#16 – Does Your Social Media Strategy Suck?!

To stay ahead of competition companies have to launch new products all the time. Apple releases at least one new iPhone every year. (& They have released up to 3 models in a year!)

So how does one go about promoting a new product before it arrives in the market? Well BrandLoom has a 6 Step Framework to get customers lined up on your launch day

Remember, this framework works even if
✔️You are a new business!
✔️This is your first product,
✔️No one knows you!
✔️Your products are physical or digital,
✔️You have a small marketing budget!

We know this because we have tried it in all the above scenarios. So let’s just dive in –

1. Build anticipation:
   Start building excitement for your product launch well in advance. Use social media, email marketing, and other channels to tease your product and share sneak peeks with your audience. 👀
2. Offer exclusive pre-orders:
   Give your most loyal customers the chance to be the first to purchase your product by offering an exclusive pre-order period. This will create a sense of urgency and exclusivity that can help drive sales. 📈
3. Leverage influencers:
   Identify and partner with influencers in your niche to help promote your product to their followers. This can help you reach a wider audience and build trust with potential customers. 🗣
4. Create a launch event:
   Host a virtual launch event to showcase your product and share its features and benefits. This can be a great way to generate excitement and engagement around your product launch. 🎊
5. Use targeted advertising:
   Leverage targeted advertising on social media platforms like Facebook and Instagram to reach your ideal customers. Use eye-catching visuals and compelling messaging to drive sales and conversions.🧍🧍‍♀
6. Offer a special launch promotion:
   Consider offering a special launch promotion, such as a discount or free gift with purchase, to incentivize customers to buy your product. 🎊

By following these tips, you can create a successful and impactful product launch that drives a ton of sales and generates buzz around your brand. 🙋‍♀️

Get it all done for you⤵︎
🙋https://www.brandloom.com/digital-marketing-consultant

 💥DOES YOUR SOCIAL MEDIA STRATEGY SUCK?! : TRY NEWSJACKING!

Newsjacking is a powerful social media practice through which companies use viral news 👀 to market their products.

For instance, your brand can provide provoking insight regarding a recent trend, to generate interest and publicity for your brand or business.

Here are our Top 5 EFFECTIVE Newsjacking strategies followed in social media:

1. Be Quick To React:
The key to successful newsjacking is to ACT fast. 🏎️
Monitor news sources and social media feeds to identify breaking stories relevant to your industry.
Once a trend has been identified, move QUICKLY to craft a response that aligns with your brand message. ✍️
For example, when the Indian government announced a nationwide lockdown in 2020, food delivery app Swiggy quickly crafted a response offering contactless delivery options & highlighting their commitment to safety. 🍟🥡

2. Provide Value:
Newsjacking is not just about riding the trend wave of a popular story. 🌊
You need to provide VALUE to your audience by offering new insights or perspectives on the story. This can be in the form of expert commentary, data-driven analysis, or practical advice. 🧐
For example, once the 106-page complex Hindenburg report on the Adani Group of companies was released on January 24, a lot of traditional & non-traditional media newsjacked the report to share their version of simplified analysis on all social & traditional media channels. 👨‍💻
This helped the retail investor understand the complicated debt & ownership issues with the company & MAKE a call regarding holding the stocks or exiting their positions. 📉

3. Use Humour:
Humour is an effective way to GRAB attention & generate buzz around your newsjacked campaign. However, be careful and avoid making light of serious situations or tragedies. Humour can be insensitive in the wrong situations.
A great example of using humour to reframe bad news happened last year.
During the 2022 Football World Cup, Budweiser 🏈 – one of the world cup’s main sponsors for over three decades – received a rude awakening when it discovered that Doha had banned all alcohol from its sporting events.
The company tweeted, “Well, this is awkward,”, which it deleted later. However, it responded quickly by awarding the beer it had promised for the cup to the winning country! 🍺 😜

4. Be Authentic: 
When newsjacking, it’s essential to ensure that your responses are authentic and aligned with your brand values. Being overly promotional or using the news story only as a means of self-promotion does NOT work. 🔇
An example of authenticity is when the second wave of COVID-19 hit India in 2021, pharmaceutical company Cipla newsjacked the story by sharing a message of solidarity with the country & highlighting their own efforts to provide medical aid and support. 😷

5. Provide A Unique Angle: 
While it’s important to react quickly to breaking news stories, it’s also essential to provide a UNIQUE angle that sets you apart from the competition.
Look for angles that haven’t been covered extensively in the media and offer a fresh perspective on the story. 🗞️🤔💭
So, start monitoring the news, stay alert for opportunities, and embrace the power of newsjacking to take your social media marketing efforts to the next level. 🔍
But don’t be fooled, because Newsjacking is hard-work!

