An email newsletter is the most effective way to bond with your audience.

Right now, look at your own email inbox.

There must be newsletters from companies you’ve bought from or follow- and some you can’t wait to read.

Wouldn’t it be great if your own newsletter became your audience’s favorite?

Today, we will look at how you can design yours so that your readers get hooked to it.

Whether you are just a rookie brand or an established one- NOW is the time to up your email marketing game. If you need assistance – talk to the email marketing experts at BrandLoom.

First, let us look at newsletters in general.

What is a newsletter?

A newsletter is a digital communication you regularly send to your followers’ email. These messages can have simple text or images structured with formatted text and appropriate designs.

We all get a few newsletters every day. And that’s how we keep in touch with the companies, products, and services we follow or wish to follow.

What is a newsletter
What is a newsletter?

What is the Purpose of a newsletter?

Here are the primary reasons why you should send a newsletter:

  • Keep communication going with customers or subscribers.
  • Grow traffic to your website
  • Promote products
  • Engage each subscriber personally
What is the Purpose of a newsletter?
What is the Purpose of a newsletter?

People or organizations with websites, blogs, or e-commerce stores often use newsletters for advertising a product, content, articles, or event links or engage in re-marketing campaigns. A newsletter aims to do the following:

  • Keep communication going with customers or subscribers.
  • Grow traffic to your website
  • Promote products
  • Engage each subscriber personally

What makes a newsletter an effective digital marketing tool for businesses?

Optinmonster found that email click-through rates are six times higher than engagement rates on Facebook, Instagram, and Twitter combined.

For the “Big 3” of social media (Facebook, Instagram, and Twitter), the engagement rate isn’t even 0.6%. Compare that to email’s average open rate of 22.86% and even its click-through rate of 3.71%.

A newsletter is an effective digital marketing tool for businesses-

  • It positions you as an authority in your field
  • Lets subscribers know about special offers
  • Expands your brand’s audience
  • Drives engagement.
An effective digital marketing tool for businesses
A newsletter is an effective digital marketing tool for businesses

If you have an eCommerce business, you know how much email marketing can affect your sales or profit margins.

With regular newsletters, you can build good relationships with your customers.

With Email marketing, we can make our communication personal. And, if properly strategized, newsletters will not put off the user with repetitive or useless messages.

Now the question comes, is it easy to send newsletters? Not really.

Many businesses understand that email marketing strategy and newsletter work. However, they do not know how to get started.

We will look at the first step in this blog- creating an email newsletter template. To create an attractive newsletter, let us look at some great newsletter designs by popular brands for inspiration.

Let us start with a basic template.

Newsletter format: How to make a newsletter

1. Enter your sender

When sending your newsletters, you should always include the sender name and your domain, which is easy to see for the customer. Otherwise, most customers will not open it.

Most people open an email first because newsletters are periodically sent to people who have previously subscribed to the newsletter.

They want to get more information about your business.

Never use email for your senders like Yahoo, Hotmail, and Gmail. Without your own domain name, your newsletter loses credibility. And there is a very bright chance that the services themselves will push them to SPAM.

2. Subject

The subject is one of the major things (if not the most important) that affect your opening rate.

Be brief and purposeful. Try to arouse interest in your readers.

Don’t forget the calls to action button (CTA button), which helps to increase your traffic and conversion rate.

3. Content: What can you write in a newsletter?

Readers who subscribe to your newsletter will not want to receive offers in every mail.

Choose the content your readers will find interesting. And do not post everything at once. Post it periodically and plan a target.

Lastly, your newsletter’s content should be very informative and subtly align with the newsletter design.

The tone should be conversational and friendly, and the content should showcase your industry expertise.

4. Sending

Sending Newsletters should be done with Email Marketing tools that allow you to get the job done easily and quickly.

Once you have completed your newsletter, you can send it to your contact list.

Segmentation based on reader interests

The segmentation for the newsletters should be done according to the customer’s interests.

However, for this to happen, after collecting your subscriber information by forms, landing pages, linked pages, or Facebook Lead Ads- it is necessary to make separate mailing lists. This can be done in two ways:

Lists: When identifying a group of people with similar interests, create a group.

Tags: These direct more than one contact or multiple contacts. For example, You may want to forward a gift card but only to paid customers and assign a tag with the name of the offer.

You can create a group with similar interests and purposes. Online stores, websites, or blogs use this type of identification and may apply various conditions, such as gender, age, interests, and location.

20 best newsletter design templates to get inspired from:

Choosing the right design for a newsletter is not easy. Choosing the right colors, shapes, text formats, and imagery can take a lot of time.

Team BrandLoom has curated a list of good newsletter designs for you to take inspiration from. Let’s look at them.

