Personal branding seems like a new concept but it has been in the world for ages in the form of PR and advertising. The term “personal brand” has been coined for the internet age but it is pretty much the same, just a lot cheaper!

Creating a personal brand seems like a daunting task. To some, even intimidating. But with BrandLoom, you can forget your worries. We are one of the best personal branding agencies in India.

What is a Personal Brand?

Simply put, a personal branding strategy is a practice of marketing yourself and your work as a brand. It is a continual process of creating and maintaining the reputation of a person, a group or a company. A personal brand is an image, of an individual or an organization, created in the online world that reflects its real-life personality.

Personal branding is about developing a marketing strategy that decides how you want to be seen and how you want to promote yourself. While creating your personal brand, you portray your unique set of skills and showcase your experience and personality.

At first, it might feel like you are pretending to be someone you are not. At some level, this might also feel a little pretentious. If you feel lost, contact a good personal branding agency. Personal branding companies can help you present yourself in the best light possible.

At BrandLoom, we are here to help you use the platforms you have invested in you represent the best version of yourself. We can help you create a strong personal brand for yourself.

Importance of personal branding

Personal branding is important because it helps you in the long run.

  • It helps you stand out from the competition.
  • You can build your credibility by establishing yourself as an authority in your field
  • You can grow your network and reach out to a wider audience.
  • With good personal branding, you can grow sustainably.
  • You can help more people.

Benefits of personal branding

Here are some benefits you can get from personal branding:

  • You can increase your revenue and grow your business.
  • It helps you build up a solid network.
  • It gives you more opportunities.
  • Someone will always look you up online. This acts as a cycle. The more people look you up, the stronger your brand will be and the wider your reach.

Is it difficult to create a personal brand?

Most people think that building a personal brand is a very difficult task. But that is a misconception.

This is because one might not know where to begin.

To understand what personal branding can do for your brand, pick any industry and study one of its leaders. World leaders, business leaders, business owners, entertainers, influencers or even politicians. Analyze what they post on social media and how do they convey a message. Dissect what you like about them and what do you KNOW about them. All of it isn’t coincidental. It is all planned and is known as a personal branding strategy.

BrandLoom has worked with many brands over the years, and our team has years of experience creating and establishing brands across all industry sectors. When we undertake the responsibility of establishing your brand, we hold your hand throughout the process and help you stand out in the crowd.

We do so by following a strategy that combines understanding the nature of your brand, analyzing your strengths, designing a plan that provides for consistent messaging and ensures it evolves in a way sustainable way.

the complete guide to building your personal brand online
Building your personal brand

7 Steps to Building a Personal Brand

1 Know what you want to be KNOWN for

The first step to building your personal brand includes setting goals for your personal branding strategy. You must envision how you want to be seen. Answer the basic questions like – what are your skills, what can you offer, what sets you apart and what do you aspire to be. You also need to know the agenda behind creating your personal brand. Is it to build awareness, to showcase your talent or to improve customer experience. Developing your branding strategy requires a lot of introspection.

BrandLoom helps you understand what YOU are by helping you self-reflect. We start by getting a self-assessment for you, and understanding your vision for your personal brand.

Know what you want to be KNOWN for
Know what you want to be KNOWN for

2 See where you are. Conduct a Self Brand Audit

Our next step is to analyze in what position you are in an objective way. To become what you want to become, you need to see where you stand at the moment. Then, you find the difference between the two stages and start working towards the goals you have set.

If you have a common name, see who/what pops up when you search for yourself on search engines. Make a note of who they are and what they are doing. Then think of what you can do to stand out and stand apart from the lot.

Our team then analyzes and understands what your namesakes or chief competitors are doing. We try to see what can be done differently and how we can establish you in the area of thought leadership. In order to establish you as an industry expert, we then design a solid branding strategy.

2 See where you are. Conduct a Self Brand Audit
See where you are. Conduct a Self Brand Audit

3 Create a personal branding strategy

In today’s content-driven world, a huge chunk of personal branding strategy depends on content marketing. We start with two powerful tools to market yourself – Impressive personal websites and an impactful social media strategy.

Your personal website- it’s your identity, where you will be able to display all your pieces of work and what you are. We design your social media strategy so that you can reach out to the masses. You might misunderstand personal branding or business branding with aggressively selling yourself. We operate differently. We don’t go for unethical or aggressive methods for establishing your brand.

