the challenge.
What we did for the client
What we did for the client
Our team got to work. This is what we did.
Template Selection
Going through their previous emails, we chose the perfect Independence Day campaign template- which required minor changes.
List Segmentation
We sorted their subscribers and finalized a mailing list for the most efficient targeting.
A/B Testing
Going through their previous emails, we chose the perfect Independence Day campaign template- which required minor changes.
Bounce Rate Optimization
After testing, we checked the bounce rate and fine-tuned our campaign to minimize it.
The Result
The Result
NATURALTEIN’s Independence Day sale was a PHENOMENAL success!
0
Hard-Bounce Rate
1548
Coupon Users via Email
₹12L+
Sales (4 Days)
₹2720
Average Order Value
0
Hard-Bounce Rate
1548
Coupon Users via Email
₹12L+
Sales (4 Days)
₹2720
Average Order Value
Net sales until 17th Aug stood at ₹18 lakh+
marking a 122% increase over last year
Net sales until 17th Aug stood at ₹18 lakh+
marking a 122% increase over last year
Take A Sneak Peek
Take A Sneak Peek
Campaign Highlights
Reduced the hard-bounce rate to 0
1548 people used the coupon via their email
NATURALTEIN generated a WHOPPING ₹12lakh+ sales during those four days, with an average order value of ₹2720
Net sales until 17th Aug stood at ₹18 lakh+, marking a 122% increase over last year
Campaign Highlights
- Reduced the hard-bounce rate to 0
- 1548 people used the coupon via their email
- NATURALTEIN generated a WHOPPING ₹12lakh+ sales during those four days, with an average order value of ₹2720
- Net sales until 17th Aug stood at ₹18 lakh+, marking a 122% increase over last year
Ready to Transform Your Email Marketing?
Ready to Transform Your Email Marketing?
Let BrandLoom help you create email campaigns that engage, convert, and drive revenue growth for your brand.