1. BrandLoom Newsletter Design

Well, you can call us biased, but we truly believe we have an amazing Newsletter design.

Our Email Marketing team, along with content marketing and graphic design, collaborates every fortnightly to share an informative marketing newsletter.

BrandLoom shares Branding and Marketing suggestions as well as Digital Marketing tips in each issue.

B2B and B2C businesses are constantly discussing trends since everyone wants to know what’s happening in the world.

In your newsletter, you can attract more eyeballs by studying industry activity and compiling a list of helpful tips, trends, and predictions.

And if you find yourself stuck with newsletter ideas and unsure how to design one for your brand, BrandLoom can help you with your Email newsletter marketing and can ensure a better user engagement rate.

BrandLoom - Branding & Marketing Newsletter
BrandLoom – Branding & Marketing Newsletter

2. Toms Shoes Newsletter Design

The following product newsletter example is from the shoe company Toms. They’re using a seasonal approach to make the everyday brand relevant to Halloween fest and doing so with a creative newsletter image format.

Look at the photo of their glow-in-the-dark shoes that light up when you hover your mouse over the slider.

Using an interactive newsletter like this one is a fun way to showcase your product while standing out from the crowd.

The only downside is that these shoes are designed only for women and children. Not fair, Toms.

Toms Shoes Newsletter Design
Toms Shoes Newsletter Design

3. Peloton – Promotional Newsletter Design

The peloton makes indoor exercise bikes that stream live cycling classes through the bike’s monitor.

This newsletter format uses concise & action-oriented copy, and there’s only one call to action: order one.

The bright-colored “Limited time offer” banner & “Get the bike” button is a perfect contrast to the black-and-white of the rest of the email.

It immediately draws your attention to the most important details. Additionally, they did an excellent job with the “lifestyle photo” (one of the best product photography tips), showing the product in action while making it easy to visualize using it.

Peloton - Promotional Newsletter Design
Peloton – Promotional Newsletter Design

4. Fab – Lifestyle Newsletter Design

Fab is an e-commerce company offering women’s, men’s, art, home, and tech accessories. In this newsletter example, they spotlighted the men behind a popular watch line.

By putting a face or personality to the products and adding a human touch to the shopping experience. Fab builds stronger bonds with its subscribers (which results in increased brand loyalty).

Beautiful product photography & lifestyle photos show the products in a different light and how they look in action in the newsletter.

It uses a neutral color scheme for contrast while maintaining a high-end feel.

Fab - Lifestyle Newsletter Design
Fab – Lifestyle Newsletter Design

5. Grammarly – Newsletter Summarising Usage & Activity

It’s a writing app that helps you write better messages and copy.

As part of email marketing initiatives, they send users a weekly email update that summarizes their activity.

Among other things, the update discusses a user’s activity, accuracy, and vocabulary quality compared to other app users.

It also shows the user’s top grammar mistakes and a weekly writing tip.

It’s one of the more classic & traditional newsletter format ideas with a fair amount of information.

Still, Grammarly does it well by keeping the copy short while using colors to make it attractive and easy to read.

Grammarly - Newsletter Summarising Usage & Activity
Grammarly – Newsletter Summarising Usage & Activity

6. Story Matters – Creative Newsletter Design

A cool publication called Story Matters celebrates storytelling in all its forms.

Subscribers receive curated content like articles, poems, and podcasts that contain captivating stories and discussions on the art of storytelling.

This newsletter example has a classic and simple newsletter format.

Instead of images, the header uses an artistic font design. The copy drops key phrases and takeaways from the article that link to the header’s clever “Waste not” CTA. The visual hierarchy leads to smaller content links accompanied by vibrant images.

You can conclude that this publication is concerned with storytelling, as the emailer content copy has powerful, descriptive – & slightly poetic – language.

Story Matters - Creative Newsletter Design
Story Matters – Creative Newsletter Design

7. Caviar – Food Newsletter Design

In this newsletter example, Caviar’s brand remains relevant through the changing seasons as the clocks roll forward in preparation for springtime U.S. Daylight Savings Time.

Caviar makes itself relevant to this twice-yearly phenomenon by offering a $0 delivery charge to celebrate that dinner time is no longer supposed to be spent in darkness.

In a clever headline, a GIF of fries wearing sunglasses tells readers they can now look at their food with a face.

This newsletter example, especially with the bright, on-brand “Order now” button, is a fun, quirky way to remind readers of the brand and get them to order food.

Caviar - Food Newsletter Design
Caviar – Food Newsletter Design

8. H & M – Clothing Newsletter Design

H & M is a clothing and accessory company famously known for its quirkiness and laid-back-yet-glamorous “bohemian” style. Visuals are considered an intricate part of the company’s identity.

