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Home Newsletter #52 – Grab Attention Fast: 3 Tips for Viral Social Media Artwork
In 3 Mins Read

#52 – Grab Attention Fast: 3 Tips for Viral Social Media Artwork

22nd August 2024 By Avinash Chandra
3 Tips for Viral Social Media Artwork
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Frustrated by your social media posts getting overlooked?

Turn things around with these three must-follow tips to make your visuals impossible to ignore (and like and share!):

Branding- The Secret To Long-term Growth & Beating The Competition

Don’t Get Ignored: 3 Must-Know Tips for Eye-Catching Social Media Artworks

1. Embrace the Aesthetic of Hand-Drawn Elements and Custom Illustrations

Hand-drawn elements and custom illustrations are gaining traction as they bring a personal, authentic touch to social media visuals. This style breaks away from the overly polished and generic look of stock images, giving your posts a unique, creative edge that resonates with audiences.

Why it matters: In a world of digital sameness, hand-drawn visuals can humanize your brand and make it more relatable. This approach stands out in feeds filled with perfect, glossy images, encouraging deeper connection and engagement.

Pro Tip: Incorporate hand-drawn icons, sketches, or custom illustrations that reflect your brand’s personality. Blend these elements with digital design for a modern, artistic feel that captures attention.

2. Use Negative Space Creatively

Negative space (the empty area around your design elements) is often underutilized but incredibly powerful. By strategically incorporating negative space, you can make your design feel more open and your message more focused.

Why it matters: Without sufficient negative space, your design may feel cluttered and overwhelming, causing viewers to miss your key message. Poor use of space can dilute the impact of even the most well-crafted visuals.

Pro Tip: Less is more. Resist the urge to fill every inch of your design. Instead, allow your key elements to shine by surrounding them with plenty of negative space.

3. Create Engaging Instagram Carousels with Mixed Media

Maximize your impact on Instagram by creating carousels that combine videos, images, and graphics. This mixed-media approach keeps your audience engaged as they swipe through your content, offering a dynamic experience that blends the best of both worlds—static and motion elements.

Why it matters: Carousels allow you to tell a richer story, with each slide offering something new. By mixing videos with static images, you create a layered narrative that holds attention longer and encourages more interaction, such as likes, comments, and shares.

Pro Tip: Start with a compelling static image to grab attention, then follow with short, impactful video clips or animations to maintain interest. Balance is key—ensure that each element serves a purpose in conveying your message and keeps your audience wanting more.

Don’t let your efforts go unnoticed! If you need assistance in creating scroll-stopping social media visuals, our team is here to help.
https://www.brandloom.com/social-media-marketing-services

That’s it for today, thanks for reading.

Yours Sincerely,

Avinash founder of Brandloom

Avinash Chandra
Founder, BrandLoom Consulting
🌐  https://www.brandloom.com/
☎︎  +91-7669647020
📩  care@brandloom.com
💻  https://team.brandloom.com/book-a-meeting

1. Note: If you feel like talking, just hit reply on this mail.
2. Fun Fact: 82% of BrandLoom clients see an uptick of at least 20% in their revenue after the implementation of BrandLoom’s strategies.

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Avinash Chandra
Author Avinash Chandra

Branding, Integrated & Digital Marketing Wizard and Founder of BrandLoom Consulting (A $1m startup). I help companies generate more revenue through digital marketing. I have successfully led Business and Marketing operations of several Large & Small; American, European, Chinese & Indian Brands and Startups. In totality, I have worked with over 100 Brands during my 21 years of professional career with a proven track record of Building Sustainable & Profitable Businesses.

Branding- The Secret To Long-term Growth & Beating The Competition
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