There is tons of free advice, tips, tricks, and myths about social media marketing on the internet.

Google Search on this topic produces more than 200 million search results. That visible flood could be used to pour water into a forest fire.

Best of all, it can be a challenge if you are trying to make an agreement within your organization about how to improve your online presence via social media channels.

It is difficult to prioritize if you have unplanned instructions on what to do.

Social Media networks thrive on efficacy & relevance of the content, credibility of the author in the eyes of the reader (hugely subjective), and responsiveness of the author.

Given the subjectivity involved in all the aspects of social media, its optimization improves traffic to the website.

Social Media Optimization leads to reduced clutter for your brand or content as SEO takes your popularity as a sign of great content and thereby your improved search ranking.

You can hire BrandLoom, India’s leading ROI-generating social media marketing agency, to make your brand a social media sensation.

Social Media Marketing Myths

Good SMO drives traffic from both social networks and search engines.

This remains the core purpose of SMO as outlined in Wikipedia “SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website.

In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.”

However, when we talk to our clients, we realize that several SMO myths are associated with Social Media and its Optimisation.

Worse yet, there are ongoing myths about social media marketing, and when top decision-makers ask the question, you want to get the right answers, ‘Why do you want to make such a big budget for social media? Not free?

Below are some of the most popular7 Myths of Social Media Marketing (SMO myths)

Myths & Facts of Social Media Marketing
Myths & Facts of Social Media Marketing

7 Myths of Social Media Marketing (SMO myths)

Myth 1: Social Media Marketing is Free

What is True: Well, any marketing result isn’t impossible to achieve, but success requires an investment of time, resources, and knowledge.

There is a lot of planning behind effective social media campaigns, marketing strategies, and resources. Public administration, for example, requires staff.

Myth 2: Social media is fashionable and fleeting.

What is True: Social media attraction is driven by technology rather than the need for people to communicate – a technology that allows them to communicate in a new way.

Our human need for communication is endless, but technology is changing the way we play.

If advertisers do not get hold of this emerging trend, they are in danger of falling behind. And in it, social networks play a vital role.

Myth 3: Success is fast.

What is True: Quick success requires real determination.

Remember that a well-publicized Old Spice campaign worked in TV markets; this is not a flawless public game.

Social media has a slightly weak fuse, and advertisers must keep expectations based on their resources.

The popularity of the social media platform is commendable, but it needs to be maintained, which is a part of social media strategy.

Myth 4: Social media is the solution to everything.

What is True: Social media is not the solution: we have to play with new rules, interact with customers in new ways and interact with each other’s marketing mix.

It gives you new opportunities throughout your business, but if you try to do everything at once, you will be fiddled.

The best way out here is to split your fears or problems into a series of smaller boulders instead of wasting your time trying to do everything at once.

Myth 5: More = Better (aka Shiny Tools Syndrome).

What is True: One of the most common myths! Creating social media accounts is a lot easier than supporting a strong and efficient trading system.

Many companies are very widespread. Start by thinking of the community you want to reach rather than thinking of a tool. Focusing on the little things is often very effective.

Having a Social media presence without any updates is really sad and disastrous for a brand; however, sometimes marketers want several updates from them in a day as if their followers have nothing else in their life but to see an update from them.

Too many updates will drown your own important updates you want your followers to see.

Be selective, and update regularly; however, ensure your update is relevant to your audience and helps you achieve your objective of connecting with followers.

Myth 6: Marketing on social media means losing control

What is True: Who controls what customers say about the product?

Customers are already talking about you – social media makes you more visible.

Yes, if you run a social media campaign, you will be out in the open, but you will also have the opportunity to influence the people who talk about you.

(And there is the potential danger of inactivity and the possibility of missing out if you don’t come out in the open).

When people are hesitant to make big decisions, it may be helpful to show them examples of the public listening to product discussions that are already taking place on social media.

What is True: Sometimes marketers think that excessive liking of others’ posts/pages, posting product details, and sharing links of content on their pages with others is SMO.

One must understand that such behavior is annoying and might lead to users un-follow you or reporting your activity as SPAM.

What is more, with today’s algorithm, one must have a balance of your network seeking your posts and you issuing posts.

If you are frequently posting and users are un-following you or not liking your posts/content, the algorithm will quickly realize that your content is not valuable to others.

For social success, focus on building your reputation in specific/targeted networks and communities with useful and engaging content with the relevant audiences.

New Research: Bonus Social Media Marketing Myths

Myth 8: You can’t measure social media marketing.

What is True: It can be measured, but in order to get the right balance, you need clear intentions and planning. Make sure you have a strategy associated with your business to align your social media goals and metrics.

