You could have the best thing since the iPhone, but nobody will know unless you have eye-catching branding.
Building the perfect brand image is almost as important as the product or service. By hiring a design agency, you can craft your public persona on and offline to draw in your target audience.
With all of the design agencies available, you can get your company out there.
Here are four ways a design agency can boost your brand.
1. They Build on the Past to Make the Future
Maybe you already have a memorable logo and catchy name. However, that isn’t enough to give you a successful business.
A design agency will perform a holistic analysis of your company to define your brand identity. They will take what you have and tweak it to perfection.
Your name, logo, and voice are all part of your brand identity. Design agencies consider your values, message, and goals for the product and its potential customers or clients.
The best design agencies will use the personality, quirks, and backstories of the employees and organization to craft a personalized brand.
They recognize that customers want personal connections and meaning from their purchases. By understanding you and your employees, a design agency will create a vibrant image to represent your company.
2. They Create Consistent Branding Across Platforms
An organization will struggle to succeed if its presence on Instagram differs from its website or brick-and-mortar store.
Having consistent branding across brochures, websites, blogs, social media, advertisements, and stores will give you a singular voice to show your customers.
Branding agencies will analyze competitors on all sorts of platforms to see where they find success.
They can determine if your company would benefit more from specific social media platforms than others.
Also, a design agency can help you create a blog with valuable information that would benefit existing customers and draw new ones to your business.
The agency will edit all of your public content to use the same color scheme, fonts, writing style, and logo.
They will strive to make the business appear as one unit rather than two companies with the same name and product.
Some design agencies will push for countless branding options that you may find unnecessary, such as stickers.
However, someone could paste the sticker on a stop sign that someone else sees. Interested in the logo, they go to your website and buy your product.
You can work with the design agency to choose the best branding services that fall within your budget and business goals. They will ask you questions like:
- How does your product add value to people’s lives?
- Who is your ideal client?
- What is your message? Is it consistent and meaningful enough to encourage customer loyalty?
- Does your business name, content, and image resonate with your clients?
By understanding your goals, they can create the best course of action for branding your business.
3. They Craft the Perfect Voice and Image for Your Niche
When people visit your website, you want them to see something well-written, readable, and with a proper tone for the industry.
The text must have minimal grammatical errors and represent the company concisely.
However, the content needs to captivate the visitor and spark their curiosity in the product.
You will need to craft a suitable voice for your niche. For instance:
- A law firm needs a professional yet helpful tone.
- Retail companies selling products for everyday use should use an informal and lighthearted voice
- A museum would write in a semi-formal and historically focused manner
- Art galleries should carry a posh tone in their marketing
Ensure you work with the design agency to create the perfect voice that aligns with your workforce’s ideals.
Images
All forms of marketing should have standout visual representations of the company.
The logo needs to be memorable yet not too complex. Any images on the website should clearly display the company’s culture and services.
Choose the right color scheme for your images as well.
A toy company would need bright colors, but these would appear in poor taste for a funeral home.
Consider the audience and the emotions you would like to evoke with your branding.
Also, avoid using stock photos. Look for a design agency with its own photographers or hire one yourself to get professional, unique images.
Colors
Apart from photos, your website and promotional materials need consistent color schemes.
For example, you couldn’t think of Victoria’s Secret without imagining their signature color—pink. Or Tiffany & Co. without their namesake robin egg blue.
Now, imagine if these companies changed their signature color schemes. It would not work. If your company has a specific color scheme already associated with it, you will need to follow suit.
Smaller or newer companies will have better luck rebranding with new colors. Older businesses that have lost customers may benefit from an upheaval in their look. Overall, you need to make the call about your color scheme.
4. They Keep You Competitive
Lastly, a design agency can keep your company competitive in the industry. Design trends change frequently, and staying on top of them can help you maintain relevance.
The minimalism trend has been around for a while, but not without some pushback. A design agency can help you determine if this look will benefit companies in your industry.
They will perform extensive market analyses to see the failures and successes of your competitors.
The agency will compile a report to show you how you can apply others’ wins to your business without directly copying them.
Also, the branding agency will work to understand the target audience to help you deliver their wants. They can define an ideal customer and aid in your marketing towards them.
Final Thoughts
Working with a design agency can set you apart from your competitors.
They can give your brand a loyal customer following by helping potential clients recognize your services’ value to their lives.
Consider contacting a design agency today to maximize the reach of your business and exceed your goals faster than ever.
