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Leveraging Best Brand Name Ideas to come up with a World-Changing name
In Digital Marketing 13 Mins Read

Leveraging Best Brand Name Ideas to come up with a World-Changing name

21st June 2024 By Avinash Chandra and Shukti Sarma

When it comes to marketing and building a brand- A LOT rides…

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Most Important Steps to Developing a Market Entry Strategy
In Business Strategy 16 Mins Read

Most Important Steps to Developing a Market Entry Strategy

1st February 2023 By Avinash Chandra

Who does not dream of taking their brand and business to the…

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Logotype vs. Logomark vs. Logo- What is the Difference?
In Digital Marketing 10 Mins Read

Logotype vs. Logomark vs. Logo- What is the Difference?

1st February 2023 By Avinash Chandra and Divya Mhabadi

A good logo is essential for building any brand. It is the…

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What is Value Proposition and how to write one
In Brand Strategy 13 Mins Read

What is Value Proposition and How to Write A Good One

1st February 2023 By Avinash Chandra and Shukti Sarma

What is that you have to offer to your customers? Why should…

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What is B2C Marketing
In Digital Marketing 8 Mins Read

What is B2C Marketing

20th July 2022 By Nidhi Bajpai

While choosing a marketing strategy, you must look at your target audience…

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what is an influencer
In Digital Marketing 10 Mins Read

What is an Influencer in the Digital World

1st February 2023 By Avinash Chandra

Many of us make purchasing decisions based on what our favourite star…

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What is a Mood Board and How to Use It for Brand Identity Design
In Brand Strategy 10 Mins Read

What is a Mood Board and How to Use It for Brand Identity Design

1st February 2023 By Avinash Chandra and Kusum Singh

The saying goes that a picture can convey a thousand words. When…

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What is Content Strategy and How to Make it Work
In Digital Marketing 10 Mins Read

What is Content Strategy and How to Make it Work

13th August 2024 By Avinash Chandra

You must have heard the adage that content is king. However, but…

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What are some of the Best SEO Content Writing Tips
In Digital Marketing 14 Mins Read

What are some of the Best SEO Content Writing Tips

26th May 2025 By Avinash Chandra and Khushboo Rathi

Writing SEO-friendly content is a sure way to rank your article and…

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How to Increase Website Traffic and Sales
In Digital Marketing eCommerce 41 Mins Read

How to Increase Website Traffic for Free

22nd April 2024 By Avinash Chandra

If you are an Internet Entrepreneur or a marketing professional in charge…

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what is employer branding
In Brand Strategy 14 Mins Read

What is Employer Branding

11th December 2023 By Avinash Chandra and Shukti Sarma

Every company wants to grow- and that can only happen when it…

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What is a Landing Page on a Website and How to Create a Good One
In Digital Marketing 12 Mins Read

What is a Landing Page and How to Create a Good One

28th May 2025 By Avinash Chandra, Kavita Chaudhari and Shukti Sarma

When you run a digital campaign for your brand and want results…

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