BrandLoom believes in building long-standing, sustainable brands. For that, we help you engage with your community, be available and approachable. It is a subtle way to exhibit your expertise and builds your credibility in the market.

how to create a personal brand statement

4 The importance of maintaining a consistent theme

At BrandLoom, we help you build a voice and use it consistently across all your social media profiles and other platforms. A unified theme will help you stay true to yourself and your brand. One brand requires one voice. Yes, it can stand for various causes, but the way in which you convey it has to be the same.

For this, our team finds out about the topics you genuinely care for. We also strategize talking about areas around your field of expertise. Apart from this, we help you finalize the material properties and brand assets like the logo, the colour scheme, the fonts and merchandise. We make sure that your message stays consistent across all media.

Our team can help establish yourself as a genuine, emphatic individual who genuinely cares about relevant issues. This helps humanize your brand and gives it a real personality that your target audience finds relatable.

4 The importance of maintaining a consistent theme
4 The importance of maintaining a consistent theme

5 Match your online presence and branding with your offline personality

At BrandLoom, we never tell you to be what you are not. Stay true to your core, your original form and don’t overdo it. It can backfire. Your personal brand should be a reflection of what you are in real life.

When a person meets you after being impressed by what you portray to be online, they should be able to find a sense of familiarity. The two personalities and behaviours should match. For seamless, effective and efficient personal and business branding, we make sure that your brand communication is sincere; and its tone and messaging reflects closely with your brand and yourself.

6 Keep reviewing the brand you are building out of yourself

It goes without saying that one must consistently review one’s brand to become better. We help you understand where you stand in the market with the help of social listening. This helps us understand how people are viewing your brand, what their expectations are and how ‘different’ you are to them.

BrandLoom also observes your competitors closely so that we can help you differentiate yourself from them. We also help you identify demand gaps in the market that you can address. This helps you form your own niche and sets you apart from the crowd.

7 Evolving with time

Ultimately, no branding strategy can be static, because no one knows what the future will hold. As a team, we are always prepared to handle challenges that may appear suddenly. We help you identify opportunities as soon as they come up, and come up with solutions that answer immediate needs.

With us, you can stay on top of market trends and continuously evolve your brand. This helps you build a sustainable, dynamic brand.

At BrandLoom, we can even help you build your brand from scratch. From designing your brand’s visual identity to designing the right content and social media strategy to selecting the most ROI-efficient channels to establish yourself- we will be with you every step of the way.

How to build a personal brand: What Experts Say?

If you are looking for insights and tips for developing your personal brand, here are a few tips from the experts:

Make Yourself Visible

“Making yourself visible is incredibly important as it really adds to the legitimacy of your personal brand, says Mark Webster, Co-Founder of Authority Hacker. He further adds “Whether consciously or not, many people will fail to put full faith in a faceless entity. There’s only so much trust and connection you can build with your audience without seriously putting your face out there. Whether that’s through mini face blogs or appearing more at conferences and events this should be a high priority for anyone looking to build their personal brand.”

Be memorable and magnetizing

“Your personal and professional brand matters in your everyday life. You more than likely have a run-in with your target customers often, without even knowing it! Be memorable and magnetizing to everyone you encounter,” Says DeAnna McIntosh, Chief Global Strategist at The Affinity Group International and Retailing Evolved. She further adds “Wear “your brand” proudly. Be the real-life embodiment of your brand persona and as a result, people and money will be drawn to you. Another tidbit – I expect to meet the same “you” in person that I see on social media. The rise of superficiality has come largely due to social media, so being authentic is truly what will make you stand out amongst your peers and business community.”

Educate Others

“For personal branding, entrepreneurs should offer their expertise to others,” says Jeremy Ong, Founder at HUSTLR – a blog about personal finance, side hustles and making money online. He further adds “Unlike the old days, you do not have to consume stupendous money in offline marketing and organizing events. Thanks to technological advancements. It is just a matter of a few clicks to reach millions of people worldwide. Budding entrepreneurs should solidify their presence on social media channels, including Youtube, Facebook, Twitter, and Instagram. They must polish their skill sets and create unique quality content to provide value to their audience. Having more knowledge than your audience and educating them is a smart way of personal branding. By doing so, people relevant to your industry see yourself as a reliable person, and the fame curve goes high in minimal time.”

