On the app stores, countless mobile apps are in every niche, so there is a likelihood that your new app will get lost in the crowd.

It all depends on you to spread the word about your app and make it popular.

However, by following the right mobile app marketing strategy from the beginning and picking winning app marketing strategies, you will be able to get more people to download & use your app.

You must understand how to market your app to improve your overall mobile app marketing strategy.

It requires an understanding of how various methods can be incorporated into a successful mobile app marketing program. It applies to all app advertisers regardless of the specific schedule, budget, and target audience.

You can also hire our digital marketing consultants to manage your mobile app marketing strategy. BrandLoom is India’s leading marketing agency.

This article outlines key marketing strategies for an app you should know & how to apply them to achieve your most ambitious goals.

What is the need for Mobile App Marketing?

Marketing activity for mobile apps needs to have a wide scope.

You have decided to design an app that lets users choose where they wish to go for a vacation and how much it might cost them. The mobile app runs smoothly, and the user interface is engaging, but how will it stand out from all the others?

App marketing has become increasingly important as the competition to provide the best services has increased. Most companies and app developers begin marketing their apps in the nascent stages of development.

It also helps generate hype, and people want to look forward to it. Most companies allow users to pre-register for apps while they are still developing, giving them insight into what potential users want.

Your mobile app marketing does not end there; it begins there.

After generating buzz among potential users, you want them to use, test, and review your app, so you have to consider your marketing strategy while the app is still in the early stages of development.

Mobile App Market research

Before moving on to what you already have, it is crucial to understand the benefits of market research.

According to the International Business Times, the App Store receives more than 1,000 applications per day. Competitiveness in all aspects is intense, and it is important to understand your competitors as you develop your overall strategy.

Market research can help you better understand how to use marketing strategies for the apps. To begin the journey of innovation with extensive market research, you should be able to answer the below-written questions at the beginning of the development process:

  • Who is your target audience for your app?
  • Why are they interested in your app?
  • How do your competitors target the same audience right now?

As an app marketer, your job is to provide for your user’s needs and make it easier for them to find / access your app.

The Pre-Launch stage App Marketing strategy

The awareness phase of the mobile app marketing strategy starts before launching the App. This stage is designed to create brand awareness and visibility.

Specifically, how will your target users find your mobile app? Before starting the awareness phase, you must have a complete understanding of the brand message and structure of your App.

A brand is built on its value and purpose. Here is a list of steps and strategies you should follow in the pre-launch phase of your marketing plan.

Pre-Launch Stage of App Marketing
Pre-Launch Stage of App Marketing

1 Create customer persona: Do market research to understand your customers.

One of the common pre-launch mistakes is not doing proper market research.

Before starting any development work, you need to identify the major players in your app category.

No matter how strong your marketing efforts are, your app will only be successful if it helps users or addresses the pain point to become the most effective app solution in the market.

Expert Tip: Discover and research the most influential blog posts, groups, forums, and websites visited by your audience. These channels may help you reach and find the right customers.

Creating a customer persona is the most important step in this journey. A persona is a fictitious image of your ideal user. User personas have almost everything from demographics, background, mobile preferences, and unique identifiers.

Everything from branding and app content to functionality, features, platform selection, and monetization strategy should be done to suit your targeted customer.

By properly defining your audience and your customers, you will answer key questions that will guide your overall app marketing strategy.

For example:

  • What was the main cause of the grief that the audience felt together?
  • What mobile operating system do these audiences use? IOS or Android?
  • What kind of content do these viewers share online?
  • Which tone, voice, and content style best suits your audience?

Are there any visible advertising patterns from the work of these online viewers?

2. Perform competitive analysis

Your app will compete in the marketplace with other Apps targeting your users. List five competitors, their current price, monetization model, App Store level, Consumer Information features(UX), and negative and important updates.

Think of ways that you believe differentiate you from your competitors.

3. Create a website or landing page

Websites or landing pages are the first source of information about your App. It has become customary to create a website or landing page for the introduction of any mobile App.

