Hi there,
Running paid ads but not seeing the conversions you want? We’ve got the solution that worked for us and our clients at BrandLoom.
After analyzing hundreds of ad campaigns, we discovered a simple change that easily doubled – sometimes even 5X’d – our conversion rates. And research backs it up.
Studies show ads with engaging, unique CTAs can see up to 9X higher conversions and a whopping 285% boost in click-through rates. That’s massive growth!
If your ads are falling flat, revamping your CTAs could be the breakthrough you need. Here’s how to craft high-converting CTAs:
💰2X Your ROI: These tweaks Can Double Your Ad Conversions!
1. Use Action-Driving Language
Ditch bland phrasing like “Submit” or “Join Now.” Instead, use active verbs that convey value and urgency like “Unlock,” “Ignite,” or “Discover.” Readers are far more compelled by benefit-focused commands prompting the next step.
2. Sell With Value Propositions
Great CTAs make an enticing promise by highlighting the “what’s in it for me?” Appeal to user pain points and desires with a persuasive value proposition seamlessly tied into your CTA.
Dropbox nails it: “Simplify your life. Work smarter, not harder.”
3. Ignite FOMO With Feeling of Scarcity
Creating fear of missing out (FOMO) taps into a psychological motivator. Phrases like “Limited Stock” and real-time countdown timers convey urgency and scarcity that spur immediate action.
Just look at Amazon’s conversion-crushing “Lightning Deals.”
4. Use First-Person Phrasing
Directly speaking to the user with “Get My…” or “Give Me…” creates a stronger sense of ownership and personalization to boost engagement.
Example: “Grab My Free Conversion Playbook” or “Give Me Flat Abs in 30 Days.”
5. Incorporate Curiosity Gaps
Pique curiosity with intriguing statements or questions that compel clicks to learn more. “Why Do 9 Out of 10 Businesses Fail?” or “The Little-Known Trick For More Productive Days.”
6. Get Hyper-Specific
Using extremely specific numbers, data points, or details makes your CTA appear much more credible and high-value.
“Get 472% More Web Visitors in 90 Days or Less” or “How I Made $17,264 This Month Working From Home.”
Just make sure to never over-promise what you can’t deliver. Honest yet compelling CTAs will maximize your ad conversions!
Tired of ineffective ad spend? We’ll revamp your CTAs (and full funnel) for maximum ROI.
https://www.brandloom.com/lead-generation-services
That’s it for today, thanks for reading.
Yours Sincerely,
Avinash Chandra
Founder, BrandLoom Consulting
🌐 https://www.brandloom.com/
☎︎ +91-7669647020
📩 care@brandloom.com
💻 https://team.brandloom.com/book-a-meeting
1. Note: If you feel like talking, just hit reply on this mail.
2. Fun Fact: 82% of BrandLoom clients see an uptick of at least 20% in their revenue after the implementation of BrandLoom’s strategies.
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