30 Best Creative Email Newsletter Design Template Ideas That Will Make Your Subscribers Click

An email newsletter is the most effective way to bond with your audience.

Right now, look at your email inbox.

There must be newsletters from companies you’ve bought from or follow- and some you can’t wait to read.

Wouldn’t it be great if your own newsletter became your audience’s favorite?

Today, we will look at how you can design yours so that your readers get hooked to it.

Whether you are just a rookie brand or an established one- NOW is the time to up your email marketing game. If you need assistance – talk to the email marketing experts at BrandLoom.

First, let us look at 30 Best Creative Email Newsletter Design Template Ideas That Will Make Your Subscribers Click.

What is a newsletter? Newsletter Meaning!

A newsletter is a digital communication you regularly send to your followers’ email. These messages can have simple text or images structured with formatted text and appropriate designs.

We all get a few newsletters every day. And that’s how we keep in touch with the companies, products, and services we follow or wish to follow.

Newsletter Meaning in Hindi

newsletter एक digital communication है जिसे आप नियमित रूप से अपने subscribers के ईमेल पर भेजते हैं। इन messages में simple text और appropriate images हो सकती हैं।

What is the Purpose of a newsletter?

Here are the primary reasons why you should send a newsletter:

• Keep communication going with customers or subscribers.
• Grow traffic to your website
• Promote products
• Engage each subscriber personally

People or organizations with websites, blogs, or e-commerce stores often use newsletters for advertising a product, content, articles, or event links or engage in re-marketing campaigns. A newsletter aims to do the following:

• Keep communication going with customers or subscribers.
• Grow traffic to your website
• Promote products
• Engage each subscriber personally

What makes a newsletter an effective digital marketing tool for businesses?

Optinmonster found that email click-through rates are six times higher than engagement rates on Facebook, Instagram, and Twitter combined.

For the “Big 3” of social media (Facebook, Instagram, and Twitter), the engagement rate isn’t even 0.6%. Compare that to email’s average open rate of 22.86% and even its click-through rate of 3.71%.

A newsletter is an effective digital marketing tool for businesses-

• It positions you as an authority in your field
• Lets subscribers know about special offers
• Expands your brand’s audience
• Drives engagement.

If you have an eCommerce business, you know how much email marketing can affect your sales or profit margins.

With regular newsletters, you can build good relationships with your customers.

With Email marketing, we can make our communication personal. And, if properly strategized, newsletters will not put off the user with repetitive or useless messages.

Now the question comes, is it easy to send newsletters? Not really.

Many businesses understand that email marketing strategy and newsletter work. However, they do not know how to get started.

We will look at the first step in this blog- creating an email newsletter template. To create an attractive newsletter, let us look at some great newsletter designs by popular brands for inspiration.

Let us start with a basic template.

Newsletter format: How to make a newsletter

We will explain exactly what it takes to design a great email newsletter.

Rather than rushing into writing your email content, let’s take a moment to consider the elements of your newsletter and any design elements you need. Here is how to write a newsletter:

Email subject line

The subject line determines if your subscribers will open your email or not. It should be concise and intriguing. Subject line functions as a hook for your email, describing what the email is about in a few well-aligned words.

Consider including an emoji in your subject lines to ensure your target audience pays attention. According to research, emojis effectively increase email newsletter open rates by 56%. However, only 6.9% of subject lines include an emoji.

Email newsletter header

The header of your email will greet readers initially. Most businesses incorporate their logos or newsletter names into the header, but you can get creative with the design if you wish.

Keep your newsletter header consistent throughout each email to ensure people know what to expect. Ensure you include high-quality images or logo files when editing your header to increase brand recognition and awareness.

Email newsletter body content

It would be best if you strived to put your most valuable information near the top of your email newsletter. Your body content represents the core of what you are trying to convey.

You can write long or short body content in your text boxes depending on the purpose of your newsletter design. A minimal design makes your body content stand out and encourages subscribers to continue reading.

Don’t let longer body content look like a wall of text by breaking it up with interesting design elements and visual content. Designing an effective newsletter starts with formatting!

Email newsletter footer

You should include a footer at the bottom of your emails. The footer serves as a secondary call to action and contains social links so readers can learn more about your business.

An email footer usually includes the following:

Social media links or buttons with contact information

Instagram feeds with thumbnail previews of your images

Your business address, along with any legal disclaimers

An unsubscribe link for those who wish to be removed from your list.

Incorporate a call-to-action button.

Your call-to-action, or CTA, specifies what action you would like your audience to take. It can be used in emails, websites, and social media.

Without a clear next step, your subscribers are less likely to take action on your emails.

It’s, therefore, crucial that you include at least one call-to-action in your newsletter.

