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World of Watches Social Media Case Study

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BrandLoom Social Media case study

BrandLoom Vision:

BrandLoom enables Brands and Start-ups resonate with their audience
affordably and efficiently

10X new followers on Facebook in just 6 months: A Social Media
Case Study

10X increase in Facebook followers for World of Watches in six months: A social media case study by BrandLoom

About the Client

The World of Watches is the go-to destination for watch-enthusiasts in Gurgaon. The brand’s outlets house 30+ luxury watch brands- as well as offer services like repair, buffing and watch servicing.

Importance of Social Media Market for
the brand

While World of Watches had an enviable collection of exclusive watches, and was renowned for its stellar customer service, the brand hardly had any followers on Facebook. In the age of digital media, this meant losing out on a lot of potential customers, and drawing less traffic to their stores.

Wanting to raise their visibility on the internet, and get more customers to their stores.

Our team stepped up. 

What we did for the Client

We knew that for World of Watches, blatant promotions won’t work. So we set to engage people organically

BrandLoom’s social media strategy for World of Watches, featuring regular posts, customer-focused content, relevant hashtags, and eye-catching visuals to engage followers organically
  1. Started posting regularly on the brand’s Facebook page.
  2. Created engaging, relevant posts from a customer perspective: talking about watches suited for a variety of lifestyles, occasions and personalities.
  3. Identified relevant hashtags to improve reach and engagement.
  4. Created eye-catching artworks that made the feed lively and attractive

The Result

From July 2023 to November 2023, World of Watches’ brand visibility and store visits went up exponentially!

  • Facebook follower count skyrocketed from 511 to 5.7K.
  • Instagram profile visits went up by 1268% &
    reach improved by 2328%.
  • Instagram profile visits increased by 2170% &
    engagement by 84%.
  • The stores started seeing more customers as well.
BrandLoom's social media strategy boosts World of Watches’ visibility with Facebook followers rising from 511 to 5.7K, and dramatic increases in Instagram visits and engagement.

Take A Sneak Peek

Facebook post by BrandLoom for World of Watches, featuring watches for unique personality styles to engage varied audiences
Engaging World of Watches Facebook post showcasing a luxury watch suited for a sophisticated lifestyle, created by BrandLoom
Vibrant social media post from World of Watches showcasing trending luxury watches, crafted to attract followers on Facebook and Instagram
World of Watches social media post highlighting watches perfect for special occasions, enhancing brand appeal for diverse events
Sakshi Garg
Author Sakshi Garg

Sakshi Garg is the Technical Team Lead at BrandLoom and an experienced web developer specialising in creating responsive, user-centric, and high-performance digital experiences. She is skilled in modern web technologies and front-end development, and she focuses on building interfaces that deliver seamless functionality across devices. With a strong commitment to continuous learning, Sakshi stays updated with the latest tools, frameworks, and industry practices. Her hands-on expertise in problem-solving, system optimisation, and collaborative development allows her to lead technical projects with clarity and precision. She enjoys the dynamic nature of the tech industry and welcomes the new challenges it brings each day. Her ability to adapt, innovate, and guide development teams makes her a reliable and authoritative voice in modern web development. Outside of work, Sakshi enjoys travelling and hiking, activities that help her recharge and bring fresh inspiration to her technical approach.