BrandLoom Vision:
BrandLoom enables Brands and Start-ups resonate with their audience affordably and efficiently
Giving shape to a human-oriented technology brand with A3 Logics- a website design case study
About the CLIENT
A3logics is a rising star in the Indian IT industry. Being a full-service IT company, A3logics has 20 years of experience creating cutting-edge tools that can help organizations grow and positively impact the world. A3logics provides IT solutions and focuses on creating humanistic technology that helps people and communities thrive. We were privileged to be chosen as their partners in rebranding.
Importance of a
NEW WEBSITE
for the brand
To reinvent itself, A3logics needed to change its brand’s look and feel completely. A brand’s website is its most important digital asset and its 24×7 digital representative to the world- a thorough revamp was essential. Their objectives to do it were:
To establish A3logics as a humanistic technology company that stood out from the crowd
To present it as the go-to technology partner for those working to change the world
To communicate its values, brand story, and positioning in a precise manner
What we did for the CLIENT
Our team got to work. This is what we did.
1. As a part of our rebranding exercise, we identified A3logics as a Hero archetype brand. We decided on a color palette that did justice to the archetype.
2. Simultaneously, we found the right style for the brand that balanced its profoundly human vision with its technological prowess & future-focused approach.
3. Created a layout that embodied its unique positioning by highlighting its defining traits: speed, security, robustness, and compliance.
4. Created attractive & persuasive copy that brought out the brand’s personality & helped it present its offerings to the world in the best way.
About the CLIENT
A3logics completely revamped its digital identity, marking the full manifestation of its rebranded avatar.
Established itself as a human-oriented IT company that positioned itself as a reliable partner for organizations looking to change the world for the better.
Found their unique voice and style, which set down a solid foundation for their communication strategy.
Take A SNEAK PEEK
OLD VERSION
NEW VERSION