30 Best Creative Email Newsletter Design Template Ideas

Choosing the right design for a newsletter is not easy. Choosing the right colors, shapes, text formats, and imagery can take much time.

Team BrandLoom has curated a list of good newsletter designs for you to take inspiration from. Let’s look at them.

1. BrandLoom Newsletter Design: Business Email Newsletter Template

Well, you can call us biased, but we truly believe we have an amazing Newsletter design.

Our Email Marketing team, along with content marketing and graphic design, collaborates every fortnightly to share an informative marketing newsletter.

BrandLoom shares Branding and Marketing suggestions as well as Digital Marketing tips in each issue.

B2B and B2C businesses are constantly discussing trends since everyone wants to know what’s happening in the world.

In your newsletter, you can attract more eyeballs by studying industry activity and compiling a list of helpful tips, trends, and predictions.

And if you find yourself stuck with newsletter ideas and unsure how to design one for your brand, BrandLoom can help you with your Email newsletter marketing and can ensure a better user engagement rate.

2. Toms Shoes Newsletter Design: Creative Newsletter Format

The following product newsletter example is from the shoe company Toms. They’re using a seasonal approach to make the everyday brand relevant to Halloween fest and doing so with a creative newsletter image format.

Look at the photo of their glow-in-the-dark shoes that light up when you hover your mouse over the slider.

Using an interactive newsletter like this one is a fun way to showcase your product while standing out from the crowd.

The only downside is that these shoes are designed only for women and children. Not fair, Toms.

3. Peloton – Promotional Newsletter Design

The peloton makes indoor exercise bikes that stream live cycling classes through the bike’s monitor.

This newsletter format uses concise & action-oriented copy, and there’s only one call to action: order one.

The bright-colored “Limited time offer” banner & “Get the bike” button is a perfect contrast to the black-and-white of the rest of the email.

It immediately draws your attention to the most important details. Additionally, they did an excellent job with the “lifestyle photo” (one of the best product photography tips), showing the product in action while making it easy to visualize using it.

4. Fab – Lifestyle Newsletter Design

Fab is an e-commerce company offering women’s, men’s, art, home, and tech accessories. In this newsletter example, they spotlighted the men behind a popular watch line.

By putting a face or personality to the products and adding a human touch to the shopping experience. Fab builds stronger bonds with its subscribers (which results in increased brand loyalty).

Beautiful product photography & lifestyle photos show the products in a different light and how they look in action in the newsletter.

It uses a neutral color scheme for contrast while maintaining a high-end feel.

5. Grammarly – Newsletter Summarising Usage & Activity

It’s a writing app that helps you write better messages and copy.

As part of email marketing initiatives, they send users a weekly email update that summarizes their activity.

Among other things, the update discusses a user’s activity, accuracy, and vocabulary quality compared to other app users.

It also shows the user’s top grammar mistakes and a weekly writing tip.

It’s one of the more classic & traditional newsletter format ideas with a fair amount of information.

Still, Grammarly does it well by keeping the copy short while using colors to make it attractive and easy to read.

6. Story Matters – Creative Newsletter Design

A cool publication called Story Matters celebrates storytelling in all its forms.

Subscribers receive curated content like articles, poems, and podcasts that contain captivating stories and discussions on the art of storytelling.

This newsletter example has a classic and simple newsletter format.

Instead of images, the header uses an artistic font design. The copy drops key phrases and takeaways from the article that link to the header’s clever “Waste not” CTA. The visual hierarchy leads to smaller content links accompanied by vibrant images.

You can conclude that this publication is concerned with storytelling, as the emailer content copy has powerful, descriptive – & slightly poetic – language.

7. Caviar – Food Newsletter Design

In this newsletter example, Caviar’s brand remains relevant through the changing seasons as the clocks roll forward in preparation for springtime U.S. Daylight Savings Time.

Caviar makes itself relevant to this twice-yearly phenomenon by offering a $0 delivery charge to celebrate that dinner time is no longer supposed to be spent in darkness.

In a clever headline, a GIF of fries wearing sunglasses tells readers they can now look at their food with a face.

This newsletter example, especially with the bright, on-brand “Order now” button, is a fun, quirky way to remind readers of the brand and get them to order food.

8. H & M – Clothing Newsletter Design

H & M is a clothing and accessory company famously known for its quirkiness and laid-back-yet-glamorous “bohemian” style. Visuals are considered an intricate part of the company’s identity.

The email newsletter seamlessly blends being promotional and informational, advertising their 15% off sale for students while targeting their audience to guide a customer’s purchases. And company does it all with the assistance of beautiful product photography.

9. Starbucks – Beverage Newsletter Design

Every year, Starbucks fans eagerly await the arrival of Pumpkin Spice Latte and other fall beverages.

This newsletter informs subscribers when the time has come to enjoy these beverages.

