How Vanvasi Ayurveda’s Holistic Website Revamp Rejuvenated It For The Digital Age
When it comes to holistic living, Vanvasi Ayurveda is the brand everyone trusts. The brand combined the best of Western and Indian wellness practices to create authentic and high-quality solutions that have been trusted by millions of Indians. With a mission to bring wellness to every home, Vanvasi Ayurveda has been around for years, but now, it needed to step up to the demands of the digital age.
The Challenge:
Vanvasi Ayurveda had been immensely successful with its reach over TV channels, but its website was not seeing much action.
Sub-par User Experience
Looked and felt dated, which hindered customer engagement and conversions.
Key functionalities were either missing or subpar.
Issues included – difficult navigation, outdated product pages, and inconsistent content.
Behind the Mobile Age
The mobile experience fell short of customer expectations.
Understanding the Assignment
We aimed to create a user-friendly e-commerce website that guides customers through their journey and optimizes conversions. Our thorough audit revealed that the website needed improvement in various areas:
Simplified Navigation
Make it easier for users to find products quickly and efficiently.
Mobile Optimization
Enhance the mobile browsing experience to ensure a smooth transaction process.
Content & Product Page Overhaul
Refresh product pages and categories to enhance information access and boost sales.
Our Step-by-Step Strategy:
Vanvasi Ayurveda’s website required a complete overhaul to enhance user interaction, improve accessibility, and boost sales. Here’s what we did-
Header Redesign
We simplified navigation and implemented a search function to help customers find the products they needed quickly.
New Attractive Banners
Our team revamped the visuals and content of the website to create a more engaging, informative experience and added compelling calls-to-action.
Revamped Product Page
We optimized product pages with detailed information and high-quality images, so that customers had all the information they needed to make a purchase. Simultaneously, we streamlined the checkout process.
Enhanced Mobile Experience
We created a fully responsive design, so that the brand could provide its customers a smooth surfing (and shopping) experience in the age of mobile devices.
Overhauled Blog & Category Pages
We added meaningful content and organized categories to make the sitemap more logical, improve SEO and draw more traffic to the site.
Added New Sections & Features
We introduced new sections, such as “Watch & Shop” and an improved “About Us” page. These not only made shopping easier, but also made the site look more trustworthy.
The Results
With the new website, Vanvasi Ayurveda’s web presence (and online sales) really took off. Here’s how the magic manifested:
Better User Engagement
Clearer, simpler navigation and faster product discovery led to increased time spent on the site.
Enhanced Mobile Experience
The revamped mobile design saw a significant reduction in bounce rates and increased mobile transactions.
Increased Conversions
With new streamlined product pages and a more intuitive checkout process, the brand started seeing fewer abandoned carts and an uptick in higher purchase completions.
Improved Web Visibility, More Web Visitors
With the redesigned and SEO-optimized new blog section and category updates, the site started attracting more organic traffic.
Conclusion
With a new, revamped website, Vanvasi Ayurveda was a success! Our team created a smoother, more engaging experience that not only improved navigation and mobile functionality but also optimized the path to purchase, resulting in higher conversions. Our success with Vanvasi Ayurveda’s website revamp shows that a well-executed design overhaul can work wonders for even the most “traditional” brands, without compromising their legacies.
See The Transformation
