Hi there,
Did you get my last mail? Was it a useful marketing plan?
I sure hope so . . .
Well this time, I have another question for you —-
Do you ever feel like despite all your efforts, your business website just isn’t getting discovered?
You’re not alone. . .
A whopping 55% of companies struggle with the same problem — Despite pouring time and energy into their business websites, the expected flood of visitors doesn’t arrive.
I know this because, when I got my own website — it gathered cobwebs, too . . .
– Until I took a deep dive into SEO.
Once I figured that out, everything shifted. . .
And with the insights that I have gained from that experience, BrandLoom has been successfully helping clients rank on search engines.
Recently, my team helped a brand overcome fierce competition in the women’s lifestyle space.
Here’s exactly how BrandLoom fixed it step-by-step:
Step 1. Look At The Big Picture. (Audit)
We conducted a thorough multi-level audit to identify their website weaknesses.
We looked at everything-
- Bounce Rates
- Pageviews
- Average Session Duration
- Conversion Rates & 9 other important metrics.
We got our baseline.
Step 2. Is The Website Fast Enough? (Technical SEO)
We sped up the website by optimizing media, re-structuring pages and reducing load times.
Then we made sure it looked good on mobile devices.
And finally – we cleaned up any messy code that could confuse the search engines.
It was like tuning up a race car – to ensure it runs smoothly & passes all inspections. . .
Step 3. Is There Enough Cheese? (Strategic Keywords)
We focused on finding keywords— that were not overused with decent search volumes. We used multiple tools to find what customers were typing into their search bars and then picked ones that were popular but not dominated by big-name competitors.
Selecting the right ones is a judgment call that comes with experience.
Step 4. Level Up. (Content Upgrade)
A solid content strategy was crafted, focusing on the brand’s target audience.
Phase 1: We re-wrote almost all existing content from the users perspective.
This meant updating outdated information, adding new, practical tips, and of course adding the keywords we selected in the previous step to ensure focus and freshness.
Phase 2: The future content pipeline was filled with 30 new seo-optimized, timed releases for the next 6 months.
This makes visitors want to come back, stay more, read more, and share more.
It took us 4 months, 5 writers and 2 strategists to achieve this . . .
Step 5. Get A Power Boost. (Backlink Strategy)
Just like word-of-mouth can bring you more business, strong backlinks from well-regarded sites can boost your website’s reputation.
We reached out to other websites on behalf of the client to share their content, wrote guest posts, and made sure that the sites linking back to us were credible and relevant.
This boosts your business’s credibility in the eyes of search engines.
This is a power move. It almost guarantees your business’s discoverability . . .
PRO Tip. (Continuously Monitor & Tweak)
SEO isn’t a set-it-&-forget-it deal.
Even now, we use analytics to watch how our changes are performing for them,
– which pages are popular,
– and where we are losing visitors.
Based on this ongoing feedback, we fine-tune our strategies—tweak keywords, update content, and adjust technical elements to keep everything optimized.
The Results?
Within 6 months, we drove 60,000 monthly visitors and shattered website impression records, reaching over 3.2 million in just half a year!
Articles boasted an impressive average click-through rate of 3.9% because audiences were hooked to what they saw on the pages.
The same can happen for you —60,000 monthly visitors and people seeking your brand out by name!
Well, now that you have our step-by-step plan, you can try your hand at this.
But if your focus is to concentrate on your business operations, then leave the discoverability to us.
Let’s discuss what you need —
https://www.brandloom.com/
That’s it for today, thanks for reading.
Yours Sincerely,
Avinash Chandra
Founder, BrandLoom Consulting
🌐 https://www.brandloom.com/
☎︎ +91-7669647020
📩 care@brandloom.com
💻 https://team.brandloom.com/book-a-meeting
1. Note: If you feel like talking, just hit reply on this mail.
2. Fun Fact: 82% of BrandLoom clients see an uptick of at least 20% in their revenue after the implementation of BrandLoom’s strategies.
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