If you already have a video of your App, you can use it to showcase its features. Based on user analysis, you can reuse the content by posting it in the App Store or forums or using it in paid advertising.

In addition to gaining popularity for your app, a pre-launch website is another great way to drive advanced search engine optimization (SEO) by building your domain authority.

When setting up your website, please send emails to notify your fans and tell them when your mobile app launch is planned and when you have updates and new features.

4. Set release date

Compared to Google, Apple has a solid review process that may delay your app release, or you may experience an unexpected setback. Planning gives you enough time to prepare for a tough start to your product and allows you to anticipate potential situations.

Expert Advice: When planning your launch date, consider local events that have the potential to block the launch of your app.

5. Outreach steps

Attempts to communicate by contacting promoters, publishers, and bloggers to generate backlinks and provide reliable updates are one of the most overlooked parts of marketing a new mobile product.

Make a list of KOL’s related to your field or niche that you are interested in writing and reviewing about your application.

6. Create content for your mobile app

Start writing blogs months before planning the launch. If this is your first time, you already have control over your niche and followers. Present and easily record posts, show app features, and show screenshots and videos. Here are a few of the key benefits of marketing your app content:

  • Drive traffic, conversions, and app brand awareness
  • Build your app by becoming an expert in your niche
  • Build customer trust with content
  • Blog content is used for email marketing to engage in consultation or communication.

Once you have covered pre-launch Market research, you must have developed the right approach toward using marketing strategies for the apps.

How to Market an App: Creative Mobile App Marketing Strategies

The general rule of marketing says one should spend as much time in marketing as they spent creating the product. If you spend two days writing a blog post, then expand your blog post to as many places as possible in the next two days.

The same theory can be applied to your mobile app. Months of development should be translated into months of promotion. The more you promote your app, the faster, easier & smoother the process.

We know that small businesses do not have large budgets to support advertising or advertising activities. Even for those with money, tracking your content can take time and effort.

This in-depth guide will tell you how to market an app & taking your app marketing strategy to a level above.

Tips to Make Mobile App Successful
Tips to Make Mobile App Successful

1 Use your website as a mobile app marketing strategy.

If you already have a fully functional, user-friendly website, your site will be one of the biggest assets in promoting your app. Sometimes, all your customers and anyone interested in your app will visit your website. When they do, everyone needs to know that you have the app.

A small section of your site dedicated to your app could be part of your overall site design. You can also utilize web push notifications to increase the visibility of your app.

Putting your app on your website is one of the best ways to improve the mobile app visibility, which you can use, including your custom blog posts.

If you are looking for more tips, check out our blog.

2. Email Marketing: an important step in mobile app marketing strategy

Your new app should be engraved in all aspects of your marketing efforts, including all your emails. As a business, you send out many emails and do not include your application in every case where the opportunity is missed.

Any email sent from your technical support, your newsletter, or your payment confirmation email must contain a one-line statement for your app. Enter details such as what can be accessed from the app and the redirect link to the download page. You can refer to our separate blog for email marketing here.

3. Create a teaser video

Videos are an easy way to showcase everything your efficient and well-designed app offers.

Once you create your demo video, use your social media channels and other forums to promote your app.

4. Apply for the awards

You can get a lot of press releases, exposures, reviews, and multiple downloads by participating in the App Awards. Although your chances of winning largely depend on your app focus, you may enjoy some sparkle if you can fix things for the first time.

Here are some of the most popular app reward sites:

  • Appy Awards
  • Best App ever Award
  • App circus competition
  • Apple Design Award
  • Appster’s Awards
  • Ericsson App Awards
  • Webby Award
  • Best Award for Mobile App
  • OZApp

5. SEO for mobile app marketing strategy

Yes, I’m talking about SEO, not ASO … How does your app’s URL appear in search results when users have important related questions; For example, when viewing music apps, you want your app to appear in the first 5 entries before the user presses enter.

You must identify the “most targeted” keywords and the most relevant ones you want to rank for. Also, analyze the keywords your app currently lists For and create specific quality links to improve standards.

