While choosing a marketing strategy, you must look at your target audience and their needs first.
The goal of marketing is to build relationships with customers and enhance visibility.
You must know your customers first and then decide whether to use B2B or B2C marketing.
B2B marketing is business-to-business marketing, and B2C marketing is business-to-consumer marketing.
For some, this decision will be easy as the product is either geared to consumers or businesses.
For others, the decision is a bit more difficult because the product could be marketed to both businesses and consumers.
Understanding how consumers and businesses approach purchases is important when creating a B2C or B2B marketing plan.
In business, many decisions are based on logic.
There is little to no sentiment involved.
Businesses need information about the product.
The cost of sale to a business is higher as a result.
Therefore, remember that this type of targeted marketing may require higher budgeting for greater results.
Customers make impulse purchases based on sentiments, and they do not spend time researching the facts.
If this is your target customer, build your marketing strategy around learning where they hang out online and developing a social media marketing strategy to draw them towards you.
Here we present a definitive guide to B2C marketing and would like to focus on how to create a digital marketing strategy for B2C marketing success.
Firstly, let’s chalk out the difference between B2B and B2C marketing.
B2B and B2C Marketing
If you have been a part of the digital marketing world, you must know what B2B and B2C business types are all about.
But there is a possibility that you might be unaware of marketing strategies used in B2B and B2C marketing!
Basically, B2B, which is also known as business-to-business marketing, is about purchasing decisions based on logical processes.
In contrast, business to customer, also known as B2C marketing, purchasing decisions are emotion-driven.
Difference between B2C and B2B marketing(B2B vs. B2C)
Of Course, overlapping occurs at times between the B2B vs. B2C types of marketing, but the basic structured norms of the two types of marketing stay concrete.
For digital marketing companies and marketers working for both B2B businesses and B2C businesses, it is important to understand and process a pattern and performance marketing strategy for each type of business.
Whether it is about forming relationships or communication strategy, marketers need to mark different B2B and B2C marketing approaches to maximize their marketing effectiveness!
Consider the point of view of a marketer.
Would you use the same B2C marketing strategy to promote a bottle of shampoo as you would for a high-end watch?
Despite the fact that both are B2C products, they are both tailored to particular audiences.
If that’s the case, shouldn’t their marketing approaches also differ?
Marketers and writers must have a good understanding of B2C marketing to ensure a successful content marketing strategy.
From 2015 to 2022, the global B2C e-commerce market has experienced strong growth that isn’t expected to subside any time soon.
A good understanding of B2C marketing can help ensure a successful content marketing strategy for a business.
Marketing knowledge of B2C is a cornerstone because it provides basic knowledge about how to reach the intended consumer base.
Business-to-consumer marketing, or B2C marketing, refers to how companies promote their products and services to individuals, intending to create, advertise, and sell products that individuals can use in their everyday lives.
Now a question arises about what approach B2C marketing follows. Let’s see
B2C marketing approach
B2C marketing focuses on the concept that customers are looking for products or services for their immediate needs.
They won’t be doing research on products or services much and tend to purchase in the same way!
With the B2C type of consumer purchase, customers typically buy or opt for services within the first hours or days of familiarity with the product or service.
For an impactful B2C campaign, a businessman must understand the pattern of purchase trends running in the market and, of course, must be aware of strategies implied by their respective competitors.
B2C Marketing channels should emphasize solving the precise issues dealt with by their target audience.
With this detail, research and with the right tools, one can easily create a campaign that would work in the absolute direction and result in driving sales in the market.
B2C Digital marketing trends
B2C marketing is essential for all businesses that are selling products and services directly to the customers.
It includes restaurants, drug stores, fashion businesses, software companies, and grocery stores.
Today, however, the internet has turned out to be the most preferred and followed channel by B2C businesses to promote and sell their products and services. And the internet has proven a boon for marketing research as well.
Almost every business sharing B2C Marketing wants to be Part of the $3.67 trillion e-commerce industry and make sure the business utilizes all possible advantages it could be taking over online Market reach.
B2C e-commerce sales were around $3.42 Trillion in 2020, which is expected to be hiked to USD 7.6 Trillion by 2028 and constantly growing.
These figures indicate that B2C marketing is concrete and is worth the investment for better ROI And business growth.
Online B2C marketing benefits are the following:
- Boosts website surfing: B2C marketing is strategized in a manner that lures potential customers to visit your brand’s site and adds more to your brand value.
- Subscription growth: automatically, if site visits are increased, brands will get better exposure leading to more subscriptions.
- Better interaction with buyers: with details of the target audience, more strategic campaigns and messages could be forwarded to customers in prospective time. Segmentation proves of great benefit.
- Ranking on search engines: using target keywords, a website can easily push itself to a better position in search results. And it would put your brand in a better position for customers access to your site.
Another important aspect of marketing in trend is social media. Let’s have a look at the social media marketing strategy for B2C business models.
Considerations while building a B2C Online Marketing Strategy
While making any B2C marketing strategy. You will be creating value for customers while making a profit.