Be a Guest on Podcasts

“A fun way for entrepreneurs to create a personal brand in addition to his or her corporate brand is to be a guest on podcasts,” says Thomas Kutzman, Co-Founder of Prevu, a venture-backed digital home buying platform. Thomas further adds “Create a list of relevant podcasts in your industry and pitch the host or producer an episode idea that would be interesting for the audience of that show. Podcasts are a rich, long-form medium that allows you to establish yourself as a thought leader in your space, plus they are evergreen content that can be shared and re-packaged in various ways on social media to build trust and confidence.”

Develop Content That’s Relevant (and Platform-Appropriate)  

“Good is not enough — you need to create remarkable content to capture your audience,” Says Stacey Cohen, a personal branding consultant at Co-Communications. “Content is more than words; make use of striking visuals to engage readers. And before hitting the “post” button, take a step back and ensure your post is relevant and relatable. Take into account the recipient’s mindset: “What’s in it for me?” Whether you develop articles, blog posts or videos, make certain the content is shareable, engaging and actionable. Humour drives further interaction when used appropriately. And don’t forget the “wow!” headline.”

Be Authentic

“The single most important ingredient to creating a great personal brand is authenticity, says Paige Arnof-Fenn, Founder & CEO, Mavens & Moguls. She further ” here are a few tips to help establish an authentic personal brand:

  • Be original. What makes you unique or special?
  • Be creative. How do you want people to think & feel after interacting with you vs. your competition?
  • Be honest. Let your brand be known for speaking the truth, and you become the trusted advocate and go-to source.
  • Be relevant. Brands aren’t created in a vacuum.
  • Be consistent. Develop a cohesive message, and live it every day.
  • Be passionate. Everyone loves to work with people who are passionate about what they do; it makes life much more fun and interesting.”

I hope some of the above mentioned personal branding techniques will help you during your journey to build your brand.

Crafting a personal branding statement

Of course, like any branding exercise, personal branding too requires a branding statement. A branding statement is a short summary of what you do and how you do it that makes you unique. Think of it this way- if you are presenting your CV to the world, this is the summary of it.

So, what are the steps you should follow to create your personal branding statement?

1. List your skills

Of course, when you want to create a personal brand, you must know what you are bringing to the table. Be honest with yourself- what are your skills? Do you excel in anything? Are there particular attributes that have served you well? Is there anything you specialize in? If you have difficulty assessing yourself, take the help of others. Ask for feedback from your clients. Talk to your friends, colleagues and acquaintances about what they think are your strong points.

2. Figure out your target audience

This is a no brainer. Unless you know who you will cater to- you cannot have a brand. Think of who you have worked for or served in the past. Are there people or brands you liked working for? What do they all have in common? Create an audience persona. This will help you craft your message. Once you know who you are speaking to, you will know how to appeal to them.

3. Review the competition

If there are other thought leaders or service providers who are doing the same thing as you- study their work and profiles carefully. Go through their websites, social media handles, LinkedIn profiles and reviews others have for them. Try to identify an aspect that sets you apart. It can be a service niche, or a unique approach.

4. Summarize it and keep it crisp

Here comes the tricky part. Try to crystalize your special skills and unique approach in a couple of sentences. Your statement should convey to your target audience how you can help them and HINT AT what unique benefits they can derive by getting you on board. Make sure you do not use too many adjectives or flowery language- keep it simple.

5. Be memorable

This is the crux of any branding exercise. If you want to build a strong brand, you have to be memorable. When your recall is high, you will continue to grow and beat the competition. So, your personal branding statement should be short and memorable; and should immediately convey what you stand for. When your audience identifies with your message, they will remember you and choose you the next time they need something.

6. Make people want to know more about you

This may sound strange- but you have to get the attention of your target audience. For this, you should invoke a sense of curiosity in them. This can come in the form of some bold claim, or keeping a crucial part about what you do in the dark. For example, if you say “guaranteed success with my proprietary method”, people will want to know what that method is. This in turn, makes them seek you out or seek more information about you.

If you find it difficult to craft your personal branding statement or follow the steps needed for it, you can talk to a personal branding coach.

How to build a personal brand on social media

It goes without saying that if you want to build a personal brand, you MUST look at your social media. Social media is a powerful instrument that you can use to your advantage; and if you have a brand- be it personal or something else, it is imperative that you have a social media presence. Here are a few pointers about how you can use social media to build a personal brand:

1. Find out where your audience is, and create a profile there

If you want to build a personal brand, you have to engage your target audience on social media. Not only can you widen your reach, but you also establish yourself as an authority in your field by posting on social media. Moreover, you will build a set of loyal followers who will keep coming back to you.