The busting of social media marketing myths is a good place to start, so you can get an idea of ​​how to use social media marketing in your organization. Before expectations and thought-provoking ideas are set, it is easy to rush through them.

Myth 9: Counting Numbers

Sometimes marketers oversimplify Social Media Optimisation by counting number of likes or followers as a sign of winning in the social battle.

What is true: One must understand that winning in a social battle is not as simple as counting large numbers.

Social success does not depend on the number of followers or the size of a person’s network; instead, it depends on the profile of followers on the network and their interaction with the content.

Myth 10: Throw Money, buy eyeballs and win

Several marketers, particularly in the consumer goods space, believe they will win the digital battle just by buying out the eyeballs, just like they did offline.

What is true: In the digital world, it important to create relevant, enjoyable, and shareable content on social media.

Just by buying eyeballs through ad buys, you cannot make a follower re-forward your update or content with his circle.

ROI of Social Media: Myths, Truths and How to Measure

Search “Holy Grail” for social media; ROI connection will pop up soon.

And it looks like Google has made its declaration that its analytics update will be tied to social media marketing.

Checking social media numbers is a challenge for marketers; some say the ROI of social media cannot be calculated as it is very difficult to calculate because there are too many inputs and variables or too much focus on statistics.

If you have doubts about social media, it might seem like a waste of time.

Why get into a seemingly impossible situation?

And without a benchmark, how do you know if something works?

How can you track progress and collect or win positive metrics?

How can one bring up the concept of business on social media?

When you start building a social media page or account, you can see what your customers are writing in e-updates or make purchasing decisions by clicking on your ad link on Twitter or other handles.

You can get voice sharing online from influencers or see how brand-customer representation grows online with developers and product sponsors, and promoters.

Let’s find a real example to understand better how to calculate social media ROI.

Sea World San Antonio has launched a social media campaign to launch a new roller coaster with the help of online buzz through roller coasters influencers…

Long story short – they invited the promoters on the first trip, made some videos well-publicized by these people and got 50 links from different sites; 30 of them came from roller coaster enthusiasts.

Metrics should convert into business benefits – a combination of tracking data and results from data not directly linked to social media, e.g., total sales, number of driving test applications, registrations, etc.
And since we need to compare, it is good to have data before and after the start of the communication process.

Advertisers are not sure how to calculate the ROI of a social media platform

How to calculate ROI is not always easy. A study explored the best ways to measure the ROI of social media sales, and Less than 20% of advertisers in this survey found that they thought they could measure the ROI of social media efficiently.

At BrandLoom we have got it covered for you. We can help you thrive on your social media presence. And can make your campaign successful with our marketing expertise.


Although social media marketing has emerged and matured as a business process, there are still some common myths and misconceptions about social media as a marketing tool.

And still provoke dissatisfaction among those who enter social media with nightly expectations and amazing results in a short time.

The fact is that social media marketing takes time.

It takes time to establish a presence, a community, a connection, and trust.

From there, the brands form the basis of an ongoing business relationship – while Facebook gives you a million instant views, you get ads by ‘growing’ your Instagram posts or adding hashtags to your tweets.

In the digital world, it is important to create relevant, enjoyable, and shareable content on social media.

Just by buying eyeballs through ad buys, you cannot make a follower re-forward your update or content with his circle. Also, one must understand that winning a social battle is not as simple as counting large numbers.

Social success does not depend on the number of followers or the size of a person’s network; instead, it depends on the profile of followers on the network and their interaction with the content.

Here are the tips from our official site to create viral social media strategy. You can also hire BrandLoom as your social media marketing agency to grow your social media presence.

Frequently asked questions

  1. Is Facebook old and out of date for social media marketing?

    Many new generation members, such as Generation Z, claim to love social networking sites such as Snapchat and Instagram.

    This is very much related to young people’s perceptions that the older generation has begun to take Facebook and that the generation is not happy about their online activities.

    The lack of love between Facebook and Generation Z may be related to a higher public opinion of members of this generation than members of the older generation, who do not like the way Facebook works (a private concern, anyone?).

    According to Statista, the use of Facebook between the ages of 18-34 is significantly improving.

Avinash Chandra
Author Avinash Chandra

Branding, Integrated & Digital Marketing Wizard and Founder of BrandLoom Consulting (A $1m startup). I help companies generate more revenue through digital marketing. I have successfully led Business and Marketing operations of several Large & Small; American, European, Chinese & Indian Brands and Startups. In totality, I have worked with over 100 Brands during my 21 years of professional career with a proven track record of Building Sustainable & Profitable Businesses.


  1. Zoraida Fleurant
    Zoraida Fleurant Reply

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