It requires 10X brain cells to cook up trendy, on-the-spot stories that align with your brand message! Let BrandLoom Do It For You⤵︎
https://www.brandloom.com/social-media-marketing-services

💯ADVERTISE FOR ZERO DOLLARS :  8 Ways. Don’t Miss Out!

If you own a small business- you know how darn precious money is. Often, small business owners have to choose between operational costs and marketing- with the latter being put on hold ⏯️.

The good news is- you can totally promote your business for free! Here are some ways to do that:

1. Do SEO & Get More Traffic To Your Website: 
   People always look up goods and services on the net. So this is a great long term strategy as well. Irrespective of whether you have a budget or not, SEO should be high on your list. All you need is a few good strategies & some time to 5X or even 10X your website traffic. 📈
2. List on Google My Business: 
   This is the way to get your business discovered by local customers. Update your profile with good descriptions, earn positive reviews, add photos and map directions to make it easier for your customers to reach you. 🗺
3. List on Business Directories: 
   JustDial, Yellow Pages, Sulekha, Ask Me & IndiaMart- there are MANY directories on which you can list your business; and be seen by more potential customers. 🔎
4. Do Social Media Marketing: 
   Create social media handles on Facebook, Instagram or Twitter. Grow your followers and directly speak to your tribe. 🗣
5. Answer Questions on Quora & Yahoo Answers: 
   People have A LOT of questions; so start answering them. LinkedIn Groups are also great for this. Good answers get you noticed, and you can grab more eyeballs to grow your visibility. 👀
6. Use YouTube: 
   Show off your product and provide demonstrations on your YouTube channel. 📲
7. Attend Networking/Industry Events: 
   We don’t have to tell you how important networking is for growing your business; so start attending meetups and other events pronto! ⏱️
8. Offer Discount Coupons: 
   Everybody LOVES a bargain, so start offering coupons on deals websites like Groupon. In exchange for a commission of the sales, Groupon will do all the marketing done for you. 🙋‍♀️

If we have marketing ideas even for ZERO dollars,
Imagine what we can do for YOU on paid adverts!⤵︎
https://www.brandloom.com/consulting#marketing-consulting-services

 🤩 THE 5-SECOND RULE :  Use The Art of Writing Killer SEO Headlines

People decide whether to read a piece of content or abandon it – within just 5 seconds of seeing the headline!

Advertising legend David Ogilvy once famously said, –

“On average, 5 times as many people read the headlines as they read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

A killer headline acts as a traffic magnet, 🧲 so here are some pointers to create one with keywords to make people & the search engines happy! –

1. Include long-tail keywords: The best way to generate more clicks is by USING the right keywords for your SEO title. Choose the ones that are more specific and strike the right balance between volume and competition.
2. Be descriptive without being too long: Lengthy SEO titles are often time-consuming to read and can bore your audiences. Too short titles leaves no scope for adding keywords or arousing intrigue. The idea length can be 5-8 words👀
3. Include emotional hooks: Your content should have a relatable emotional hook that helps the audience to feel connected. For instance, you can use emotional adjectives in this manner,  “DELICIOUS Pizzas for The Perfect Movie Nights with Friends.” 😋
4. Capitalise Properly: Capitalising the letters correctly on the title goes a long way in grabbing people’s attention. But don’t go ballistic with the caps or your brand will look spammy and unreliable. 😵

Does that sound hard for you?
You can always unload the grunt work to the experts!⤵︎ 😎
https://www.brandloom.com/seo-services

That’s it for today, thanks for reading.
Yours Sincerely,

Avinash Chandra
Founder,BrandLoom
☎︎ +91-7669647020
✉️ care@brandloom.com

Note: If you want to discuss strategy, just hit reply on this mail.