We know how difficult it could be to do SEO, but you should focus on your app’s trial check. Let India’s leading ROI-generating marketing firm deal with it, hire BrandLoom.

6. Select the appropriate communication platform

Increase your visibility on social media and community groups, especially LinkedIn and Facebook, so you can better know the founders and app developers.

Ask for their opinion on your app and gift them a free promo code to try. Talk about current features, bug fixes, & future updates, and let us know your thoughts. You can establish a good relationship with them, opening the door to promoting each other’s apps without spending a single penny.

7. Create an appealing host app icon

With around 1.6 million apps in Google Play Store & 1.5 million apps in the App Store, any category you choose to install your app will cause a lot of clamors. Because of that, most people choose to be interested in apps only when the app logo is appealing to them.

To keep your app logo unique, you need it to be well-designed and must:

  • Have a unique bright background
  • Have a limited color palette – 2 is enough to make a difference
  • Avoid using images – it gets messy!
  • Avoid too much text
  • Be creative!

It’s also safe to look at your app logo in different color wallpapers.

8. App Store Optimization (ASO)

At its core, App Store (ASO) optimization aims to improve Google Play and the App Store’s search engine (SEO). Like search engine optimization, the App Store setting focuses on your description’s keyword relevance, search alignment, and keyword density.

The app description is a key element of your mobile app marketing strategy, as nearly half of US iPhone users find apps via search.

9. Featuring on mobile app update sites might help with mobile app marketing strategy.

Getting into the app reviewing site means you need to pitch them. This means you must verify the website that your app is decent enough to be reviewed by them and have it featured on their site. Many of these application review sites look for the following:

  • Beautiful high, quality icon
  • Original and unique content, tools, themes, and art
  • Fixed applications with no errors, crashes, overload times, or poorly compiled content

When you opt for a feature, you probably need support for the app. It is usually done through a form with the following items:

  • Linking to your app in the App Store
  • The summary section that describes your application and what makes your app stand out
  • Screenshots of your app logo, title screen & content in the app
  • YouTube or Vimeo Links to your app videos.
  • The Promo code is the key that allows anyone to download the app for free. You can handle this if your app is free.
  • Getting media and updates about your app is a subtle way to monetize another site’s traffic.

It can take weeks or months for all your current customers to know that you have launched a mobile app. But the same customers may receive emails from you every week or even every day.

Add links to your app downloads or your app feature page with your email signature, which is a very easy way to get your app downloaded and increase visibility through your usual email.

Simple things can be very effective over time.

11. Release new updates regularly to improve the mobile app marketing strategy

Your customers need to know that you are improving the app. Missing updates apps are cornered. Customers will feel cheated if you do not do everything you can to make them have better experiences.

This is especially in case you have not mentioned a few issues that annoyed customers in the review sections. Keep the content of your program up to date and inform your customers that you are always planning something extra to enjoy.

And to save yourself from all the marketing efforts, you can hire BrandLoom to take care of your app marketing.

Conclusion

You can rank in the top Play Store & Apple Store positions with proper marketing strategies.

Your app won’t receive much attention if you don’t employ marketing strategies.

Doing so would reduce the possibility of increasing application downloads and gaining new users.

You must invest in app marketing to get the most out of your app development effort.

Consequently, to succeed long-term, you must market your app consistently. Follow the mobile app marketing strategies we talked about above. If you cannot follow these strategies, you can hire an app marketing company like BrandLoom. They will help you with every aspect of app marketing.

One doesn’t have to put a lot of money into promoting your mobile & Smartphone apps that only rely on app development techniques like Apple search ads will not succeed in the long run. You need to develop a mobile app marketing strategy that gets organic downloads without paying for ads.

Frequently Asked Questions:

What is app store optimization?

Once you have launched your app, the first and most important thing is to ensure that the listing on either the Apple App Store or Google Play Store is optimized. There are millions of applications, so Apple and Google sort their apps based on many factors, such as popularity, features, reviews, and more.

For this reason, working on the methodologies that will fully optimize your app for the App Stores is critical to increasing your app’s visibility.