The newsletter has a fun layout with popping colors, and the Starbucks label is visible at the top.

Instead of simply providing information, it gives the reader a choice: summer or fall

10. Kinsta – Informational Newsletter Design

Kinsta’s latest email newsletter announces the launch of Selective Push, then provides a curated selection of their blog and video content.

The Kinsta branding goes beyond the logo. Those familiar with the brand will recognize this email’s color scheme and style.

Even if the reader isn’t interested in the product feature update, he or she might be drawn to the Kinsta website for information about malware or how to send large attachments.

11. Lenovo – Product-Centric Newsletter Design

This email newsletter design is attractive and modern with good images, as Lenovo chose bold colors against a black background to display the Legion 7.

There are several other products in the email, but the Legion 7 specifications, free shipping offer, and CTA are all prominent.

The CTA “Build Your Rig” is a neat idea to appeal to readers who like customized laptops.

12. Warby Parker – Design Centric Newsletter Design

Warby Parker’s email newsletter is a lesson in email marketing minimalism.

It gets that looks are important when purchasing glasses, which is why they offer the right visuals.

With the help of the right visuals, your product can speak for itself rather than spend five pages of long-form copy.

Therefore, the company takes advantage of every chance to highlight the designs it is most confident about in its marketing emails.

As well as displaying a whole line of different products, the company uses GIFs to show off a single frame in every possible color.

13. Brooks Running Newsletter Design

Brooks does a great job of making a picture of shoes interesting.

This email advertises sports bras and running shoes, and the image is more than just a picture of a shoe. The colors are intriguing and artistic. They complement the glossy look of the shoes.

As displayed at the bottom of the email, Brooks provides an online shoe finder and bra finder to assist you in finding the right fit for your shoes. These valuable tools/features will convince you to visit their website.

14. Moz Knowledge Centric Newsletter Design

While The Moz isn’t as flashy & bright as some of the email newsletters trending, it gives people what they want — the best SEO and marketing tips available online.

The email design is straightforward and simple. If you are interested in SEO or online marketing, you will find something worth clicking on.

The links are all relevant and useful to typical Moz readers. Moz proves that bells & whistles don’t always make an email better.

15. National Geographic – Intriguing Newsletter Design

The email newsletter that National Geographic sends out engages you with breathtaking images and asks a question that leaves you thinking: planet or plastic?

From top to bottom, it’s a beautiful email. The image, which looks like an iceberg but is a floating plastic bag, invites readers to look closer.

In the email’s final section, National Geographic requests subscribers to engage with its social media by clicking the CTA: it might help save our planet. The newsletter content focuses on a single theme and makes a strong case for clicking the CTA.

16. The Daily Skimm – News Led Newsletter Design

Featuring simple, readable, and sometimes humorous news, Daily Skimm is a daily digest of breaking news stories. The Daily Skimm has a consistent and recognizable brand voice.

Each Daily Skimm newsletter covers several news stories, but the content is broken down into manageable bits with clever headlines, so it is not overwhelming for a single email.

17. The Hustle-Digest format Newsletter Design

Among our favorite newsletters, The Hustle covers juicy industry news in an easy-to-digest format.
Along with sharing the content you’ve created, you can also share trends and news to keep your subscribers up to date on what’s going on in the industry.

18. Society6 – Newsletter Design

Using visually appealing images and a clear call to action, this Society6 newsletter displays different kinds of UGC.

Getting more buzz out of user-generated content makes your brand more trustworthy and authoritative. Don’t be afraid to share what other people are saying about you.

After all, social proof is a powerful tool for establishing trust and credibility. You can create a small UGC section in your regular newsletter or send an entire newsletter about UGC.

19. Charitywater.org – Charity Newsletter Design

A beautiful example of how to tell your company’s story and thank all who have participated in the journey is Charitywater.org’s newsletter.

Tell your new subscribers or your new customers about your company. Stories will give you a good first impression and help your subscribers get to know you better.

20. Bellroy – Shopping Guide Newsletter Design

Take some points of inspiration from Bellyroy’s shopping guide newsletter. Everything in the design, from the images to the layout to the typography, compels readers to read and click on the call to action.

As the holiday season kicks in, you can start with the idea of creating shopping guides for your subscribers.

People are in shopping spree mode during the holidays, so sharing customized gift guides will help build strong customer relationships.

The shopping guide content will differ according to your industry and target audience.

21. Blink Abandoned Cart Newsletter

Blink’s abandoned cart email showcases the value of its product, making it easier for visitors to complete their purchase.

The email gives customers a list of reasons to choose Blink and answers to frequently asked questions while using a clean design to draw your attention to the CTA. It incorporates everything they might need when deciding whether or not to buy.