The email newsletter seamlessly blends being promotional and informational, advertising their 15% off sale for students while targeting their audience to guide a customer’s purchases. And company does it all with the assistance of beautiful product photography.

H & M - Clothing Newsletter Design
H & M – Clothing Newsletter Design

9. Starbucks – Beverage Newsletter Design

Every year, Starbucks fans eagerly await the arrival of Pumpkin Spice Latte and other fall beverages.

This newsletter informs subscribers when the time has come to enjoy these beverages.

The newsletter has a fun layout with popping colors, and the Starbucks label is visible at the top.

Instead of simply providing information, it gives the reader a choice: summer or fall

Starbucks - Beverage Newsletter Design
Starbucks – Beverage Newsletter Design

10. Kinsta – Informational Newsletter Design

Kinsta’s latest email newsletter announces the launch of Selective Push, then provides a curated selection of their blog and video content.

The Kinsta branding goes beyond the logo. Those familiar with the brand will recognize this email’s color scheme and style.

Even if the reader isn’t interested in the product feature update, he or she might be drawn to the Kinsta website for information about malware or how to send large attachments.

Kinsta - Informational Newsletter Design
Kinsta – Informational Newsletter Design

11. Lenovo – Product-Centric Newsletter Design

This email newsletter design is attractive and modern with good images, as Lenovo chose bold colors against a black background to display the Legion 7.

There are several other products in the email, but the Legion 7 specifications, free shipping offer, and CTA are all prominent.

The CTA “Build Your Rig” is a neat idea to appeal to readers who like customized laptops.

Lenovo - Product-Centric Newsletter Design
Lenovo – Product-Centric Newsletter Design

12. Warby Parker – Design Centric Newsletter Design

Warby Parker’s email newsletter is a lesson in email marketing minimalism.

It gets that looks are important when purchasing glasses, which is why they offer the right visuals.

With the help of the right visuals, your product can speak for itself rather than spend five pages of long-form copy.

Therefore, the company takes advantage of every chance to highlight the designs it is most confident about in its marketing emails.

As well as displaying a whole line of different products, the company uses GIFs to show off a single frame in every possible color.

Warby Parker - Design Centric Newsletter Design
Warby Parker – Design Centric Newsletter Design

13. Brooks Running Newsletter Design

Brooks does a great job of making a picture of shoes interesting.

This email advertises sports bras and running shoes, and the image is more than just a picture of a shoe. The colors are intriguing and artistic. They complement the glossy look of the shoes.

As displayed at the bottom of the email, Brooks provides an online shoe finder and bra finder to assist you in finding the right fit for your shoes. These valuable tools/features will convince you to visit their website.

Brooks Running Newsletter Design
Brooks Running Newsletter Design

14. Moz Knowledge Centric Newsletter Design

While The Moz isn’t as flashy & bright as some of the email newsletters trending, it gives people what they want — the best SEO and marketing tips available online.

The email design is straightforward and simple. If you are interested in SEO or online marketing, you will find something worth clicking on.

The links are all relevant and useful to typical Moz readers. Moz proves that bells & whistles don’t always make an email better.

Moz Knowledge Centric Newsletter Design
Moz Knowledge Centric Newsletter Design

15. National Geographic – Intriguing Newsletter Design

The email newsletter that National Geographic sends out engages you with breathtaking images and asks a question that leaves you thinking: planet or plastic?

From top to bottom, it’s a beautiful email. The image, which looks like an iceberg but is a floating plastic bag, invites readers to look closer.

In the email’s final section, National Geographic requests subscribers to engage with its social media by clicking the CTA: it might help save our planet. The newsletter content focuses on a single theme and makes a strong case for clicking the CTA.

National Geographic - Intriguing Newsletter Design
National Geographic – Intriguing Newsletter Design

16. The Daily Skimm – News Led Newsletter Design

Featuring simple, readable, and sometimes humorous news, Daily Skimm is a daily digest of breaking news stories. The Daily Skimm has a consistent and recognizable brand voice.

Each Daily Skimm newsletter covers several news stories, but the content is broken down into manageable bits with clever headlines, so it is not overwhelming for a single email.

The Daily Skimm - News Led Newsletter Design
The Daily Skimm – News Led Newsletter Design

17. The Hustle-Digest format Newsletter Design

Among our favorite newsletters, The Hustle covers juicy industry news in an easy-to-digest format.
Along with sharing the content you’ve created, you can also share trends and news to keep your subscribers up to date on what’s going on in the industry.

The Hustle - Digest format Newsletter Design
The Hustle – Digest format Newsletter Design

18. Society6 – Newsletter Design

Using visually appealing images and a clear call to action, this Society6 newsletter displays different kinds of UGC.

