Hey there ,
In Today’s Email:
🧩 Traffic Strategy 6 : Blow up your website traffic by 5X[6 months]
🛒 E-commerce Pain : Top 5 Reasons Why Customers Return Products
⏰ Social Pulse : Best times to post on social media[For 2022-23]
😇 Brand Story : Facebook Evolution – What I learnt. id:2022-09-28-04:46:30:036t
🧩 TRAFFIC STRATEGY 6: 5X Your Website Traffic[In 6 months]
One question that every client asks us at BrandLoom is –
“How can we bring more visitors to our website?”
Well, this is my short answer to that –
Paid marketing & advertising is the first thing that comes to mind, but it is a short-term plan. It’s good to start out with. It’s also a good way to verify your business idea when you are just starting out.
So honestly, my advice is – if you have tons of capital, save the time and simply pay your way – to amplify your reach, build brand awareness & get customers.
Just make sure to hire a team who knows their way around effective paid advertising (like BrandLoom) – to steer you right. 😁
However, the truth is that most businesses out there are bootstrapped and are funded by the founders & have just started to pay the bills. These businesses need to strategize right. 🤔 💡
They need to find the delicate balance between saving time & saving funds.
Investing in organic traffic strategies like SEO (when done right) can save significant capital in the long run. It can build brand awareness, and domain authority, bring customers & reduce your dependence on paid marketing.
You just need to do it right & give it some time.
We have compiled the essential SEO checklist to help you start out. This is a bare-bones list of the very basic things you need to do right out of the gate.
So, if you like challenges, let’s just dive in:
1. Title tags – Add unique, descriptive title tags that contain your keywords for each page.
2. Meta descriptions – A short & sweet summary of what your page is about, with keywords sprinkled in, of course.
3. Header tags – Add compelling headings- that humans can’t resist, with relevant keywords added in – for the bots.
4. Keyword density – Don’t overdo it in the content – a 2% keyword density is optimum.
5. Image Alt Text – It’s that text you see when you hover over an image – this is VERY important for on-page SEO. Do it. Yes, for every single image.
6. Internal links – Link to other related pages of your website to help readers navigate easily to other relevant content.
7. External links – Add outgoing links that help readers look up sources & additional information. These also help search engines determine how reliable your website is.
8. Page load speed – The slower the site, the faster your readers will abandon it. So move it.
9. Mobile responsiveness – Google started mobile-first indexing of websites two years ago – so if your website is still not mobile-friendly, you are making your own bad luck.
10. Social media – Build up your social media presence, and interact with your audiences on a regular basis. Prospective customers come to social media to see your authenticity & what others are saying about you. Be unique & consistent.
Once you are done with the basics (or not) just connect with us at BrandLoom to discuss what’s next.
Or simply hit a reply to this mail and we can talk .
🛒 E-COMMERCE : Top 5 Reasons Why Customers Return Products
No brand can avoid returns, especially if you are online. And customers can return products for a whole lot of reasons — sensible, crazy and some completely outside of your control. 😳
So here are our top reasons on why customers choose to return products purchased via online shopping (As observed by our team
Addressing these might reduce your “customer returns” pain significantly. Tell us if you have these pains & how you are dealing with them. Else . . .
. . .We can tell you what to do, just drop us a line.
Or simply hit the reply button on this mail. 😁
Fun Fact About Us
82% of BrandLoom clients see an uptick of at least 20% in their revenue after the implementation of BrandLoom’s strategies.
🥁 Social Pulse : Best Times To Post[For 2022-23]
Does your social media stink?
For most people and brands the answer is probably – Yes.
You see, most of us create a post (mostly promoting something), slap an image on it, and then post it on all possible networks we have an account on. . . . . . . . And nothing happens.
I want to tell you – that will fail. That’s not even a strategy.
Read this to understand the anatomy of what a viral strategy looks like. Use it to build your own strategy.
Once you have a strategy, be consistent & remember to iterate. Do more of what works & abandon what doesn’t.
Finally, these are the preferred times (in that order) to post on social media to generate better engagement in 2022 – 23. Mix and match the times and days and test to find the best fit for yourself. Use them.
1. Social media (in general)
Preferred Times – 7:00 PM, 3:15 PM, 8:41 AM
Preferred Days – Friday, Wednesday, Monday.
Preferred Times – 9:00 AM, 8:00 AM, 10:00 AM
Preferred Days – Wednesday, Friday, Tuesday.
Preferred Times – 9:00 AM, 7:00 AM, 10:00 AM
Preferred Days – Friday, Wednesday, Monday.
Preferred Times – 10:00 AM, 9:00 AM, 12:00 PM
Preferred Days – Wednesday, Friday, Thursday.
Preferred Times – 11:00 AM, 10:00 AM, 12:00 PM
Preferred Days – Tuesday, Thursday, Wednesday.
Preferred Times – 9:00 PM, 4:00 PM, 8:00 PM
Preferred Days – Friday, Tuesday, Thursday.
If ensuring consistency & high engagement seem seems difficult, just outsource it – to someone who knows what they are doing (like us).
Just hit reply on this mail & we can discuss what’s next.
🤍 Brand Story : Facebook Evolution – What I learnt.
Did you know that Facebook was originally launched as “FaceMash” on October 28, 2003, before Mark Zuckerberg changed its name to TheFacebook on February 4, 2004?
Check out the transition of the company over the years :
Facemash’s membership was restricted to Harvard students in the beginning.
The website was set up as a type of “hot or not” game for Harvard students. It allowed visitors to compare two student’s pictures side by side and let them decide who was more attractive. Facemash lasted for just a few days before the university shut it down.
It was reborn again as “TheFacebook”, a student directory featuring photos and basic information for Harvard students, and was later expanded to other universities and corporations in the United States and Canada.
It took off really well. After its raging success, Zuck finally opened “Facebook” to everyone with a valid email address along with an age requirement of being 13 and older in Sept 2006.
After long & successful innings, in 2021, the parent company again morphed into “Meta”.
The Facebook app, however, it still remains one of the many products under the Meta parent company umbrella. These include Instagram, WhatsApp, Giphy, and Oculus – all acquired by Facebook, along its 20-year journey to becoming Meta.
My Takeaways as a business owner:
1. Be ready to iterate. Avoid being stagnant.
2. Be ready to fail & rise again. You will.
3. Be ready to pivot. Go where the market takes you.
4. Be ready to scale. If you are not growing, you are dying.
5. Be ready to acquire. Lateral growth is another way to scale.
In my experience, knowing when to be really flexible & know when to stick to your guns is key to successful entrepreneurship. Embrace change.
What are your thoughts?
Thanks for reading, that’s it for today.