A Local SEO Case Studys
30K+ store visits on Google My Business listings in just five months
The World of Watches defines the luxury shopping experience in Gurgaon. Housing 30+ premium luxury watch brands across three stores- the brand is known for its stellar collection and extraordinary customer service. On top of that, they are the go-to place for getting watches serviced, repaired, and buffed.
30K+ store visits on Google My Business listings in just five months: ,
A Local SEO Case Study
Importance of Local SEO for the Brand
World of Watches boasted a great in-store collection and fantastic customer service. Still, they needed to improve their visibility to people looking for the products and services in Gurgaon. The brand had three Google My Business (GMB) listings, but one had been deactivated, and the other two did not see any customer interactions.
To be SEEN by the local customers and raise their profile for local audiences, it was essential to optimise their GMB listings.
Team BrandLoom rose to the challenge.
What We Did for the Client
Optimizing the GMB listings for our client required a strategic approach. We had to tackle the problems with each issue step by step so that all the brand branches could be FOUND when people looked them up online.
Listing Recovery and Optimization
Recovered the Deactivated Listing
Professional photography services to capture the unique story of your brand or event. Whether it’s product photography, lifestyle shots, or event coverage, I ensure that each image reflects your brand’s values and aesthetics.
Keyword-Optimized Descriptions
We created detailed, informative, and appealing descriptions with relevant keywords. This made the GMB listings more discoverable for searches related to luxury watches and watch services in Gurgaon.
Service Updates
Of course, our client not only housed the best and most exquisite premium watch collections but also provided a full range of services—like repair, buffing, and polishing. We detailed all the services they offered so that customers could immediately get a sense of the brand’s expertise.
Visual Engagement
Regular Photo Updates
The best way to engage people, build credibility, and show your expertise in your area is to—well—show it. Team BrandLoom posted fresh, high-quality images of the client’s products and services. The focus was on their premium and luxury collections and in-store ambiance.
Content Variety
We kept switching things up- going beyond still images to hook in the target audiences. Team BrandLoom deployed a wide range of carousel posts, images, videos, and even GIFs to regularly update the GMB listings, keeping the buzz alive among local searchers.
Customer Interaction
Quick Responses to Reviews and Comments
At the end of the day, a business is all about how well it serves its customers. For local SEO to work, brands must respond to customer reviews and resolve issues promptly. And that is precisely what we did for our client. With quick responses to reviews, we showed that the brand was attentive to customer experience, fostering trust and boosting engagement.
The Result
World of Watches’ Google My Business listings gained 30,546 visits within just FIVE MONTHS.
How People Discovered the Business
World of Watches’ Google My Business listings Started to gain more and more impressions. Reached 143K impression within just
SIX MONTHS.
Business Profile interactions
World of Watches’ Google My Business listings gained 10K business profile interaction within just SIX MONTHS.
Calls & Direction made from your Business Profile
World of Watches’ Google My Business listings get 2107 call and 6905 visits action within just SIX MONTHS.
Website clicks made from your Business Profile
World of Watches’ Google My Business listings gained 1014 website clicks within just SIX MONTHS.
