The BRANDLOOM Essential Marketing Digest
The most important marketing news you should know- curated by India’s leading marketing experts at BrandLoom.
In Today’s Email:
- UX Best Practices: UX mistakes that are responsible for revenue loss of 89% of online apparel businesses.
- Website Design: Your website may need a makeover. Are you paying attention?
- E commerce revolution: Indian govt is taking on the Amazon/Walmart duopoly with a new ecommerce platform
- Fantastic Finds : Power up your gmail use, & the crazy story of the birth of Google Images
1. Five UX Best Practices That Can Increase Revenue For Apparel E-commerce Websites.
Compared to physical stores 🏬, where clothing 👗🧥 can be touched, tried on, & physically compared, apparel e-commerce sites need to help the users get an improved online experience for better sales.
Ensuring accurate images & descriptions of their clothing can help create an “in-store” experience. 💃
In our research of e-Commerce UX benchmarks, 89% of apparel websites overlook UIUX best practices that influence 💰💰💰 purchase decisions.
Here is what you should do if you own an apparel eCommerce business:
- Use Size Guides – Provide sufficient & accurate sizing information. 🤷♀️ 87% apparel sites don’t.
- Combine Variations – Always combine product variations into one list item. 26% apparel websites don’t.
- Use Buttons for Variations – Always use buttons for each size variation. Avoid drop downs. 65% websites don’t.
- Use Human Models – Clothing is best represented on human models.💃 69% websites don’t.
- Use Better Images – Ensure product images have enough resolution & zoom. 74% apparel websites don’t.
Evaluate your online apparel presence, check if you are making these mistakes. Optimize your products as suggested above & see the purchases roll in, as clients find more clarity! 🤩
Fun Fact About Us
82% of BrandLoom clients see an uptick of at least 20% in their revenue after the implementation of BrandLoom’s strategies.
2. Is Your Website Doing Enough For Your Business?
The biggest marketing challenge in 2022 is your company website.
Unfortunately, most businesses struggle to understand this. You see, every website has a half-life. This means that, as time progresses, your website starts to lose its impact, just like a radioactive substance.
At BrandLoom, we share three critical mindset shifts💥 with our clients to ensure that their websites maintain freshness & convert prospects into leads & customers.
1. Understand that frequent redesigns & updations are necessary.
First, design trends come and go, & you don’t want to stick with anything that will make your company look dated. 😒🙄
Second, your brand goals & priorities will shift & change over time ⏰. Maybe you want to target a new audience segment? Or perhaps update your lead generation mechanisms? Are you quipped to do that?
2. Keep an eye on visitor interaction data of the website.
Tracking important website data is a good thing because you can learn from its data & create better marketing strategies. Investing time, energy, & money into your website regularly, will yield data 📊 and information that supports your overall marketing strategy. 🎯
3. Treat your Website as a living organism
An effective website is not a “do it – forget it” scenario. Even after you’ve launched your latest website redesign, you will still need to make updates. Security updates, Bugs, SEO changes, Content changes & Technical enhancements are regular requirements. 🚀
Your company’s website is often the biggest & most important investment you’ll make as part of your marketing strategy.
Don’t let it go to waste.
Consistently update, redesign, & revamp your website so that you can provide a positive & consistent experience for your prospects and communicate your brand message effectively.
Your company’s website is often the biggest & most important investment you’ll make as part of your marketing strategy.
Don’t let it go to waste.
Consistently update, redesign, & revamp your website so that you can provide a positive & consistent experience for your prospects and communicate your brand message effectively.
3. Indian Govt To Launch New eCommerce Platform To Protect Small Businesses
Amazon and Walmart-owned Flipkart dominate the Indian e-commerce space. Together, they control 60%+ of the market 📊, Reuters reports. With their heft, they can squeeze out small companies 🏪by restricting search results and favoring certain sellers.
To ensure small businesses are protected, the Indian government is rolling out India’s Open Network for Digital Commerce (ONDC)– a network that small businesses across industries can join 🤝. Now, users can search for any item- and results from ALL sellers will pop up- including that of local merchants 🤩🤩.
Commissions are capped at 3%, which is significantly less 📉 than what sellers have to pay the ecommerce giants. This is a great opportunity👍 for small businesses to compete on a level playing field ⚖ and for customers to explore endless options at one stop.
We will let you know when this project goes live.
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Discovery : Gmail shortcuts that will put you in ninja mode
Power up 💪 your Gmail by enabling keyboard ⌨shortcuts from your mail settings.
- Go to “All Settings”
- Click on “Turn keyboard shortcuts on”
- Save changes
Turn into the email ninja by memorizing the most common ones
Industry Story : The story of J Lo’s green dress & Google Images
When Jennifer Lopez wore her iconic green Versace dress 👗to The Grammys in 2000, everyone wanted to look 👀 at it. At that time, Google could only return text results, but the searches 🔎 for the dress were so massive in number that the developers worked day and night to enable image 🖼results.
Thus, the Google Image search was born. So the next time you do an image search – say thank you 🙌 to J Lo & Donatella Versace! If you have not already, go here to get a peep at that dress!