So the first thing to do here is to identify where your audience is. Know what demography you are appealing to. If they are professionals, LinkedIn, Facebook and Twitter may be the platform for you. When your audience is from a younger, millenial generation- Instagram will serve you good. If your audience is creative and visually-inclined, share your ideas on Pinterest.

Create a fully updated profile accordingly, and start by adding your contacts there. Then comes the next step.

2. Make sharing easy on social media- add relevant buttons to your website

People will do something if they find it easy to do so. Your website or blog must have the relevant sharing options, so that whoever wants to share it can do so easily.

3. Post engaging content regularly

You MUST post good content regularly. Be it promoting your website content, or live feeds, posting videos or sharing something else- make sure your content is engaging and keep posting regularly. Remember that on the internet, content comes in every second. So if you don’t post regularly, it will be a classic “out of sight, out of mind” case for you.

4. Engage with your followers regularly

Various studies show that brands that are active on social media see more sells and have more loyal customers. This is because everyone wants to be heard, and it feels good to know that the person you are talking to is paying attention. So, make sure you are engaging with your followers on social media.

Be positive and attentive. If they ask a question, answer. Share the information that they may ask for, and help them out how you can. Maybe share a joke or two where needed, and also convey your appreciation for your followers. When your followers see that you respond to them, they will stick with you.

5. Go for live videos or AMAs

Videos, especially live videos are in vogue today. Go for live videos once in a while. It can show you doing something interesting, or maybe some behind-the-scene stuff. Organize “Ask me Anything” sessions on Reddit occasionally.

Actions like these help you talk to your audience directly- so make sure you do things like these from time to time.

6. Share your achievements, but do not always promote yourself outright

If you have reached a milestone, or have achieved something or been featured somewhere, share so on your social media handles. Let your audience be a part of your journey.

However, that should not be the only things you share. Your aim should be to engage with your audience on social media- if you are always promoting yourself and chest thumping; it will put people off you.

7. Prompt for action

Don’t be shy to ask for a share. If you want your audience to take some action, have an appropriate call to action in your post. Just make sure that the CTA does not become the focal point of your post.

Personal Branding Coach- What do they do?

A personal branding coach can help you shape your personal brand. They will help you audit yourself and your competition, identify your target audience, figure out a niche for you- either by identifying a unique skill or an unique approach, and help you craft your personal branding statement.

They will also help you understand your mission and give you the plan you need to achieve it. In other words, personal branding coaches also help you market your personal brand. They will help you become visible to your target audience, and help you stand out from your competition. A good personal branding coach will help you create an impact and impress the right people, and chalk out a blueprint for you which will help you achieve your goals.

Good personal brand statement examples

  • Nostalgia Critic- I remember it so you don’t have to
  • Tony Robbins- Transform Your Life
  • Mari Kondo- Tidy with Mari Kondo
  • Nick Loper- Let’s build job free income

Personal branding tools

Here are some personal branding tools that can help you:

1.Mention

If you want to track media mentions, this is the tool for you. It works in real time. If someone is talking about you- be it on their website or social media, Mention will tell you about it. You can reply and react accordingly and boost your profile.

2. Canva

The world is becoming more visually oriented. If you want to complement your message with the right images, or use images to create an impact- Canva is for you. It is easy to use, and its templates come in the right size for Instagram, Facebook and Twitter posts and banners.

3. Tweetdeck

If you have more than one Twitter account, Tweetdeck helps you track, monitor and engage on Twitter. It will show Twitter feeds in separate columns, and you can participate in conversations you like from your personal and company handles via the right hashtags.

4. Google Analytics

Of course, if you have a brand, you MUST have a website. And if you want to see how your website is performing, you need Google analytics. You can see which content has more hits, which regions are you getting more traffic from, whether your hits are growing or not and craft your strategy accordingly

5. Buzzsumo

If you want to build your brand, you have to know what your competitors are doing. With Buzzsumo, you can check out what influencers in your area are talking about on websites or social media. Based on the keywords you enter, it will give you a list of most searched for articles.

Personal Branding Strategy Template by Avinash Chandra

Personal Branding is not a one time, ad-hoc exercise. To build your thought leadership and credibility in the ever-connected world today you need to do much more. Just writing a blog or two is not sufficient. Being on social media is undoubtedly not enough to qualify you as a personal brand. Here is a personal branding strategy template based on the process that we follow at BrandLoom:

Why BrandLoom?

