A backlink is a link placed on some other web page that leads to a page of your website. These links are put on the characters, the anchor text, or the picture or even the URL of your website so that when you click on them the user will be navigated to your website.

As you are aware that offsite-SEO along with Onsite-SEO are two main factors in Search Engine Optimization. Backlinks are the foundation of every offsite-SEO approach. Search engines see backlinks from one website to another as an upvote of the quality of the site being linked from another website. Backlinks are a core aspect of Google’s algorithm and play a key part in how Google places websites in search engine result pages.

What are Backlinks?

You can think of backlinks as a connection among two web pages. These are links on a website or a specific post that associates with your site. The relationships that move from one website to your site are known as backlinks because they mostly point back towards your webpages.

Backlinks are massively beneficial, especially if you get them from a higher rated website. They can help you attract a lot of audiences. When going for backlinks, you should try and get yours featured in sites that share a common point of interest with you. It will eventually target a similar audience and get you, permanent visitors.

It is also important to remember that you shouldn’t spam links. Spamming links gets annoying for viewers. Instead, a change of approach towards the quality of the backlinks instead of quantity proves to be a lot more valuable.

Backlinks for users

Backlinks operate as a connection linking visitors to your website, because almost all of your backlinks at legitimate sources would provide more possibilities for more visitors to visit your website.

Thus, backlinks may encourage an increase in the number of visitors and prospective customers to the website. It is indeed a significant reason for the development of Backlinks, which is a resource to direct visitors to the website.

Backlinks for websites

In the old days, backlinks have been used as a weapon to navigate the client. Today, when the webserver comes along with SEO, Backlinks have a very significant role, which is going to contribute to evaluate the ranking of your website in the keyword search rankings.

Backlinks can have a strong influence on the algorithms of the Search Engine result pages (SERPs) according to certain specialists within the industry.
Therefore it is crucial to pay a lot of attention towards these if you are aiming for attracting organic traffic on your website. If you intend on enhancing the turn-up of your business in search pages, getting backlinks from sites that have a high Domain Authority than yours can have a massive impact.

Why are Backlinks important

From the perspective of search engine optimization (SEO), links determine the popularity of a particular website. Principally, each time a website links to one of your pages, it means that the site has found them worthy of sharing with its audience. When the Search Engine finds a website that has a lot of backlinks pointing back towards it, it concludes that the information on it is highly valuable, and thus the site gets rated higher on the SERPs.

There are backlink features that are substantial in position algorithms. For instance, getting your backlinks from a website that is rated higher is extremely important and better than getting them from a website that ranks below you. More top rated backlinks provide the site a better opportunity to grow.

However, since the search engines can’t automatically evaluate the value of each site, they depend on the number of backlinks directing towards a website and the comparative amount of the links to decide a site’s overall value.

How to use backlinks productively?

Establishing a backlink is fairly easy, but in SEO, a backlink is not enough to overcome your rivals, often you need thousands, even millions of inbound links to win success in SEO. Nevertheless, it is not so that you drive backlink throughout the day and night and troll this tool bluffly. By establishing the links will definitely be subject to punishment from Google Web spam and all the time and energy to do your link will fall into the river tank.

Rather than making links indiscriminately and greatly, companies should often build backlinks from high search engine results sites with surety. These websites must have high PageRank, credible and productive. Furthermore, backlinks from websites are quality backlinks and are really helpful for improving the rankings of websites. In fact, companies can purchase or trade links in small and reasonable amounts for eliminating fines from Google Web spam.

What describes backlink quality?

In SEO terminology quality backlinks supports a webpage/website, build reputation and legitimacy. And over period, with increase in quality backlinks you can expect more strength and even a stronger & healthier organic rankings.

In the last few years, importance of backlinks in Google’s ‘’rankings algorithms’’ has improved significantly and continue to increase as the search engine seeks to enhance the consistency of its search engine results.

There are several quality indicators and signals that Google considers when quality is calculated, and besides, the reliability of a particular link.

Not all links are established together, and this is a vital factor for identifying when engaging the SEO company’s services. It is more crucial than ever to recognize that consistency or quality far outweighs quantity as for as backlinks are concerned.

Why does quality of backlinks always win?

In the early days, a webpage with the highest number of backlinks pointing back to its site or a certain page, use to occupy the top position in the search engine results page for that search query. This has led to creation of vast quantities of low quality and non-relevant backlinks.

The reason behind it was pretty obvious, everyone tried to simply raise the number of their backlinks to their site. The websites were getting improved SERP ranking by using irrelevant and low-quality backlinks. Additionally, these backlinks don’t add to the customer experience within the search engine.

That is why today having a lot of irrelevant or bad quality backlinks can cause penalization to your website. It may also result in the complete removal of your website from the search engine results page.

Today, when you are experiencing the burden of expanding your web footprint as soon as possible you may be discussing where to spend time:

  1. To create quality backlinks
  2. To raise number of backlinks pointing to your site
  3. In an ideal case increase number of quality backlings to your site.

We recommend the third option, however it takes time to build. Therefore, you need to use step one and push towards the step 3.

Therefore building an appropriate, high-quality connection ultimately attracts people to your website and allows them to connect and communicate with your website is a much smarter approach.

DA checker to check the quality of the backlink:

Domain authority is the single biggest denominator used today to calculate the quality of the backlinks. The higher the Domain Authority (DA) of the site from where a backling is originating, the higher the backlink quality. The quality of the backlink is determined by this factor today. It is one of the most important things to consider when you are trying to get a backlink from a site.

Domain authority as a factor was introduced by Moz and most SEO Experts use it to check the authority of the backlink. This is a number between 0 and 100 while it can be checked through da checker.

Best tools to get backlinks

To enhance your link visibility and gain stronger SEO rankings among the leading search engines, you need to gain links to your website. To receive backlinks and reside under search engine webmaster guidelines, here are some best SEO backlink markers for gaining backlinks.

1. Broken Link Builder

Broken Link Builder can build up broken links and serves as a backlinking building tool for you. You can find dead websites and their corresponding backlinks with this tool, and then provide similar content to the website that are linked to the dead link.

It is a white-hat SEO strategy that assists both web developers and searchers for backlinks. It takes just 30 to 60 minutes for Broken Link Builder to write a report and identify useful backlinking options for you.

2. Buzz stream

This organic generator for link building is very distinct from most of the link generators. It enables the development of the link to form your databases. Besides that, this software has a context menu button with which any link can be linked to the preferences. This software automatically starts to look for actual information such as email addresses, social media etc.


Your website must start building up links gradually over time. You must understand that the building backlink phase would be continuous and in many challenging companies, it will take time to see the outcomes of the effort. The search engines would like to see your site grow naturally over some time.

Some ups and downs in backlinks are assumed acceptable. As a better idea, you want to try to prevent spikes that might look abnormal to the search engines. Most websites also don’t unexpectedly see 500 new backlinks emerge overnight. Instead, concentrate on creating high-quality backlinks that direct visitors to helpful pages/content found on your website.

Search engines prefer to place a higher relevance on where the backlinks are coming from rather than the overall quantity of links. By utilizing your effort to build high-quality backlinks, your business would then prevent Google penalties and increase its visibility in the search engine rankings

Avinash Chandra
Author Avinash Chandra

Branding, Integrated & Digital Marketing Wizard and Founder of BrandLoom Consulting (A $1m startup). I help companies generate more revenue through digital marketing. I have successfully led Business and Marketing operations of several Large & Small; American, European, Chinese & Indian Brands and Startups. In totality, I have worked with over 100 Brands during my 21 years of professional career with a proven track record of Building Sustainable & Profitable Businesses.

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