Getting more buzz out of user-generated content makes your brand more trustworthy and authoritative. Don’t be afraid to share what other people are saying about you.

After all, social proof is a powerful tool for establishing trust and credibility. You can create a small UGC section in your regular newsletter or send an entire newsletter about UGC.


19. – Charity Newsletter Design

A beautiful example of how to tell your company’s story and thank all who have participated in the journey is’s newsletter.

Tell your new subscribers or your new customers about your company. Stories will give you a good first impression and help your subscribers get to know you better. - Charity – Charity Newsletter Design

20. Bellroy – Shopping Guide Newsletter Design

Take some points of inspiration from Bellyroy’s shopping guide newsletter. Everything in the design, from the images to the layout to the typography, compels readers to read and click on the call to action.

As the holiday season kicks in, you can start with the idea of creating shopping guides for your subscribers.

People are in shopping spree mode during the holidays, so sharing customized gift guides will help build strong customer relationships.

The shopping guide content will differ according to your industry and target audience.

Bellroy - Shopping Guide
Bellroy – Shopping Guide


A newsletter is an important point of contact, whether designing one for a school, a business, another type of organization, or for yourself and your family. These examples will give you a variety of designs to choose from so that it reflects your message.

Take a moment to find one of the templates that fit the mood you’re going for, get it customized with the changes you want and with your own photos and colors, and get your message across. If you need further help, contact our Newsletter Design Experts.

Frequently Asked Questions

Q1. What are the 5 basic elements of an effective newsletter?

Here are the 5 Essential Elements of a Great Newsletter. To get maximum benefit with your newsletter, ensure it has the following:
1. Brevity
Instead of squeezing everything into a long newsletter, try limiting it to a single page instead of cramming everything into your document. Deliveries that are shorter and more frequent are preferable to tomes that are longer and less frequent.
2. Storytelling
You’re writing a letter, not just reporting the news, so use traditional story-telling techniques to draw your reader in. Use conversational language to explain some insider secrets about your industry.
3. Reader Focus
If you write an eNewsletter focused on content, your audience will be more interested in hearing about what you can do to help them, not what you’ve done in the past.
4. Call to Action
The truth is, we would not spend time writing a newsletter unless we wanted something from it. Every newsletter needs a clear call to action. This can be a coupon, registration for an event, or even a request to join the Facebook page. Make sure your readers are asked to take action.
5. Design
Many email services offer design templates, but you can have your newsletter professionally designed for a relatively small fee. An attractive newsletter will attract readership and support your brand, whether in print or email.

Using these techniques will put you on the way to success and ensure your newsletter is open and read by your clients and prospects. Also, you can talk to marketing experts at BrandLoom in case you are still in doubt.

Q2. What does a good newsletter design look like?

The simplicity of the newsletter is key to its readability, making it easy to read. But you can also get your reader’s attention by making writing short and summarized.

The Skimm and the Hustle are two good examples of a newsletter that introduces interesting trending topics in an unusual, fun, and engaging way. Go through our blog and check out some great email newsletter designs from which you can take inspiration.

Q3. Are newsletters still relevant in 2022?

It turns out that not only are email newsletters still usable — but they are also one of the best channels for developing strong relationships with your prospects and customers.

Optinmonster found that email click-through rates are six times higher than engagement rates on Facebook, Instagram, and Twitter combined.

Studies showed that during (and after) the pandemic, more people have subscribed to newsletters from brands they find entertaining and informative. So, if you want to grow your influence and keep your audiences captivated, talk to the experts about email marketing.

Q4. How often should you send a newsletter?

On average, the best frequency of newsletters is no more than twice a week & at least once a month. 61% of consumers want to see at least one email a week from the products they follow. So posting a weekly newsletter is what most viewers want. Talk to the experts for better insight.

Q5. What is the purpose of a newsletter?

Generally, the purpose and objective of a newsletter are to promote a product or service & create a one-stop contact with your email subscribers.

Objectives could be improving your open and clicking rate, gaining new subscribers, or creating your own current email about conversions.

For better insights & e-mail marketing services, talk to India’s leading ROI-generating company- BrandLoom.

Avinash Chandra
Co-Author Avinash Chandra

Branding, Integrated & Digital Marketing Wizard and Founder of BrandLoom Consulting (A $1m startup). I help companies generate more revenue through digital marketing. I have successfully led Business and Marketing operations of several Large & Small; American, European, Chinese & Indian Brands and Startups. In totality, I have worked with over 100 Brands during my 21 years of professional career with a proven track record of Building Sustainable & Profitable Businesses.

Avinash Chandra
Co-Author Anupama Singh

Founder @ Besides business and health, learning, teaching, and cooking are my other interests in life. I have a bachelors in engineering and an unbeatable streak of optimism, come what may!

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