Therefore while creating any type of marketing plan, take a moment to consider each of the following:
- Provide “something” to your customers.
- What is our product/service?
- Is our product/service appropriate for today’s market?
- Does our product/service meet customer requirements?
- How do you determine the value of your product/service?
What is the price of our product/service based on the price we offer to our customers?
What amount would the customer be willing to pay for our partnership?
How much do they charge our competitors?
- Promotion strategies you use are to raise awareness, create partnerships and transform potential opportunities for customers in B2C marketing
What channels should we use to inform our customers regarding products and services?
How do we explain to customers about our offer?
What aspects of our communication should we emphasize?
- Where customers can have accessibility to your product and where your product/service comes from / is used and sold!
Where do our customers choose to shop (e.g., online, grocery stores)?
How easily can our customers access our product/service?
Where can we sell our offerings?
- People who work for your business and are responsible for product development, customer service, and marketing and marketing activities.
What skills do we need for our staff and mentors?
Are our employees doing a good job of keeping our business afloat constructively?
How do we retain top employees?
- The process to be followed to deliver your service or to deliver your product to customers.
Can customers do business with us at ease?
Do we repeatedly offer the same level of service to our customers?
How can one make the purchasing process more efficient?
- Physical evidence, the exterior of your product – the location of products/services, and all visible marketing (website, product packaging, store layout, employee dress code)
What do our customers see in their journey from awareness to shopping?
Do the visual aspects of our business build confidence in what we offer?
How do we improve our marketing?
To make B2C market effective strategies, you need proper planning and execution!!
Whether you own an e-commerce store, a brick-and-mortar business, or a SaaS offering, product marketing is something no business can ignore.
As customers search online to educate themselves about potential purchases, your product needs more visibility in order to have a greater impact on consumer behaviour.
Organize your marketing communications and integrate your content assets using affiliate marketing strategies that help your teams stay on the same page.
Convert data into key details. Create real-time data from advertising, social media, and marketing campaigns to create visual business intelligence reports.
Use the combination of B2C digital marketing strategies to maximize the growth of your organization.
Also, create your own winning B2C marketing strategy and launch the most effective marketing campaigns.
Frequently asked questions
- What is an example of B2C marketing?
A television commercial for a consumer product could be considered B2C marketing since you might decide to try a particular snack food on the next trip to the supermarket you see on a commercial. However, physical goods are not the only potential wares when it comes to B2C marketing.
- What is the difference between B2B and B2C content marketing?
B2B content marketing differs from B2C content marketing more dramatically in terms of the target audience. While B2C content marketing targets one consumer, B2B marketing works with a variety of people within a business before marketing to the final decision makers.
- Why is content marketing important in B2C?
B2C content marketing is advantageous in that you speak directly to consumers without an intermediary, resulting in a shorter sales cycle (more on this later). The final decision is made by the consumer based on both their rational and emotional thinking.
- Are there any B2C marketing strategies that you wouldn’t use for B2B?
Since most marketing tactics apply to both types of business models, there is no clear-cut answer to this question. Both B2C and B2B marketers care about customer satisfaction and will deploy various strategies to reach out to prospects and retain existing ones. Both businesses use search engine optimization (SEO), email marketing, digital marketing, and other marketing techniques to gain customers and retain them.
Sometimes it is difficult to differentiate between the business model used for a campaign. For instance, a wealth management company might target BrandLoom employees through a social media campaign to build brand awareness. This could be either B2C marketing or B2B marketing, depending on whether they want individual sales or the overall business of BrandLoom.
Generally, many tactics work for both B2C and B2B because B2B decision-makers are also consumers. But a key difference is in tone – B2B brands would want to maintain a tone that balances professionalism and friendliness. This is at odds with B2C, where brand interactions can be casual when the occasion calls for it but still conducive to strong customer relationships.
If you are not sure of your marketing plan, hire BrandLoom as your marketing agency and let us take care of your marketing strategy.
- How to Develop Effective Marketing strategies?
a) Identify and implement customer-friendly strategies (focus on experience),
b) build trust and trust,
c) focus on your product,
d) meet emotional customer needs,
f) maintain ongoing relationships and expectations, and
f) communicate and provide customer service at the customer level.
- How to Divide your audience and improvise on customers?
Relying on one’s business, you may be able to identify different groups of people with slightly different needs and expectations. And for proper execution, you need to Part your audience into categories and create a personal client profile (figuratively but based on customer type research). This information will help you improve and focus on your marketing efforts to improve conversions by offering the right things in the right forum.
- Why is it important to track a brand’s performance and adjust market strategies accordingly?
Statistics allow you to carefully monitor the performance of all your digital marketing activities. And helps you keep track of what works – and what does not – to unlock calls for effective strategies, discard useless tricks, and often respond wisely to get closer to your goals.
BrandLoom, India’s leading ROI-generating marketing agency can make it easy to track your progress and craft an effective marketing strategy for you.