While there are many personal branding companies in the market, they often go for inefficient, formulaic methods. However, BrandLoom is different. We understand that the market is constantly evolving- formulae that worked 10 years ago are no longer useful now. We always start by surveying the market and then your brand and then find innovative ways to establish yourself.

Our team understands that every brand is different, and there is no one-size-fits-all solution. Our personal branding professional services are tailor-made for each brand so that you get what works best for YOU.

We follow strict ethical and effective methods and stay away from black hat tactics. Some agencies may get you millions of followers and hits overnight- but they do not use ethical means. If you deploy unethical means to market yourself, not only does it damage your reputation, but guarantees the death of your brand. Our methods are clean and efficient, and we make sure that you are not subjected to any penalty.

Lastly, BrandLoom is the only personal branding agency that gives you a strategy that is centred around ROI. We find out the most efficient methods- and make sure that you get the best return on investment. This way, you make the best financial decisions for your brand and avoid unnecessary cash crunches. This, in turn, ensures your brand’s survival in the long run.

So, what are you waiting for? If you want to establish your personal brand, give us a call.

FAQ’s

  1. What are some creative personal branding examples in India?

    With an effective personal branding strategy, a professional can create a platform to connect with his audience and create enhanced business opportunities in their niche. Here are a few creative personal branding examples from India:

    Cheers by Sandy:

    Sandy Verma and his team of experts have witnessed the evolution of India’s thriving F&B and hospitality industry, and have played a big role in shaping it. Sandy wanted to usher in the next step in the sector evolution by helping hotels and restaurants.

    creative personal branding examples celebrities

  2. How to develop your personal brand?

    If you are building your own personal brand, You can follow the steps below:
    1 Know what you want to be KNOWN for
    2 See where you are. Conduct a Self Brand Audit
    3 Create a personal branding strategy
    4 The importance of maintaining a consistent theme
    5 Match your online presence and branding with your offline personality
    6 Keep reviewing the brand you are building out of yourself
    7 Evolving with time

  3. How to build your personal brand on Instagram?

    Instagram is one of the largest social media platform. It is a beautiful platform which has been adopted by influencers who are sought after for their niche. Today influencers from every niche are spreading their knowledge through this channel. I believe that is a beautiful mix of Twitter, Facebook and YouTube. Therefore building your personal brand on Instagram is imperative for your long term success. Here is how to build your personal brand on Instagram:

    1. Be Authentic. Share your interest both personal and professional
    2. Combine your personal and professional lives on one single Instagram account.
    3. Keep your username simple. If possible showcase your interest in the username.
    4. Share your personal site URL or create a LinkTree to showcase your targeted web pages.
    how to build your personal brand on instagram

    5. Consistently share an interesting and engaging theme through your posts.
    6. Tag others in your posts to ask for their reaction feedback and comments.
    7. Respond to all the comments with valuable inputs.

  4. Why is personal branding important in today's economy?

    Like it or not you are a personal brand. It exists all the time, irrespective of what you do; want it or not. Your Personal Brand is essentially what you do and how you do it. As an individual, if you can decide to magnify it and reap its benefits.

    By Branding yourself and creating a vision for your future you can:
    1. Get a better job (New or a Promotion)
    2. New leads and contracts for your business
    3. Introduction and recognition in the industry and much more………

  5. How to choose a personal branding domain name?

    While choosing a personal branding domain name you need to look for domains that can share your name and your passion. For example for a restaurant and car consultant, My Sandeep Verma, we came up with a domain name “CheersbySandy.com”. This name reflects his interest in bartending and his popular name in the industry.

    This trick always works as it is almost impossible to get domain names with popular names. Therefore adding a keyword that reflects your expertise works.

  6. What is the personal branding meaning for a layman?

    Personal Branding is a method of establishing yourself in the eye of your peers, supervisors and clients by following marketing & promotion strategies. It is all about establishing yourself as a thought leader.

 

 

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Author Avinash Chandra

Branding, Integrated & Digital Marketing Wizard and Founder of BrandLoom Consulting (A $1m startup). I help companies generate more revenue through digital marketing. I have successfully led Business and Marketing operations of several Large & Small; American, European, Chinese & Indian Brands and Startups. In totality, I have worked with over 100 Brands during my 17 years of professional career with a proven track record of Building Sustainable & Profitable Businesses.

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