And to save yourself from all the ASO efforts, you can hire BrandLoom to take care of your app marketing.

How does app store optimization work in mobile app marketing strategy?

App store optimization involves enhancing the app’s search results, so it ranks higher in an app store’s search results.

Consequently, a higher ranking in the app store’s search results means that your app is more visible to potential customers. Generally, that increased visibility leads to more traffic to your app’s page in the app store.

And to save yourself from all the marketing efforts, you can hire BrandLoom to take care of your app marketing.

What are the key points for app advertising strategies?

LinkedIn, Pinterest, Facebook, Instagram, Twitter, and other social media platforms allow you to expand your web presence and connect directly with your target audience.

If your app targets certain age groups, identify and focus on the most popular social media platforms for these people.

Be sure to consider the following:
– Have you clarified to the audience that you offer app services from the first look at your social profile?
– Is the purpose of the app clear?
– Is there a link to download the app?
– Post company updates and features that will delight fans with the launch.
– Create a dedicated hashtag & use it in posts when appropriate. Not only posting and sharing promotional material but also sharing the fun and engagement associated with your app to build a community behind it.

You can always save yourself from marketing drama and hire a marketing agency like Brandloom to take care of your app launching, marketing strategy, and execution.

What are the basic steps in mobile app marketing strategy?

There are several steps one can go about performing mobile app marketing, and the following section discusses the most effective steps that have proven to work in the industry:

Step 1: Pre-launch marketing
As a marketer, you must raise awareness of the app or generate the appropriate buzz during the app’s development.

Step 2: Post-launch marketing
When the application has been developed completely and is ready to be distributed to customers, this phase involves using strategies that will encourage customers to download the application.

Step 3: Customer engagement and retention
With this step in mobile app marketing campaigns, the goal is not to have customers use the app once and then uninstall it. Instead, the goal is to have them engage with it repeatedly.

Step 4: Application monetization
Application developers should offer exclusive services and subscriptions to users, adding attractive in-app purchases to enhance the user experience. They will be able to drive finances more easily with a rich user experience.

And to save yourself from all the marketing efforts, you can hire BrandLoom to take care of your app marketing.

What is the major difference between SEO and ASO?

The main difference between ASO and SEO is that SEO is primarily concerned with ranking websites and content on a search engine, while ASO is concerned with ranking apps on app stores.

Both of these methods provide very different results.

How to respond to your customer reviews?

Respond humbly to all your reviewers & reviews.

If your customers are taking out time to write reviews, you should take the time to respond to them, no matter how long it takes.

Many companies make the mistake of sending the same message to all their customers.

This will not only alienate customers but will also significantly reduce your rating for customers who feel that their concerns are being ignored.

No matter what your customers say, please write down the steps to address their concerns and let them know that you are trying to solve the problem. Respond to all reviews, good and bad.

How do you get app users to indulge in the app promotion?

Meetings, events, and conferences are great places to hire new mobile app users. Bring a stack of business cards with links to download your app and give them to everyone you talk to.

Some meetups may have hundreds of people, but a conference may have thousands. Have a brief introductory conversation with the people at the party and give them a business card.

Suggest they check out the app and contact you for feedback. This is a great way to bring more new users to the app and get feedback to improve.

And to save yourself from all the marketing efforts, you can hire BrandLoom to take care of your app marketing.

Twinkle Bharadia
Co-Author Twinkle Bharadia

As a Business Head, I help build brands around who they are and what they stand for - I love working with young spirited brands who bring big ideas and positive energy into the world. I help create a strategic roadmap for my customers to guide their marketing journey. As a team, we are on a mission to assist brands to create a strong and sustainable online presence and elevate their authority. I am also an art enthusiast and I love conducting expressive art workshops in my free time.

Shukti Sarma
Co-Author Shukti Sarma

I enjoy creating quality content that can game search engine algorithms and help our clients build their brands. The internet belts out new challenges every day- and I relish the opportunity of meeting them head on. All I need is my team for support and my cat for inspiration.

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