|1. Platform||Is a self-hosted ecommerce platform||Is a platform as a service|
|2. Control||Allows complete control over website||Allows limited control over website|
|3. Worldwide Adoption||Woocommerce is the world's most popular eCommerce platform, it drives 28% of the top one million websites||Shopify powers 20% of top 1 million websites.|
|4. Price||Open-Source & Free||Monthly Fee|
|5. Scaling||Can be easily scaled to unlimited products without any incremental cost||Can be scaled to unlimited products but incremental costs apply. You will need to move to the advanced or enterprise plan.|
|6. Hosting & security||As it is a self-hosted platform, can be fast and performance packed. Hosting & security can be selected to be the best.||Can be fast and performance packed. Hosting & security is part of the plan. Cannot be changed.|
|7. Traffic (seo) Capability||SEO Friendly Platform with organic traffic generation ability||Not SEO friendly. Good for stores looking to rely on paid adverts only. To get the benefit of content marketing you will need to add WordPress as your content CMS|
|8. Feature addition||Almost any feature can be added at an affordable cost||Additional features not in the base plan are fairly expensive|
|9. 3rd Party Plugins Pricing||Features can be hand coded or can be added via plugins at annual / or one-time-lifetime pricing.||Themes and feature plugins are fairly expensive with monthly billing.|
|10. Payment gateways||All major as well as niche payment gateways are available for free. You are only charged transaction fees by your payment gateway or your bank.||Shopify charges an extra 2% fees on each transaction made through third party payment gateways. This is on top of the transaction fees charged by the payment gateway. You can reduce the fee to 0.5% by paying $299 per month for Advanced Shopify plan.
Shopify Payments has credit card fees, but no other transaction fees. Credit card rates start from 2.9% + 30¢ for the basic plan and get lower for other plans.
|11. Miscellaneous||Agencies earn no affiliate income||Shopify pays high commission rates to affiliates. For each referral who signs up for a paid plan, agencies receive a 100% commission on the first and second payments. The 200% commission applies to all plans, excluding Shopify Plus. This can lead to the platform being recommended even when not required.|
|12. Recommendation||If you are looking for fine control, full customization, affordable solution go with woocommerce and find a great team like BrandLoom with UI/UX experience.||1) If you are looking to manage the website yourself and have no experience with software management go with the frill-free Shopify base plan at $29.
2. If expense is not an issue for you (i.e. with investor funding) go with the shopify plus $2000 monthly plan and full theme customization by hiring a developer with UI/UX experience.
Author Anupama Singh
Founder @ fabulously.in Besides business and health, learning, teaching, and cooking are my other interests in life. I have a bachelors in engineering and an unbeatable streak of optimism, come what may!