Hi there,
If your website does not get you enough sales or leads, I have a solution that works –
Get a website make-over!!
A high-performing website needs to be updated regularly & the homepage is your beacon.
A well-designed website establishes the legitimacy and trust of your company, resulting in more people buying from you or leaving more inquiries on your website.
The BrandLoom website is updated continuously. About 5% of its 400+ pages (approx. 20 pages) of content and design are updated monthly to keep its web content fresh!
Here are some powerful content & design principles for the homepage that we follow to stand out from the crowd and leave a lasting impression.
1. Clear and Compelling Value Proposition
You need to tell people why they should care about your stuff.
Make it obvious.
Your value proposition should be the first thing they see, crystal clear and compelling. Imagine you have five seconds to convince someone why your product is awesome.
Also, use good visuals.
No blurry, boring stock photos. Get some real pictures that show what you do.
High-quality visuals can make your homepage more engaging and help convey your value proposition.
Professional photos, explainer videos, and custom graphics can work wonders.
2. Strong Call-to-Action (CTA)
Put up a big, shiny button that tells people exactly what to do.
No guessing games.
Use action-oriented language that clearly outlines the next step. “Get Started Now” or “Try for Free” are perfect examples.
Make it stand out visually so it’s impossible to miss.
3. User-Friendly Navigation
Make it easy for people to find stuff.
Keep it simple. No one wants to play hide and seek on your website. Your visitors will simply just drop off.
Use clear labels and a logical structure. A sticky menu can help visitors navigate without scrolling back up, keeping things hassle-free.
4. Social Proof and Testimonials
Show off your happy customers to visitors. Let them do the bragging for you.
Including customer reviews, testimonials, and case studies can build trust and credibility for your business.
Highlight positive feedback to show new visitors that others have benefited from your product or service.
5. Trust Signals
Show people they can trust you.
Use security badges, industry certifications, and privacy policies to make them feel safe.
Trust signals reassure visitors that their information is secure and your business is legitimate.
They build credibility.
6. Content That Converts
Keep it short and to the point. No one has time to read walls of text.
Use bullet points, short paragraphs, and headings to break up text.
Focus on benefits rather than features and avoid jargon. Make it easy for visitors to understand what you’re offering and why they need it.
7. Extra’s
If you generate leads via your website, put –
a. Introductory/promise/award-received/how-we-work video on your homepage,
b. Testimonial videos on home page, service pages, landing pages
c. Brand story/ mission & vision video on the About Us page
d. Enhance your blogs with embedded videos
e. Add a lead nurturing video to thank you pages showing gratitude or suggesting next course of action.
If you sell products via your online store, put –
a. Shoppable videos/ celeb endorsement/ influencer video on your homepage
b. Product showcase or demo videos on product page
c. Image & video testimonials on your product page
d. Brand story/ mission & vision video on About Us page
e. Add a thankyou video to your thank you pages suggesting the next course of action or a how-to instructional video about the sold product.
Thin or non-performing content, unnecessary animations, slow website, no value proposition, heavy media and bad uiux are common problems that lead to – zero sales and no leads.
Getting all the above done is hard work! But once done, you will see your business & revenue scale!
Talk to us & multiply your profits –
https://www.brandloom.com
That’s it for today, thanks for reading.
Yours Sincerely,
Avinash Chandra
Founder, BrandLoom Consulting
🌐 https://www.brandloom.com/
☎︎ +91-7669647020
📩 care@brandloom.com
💻 https://team.brandloom.com/book-a-meeting
1. Note: If you feel like talking, just hit reply on this mail.
2. Fun Fact: 82% of BrandLoom clients see an uptick of at least 20% in their revenue after the implementation of BrandLoom’s strategies.
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