22. SHOFCO Campaign Newsletter

This email from Shofco is a great example of how you can use images to do magical work in a subtle manner. The short, sweet copy gives readers a place to go if they want to read more and provides updates from the year. It would be easy to create headlines that encourage readers to pay attention to certain points.

The newsletter was a part of eradicating urban poverty campaign. It shows how an image can tell a story and how a headline can help you publish quality content quickly.

23. Reebok Product Promotion Newsletter

Many e-commerce and consumer product sellers find this challenging: promoting good products with good content.

The newsletter example shows how Reebok delivers many types of material to its subscribers, and each type is interrelated. Following the seasonal product offerings at the top of the email, the company is offering the top-selling products of the month.

Did you notice anything else about this newsletter?

It is completely dedicated to a certain age group. Tailoring your email newsletter to one audience, even if that audience belongs to an even larger buyer persona, will help you resonate with the recipient from start to finish.

24. Burberry Holiday Multiple Offer Newsletter

If you plan to create a holiday email newsletter, go for one that encourages buying multiple items like this Burberry’s!

When you send your audience promotional discounts or sale offers, you should also create promotional discount offers. This will exponentially increase ROI for the increased traffic and conversions you receive from your other promotions, as each conversion is worth more!

25. NETFLIX App Newsletter

NETFLIX is a movie streaming app that gives you access to a library of movies and web series around your interests. And it uses the email newsletter as part of its customer retention strategy.

The email offers movie suggestions for the weekend, making it a well-timed newsletter if it lands in your inbox on Friday afternoon. Plus, despite being so graphically intense, the design is easy to digest. By using CTAs in the corners of each movie tile, the email distributes a lot of content while still connecting each movie to the NETFLIX brand.

26. Dolce & Gabbana Minimalist Newsletter

This Dolce & Gabbana subtle newsletter is a great design for an effective email structure, keeping up with minimal design elements. Let’s take apart what they’ve done.

The newsletter is divided into sections. The headline starts by grabbing readers’ attention with a free delivery or shipping offer. Then attentive readers reach the spotlight of the Golden hour title & a Clear CTA.

From there, clothing is subtly divided into separate sections. An effective strategy for encouraging subscribers to read your emails.

In terms of design, this email is quite simplistic, but it does a good job of supporting the newsletter’s goal: conversions. The color palette is on-brand and attractive.

27. ASOS Christmas Last Minute Offer Newsletter

Among the most common fears of customers when buying Christmas gifts online is that they will not receive them in time for the holiday.

Customers will feel more comfortable buying from your store if you tell them about estimated delivery times and guaranteed delivery dates in your Christmas newsletters. In fact, 83% of shoppers expect retailers to guarantee their delivery dates.

Don’t let your customers down this Christmas! Assure them that their carefully curated gifts will be under the tree in time for Christmas, and they will surely thank you.

28. Ashley home store Furniture Newsletter

Ashley home store is a furniture place to buy stylish home accessories and furniture. So their newsletters mostly revolve around what’s hot in the field.

On top they added an image of a stylish room set up with a woman adorning herself giving it a human touch.

Below are images of trendy home accessories. We loved how they used a pattern to share images, relatable information, and CTAs. It looks pretty neat and makes it easy to scan the information.

This newsletter was pretty enough to make us scroll up and down at least three times. So we absolutely recommend that you take inspiration from it.

29. REISS Holiday Offers Newsletter

Segmenting your email list effectively during the holiday season can be a challenge. That’s because subscribers also want to buy gifts for their family & friends — not just themselves.

Getting a promotional email for men’s hoodies isn’t going to help the man find the right gift for his girlfriend.

Instead of trying to put a square peg through a round hole, make space in your Christmas newsletter to inform subscribers of the “perfect gift” based on who will receive it.

With all the craziness the holiday season brings, your gift advice offers your customers a welcome dose of help.

30. Kate Spade Personalized Welcome Newsletter

Before sending an email newsletter to new subscribers, we recommend sending a personalized welcome email.

Such emails reportedly have an 86 % higher open rate than the standard newsletter email, so they’re important for setting the tone and building a relationship that will hopefully lead to a sale.

You need to opt for the modern welcome event email newsletter design. This graphic welcome email by Kate spade is short and sweet.

Conclusion – Best Newsletter Designs

A newsletter is an important point of contact, whether designing one for a school, a business, another type of organization, or for yourself and your family. These examples will give you a variety of designs to choose from so that it reflects your message.

I hope that you must have liked several of these best Creative Email Newsletter Design Template Ideas. I am sure one of that Will Make Your Subscribers Click.

Take a moment to find one of the templates that fit the mood you’re going for, get it customized with the changes you want and with your own photos and colors, and get your message across. If you need further help, contact our Newsletter Design Experts.

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